Quotes – Special Edition

Forty-seven years ago this week, June 28, 1975, creativity lost an icon. A mentor to many both near and afar and an inspiration to those of us putting “pen to paper.” Rod Serling, creator and host of the TV series, The Twilight Zone, was a master at utilizing one’s imagination and turning it on its ear. And we loved him for it!

These quotes pay tribute not only to Rod but to various creative artists and thought leaders who have also played a role in tweaking our imagination and how we think.

I just want [people] to remember me a hundred years from now. I don’t care that they’re not able to quote any single line that I’ve written. But just that they can say, ‘Oh, he was a writer.’ That’s sufficiently an honored position for me.Rod Serling

An important idea not communicated persuasively is like having no idea at all. — William Bernbach, Advertising Hall of Fame

Human beings must involve themselves in the anguish of other human beings. This, I submit to you, is not a political thesis at all. It is simply an expression of what I would hope might be ultimately a simple humanity for humanity’s sake. ― Rod Serling

Like the musical score, a mission statement is only as good as the performance it inspires. — Keith Reinhard, Advertising Hall of Fame

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility. — Leo Burnett, Advertising Hall of Fame

Treasure diversity. Seek unity, not uniformity. Strive for oneness, not sameness. — Dan Zadra, American businessman and author

Human history becomes more and more a race between education and catastrophe. – H. G. Wells

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone. — Fairfax M. Cone, Advertising Hall of Fame

In order to attain the impossible, one must attempt the absurd. – Miguel de Cervantes

I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. – Eleanor Roosevelt
 
Failure is the condiment that gives success its flavor. – Truman Capote

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live long and prosper, Ukraine.

A Creativity Cloud is Emerging

 

There will be a cloud of creativity lurking over the advertising center of northeast Arkansas tomorrow when the AAF chapter of Northeast Arkansas hosts Expanding Your Toolbelt, a series of afternoon workshop sessions covering a variety of topics relative to advertising and creativity.

Projected schedule:

Lunch & Session 1: 11:30 am – 1:00 pm | Take This Job and #^*&  with Anissa Centers
This workshop is about investing in what it takes to excel in your field, even when you are no longer motivated.

Session 2: 1:00 – 2:00 | Digital Drawing Workshop with Whitney Blackburn
Take some time to learn a new skill that you can utilize in your professional or personal time. Learn all the ins and outs of digital drawing.

Session 3: 2:00 – 3:00 | Kickstarting Creativity Without Screwing Up the Idea with Joe Fournet
Creativity plays a vital role in getting the consumer’s attention, no matter the size of one’s budget or what it is a company is selling to the public. Joe’s presentation has some fun showcasing winning and wacky ways to kick-start the creative process while staying true to the core ideas. 

Session 4: 3:00 – 4:00 | Leadership Lessons From the Lockdown with AAF National President, Steve Pacheco
From handling crises to navigating new channels of communication and connecting with your team, advice, and tips from lessons learned during lockdown.

Session 5: 4:00 – 5:00 | Curiosity with Professor Leslie Moore Parker
This session helps identify the self-imposed constraints that may hold us back in our careers and lives. It encourages participants to open their minds and hearts to the unexpected and the outrageous.  

I am honored to be a part of this elite panel of speakers and some of the highlights of Kick Starting can be found in the Download section of my website at the link below.

For those of you who can’t make the virtual visit, feel free to download a couple of documents I’ve posted on my website relative to various tips and techniques to enhance and develop the creative process. You’ll find them here at ideasnmore.net as well as other helpful information.

Organizations like the AAF are wonderful resources for professionals interested in joining with other like-minded peers in the advertising and marketing spheres. Various chapters like this one in northeast Arkansas, and mine in Houston, serve the local advertising and creative community and make it worthwhile to become a member and strengthen one’s career and life interests.

Hope you can join us tomorrow either in-person or virtually. I think you’ll be glad you did!

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live Long and Prosper, Ukraine!

 

Creativity in the Midst of Horror

A photo is worth a thousand words . . . so I’ll dispense with the thousand words.

 

Sand Sculpture in Ukraine.
Courtesy of Flipboard, curated by the Photo Desk


Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.



Live Long and Prosper, Ukraine!

Nature’s Creativity

You should try it, I did. It’s good for the soul, and your mind. It’s also good for your health. I need to do more of it since I’m staying inside way too much. You may be, too.

Nature has its own way of displaying creativity. In a park it’s all around us, blossoming, gurgling, flying, looking back at you, sleeping (don’t disturb the ‘gators). It’s well worth your trip but one we rarely take.

Here are a few photos I took on a recent trip to a park near me.

Just remember, one visit to a park doesn’t cut it. Plan on multiple visits. Your body, mind and soul will thank you. Mine did. I even relived it the next day while I was reveiwing the photos I took and then producing a musical slide show of my excursion. Indeed, during those events, creativity was flourishing.

I don’t know about you but I have to experience some aspect of creativity every day. The park helps. So did putting together the slide show. Get a dose of nature every chance you get. You’ll be better off for it.

 

Live Long and Prosper, Ukraine!

Turning Gobbledygook Into Useful Garbage

Stumped. Writer’s Block. Stymied. Confused. It’s all a jumble of nothingness.

What Do You Write When You Don’t Know What to Write About?

So, how do you turn nothingness into somethingness? Start writing! Anything.

The words will come, thoughts will flow and, eventually, creativity will blossom.

You can’t force it, however. It must evolve naturally, at your own pace. Usually, if a creative suggestion doesn’t appear in your thoughts within about 20 minutes or so, abort the process and go on to something else. Then come back to it hours later or the following day.

Some writers think before they write. Some think as they write. Some writers don’t think at all; they just write a bunch of gobbledygook. That’s fine, as long as you go back and turn the gobbledygook into useful garbage.

Turning that garbage into something quite palpable and enticing will take a process of editing and refinement but when you’re at this stage, you’ve got it made.

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live Long and Prosper, Ukraine!

 

March Madness, er, uh, Quotes, That Is!

The quotations are as varied as the people who said them. Some you know, some you don’t. That’s what makes them interesting. From Burke to Burnett, Einstein to Degas; throw in a little Serling for seasoning and you’ve got a tasty recipe for March’s quotes.

 

We don’t grow unless we take risks. Any successful company is riddled with failures. — James E. Burke, Advertising Hall of Fame

Success or failure in business is caused more by mental attitude than by mental capacities. — Walter Dill Scott, Advertising Hall of Fame

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people — and he won’t do very well in advertising. — Leo Burnett, Advertising Hall of Fame

If we knew what we were doing, it wouldn’t be called research, would it? – Albert Einstein

If you fall in love with the imagination, you understand that it is a free spirit. It will go anywhere, and it can do anything. – Alice Walker

Curiosity killed the cat, but for a while I was a suspect. – Steven Wright

You must aim high, not in what you are going to do at some future date, but in what you are going to make yourself do to-day. Otherwise, working is just a waste of time. – Edgar Degas

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. — William Bernbach, Advertising Hall of Fame

How do we turn science fiction into fact? We do it by inventing our own future and figuring out the realistic steps that we need to make in order to get there. Dare to dream. Let your imagination leap. — David Shapton, Editor In Chief, RedShark Publications, 2012 to 2020

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

 

Live Long and Prosper, Ukraine!

 

 

Creativity Takes Courage

Fear and courage don’t seem likely bedfellows. Yet, they are showing us every day how they play together amongst the citizenry of Ukraine. When you’re fighting for survival, it stretches the limit of one’s creativity. Some may say that creativity is not even involved in warfare. I disagree.

While creativity in warfare interacts with a much higher level of courage and seriousness compared to presenting an advertising campaign, it requires effort and takes courage, as Matisse says. The Ukranian people are showing resiliency and mucho bravery. Creativity lives within that realm.

Fear and courage impact our creative thinking and expression

Even in a non-combat zone, fear attacks us everyday. Courage is what most of us try and muster to get through a day’s time unscathed by said fear. We may not be fighting to stay alive but we are fighting. We’re fighting our internal demons and our self-doubt. We’re fighting to retain some of our creativity and resourcefulness.

Author and teacher Elizabeth Gilbert admits “the only reason I can speak so authoritatively about fear is that I know it so intimately. I know every inch of fear, from head to toe. I’ve been a frightened person my entire life.”

She points out that “Evolution did well to install a fear reflex within you, because if you didn’t have any fear, you would lead a short, crazy, stupid life. You would walk into traffic. You would jump into giant waves off the coast of Hawaii, despite being a poor swimmer…

“So, yes, you absolutely do need your fear, in order to protect you from actual dangers.

But you do not need your fear in the realm of creative expression.

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