And you thought you had a dysfunctional family!
And you thought you had a dysfunctional family!
It’s back. Friday Fun Quotes. Sorry we’ve been away for awhile but other priorities surfaced and we’re just now trying to get back into the swing of things.
Searching through the online Quote Bag, some of the gems I found are listed below. They are a variety of ad-related and TV-related quotes from some very significant folks in our culture such as David Ogilvy, Rod Serling, Steve Jobs, and Van Gogh.
So, without further ado, enjoy!
If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, and the language in which they think. We try to write in the vernacular. David Ogilvy, member, Advertising Hall of Fame
Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold. James Randolph Adams, member, Advertising Hall of Fame
Our current obsession with creativity is the result of our continued striving for immortality in an era when most people no longer believe in an after-life. Arianna Huffington
I want to put a ding in the universe. Steve Jobs
‘something like the colour of a really dusty potato, unpeeled of course’. Van Gogh painted in earth tones. He wanted to show that they ‘have tilled the earth themselves with these hands they are putting in the dish, and that they have thus honestly earned their food’.
We don’t grow unless we take risks. Any successful company is riddled with failures. James E. Burke, member, Advertising Hall of Fame
The weed is employed by the aging witch who has used up her present body to facilitate her entry into the new, young body she has chosen for herself. #GalleryQuotes #NGS2E3, “Since Aunt Ada Came to Stay” (Night-Gallery) Michelle Lee
***And, finally, with a wink and a nod . . .***
The man I knew, my dad, was nothing like the black and white image walking across the MGM soundstage… #my lampshade, guitar and I don’t know where he got the rest of the outfit. Anne Serling, excerpted from “AS I KNEW HIM: My Dad Rod Serling”
Here ya go. Your weekly respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.
Did you ever wonder if Charlie Brown ever felt like he was living in The Twilight Zone or if Snoopy ever wanted to remodel his doghouse from a Frank Lloyd Wright design?
It’s Friday. Have some fun. Enjoy!!
The writer broadens, becomes more observant, more tempered, wiser… It is not something that is injected into him by a needle… It doesn’t work that way. It’s a tedious, tough, frustrating process, but never, ever be put aside by the fact that it’s hard.– Rod Serling
The scientist has marched in and taken the place of the poet. But one day somebody will find the solution to the problems of the world and remember, it will be a poet, not a scientist. – Frank Lloyd Wright
A great architect is not made by way of a brain nearly so much as he is made by way of a cultivated, enriched heart. – Frank Lloyd Wright
It is better to fail in originality than to succeed in imitation. – Herman Melville
There is a muse. But he’s not going to come fluttering down into your writing room and scatter creative fairy-dust all over your typewriter or computer station. He lives in the ground. He’s a basement guy. You have to descend to his level, and once you get down there, you have to furnish an apartment for him to live in. You have to do all the grunt labor, in other words, while the muse sits and smokes cigars and admires his bowling trophies and pretends to ignore you. – Stephen King
Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.– Steve Jobs
Own only what you can always carry with you: know languages, know countries, know people. Let your memory be your travel bag. - Aleksandr Solzhenitsyn
11 … 10 … 9 … ignition sequence start … 6 … 5 … 4 … 3… 2 … 1 … 0. All engine running. Liftoff! We have a liftoff — 32 minutes past the hour — lift off on Apollo 11. Tower cleared. – Jack King
Winning an award in the advertising business is a big deal. The really big deals come annually during the sun-baked, beach-worshipping, booze-enhanced party in France known famously as the Cannes International Festival of Creativity. This year was no exception.
Except. One campaign that did win a Lion was done by MullenLowe/SSP3 for Hyundai called Speeding Emojis. As their brief explained, “Every day, more people are involved in car accidents for texting and driving. To make drivers aware of this issue, we decided to use one of the most common elements, when it comes to writing: emojis. But we wanted to use them in a different way. So, we decided to show how they would look at 69, 85, 43 and 76 km/h to prove that texting and driving at the same time just doesn’t make sense.”
The explanation given in the brief by the agency obviously doesn’t appear in the ad, nor should it. Given this, how is one to know what the image is? While the single line of copy is pretty self-explanatory, the big-ass image of a color swirl is not.
The campaign also uses several different emoji varieties with accompanying swirls of different colors, tying in with that emoji.
Given that the image dominates the ad and the tag line is sort of lost, it sort of begs the question: What the Hell does the image represent and/or why isn’t that explained in some fashion? Given an art director’s or designer’s perspective, one might wonder, “How’d they do that?” or “What is that supposed to be?”
Well, this is where it gets even more interesting. According to a post on Twitter, a very “similar looking” image is available from Shutterstock. Now, it’s not unusual to use stock imagery in spec work or presentations but unless an agency is in partnership with a stock footage and imagery company like Shutterstock, this is highly unusual and probably not even kosher. There’s not even a credit given to Shutterstock in the ad nor to the designer who created the original artwork, Rik Oostenbroek.
I’m surprised that, to my knowledge thus far, neither Shutterstock nor Rik Oostenbroek have contacted the agency or Hyundai about about this; of course, this assumes that approval was given beforehand. Even if it was, where’s the credit?
In reporting on the story, Adweek requested a response from MullenLowe who sent the following:
“In regards to this particular campaign, the images were identified as the most fitting way to illustrate the important ‘don’t text and drive’ message for our client. The appropriate rights for the four images were purchased through the correct channels and we acted legally within the terms of the licence. We have been in contact with the artist claiming credit for the work on social media, with a full explanation of the creative process and the surrounding legalities.
“D&AD investigated the entry and deemed it eligible on the evidence provided.”
But . . . where’s the originality? Some folks may not have a problem with using stock imagery in ads while I’m sure some do. Are we seeing some sort of trend in advertising? What’s the proper use of stock photography and when and where should it be used?
“If you literally copy and paste something and stick a line of copy on it, I don’t think it’s worthy of an award,” said Chris Garbutt, global CCO of TBWA\Worldwide and a frequent awards juror. “I don’t think it’s enough to do that anymore.”
I believe this ad and its campaign has a few issues. Feel free to write in the comments section of this blog and let me know your thoughts.
Personally, these images remind me of something caught in a time warp, but absolutely nothing concerning automobiles. The concept of “don’t text and drive” could apply to any cell phone provider’s message, for that matter.
The images do illicit one’s attention. However, their reaction may produce a “WTF?”
This week I offer some different types of quotes that have more to do with writing and clarity, important to all writers. Still, some of these could also apply to speaking as well. The sources are varied as are their backgrounds and some are better known than others.
Nevertheless, take heed, take heart, and take a read . . . Enjoy, learn and then act accordingly. But, it’s Friday, so have Fun!
A sentence should never be cruel and unusual.— William Burton, Esq.
I have made this letter longer than usual because I lack the time to make it shorter.— Blaise Pascal, mathematician
Clarity begins at home.— Edie Schwager, speaker with the American Medical Writers Association
The trouble with so many of us is that we underestimate the power of simplicity.— Robert Stuberg, author and speaker
I never write ‘metropolis’ for seven cents when I can write ‘city’ and get paid the same.— Mark Twain, author
When writing about science, don’t simplify the science; simplify the writing.— Julie Ann Miller, former editor of Science News
This report, by its very length, defends itself against the risk of being read.— Winston Churchill, former British prime minister
If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.— Stephen King, author
All good writing begins with terrible first efforts. You need to start somewhere.— Anne Lamott, author
Good writing is clear thinking made visible.— William Wheeler, journalist and author
Easy reading is damn hard writing.— Nathaniel Hawthorne, author
No compulsion in the world is stronger than the urge to edit someone else’s document.— H. G. Wells, author
So which one or ones resonate with you? Drop me a line and let me know why.
This Friday’s edition of the blog again highlights various quotes in yet a different manner. Their authors don’t necessarily come from the advertising industry but are involved in some aspect of creativity.
Serling, Poe, Van Gogh, Einstein – quite a master’s collection, wouldn’t you say? While I am definitely a fan of Rod Serling and his Twilight Zone series, I also enjoy the works of my relative, Edgar Allan Poe. Yes, I am a writer. I learned years ago in reading a Louisiana history book, that my great-great-great uncle (Poe) was Edgar’s cousin or something like that.
And, yes, I do believe there is some truth to what “Uncle Edgar” (as I call him) says in the first quote below.
Whenever you write, whatever you write, never make the mistake of assuming the audience is any less intelligent than you are. – Rod Serling
...No matter what the future brings, man’s capacity to rise to the occasion will remain unaltered. Our potential for tenacity and optimism continues, as always, to outfight and outlive any and all changes made by society. – Rod Serling. Twilight Zone “Steel.”
So, do you have a favorite? Which one really speaks to you? Let me know, and I may pass it on to Uncle Edgar!
As you can see, this edition of Fun Quotes looks different. While I continue with a series of various illustrious quotes, here are some others I found that are not only worth-remembering, but which I find interesting and inspiring. Hopefully, you will, too.
Man is a creature of hope and invention, both of which belie the idea that things cannot be changed. – Tom Clancy
If people did not sometimes do silly things, nothing intelligent would ever get done. – Ludwig Wittgenstein (NCN)
Creativity needs the ability and freedom to enjoy, to fantasize, to laugh, to loaf, to be spontaneous. Creativity is a kind of intellectual play. It is a kind of permission to be ourselves, to let loose and to be crazy. – A.H. Maslow
The longer I live, the more beautiful life becomes. – Frank Lloyd Wright
So, whatdaya think? Have a favorite among these? Lemme know!