Tag Archives: Leo Burnett

Quotes for May, Graduation and Enlightenment

Tis that time of year again when graduation ceremonies and insightful speeches are given to enlighten the crowd. Other notables are included here for their wisdom and foresight within the advertising industry and beyond. So, take note; it’s time for May quotes!

 

Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame

That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live — lives. — Theodore Francis MacManus, member, Advertising Hall of Fame

The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom. – Isaac Asimov

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. – Steve Jobs

The world of reality has its limits; the world of imagination is boundless. – Jean-Jacques Rousseau

Click on the image to get a better view of the quote

Commencement Address/ Ithaca College May 1972

The place to start in advertising is the basic selling appeal. An appeal that fulfills some existing need in the prospect’s mind, an appeal that can be readily understood and believed. — Morris Hite, member, Advertising Hall of Fame

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. — Leo Burnett, member, Advertising Hall of Fame

Art is not just our expression of life and of ourselves. It is not just our internal cry: Art is the lie we need about the world and ourselves. When we write or paint or act or compose, we are imposing an order, yes, but we are also crafting a world we can control, and usually it is one we can admire–or at the very least recognize. Art is not elite; art is not on a high shelf for a chosen few. Art is, like religion, a primary narcotic. — Marlon Brando

We have a need for an enlightened, watchful articulate opposition. We have no need for semi-secret societies who are absolutist, dictatorial, and would substitute for a rule of law and reason an indiscriminate assault on the institutions that must be held sacrosanct. — Rod Serling

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

Quotes for Inspiration, for Knowledge, for Laughter

Here they are. Quotes about creativity, morality violence, mental attitude. Quotes from a variety of hall-of-famers in advertising plus a pretty well known writer. Here they are, the quotes for April.

 

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. — Alex Osborn, member, Advertising Hall of Fame

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. — Leo Burnett, member, Advertising Hall of Fame

Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame

Violence does not spring from a vacuum. It’s born out of other men’s violence. It gets nurtured and it grows in a soil of prejudice and of hate and of bigotry.~Rod Serling

Rod Serling

Advertising promotes that divine discontent which makes people strive to improve their economic status. — Ralph Starr Butler, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. Peter A. Georgescu, member, Advertising Hall of Fame

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen. William Bernbach, member, Advertising Hall of Fame

No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising. – Edwin Artzt, member, Advertising Hall of Fame

Success or failure in business is caused more by mental attitude than by mental capacities. — Walter Dill Scott, member, Advertising Hall of Fame

It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper. – Rod Serling

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

Quotes and Quotes

Each month I feature a variety of quotes from different personalities on different subjects. However, they all center around one topic: Creativity. Enjoy!

 

Creativity requires the courage to let go of certainties. – Erich Fromm

There is nothing like a dream to create the future. – Victor Hugo

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

Horace Mann said, ‘Be ashamed to die until you have won some victory for humanity.’ Let’s paraphrase that tonight. Let us be ashamed to LIVE without that victory. — Rod Serling “A Most Non-Political Speech” May 31st 1964, Delivered by Dick Van Dyke/ Los Angeles Memorial Coliseum

Time is what we want most and what we use worst. – William Penn

Like the musical score, a mission statement is only as good as the performance it inspires. — Keith Reinhard, member, Advertising Hall of Fame

The heart of creativity is discipline. — William Bernbach, member, Advertising Hall of Fame

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility. — Leo Burnett, member, Advertising Hall of Fame

Why do musicians compose symphonies and poets write poems? They do it because life wouldn’t have any meaning for them if they didn’t. That’s why I draw cartoons. It’s my life.⁠ —Charles M. Schulz⁠

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone. — Fairfax M. Cone, member, Advertising Hall of Fame

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

 

Quotes – It’s What They Said

It’s that time of the month again when we feature different quotes from a variety of people in the fields of creativity, the arts, psychology, advertising and many more. Some are very well known while others not so much. In any event, they are thought-provoking, interesting and in some cases, rather surprising.

 

Creators, makers of the new, can never become obsolete, for in the arts there is no correct answer. The story of discoverers could be told in simple chronological order, since the latest science replaces what went before. But the arts are another story — a story of infinite addition. We must find order in the random flexings of the imagination. – Daniel J. Boorstin

The writer’s role is to menace the public’s conscience. He must have a position, a point of view. He must see the arts as a vehicle of social criticism and he must focus the issues of his time. — Rod Serling

Rod Serling on set

Creativity comes from a conflict of ideas. — Donatella Versace

An essential aspect of creativity is not being afraid to fail. — Edwin Land

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
Leo Burnett, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, Advertising Hall of Fame

If opportunity doesn’t knock, build a door. – Milton Berle

Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. – Yo-Yo Ma

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, Advertising Hall of Fame

The more complex the world becomes, the more creative we need to be to meet its challenges. – Sir Ken Robinson (Mar 04, 1950 – Aug 21, 2020)

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

Quotes – Special Edition

Forty-seven years ago this week, June 28, 1975, creativity lost an icon. A mentor to many both near and afar and an inspiration to those of us putting “pen to paper.” Rod Serling, creator and host of the TV series, The Twilight Zone, was a master at utilizing one’s imagination and turning it on its ear. And we loved him for it!

These quotes pay tribute not only to Rod but to various creative artists and thought leaders who have also played a role in tweaking our imagination and how we think.

I just want [people] to remember me a hundred years from now. I don’t care that they’re not able to quote any single line that I’ve written. But just that they can say, ‘Oh, he was a writer.’ That’s sufficiently an honored position for me. – Rod Serling

An important idea not communicated persuasively is like having no idea at all. — William Bernbach, Advertising Hall of Fame

Human beings must involve themselves in the anguish of other human beings. This, I submit to you, is not a political thesis at all. It is simply an expression of what I would hope might be ultimately a simple humanity for humanity’s sake. ― Rod Serling

Like the musical score, a mission statement is only as good as the performance it inspires. — Keith Reinhard, Advertising Hall of Fame

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility. — Leo Burnett, Advertising Hall of Fame

Treasure diversity. Seek unity, not uniformity. Strive for oneness, not sameness. — Dan Zadra, American businessman and author

Human history becomes more and more a race between education and catastrophe. – H. G. Wells

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone. — Fairfax M. Cone, Advertising Hall of Fame

In order to attain the impossible, one must attempt the absurd. – Miguel de Cervantes

I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. – Eleanor Roosevelt
 
Failure is the condiment that gives success its flavor. – Truman Capote

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live long and prosper, Ukraine.

Quotes . . .Quotes . . .

It’s that time of the month again wherein I present an array of quotes from a variety of well-respected folks offering numerous perspectives. From Obama to Burnett to Serling and more.

Take note. Take a listen. Take heed. Put ’em into practice if you can. Enjoy!

 

Promoting science isn’t just about providing resources, it’s about protecting free and open inquiry. It’s about ensuring that facts and evidence are never twisted or obscured by politics or ideology. It’s about listening to what our scientists have to say, even when it’s inconvenient, especially when it’s inconvenient. Because the highest purpose of science is the search for knowledge, truth and a greater understanding of the world around us. – Barack Obama

Don’t let anyone rob you of your imagination, your creativity, or your curiosity. It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life you want to live.  – Mae Jemison

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance. — Bruce Barton, member, Advertising Hall of Fame

The place to start in advertising is the basic selling appeal. An appeal that fulfills some existing need in the prospect’s mind, an appeal that can be readily understood and believed. — Morris Hite, member, Advertising Hall of Fame

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. — Leo Burnett, member, Advertising Hall of Fame

Defeat is not the worst of failures. Not to have tried is the true failure. – George E. Woodberry

A teacher’s influence doesn’t stay in school. It goes out into the world and cannot truly ever be measured. Every student you inspire to do something great goes on to inspire others. There is no limit to your impact. – George Couros

It has forever been thus: So long as we write what we think, then all of the other freedoms – all of them – may remain intact. And it is then that writing becomes a weapon of truth, an article of faith, an act of courage. – Rod Serling

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

It is easier to tone down a wild idea than to think up a new one. — Alex Osborne, member, Advertising Hall of Fame

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live Long and Prosper, Ukraine!

March Madness, er, uh, Quotes, That Is!

The quotations are as varied as the people who said them. Some you know, some you don’t. That’s what makes them interesting. From Burke to Burnett, Einstein to Degas; throw in a little Serling for seasoning and you’ve got a tasty recipe for March’s quotes.

 

We don’t grow unless we take risks. Any successful company is riddled with failures. — James E. Burke, Advertising Hall of Fame

Success or failure in business is caused more by mental attitude than by mental capacities. — Walter Dill Scott, Advertising Hall of Fame

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people — and he won’t do very well in advertising. — Leo Burnett, Advertising Hall of Fame

If we knew what we were doing, it wouldn’t be called research, would it? – Albert Einstein

If you fall in love with the imagination, you understand that it is a free spirit. It will go anywhere, and it can do anything. – Alice Walker

Curiosity killed the cat, but for a while I was a suspect. – Steven Wright

You must aim high, not in what you are going to do at some future date, but in what you are going to make yourself do to-day. Otherwise, working is just a waste of time. – Edgar Degas

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. — William Bernbach, Advertising Hall of Fame

How do we turn science fiction into fact? We do it by inventing our own future and figuring out the realistic steps that we need to make in order to get there. Dare to dream. Let your imagination leap. — David Shapton, Editor In Chief, RedShark Publications, 2012 to 2020

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

 

Live Long and Prosper, Ukraine!

 

 

To Quote is to Speak, to Listen, to Learn!

The subject matter may vary. The speaker may vary. The quote may still be memorable no matter who says it. Keep that in mind when reciting any one of the quotes below. It will make for a memorable occasion.

 

Advertising becomes a dialogue that becomes an invitation to a relationship. — Lester Wunderman, member, Advertising Hall of Fame

Thinking about ourselves isn’t related to knowing ourselves. — Lauren Esposito, arachnologist, co-founder of 500 Queer Scientists

Nothing comes merely by thinking about it. — John Wanamaker, member, Advertising Hall of Fame

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. — Leo Burnett, member, Advertising Hall of Fame

Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame


Rules are for people who don’t know what to do. — Keith Reinhard, member, Advertising Hall of Fame

I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds. — Keith Reinhard, member, Advertising Hall of Fame

Advertising is what you do when you can’t go see somebody. That’s all it is. — Fairfax Cone, member, Advertising Hall of Fame

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Select Quotes From Advertising and Education

Here’s a sample of select quotes from some of the great minds in advertising and education.

 

The arts, sciences, humanities, physical education, languages and maths all have equal and central contributions to make to a student’s education. – Ken Robinson

You can be creative in anything – in math, science, engineering, philosophy – as much as you can in music or in painting or in dance. – Ken Robinson

Whether or not you discover your talents and passions is partly a matter of opportunity. If you’ve never been sailing, or picked up an instrument, or tried to teach or to write fiction, how would you know if you had a talent for these things? – Ken Robinson

You can’t be a creative thinker if you’re not stimulating your mind, just as you can’t be an Olympic athlete if you don’t train regularly. – Ken Robinson

Every area of trouble gives out a ray of hope, and the one unchangeable certainty is that nothing is certain or unchangeable. -John E. Kennedy, member, Advertising Hall of Fame

Brand value is very much like an onion. It has layers and a core. The core is the user who will stick with you until the very end. – Edwin Artzt, member, Advertising Hall of Fame

When you are through changing, you are through. – Bruce Barton, member, Advertising Hall of Fame

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. – Leo Burnett, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. – Peter A. Georgescu, member, Advertising Hall of Fame

We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success. – Bruce Barton, member, Advertising Hall of Fame

 

Hoping to make a ruckus, one blog post at a time!

More Quotes

Since it’s been a few weeks when Quotes last appeared, I thought it was time to bring them back. Mostly advertising folks below but a few that are just as memorable. Everyone comes from a different perspective. Enjoy!

Conceit is God’s gift to little men. — Bruce Barton, member, Advertising Hall of Fame

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance. — Bruce Barton, member, Advertising Hall of Fame

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

It is easier to tone down a wild idea than to think up a new one. — Alex Osborne, member, Advertising Hall of Fame

Some questions don’t have answers, which is a terribly difficult lesson to learn. — Katharine Graham, member, Advertising Hall of Fame

The heart of creativity is discipline. — William Bernbach, member, Advertising Hall of Fame

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. — Leo Burnett, member, Advertising Hall of Fame

I do not regard advertising as entertainment or an art form, but as a medium of information.
— David Ogilvy, member, Advertising Hall of Fame

Advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation. — Charles H. Sandage, Advertising Hall of Fame

What would life be if we had no courage to attempt anything? – Vincent Van Gogh

Creativity Tip #34: Start fooling around. Splash the paint on. Scribble the words down. Sing.



Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.