Your Creative Juices Not Flowing Due to Uncertainty?

Having trouble getting your creativity loaded? Those creative juices simply not flowing for ‘ya? “Creativity block” is something akin to writer’s block. It’s a difficult stage to get through and at times can last longer than we’d like. It’s been especially difficult developing new ideas, creating new products and launching new services in the chaotic reality of this pandemic.

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Do times of uncertainty cause a decline in creativity and innovation? That’s not exactly a slam dunk of a “yes”. History tells us that innovation and creativity thrive even in periods of uncertainty and chaos.

Many successful companies like Airbnb and Uber, for example, were founded during the Great Recession of 2007-2009. General Electric was established and grew during the massive economic downturn in America, also known as “The Panic of 1893.”

According to this Harvard Business School article on innovation, the Great Depression of the 1930s was one of the most innovative decades in the last century. A proliferation of new technologies, exceptional innovations and inventions that pushed the world forward were conceived and created during that time period.

Inventions such as the jet engine and the helicopter were created, followed by the FM radio, sunglasses, copiers, nylons, ballpoint pens, electric razors, car radios and much more.

Accessing the mindset of creativity and innovation in times of uncertainty is not easy. When we feel as if we are losing control over our external circumstances, we start telling ourselves there is no point in starting the creative process, as nothing we do will succeed. Nothing like shooting ourselves in our creative feet before we begin!

Uncertain times are the norm. It’s always been that way. We can’t predict the future and the only thing we can control is us. We’re the source of creativity, innovation and inspiration. Nothing new there.

The stability and certainty we need to support our creative process comes from within. How can we tap into that? As I touched upon in another blog post, we need to find an inner calm so that we may better conjure up the spark to our creativity. It’s there in all of us. We just need to find that which can ignite the spark.

Hemingway ignited the spark when he had trouble getting started on writing, by writing one declarative sentence . . . the rest, he said, will start to come naturally. You’ve got to “prime the pump,” so to speak. Even the artist needs to take a brush or a pen and just start doodling, anything that will stimulate the mind.

When we find our inner calm, alongside our commitment to continue the creative process no matter what, we’ll also find the right mindset for stepping up and making progress. The more we detach ourselves from the external madness, the more we can engage the creative process. We need to “catch the wave” before we can ride it.

Recession, chaos, uncertainty, and, yes, even a pandemic or two go hand in hand with creativity and innovation. Uncertainty surrounds us whether we like it or not. So, let’s deal with it in some way, shape or form. Start creating, inventing, solving problems and adding value. You do that by thinking clearly, calmly and intuitively. Concentrate on what you can control. The rest usually takes care of itself.

This post was contributed, in part, from an article by Nili Peretz, Forbes Councils Member.

Creativity Tip #27: Never fall in love with your idea; there’s always a better one around the corner.

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

 

Quotes (since it’s been awhile)

As it has been some time since a post was published with nothing but quotes, I thought we’d resurrect the form. Whereas in previous posts there has been a variety of authors quoting something not necessarily pertaining to advertising or the industry. This time, however, I thought we go with an emphasis on advertising, at least from people from within the ad biz. Enjoy!

When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy, member, Advertising Hall of Fame

Creative imagination — the lamp that lit the world — can light our lives. Alex F. Osborn, member, Advertising Hall of Fame

Let us blaze new trails. Let us prove to the world that good taste, good art and good writing can be good selling. William Bernbach, member, Advertising Hall of Fame

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett, member, Advertising Hall of Fame

An important idea not communicated persuasively is like having no idea at all. William Bernbach, member, Advertising Hall of Fame

When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. Peter A. Georgescu, member, Advertising Hall of Fame

Rules are for people who don’t know what to do. AND I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds. Keith Reinhard, Advertising Hall of Fame

Special Edition: Creativity Mastermind, Father of Lateral Thinking Edward de Bono Has Died

I couldn’t let the week go by without a Tip-o-the (Six) Hats to the truly creative wizard I had the pleasure of meeting back in 2005 at an international creativity conference.

Creative thinker Edward de Bono has died less than a month after celebrating his 88th birthday. De Bono died last Wednesday morning and the news of his passing was announced by his family. 

I really didn’t know anything about him before I met him at this conference in Austin, Texas. He was one of the featured panelists at the conference and, one could argue, probably the most famous. He was also unassuming as he sat there on the panel giving out advice and counsel based on his many books, especially Six Hats.

Edward de Bono photo: Roy Zhao

That’s one of several he autographed for me as we visited for a brief bit following his presentation.

Born in Malta, De Bono graduated as a doctor but went on to study psychology and physiology from where he developed an interest in thinking processes.

He fathered the phrase lateral thinking, which has an entry in the Oxford English Dictionary, and developed multiple thinking strategies, including the Six Thinking Hats method.

In a statement, his family described de Bono as a global citizen, who returned to Malta in his final years.

“This has always been his home. He lived an extraordinary life, inspiring, encouraging and enabling all of us to be better and more creative thinkers. He wrote in his book The Mechanism of Mind: ‘A memory is what is left when something happens and does not completely unhappen.’ May the memory of Edward live on and inspire many future generations,” the family said.

De Bono received his initial education at St Edward’s College and the Royal University of Malta, where he achieved a degree in medicine. Then as a Rhodes Scholar at Christchurch, Oxford, where he gained a degree in psychology and physiology and a D.Phil. in medicine.

He holds a PhD from Cambridge, a DDes from the Royal Melbourne Institute of Technology, and a LLD from Dundee. He has had faculty appointments at the universities of Oxford, Cambridge, London and Harvard. 

Thanks to the World Creativity and Innovation Week/Day

He has written over 60 books and programs, with translations into 43 languages, has been invited to lecture in 58 countries and has made three television series. Included among these 60 books are Serious Creativity, Creativity Workout, and Handbook for the Positive Revolution, all now displayed in my library with his autograph.

His ideas have been sought by governments, not for profit organizations and many of the leading corporations in the world, such as IBM, Boeing, Nokia, Siemens, 3M, GM, Kraft, Nestle, Du Pont, Prudential, Shell, Bosch, Goldman Sachs, Ernst & Young and others.

The global consultancy, Accenture, chose him as one of the fifty most influential business thinkers. In a 2004 interview with MaltaToday, de Bono even proposed a solution to the Israeli-Palestinian conflict as he launched his thinking centre in Malta.

In 1994, de Bono was made an officer of the National Order of Merit by the President of Malta.

Thanks to Kurt Sanson of MaltaToday for material upon which this blog is based.

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

Obsession with Productivity Can Kill Creativity.

Don’t Let It Kill Yours!

How would a “productive day” compare to a “creative day”? What would, if anything, they have in common? Chances are not much.  One might think a productive day would be closely aligned with scratching off items on a to-do list. On the other hand, someone’s idea of a creative day might not even have a to-do list.

475px-The_ScreamOur current work world is obsessed with productivity. We are inundated with books, articles, white papers, to time block this and time block that; all just to do more work. But our relentless quest to be productive is undermining one of the most important abilities in today’s workplace: creativity. What of the future, though? Will machine learning and artificial intelligence perform the routine aspects of our work at the expense of our ingenuity and creativity?

So how do we create the right conditions for creativity, particularly when we are trying to deal with a to-do list?

Consider this comment from screenwriter Aaron Sorkin (the mastermind behind the television show West Wing and films like Moneyball and The Social Network). He told The Hollywood Reporter that he takes six showers a day. “I’m not a germaphobe,” he explains but when his writing isn’t going well, he’ll shower, change into new clothes, and start again. Sorkin’s trade relies on him minting something fresh on a regular basis. And it occurred to him that his best thoughts were not happening in moments of fevered concentration, but when he was in the shower. So he had a shower installed in the corner of his office and makes regular use of it. He has described the process as “a do-over” for triggering original ideas.

In 1939, James Webb Young, a Madison Avenue advertising executive, wrote a definitive guide to the process of creativity, A Technique for Producing Ideas. In this short book, Webb Young reminds us, “that an idea is nothing more nor less than a new combination of old elements.” In his view, the skill of creativity is the ability to spot new connections between familiar thoughts, and the art is “the ability to see [new] relationships.”

Fifty years later, Steve Jobs observed something similar: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”

Webb Young also lays out a remarkably simple technique for creative thought. It involves stimulation. Continue reading

New Report Reveals Crisis in Creative Effectiveness

We like to think that every creative execution hits right on target. Well, we know better even when we don’t like to admit it. A recent report from the UK, suggests quite the opposite, that creative effectiveness is being called into question.

UK advertising agencies are fast-paced, dynamic and produce advertising, media and marketing that many consider to be the envy of the world.  One organization that voices their concerns, showcases their work and continuously develops their skills to keep them at the top of their game is the Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter.

The IPA exists to help members be the best they can be. They set the protocols for the UK industry’s best practice standards. They advise on how to choose an agency, how to run an agency or how to behave if you work in an agency. They also work collaboratively with members to improve diversity within the industry.

So, as this new report makes the rounds of the British ad scene, it will be interesting to see what the reaction is. It will, I dare say, be interesting to watch what, if any, reaction there is here in the US. If anything, the US has always been much more conservative in our approach to advertising compared to the UK. Does that conservatism mean our ads are more effective than theirs. Doubtful. It’s sort of like comparing apples and oranges. Continue reading

Today is: International Creativity and Innovation Day

#IAmCreative . . . so there! No, really, are you?

We are all creative. We just approach the process from different perspectives. After all, each one of us is unique and so is our process, our way of thinking.

On this day, slow down and rediscover your own way of creating and relish your creativity. Plus, explore what is highlighted below as well as WCIW’s site for all the events happening around the globe.

Have fun!

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WCIW

 

World Creativity & Innovation Week

If you liked this post, check out these others here.

Quotes on Advertising & Creativity

Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Feel free to share.

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Nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy, member, Advertising Hall of Fame

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. Phil Dusenberry, member, Advertising Hall of Fame

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. William Bernbach, member, Advertising Hall of Fame

You can’t use up creativity. The more you use, the more you have.       Maya Angelou

The heart of creativity is discipline. William Bernbach, member, Advertising Hall of Fame

If you are writing about baloney, don’t try to make it Cornish hen because that is the worst kind of baloney there is. Just make it darned good baloney. Leo Burnett, member, Advertising Hall of Fame

Fun without sell gets nowhere, but sell without fun tends to become obnoxious. Leo Burnett, member, Advertising Hall of Fame

Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to. John E. O’Toole, member, Advertising Hall of Fame

Big ideas are so hard to recognize, so fragile, so easy to kill. Don’t forget that, all of you who don’t have them. John Elliott, Jr., member, Advertising Hall of Famered-quotation-marks-vector-online-royalty-free-picture-435958

There is no material with which human beings work which has so much potential energy as words. Ernest Elmo Calkins, member, Advertising Hall of Fame

 

 

Now, paraphrasing Seth Godin, Go Raise A Ruckus!

Boosting Your Creativity – Just Like Einstein – Even in Crisis Times! Part 2.

4 Ways Combinatory Play Gets You Out of a Brain Rut, Plus Helps One Deal with a Crisis.

Now that you see how the human brain can get stuck in a rut thanks to neural pathways and a fondness for the familiar, how can you free your brain and lead it on a path to innovation? Based on research and real-life examples from great minds, here are four ways Combinatory Play can to get you out of a brain rut:

1. Cross Train Your Brain

Each cross-training activity works a different, but complementary, part of the body that will help get you stronger in the overall event, task or project. In other words, if you’re a novelist, try your hand at poetry. If you’re a painter, dabble in sculpting. If you’re a computer scientist, play around with web design.

For instance, how did playing violin help Einstein theorize about matter and energy? A study from UC Irvine and the University of Wisconsin found that giving piano lessons to preschoolers significantly improved their spatial-temporal reasoning— a key skill needed for math and science—much more than giving computer lessons, singing lessons, or no lessons at all.

So try a new activity within your field or related to it; you’ll expand your neural connections and strengthen your brain overall.

2. Take a Shower, Go for a Walk or Do Some Other Mundane Activity

First, creativity and relaxation could be linked. I’ve found that whenever I’m really tired, my creativity just hits a wall. Trying to go on is fruitless. Wrap it up and go to bed or walk away from whatever it is you’re working on and come back to it in several hours or the next day.

Depending on when you’re doing this, try something boring, like showering or taking a walk (though some folks would argue that this exercise is not boring) or go for a swim. These tasks don’t require substantial cognitive effort, so our brains are free to wander. And contrary to popular belief, a brain “at rest” isn’t really resting at all.

ZZZ's

Some researchers believe there is a positive correlation between our daydreaming state (occurring in a brain region that becomes more active at rest) and creativity. Mind-wandering may allow the conscious to give way to the subconscious, so the brain can connect disparate ideas.

Second, distractions may boost creativity. Research by Harvard professor Shelley Carson found that high creative achievement was associated with low latent inhibition, or the capacity to screen out irrelevant information, especially if the participants had a high IQ.

For the creative mind, inspiration can be found everywhere. Sometimes, you just need to distract yourself long enough to notice it.

3. Sleep On It

Regarding the process of discovery, scientists have proposed that there is an incubation period during which “unconscious processes contribute to creative thinking.” In his memoir, A Moveable Feast, Ernest Hemingway reveals how he safeguarded his creativity through such a process:

Ernest_Hemingway_in_London_at_Dorchester_Hotel_

“I learned not to think about anything that I was writing from the time I stopped writing until I started again the next day. That way my subconscious would be working on it and at the same time I would be listening to other people and noticing everything…”

And in a later chapter:

“I had learned already never to empty the well of my writing; but always to stop when there was still something there in the deep part of the well, and let it refill at night from the springs that fed it.”

In 2009, a study out of the University of California San Diego was published suggesting that sleep may assist combinatorial creativity. In particular, researchers found that study participants who were allowed to slip into Rapid Eye Movement sleep (REM)—the stage during which we dream—showed an almost 40% improvement over their earlier creative problem-solving test performances, while those who had only non-REM sleep or quiet rest showed no improvement.

The authors of that study hypothesized that when we’re in REM, our brains are better able to integrate unassociated information, which is essential to creative thinking (it explains why dreams are so bizarre).

As mentioned earlier, when you’re stuck on a problem or the creative juices stop flowing, try going to bed. You’ll have a refreshed and different perspective the next morning.

4. Feed Your (copy) Cat

Is anything truly original? Uh, doubtful. In fact, according to artist Austin Kleon, the answer is no. Kleon presented a TED Talk “Steal Like an Artist” and a book of the same name, in which he asserts that nothing is original and all artists build upon previous work.

With this in mind, don’t plagiarize someone, but get inspired by and improve upon someone else’s creations. In this Age of the Internet, one can’t help “borrow” from someone else’s idea. That’s in part why I’m both sharing this article from Amy Rigby and the Trello blog but also adding some of my own perspective.

Suggestions:

  • If you’re suffering from writer’s block, buy a pack of those word magnets and rearrange them until you come up with creative phrases on your fridge;
  • As previously mentioned, break your concentration, especially when it’s hard for you to focus, and go for a walk or go to bed (depending on the time, of course);
  • If you’re not sure how to move forward on a project, bounce ideas off of your teammates and see if you find any hidden gems in their suggestions;
  • If you’re building a product and stuck in the design phase, search for competitors who have made similar products, find where their customers are unhappy, and design something new that solves the problems your competitors failed to address;
  • Step back from your computer or tablet or canvas or whatever tool you’re using and try and get a bigger or completely different picture of what you’re doing. Go wherever your mind wants to go. Although you may want to continue working on a particular piece of creative, your mind may not. Try doing what it wants. You’ll end up with a different perspective, and, maybe even a new project or topic.
  • During crisis times, our emotions seem to be at their peak. Don’t let them get the best of you, but learn from them. You’re already jacked so let your new-found motivation help guide you to your (new) goals; what was important yesterday may not be as important today.

We all get stuck in a rut at times, even the greatest minds in history like Einstein did. If you need a new way of thinking, use Combinatory Play to give your brain a boost:

  • Participate in creative cross-training to expand your brain’s neural connections;
  • Let your mind wander by doing something mundane or even boring;
  • Go to bed and let your subconscious mind connect the dots during REM sleep;
  • Use another person’s work as a springboard for inspiration and improvement;
  • Go where your mind wants to go and gain a different perspective.
  • Emotions tend to peak during crisis times; learn from them.

Abstract design made of human head and symbolic elements on the subject of human mind, consciousness, imagination, science and creativity

“Diversity of the Mind” Thanks to iStock Photo


Thanks to Amy Rigby in

Boosting Your Creativity – Just Like Einstein – Even in Crisis Times! Part 1.

Even during times of crisis and major uncertainty, creativity is very useful. The outbreak gripping the world at present, the Corona Virus (covid-19), is causing all sorts of interruption globally. The pandemic is causing us to think like we’ve never thought before or at least in a very long time.

Creativity brings itself to the forefront once again. How we use it to solve some almost unthinkable problems is up to us. Fortunately, we have viable resources upon which to fall back.

In the continuing process of exploring the myriad aspects of creativity, I was intrigued by this article from the Trillo blog regarding how Albert Einstein used a certain kind of “play” to enhance his creative streaks. What’s appealing to me is that all of us can learn from this, whether or not we’re engaged in a global pandemic.

I dare say everyone wants to boost their creativity. Now especially. How about boosting it on a par with the likes of Einstein? Well, it has to do with what’s referred to as Combinatory Play.

What the heck is Combinatory Play?

“Combinatory play seems to be the essential feature in productive thought.”
– Albert Einstein

The term “combinatory play,” also known as combinatorial creativity, was perhaps first coined by Albert Einstein in a letter to French mathematician Jacques Hadamard. In an attempt to understand mathematicians’ mental processes, Hadamard asked Einstein about how he thought.

Einstein-final

Einstein’s letter reply, later published in Ideas and Opinions, explained that his thinking process transcended what could be communicated in the written or spoken word, but that there was “a certain connection between those elements and relevant logical concepts.”

Huh?

Well, Einstein was known to play violin whenever he was stuck on a tough problem and often spoke of how music influenced the way he thought about math and science. His sister, Maja, said that sometimes after playing piano, he’d get up and say, “There, now I’ve got it.”

Albert Einstein quote

Call it combinatory play, combinatorial creativity, or intuition—we’ve all experienced that flash of insight, that fleeting moment when a solution we’ve been grinding away at reveals itself in an unexpected place. Playing violin helped Einstein theorize about time and space. What might be your Combinatory Play?

“Creativity is just connecting things.” – Steve Jobs

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Stuck in Traffic on the Neural Pathway to Nowhere

Understanding why Combinatory Play boosts creativity, means we should look at how the brain works.

The brain’s building blocks are neurons: nerve cells that receive and transmit signals along neural pathways. In Harvard professor of psychiatry John Ratey’s A User’s Guide to the Brain, certain pathways are forged at birth, like the ones that control your breathing and heartbeat. Others can be manipulated by learning. So when you’re stuck in a rut, your brain’s neurons could literally be stuck on a neural pathway you’ve carved out through your behavior.

The good news is you can get your brain unstuck by choosing to make new connections—forge a new neural pathway. Ratey explains, “A person who forcibly changes his behavior can break the deadlock by requiring neurons to change connections to enact the new behavior.”

If you’re frustrated by mental processes that lead nowhere, it’s kind of like your brain is taking the same old route to work every day because that’s what you’ve trained it to do. But if the highway is congested and you’re sitting in traffic, it’s up to you to tell your brain that there’s a new route it should take to get to where you want to go.

Comfort In Familiarity

Your brain is continually striving for order and predictability, and as a result, can get pretty set in its ways. While reverting to familiar paths can keep you safe and comfortable, it can also hinder your creativity. Therefore, it’s important to quiet this part of the brain if you want to invent new solutions. Combinatory Play can help you do this by relaxing your mind.

The Brain’s Inclination for Seeking Patterns Encourages Innovation

As clinical psychologist Victoria Stevens explains: “Our pattern-seeking behavior is an essential part of creative thinking, although it can also produce false assumptions and biases when previous experiences lead us to beliefs we do not question. In addition, finding links, connections, and patterns between apparently dissimilar things is essential to creative thinking.”

Your pattern-seeking behavior can benefit you in creative thinking. Just remember to:

  • Question your assumptions
  • Try to find patterns where it seems like none exist

Combinatory Play allows you to zoom out, see the bigger picture, and spot the patterns. This is especially true at times like this. Think and act creatively and responsibly, not out of fear or panic but out of rational, logical thought. The calmer we are, the better.

Continued in Part 2 . . .


Thanks to Amy Rigby in

Friday Fun Quotes: Special Edition

As you can see, this edition of Fun Quotes looks different. While I continue with a series of various illustrious quotes, here are some others I found that are not only worth-remembering, but which I find interesting and inspiring. Hopefully, you will, too.

Enjoy!!

Man is a creature of hope and invention, both of which belie the idea that things cannot be changed. – Tom Clancy

If people did not sometimes do silly things, nothing intelligent would ever get done. – Ludwig Wittgenstein (NCN)

Creativity needs the ability and freedom to enjoy, to fantasize, to laugh, to loaf, to be spontaneous. Creativity is a kind of intellectual play. It is a kind of permission to be ourselves, to let loose and to be crazy. – A.H. Maslow 

The longer I live, the more beautiful life becomes. – Frank Lloyd Wright

Brene Brown Quote

PelegTop on Creativity

Abdul Kalam Quote

Ken Robinson Quote

Everyone Is Creative

Doctor Who Quote

 

So, whatdaya think? Have a favorite among these? Lemme know!