The Souls of Charity

A short story about Charity Hospital New Orleans and its aftermath from Katrina

Prologue

NOLA. Its spirit stays with you long after you’ve gone. The sights, smells, music and culture all linger, sometimes even after one’s memories fade. Those thoughts, dreams, even nightmares can embody your neighbor’s flesh and blood even when that neighbor passed away long ago. Caution: Some photos may be too unnerving or unsettling for some viewers.

A little history . . .

Charity Hospital of New Orleans, LA has long been the medical headquarters for many patients. Some of whom, it is said, never left. If that is so, how many souls stayed behind after the hospital permanently closed? What of them? When alive they endured many horrific events with Hurricane Katrina. Many a sane person would have gone crazy during those times, not able to rid themselves of the nightmarish memories they must still have.

I wonder, do souls have nightmares? Do they wander around aimlessly and body-less seeking answers? Do they seek revenge of some sort? Do they yearn to inhabit other living or dead bodies to continue life anew?

Seems like this would be the stuff of an episode right out of Rod Serling’s Twilight Zone. While interesting to ponder, the hospital sat empty and abandoned for a long time without anything being done to recessitate it. A surreal set of circumstances led to its demise and only in New Orleans could an old, empty hospital reemerge as a haven for lost souls. Spirits, ghosts, whatever you like all need a place to gather, a place to call home. In NOLA’s Charity Hospital, they evidently found it.

But the story doesn’t end here; it merely continues. To what end, you may ask. Well, we don’t know . . . yet.

Chapter One

It was a dark and gloomy night in the French Quarter so we thought we’d stroll down a few blocks and see some old buildings. We eventually got to the section of Tulane Avenue where one of the oldest abandoned buildings in the area has sat empty for decades-Charity Hospital New Orleans.

Staring up at the 1939 built 20-story Art Deco building, one gets a feeling that the intimidating structure is not too keen on the idea of letting visitors inside its hallowed halls.

Nevertheless we marched slowly but steadily onward to see what had been left behind when it was evacuated because of Katrina in 2005.

In a word, not much. Yet there was a lot that remained. Indeed, some rooms we passed looked like time itself had died that horrific day. Other rooms appeared as if the patient had hardly gotten out of the room before the flood waters rushed in. And then there was the Autopsy Room.

The turn-of-the-century flooded autopsy theatre in the basement of Charity Hospital. Reddit.com
“Administration” Photo by Michael Alford

We drew closer not believing what we thought we saw. The patient appeared to be the only “living” creature in the room. Then suddenly one of the “surgeons” unexpectedly looked up and floated in our direction. It was obvious that he/she/it wanted us out of the room – NOW! We didn’t hesitate except for me; I felt like my shoes were glued to the floor. I kinda shook it off a bit and yelled “we’re going, we’re going!”

“And the Sky was Grey” by Michael Alford

As if these images didn’t make for an uneasy feeling in us, we made our way down this one hallway to see what more could be observed. That’s when we heard it; a soft, eerie-sounding voice whispering “Get out. Leave us alone. We don’t want you here.”

We all just froze. At first we didn’t know what to do or say, if anything. Finally, someone in our group said simply, “Let’s proceed anyway. I’m not going to let a strange voice scare me outta here.”

Well, we continued on, this time ascending two more floors. Alas, it was just as bad and desolate as downstairs. Some rooms appeared as if a bomb had gone off. Others looked like they had only recently been vacated. 

Photo: Abandoned Southeast
Abandoned Southeast Photo (If one didn’t know any better, one might think that Housekeeping was running horribly late.)

Proceeding down the hallway we came to what appeared to be an operating room. As we peered inside we could see the patient on the table surrounded by ghost-like figures all dressed in surgical gowns.

Back in the hallway we all were grasping for breath and, yes, looking like we’d just seen a ghost! But before we had a chance to recover, approaching from the other end of the hallway were various other ghostly figures heading our way.

Adobe Stock

Upon seeing this, we wasted no time in locating the nearest stairwell and ran up, I don’t know, what seemed like several flights of stairs. We came out and were grasping for breath. At this point someone just spouted “to hell with the research, let’s get the hell outta here.”

“Okay, everyone, calm down. We’ve just had the wits scared out of us. If this were Halloween, it would be funny. C’mon, let’s proceed down this hallway and . . . “.

Chapter Two

Just then low screams came from a few doors down. When we got there we witnessed a shadowy figure sitting on the bedside with an ax and a pool of blood clearly visible on the floor with a severed hand laying in the blood.

“Oh my God,” blurted Selma. “Somebody do something! He’ll bleed to death,” she said.

“What makes you think he’s alive?” I asked.

“Oh, I’m sure he’s not. He’s been that way for decades,” says a voice emanating from a nearby chair on the far side of the room.

This time, this ghost appeared more visible than his counterparts before. His features were distinctive but his body had an iridescent glow to it. He was there and yet he wasn’t.

“Excuse me, sir. Do you know this person?,” I asked. “Yes,” said the ghost. “He was my brother, Warren. He died years ago,” stated the ghost.

“Oh, I’m sorry,” said I. “By the way, I’m Joe, this is Selma, Thad and Fred. We’re just exploring the hospital before it gets torn down. We honestly didn’t expect to come into contact with anyone here. But we have; at least we think we have,” I stated.

“My name is Walter. I died some years ago, too. As for meeting folks here, you have indeed come in contact with them. If they’ve seemed to be a little skiddish, they are. They’re not used to visitors especially when the hospital closed some years ago. Everyone in New Orleans thought Charity had been completely evacuated; alas, it was not, as you have seen.

“Oh sure,” Walter continued. “Every body was taken out of Charity but some of those died before being taken out. Those souls decided to stay and remain with the friends they had made while here.”

“So what about you, Walter?,” I asked. “Well,” he started, “I kinda look after this place and my friends. We’re not leaving as we have no place to go. Our families have accepted our deaths and have moved on. Why would we want to go back after all these years and disturb their peace? No sir, not gonna do it!,” Walter stated flatly.

When we reconvened out in the hallway we thought about what to do next.

We all thought it best to leave then so we began toward the stairwell. As we started our descent, we could hear in the distance jazz music from the downstairs coffee shop where a jazz quartet played . . . decades ago. All would be dead by now.

Chapter Three

As Selma led the way and was making the turn on that flat “transition” area between floors, she was startled by the sudden appearance of a cloud-like image swinging an ax and, in the blink of an eye, thrusting it into the mid-section of Selma’s body.

As soon as it began it was over, with the image disappearing into and through the wall. Selma was writhing in pain lying down in a pool of blood grasping for breath. There was little we could do. In moments she would be dead.

Walking down fifteen flights of stairs in a building without power or air conditioning is taxing enough. When you add on carrying a dead body under these conditions it makes for a grueling exercise.

The remaining three of us just knelt there beside Selma, all stunned and in shock. Before we knew it, Fred jumped up, hysterical, and screamed, “I’ve got to get out of here; we’re not wanted!”

With that, he jumped up and proceeded to run downstairs, from the fifteenth floor, but seemed to trip as he was rounding the corner of the stairwell, broke through the railing and fell to the lobby and to his death.

Thad and I exchanged horrified looks and just remained there, motionless and not saying a word.

Chapter Four

Then I stated as calmly as I could, “Ok, let’s proceed together, steadily down the stairs to the lobby. It’s just the two of us now, Thad; there’s nothing more we can do here.”

“But what about Selma? We can’t just leave her here; she deserves better.,” Thad remarked.

“You’re right, Thad, she does,” I injected. So we both picked her up as gently as we could and proceeded resuming our trek downstairs. I suggested we take a moment’s break on the tenth floor to gather ourselves.

We reached the tenth floor and rested some. We were both sweating profusely but had nothing to wipe the sweat from our burning eyes.

Almost there we thought. Adrenaline had started to kick in and traversing the next five flights wasn’t nearly so difficult as we suspected it would be.

We each winked at one another and allowed a wry smile on our faces; we were close to getting out of here. We then took a few more steps then stopped. Froze. We heard something that sounded like crackling wood. Before either one of us could say anything, the floor of the stairwell began to give and in a flash both Thad and Selma’s body fell the remaining five floors. If she was still alive she wouldn’t have survived the drop. Thad wouldn’t have either.

Chapter Five

So now it was just me. Five floors to the lobby and exit. I was shaking so badly I could hardly stand. I managed to steady myself as best I could and slowly, holding onto the railing, got down to the second floor but I had to stop once more to catch my breath.

A few more steps and I’m home free, I thought. When I got to the landing area between first and second floors I just stopped again and thought about what we’d just accomplished. Just a few more steps . . . And then from behind I felt the unnerving sensation of being pushed. Before I knew it I was head over heels tumbling downward and unceremoniously heading for the first floor.

For what had to be only a few seconds, it felt like I was tumbling through infinity. Then, suddenly, I felt motionless, I wasn’t falling anymore. I guess I was laying on the concrete floor but I didn’t feel a thing. Didn’t even feel my heart pumping. My breathing? Don’t think I was. My mind was slowing down, now almost to a standstill.

Is this what it’s like when . . . you’re. . . dying . . .

A final thought to my story. Four new souls entered Charity Hospital to see what happened inside thanks to a wicked woman named Katrina. During their journey they met some very interesting residents, all of whom called Charity home. Never mind that the hospital has been closed for decades and that there are no living residents inside. As there have been since Katrina there are now only souls, the souls of Charity.

Epilogue

The historic Charity Hospital building in New Orleans is undergoing a massive $600+ million redevelopment with Tulane University serving as the anchor tenant and become the heart of Tulane’s Downtown Medical School. The iconic New Orleans hospital served the community for a century as the City’s safety-net hospital, saving hundreds of thousands of lives and training thousands of doctors and nurses. Old Charity will become the flagship building for Tulane’s School of Public Health and Tropical Medicine, as well as housing for biomedical research labs, Tulane’s Innovation Institute and their School of Professional Advancement. The revitalized structure is expected to open around 2027.

The project is moving forward through a complex, years-long journey to revitalize the 90-year-old, 20-story structure that has been largely vacant since Hurricane Katrina in 2005. 

  • The Vision: The billion-square-foot facility is being renovated to include state-of-the-art medical and life-science labs, approximately 300 apartments, commercial offices, and retail space. 
  • Tulane University’s Role: Tulane has committed to occupying at least 500,000 square feet of the massive building for public health, biomedical research, and teaching purposes. 
  • Funding and Politics: The redevelopment faced a major political battle when the New Orleans City Council allocated $20 million in bond/trust funds to help speed up the construction. Mayor LaToya Cantrell previously vetoed this ordinance out of concern for other city budget priorities, but the City Council successfully voted to override the veto to keep the project on.

Hurricane Katrina flooded Charity’s basement, shutting down the hospital and trapping roughly 360 patients and 1,200 staff members inside. Weeks later, a team of volunteers, contractors and the military cleaned out the lower floors to get the hospital “medical ready,” but it would never reopen.

For a closer look at how this monumental structure is being reimagined, you can explore the Charity Hospital Redevelopment Project or read about Tulane’s plans on the Charity Redevelopment page. 

The 90-year-old, 20-story Charity Hospital building that has been vacant since Hurricane Katrina in 2005. (Photo by Lance Traweek.)

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog,Joe’s Journey, for selected short stories and personal insights on life and its detours.

More stories can be read at https://ideasnmore.net/short-stories

Kotex confronts art world taboo with ‘Art’s Missing Period’ campaign

The art world has succumbed to controversy via a graphic outdoor display of the menstrual period. Continuing education of health issues is in the public interest so why is this display so disturbing to some?

Singapore – Kotex has launched a global campaign highlighting the absence of menstrual blood in mainstream art, positioning it as a long-standing form of cultural censorship.

Developed with DAVID London and Ogilvy Singapore, “Art’s Missing Period” brings together works that were previously rejected by galleries or removed from public display due to their depiction of menstruation. 

The campaign reframes the issue as one of visibility, arguing that while violent imagery involving blood is widely accepted, menstrual blood remains excluded.

Kotex revives banned art showing period blood

“Visibility shapes culture, and we set out to change both,” said Genevieve Gransden, Executive Creative Director at DAVID London

“This is not just a campaign. It is a restoration of voices, narrative and art that deserves to be seen,” said Selma Ahmed, Executive Creative Director at DAVID London.

The campaign includes a short documentary directed by Emmy award-winning filmmaker Kathryn Everett and narrated by journalist Noor Tagouri. 

The film examines how depictions of blood tied to violence are widely shown, while menstrual blood is treated as taboo, and features accounts from artists who have faced rejection linked to the theme.

Beyond film, Kotex has rolled out mobile billboards and street posters outside major museums, including the Guggenheim, the Metropolitan Museum of Art, the Whitney Museum of American Art, and the Museum of Modern Art. 

The placements position the campaign directly at the doorstep of institutions central to shaping public art discourse.

QR codes embedded in these placements direct audiences to a virtual gallery hosting more than 40 artworks centred on menstruation. 

The online platform, launched on April 6, 2026, will run for one year and is designed to provide a dedicated space for artists and exhibitions exploring the subject.

The campaign marks Kotex’s latest effort to address stigma around periods, shifting the conversation from product messaging to broader cultural representation.

Thanks to Sharona Nicole Semilla of Marketech APAC for contributing this article

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog,Joe’s Journey, for selected short stories and personal insights on life and its detours.





New Aspects of Creativity for 2022

Creativity can spring from a variety of different sources, some even unlikely. Behind each scenario is a person or persons developing the idea and following it through to completion. Below is a report on such creativity.

Each year, Fast Company reveals a new list of the Most Creative People in Business. The folks we highlight have accomplished something in the past year that no one in their field ever has before, something that’s already having a discernible and important impact.

As you’ll see, we take a different view of creativity than our fellow business media outlets do. To us, creativity isn’t limited to the fields typically thought of as “creative,” such as entertainment, marketing, or branding. We know that creativity is happening everywhere: science labs, law offices, parliamentary halls, and even the open seas—and thank goodness. Creativity is what leads people to fix the world’s most urgent problems.

The work that’s been done by this year’s cohort of 56 Most Creative People in Business showcases several ways that creativity can lead to bold and substantial change. Here are some of the lessons they offer, for 2022 and beyond.

Just do something

Dismayed by the rise in fentanyl overdoses among recreational drug users, Allison Heller and Dean Shold took action. Their organization, FentCheck, is putting drug-test strips where the users are, and saving lives. Reynold Verret, president of Xavier University of Louisiana, is building a robust academic pipeline that’s creating more Black doctors and health industry leaders. Not content to live with the glaring vaccine inequity across the world, Baylor College infectious disease experts Maria Elena Bottazzi and Peter Hotez developed the first-ever open sourced COVID vaccine, called Corbevax, which has already been administered to tens of millions. When Russia invaded Ukraine, Pavel Vrzheshch redeployed the employees at his branding/ad agency as “creative warriors,” which led to the wide-reaching, Zelensky-endorsed “Be Brave like Ukraine” campaign.

Put people first

After Whitney Pegden noticed that Walmart delivery customers were bonding not just with the service but the delivery workers themselves, she expanded the program accordingly. With various societal needs exposed by the COVID pandemic, Norma Edith Garcia-Gonzalez converted LA’s county parks to health centers, shelters, and food pantries, with great results, and focused on helping (and employing) local youth. Audio engineer Heba Kadry enhances the connection between musical artists—such as Mdou Moctar and Japanes Breakfast—and their fans. Seniors thrive when they’re part of a community, which is why Selfhelp Realty Group’s Evelyn Wolff has built The Atrium at Sumner. As climate change makes hurricanes, floods, and wild fires more frequent and extreme, Resilience Force founder Saket Soni is standing up for disaster recovery workers, and securing them better employment terms.

Protect what’s important

Microsoft’s Tom Burt is calling upon his legal background to safeguard users’ data from hackers, thieves, and foreign adversaries. Through a logistics app called PRoduce, Crystal Díaz is restoring food sovereignty to Puerto Rico, which currently imports 85% of its food. Gina Asoudegan is bringing regenerative agriculture to supermarkets at scale with Applegate Farms’s new Do Good Dog. Knowing that a free (and robust) press is vital to our democracy, New York Times vets Megan Twohey and Jodi Kantor have written a book called Chasing the Truth to share what they’ve learned with young journalists and encourage them to “engage with the world and make progress.”

Stand up to the giants

As the behemoths of Big Tech continue to grow even more dominant, several courageous individuals are finding innovative ways to keep their power in check. The EU’s Margrethe Vestager led the passage of two new landmark pieces of legislation that will go further than anything before to level the playing field worldwide. Gretchen Peters is working with lawmakers to expose organized crime on social media. Creative-thinking attorney Jay Edelson is leading winning lawsuits that protect users’ biometric data and more. And while there may be a ton of hype out there about the new world of “Web3,” Molly White sees right through it (and enables us see, too).

Blur the lines

Singer-songwriter Arooj Aftab has made the ancient art of ghazal feel brand new. Sort Of co-creator Bilal Baig positions gender-fluidity in a fresh and sensitive way. Fashion designer Kingsley Gbadegesin channels the queer community’s perspective (and has gained wider following because of it). Former YouTube superstar Casey Neistat chronicles the rise and fall of another YouTube star, David Dobrik, in a revealing documentary called Under the Influence. Puppetmaster Toby Olié figured out how to translate Spirited Away‘s ethereal characters to the stage. Unity’s Timoni West is transporting actual data into immersive digital worlds in order to solve real-life problems.

Run clean

Wind-powered charging buoys that power idling cargo ships at sea? Maersk’s Sebastian Klasterer Toft and David Samad are developing that. An electric speedboat that virtually flies above the water? Candela’s Gustav Hasselskog just built one. Meanwhile, Maxine Bédat wrote a widely read book (called Unraveled) about the pollution-heavy life cycle of a single pair of jeans and is now fighting, through her New Standard Institute, to hold the apparel industry accountable. Sharon Prince is fighting for accountability, too; she’s gotten construction industry leaders and major architecture firms on board to ensure that their materials aren’t produced with slave labor.

Make it fun

Mark Rober is the Willy Wonka of science. Kyla Scanlon uses a spoonful of sharp comedic timing to help to the financial education go down. Walt Disney Studios’s marketing chief Asad Ayaz keeps the multiverses spinning. With Twelve Minutes, Luis Antonio brings character study to gaming. In addition to being a world-class surfer, John John Florence has created a performance-wear and clothing line, Florence Marine X, that lets other surfers in on the creative action.

 

Thanks to Jill Bernstein of Fast Company for contributing the information.

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Where Does Creativity Come From and How to Increase Your Own

I recently ran across a newsletter article on creativity and wanted to share some interesting aspects of it with you. Though the main source seems to be the Monitor of Psychology and its author, Kirsten Weir (see footnote below), there are numerous additional sources cited to supplement the creativity aspect.

Creativity means different things to different people. Seemingly, creativity is mostly aligned with marketing, design and the arts. But, what about science and engineering? Literature? Man’s simple ability to think? Let’s explore this to get a better feel for where creativity comes from and how best to enhance our own experience.

Creativity in the brain

What, exactly, is creativity? The standard definition used by researchers characterizes creative ideas as those that are original and effective, as described by psychologist Mark A. Runco, PhD, director of creativity research and programming at Southern Oregon University (Creativity Research Journal, Vol. 24, No. 1, 2012). But effectiveness, also called utility, is a slippery concept. Is a poem useful? What makes a sculpture effective?

Runco is working on an updated definition and has considered at least a dozen suggestions from colleagues. One frequently suggested feature is authenticity. “Creativity involves an honest expression,” he said.

Meanwhile, scientists are also struggling with the best way to measure the concept. As a marker of creativity, researchers often measure divergent thinking—the ability to generate a lot of possible solutions to a problem or question. But measures of divergent thinking haven’t been found to correlate well with real-world creativity.

Does coming up with new uses for a brick imply a person will be good at abstract art or composing music or devising new methods for studying the brain?

Maybe we move away from defining creativity based on a person’s creative output and focus instead on what’s going on in the brain, ponders Adam Green, PhD, a cognitive neuroscientist at Georgetown University and founder of the Society for the Neuroscience of Creativity. “The standard definition, that creativity is novel and useful, is a description of a product,” he noted. “By looking inward, we can see the process in action and start to identify the characteristics of creative thought. Neuroimaging is helping to shift the focus from creative product to creative process.”

Creativity often involves coordination between the cognitive control network (of the brain), which is involved in executive functions such as planning and problem-solving, and the default mode network, which is most active during mind-wandering or daydreaming. The cooperation of those networks may be a unique feature of creativity, Green said.

Green’s work suggests that targeting specific areas in the brain could enhance creativity. Yet no one is suggesting that a single brain region, or even a single neural network, is responsible for creative thought.

In search of the eureka moment

Creativity looks different from person to person. And even within one brain, there are different routes to a creative spark, explained John Kounios, PhD, an experimental psychologist who studies creativity and insight at Drexel University in Philadelphia. One involves what cognitive scientists call “System 1” (also called “Type 1”) processes: quick, unconscious thoughts—aha moments—that burst into consciousness. A second route involves “System 2” processes: thinking that is slow, deliberate, and conscious. “Creativity can use one or the other or a combination of the two,” he said. “You might use Type 1 thinking to generate ideas and Type 2 to critique and refine them.”

Which pathway a person uses might depend, in part, on their expertise. “It seems there are at least two pathways to get from where you are to a creative idea,” he said.

Coming up with an idea is only one part of the creative process. A painter needs to translate their vision to canvas. An inventor has to tinker with their concept to make a prototype that actually works. Still, the aha moment is an undeniably important component of the creative process. And science is beginning to illuminate those “lightbulb moments.”

The rush you get from an aha moment might also signal that you’re onto something good, said Jonathan Schooler, PhD, a professor of psychological and brain sciences at the University of California, Santa Barbara. “Creativity is at the core of innovation. We rely on innovation for advancing humanity, as well as for pleasure and entertainment,” he said. “Creativity underlies so much of what humans value.”

He and his colleagues studied these flashes of insight among creative writers and physicists. They surveyed the participants daily for two weeks, asking them to note their creative ideas and when they occurred. Participants reported that about a fifth of the most important ideas of the day happened when they were mind-wandering and not working on a task at hand. “These solutions were more likely to be associated with an aha moment and often overcoming an impasse of some sort,” Schooler said.

Six months later, the participants revisited those ideas and rated them for creative importance. This time, they rated their previous ideas as creative, but less important than they’d initially thought. That suggests that the spark of a eureka moment may not be a reliable clue that an idea has legs. “It seems like the aha experience may be a visceral marker of an important idea. But the aha experience can also inflate the meaningfulness of an idea that doesn’t have merit,” Schooler said. “We have to be careful of false ahas.”

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How Trauma Affects Creativity

Last week my post dealt with emotions and their interplay with creativity. This week I found a “sequel” if you will regarding creativity and how trauma affects it. The input that follows is by the same therapist as last week, Mihaela Ivan Holtz, Doctor in Clinical Psychology. It’s an interesting read and one in which I hope you’ll get as much out of as I did.

Mihaela Ivan Holtz

During my creative endeavors, I have experienced most if not all of what Mihaela talks about. When I’m in a slump, it’s not fun. When I experience a setback, it’s definitely not fun. In fact, it’s quite stressful. That’s why I have a weekly talk with my therapist to go over what’s bothering me.

Take it away, Mihaela . . .

Creativity is a vital life force energy. We connect with that energy within us and use it to express art that comes from the deepest parts of the self.

Creativity feeds off of other vital energies that exist inside of us, including imagination, courage, authenticity, and vulnerability. Creativity requires our passion, love, and playfulness. It requires our curiosity and our spirit of exploration. It requires us to show up and do the work of creating in order to keep it alive.

Creativity asks us to trust in our abilities and our vision. It asks us to call on our talents, skills, and unique gifts and use them to make that inspiration into reality. It asks for our determination and devotion. It asks us to invest in ourselves and to commit to our own sense of agency.

Our creativity is there at all times. It’s a flicker ready to be ignited by our life experiences and turned into a great flame. It wants to guide us along the quest to create a life inspired by our dreams and goals.

All these – our imagination and passion, vulnerability and courage, curiosity and playfulness, trust and determination, talents and skills, exploration and commitment, and our sense of agency – come together to make up our creative emotional space.

The creative emotional space is a beautiful, powerful space that every artist and creative hopes to be in just about all the time. Unfortunately, it can be diminished or destroyed by our unhealed backstories. Unresolved emotional trauma can hold us back and take us off track.

Creatives and Artists Respond to Trauma in Different Ways

Some remarkably productive creative people can actively transform their pain into creative endeavors. Their creativity becomes a vehicle for healing. Their internal healing and growth continues to inspire and motivate them to be more creative.

Their creativity and emotional healing work together in a synergistic relationship. They are healed and transformed by their creative work, and become more and more creative as they face their pain.

Some people can be very creative despite trauma, but they are not engaged in a healing process. They can access their emotional creative space and make music, movies, novels, books, paintings, fashion, or build businesses, and consistently turn their ideas into reality.

But, when they move outside that creative space, they live with unmetabolized emotional pain. This often shows up as with anxiety, depression, and/or addictions.

Then there are those who can access their emotional creative space but the exposure to their inner world causes them to be re-traumatized, over and over again. Their stories or creative endeavors trigger unhealed trauma and they get trapped in old, painful patterns. Sometimes, very successful creatives get stuck in this unproductive emotional creative space when they least expect it.

Despite years of success, depression, anxiety, or addictions can emerge from those unresolved emotional wounds and trap an individual in a loop of creative decline. 

Female with long hair, looking down, her face covered by a hat that she is holding with one hand

There are some who can’t access their emotional creative space, and that in itself feeds their emotional pain, depression, anxiety, and addictions. They can’t realize their creative potential and feel unable to access and use their true resources. This sense of being cut off from their creative self is traumatic in itself.

They feel they’re living a small life in which they don’t belong. They know they could accomplish more and experience a more fulfilling life, but they are trapped in longing.

Perhaps you see yourself in one of these profiles? Whatever experience most closely matches yours, there is support.

What else do creatives need to know about the role of trauma can play in work and life?

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Special Edition: World Cancer Day Tomorrow

It comes around only once a year. However, research and breakthroughs take place 24/7/365. Tomorrow, February 4, is World Cancer Day and as a survivor I thought it best to interrupt my weekly creativity posts with this special alert.

Those of you currently battling cancer or know of someone who has cancer, this info is for you. Dealing with cancer is traumatic and expensive or it can be. Seek out a clinical trial and a non-profit foundation for support and assistance. Your oncologist and the social services department of the hospital can be of tremendous help.

World Cancer Day held every 4 February is the global uniting initiative led by the Union for International Cancer Control (UICC). By raising worldwide awareness, improving education and catalysing personal, collective and government action, we are all working together to reimagine a world where millions of preventable cancer deaths are saved and access to life-saving cancer treatment and care is equitable for all – no matter who you are or where you live. 

So this year’s World Cancer Day’s theme, “Close the Care Gap”, is all about raising awareness of this equity gap that affects almost everyone, in high as well as low- and middle-income countries, and is costing lives. 

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

Campaign From Gillette Venus Features Singing Pubic Hair

My my, what will they think of next? I learned something . . . that, evidently, a pubic hair can sing! I did not realize that. What else did I not realize, Gillette?

Now, I know what you must be thinking: “What in the hell kind of blog post is this?!” It’s, uh, well, different.

This blog sets out each week to present thoughts and ideas about various aspects of creativity; those that touch directly on advertising and those that do not. This is one that does.

According to AdAge, marketers increasingly have dared to defy traditional taboos when it comes to personal care, as we’ve seen in more pushes around menstruationbreastfeeding and grooming. In the case of the latter, brands such as Billie razors and Veet razors have given the thumbs up to having hair wherever you want it, while EOS recently celebrated a TikTok creator who has been teaching her fans the best way to shave their lady parts. Now, Gillette Venus is jumping into the bikini line fray by encouraging consumers to “say pubic.”

The centerpiece of the campaign from Grey is an animated film starring a singing pubic hair. Yes, you heard me right.

“Hi, I’m a pube!” she announces before breaking into a Broadway-style tune, singing of her plight as a lowly, gnarly curl, hoping to be treated like her colleagues who spring forth from other parts of the body.  As the tune ramps up, she’s joined by other pubettes in a Busby Berkeley-style routine. 

For those of you unable to log into the AdAge site to view the animation, here are the lyrics to Gillette’s latest.

I’m just a pube, and it’s not fair.
All I ever wished to be was just another hair
But when they got one look at me
The ruling from society was “Ewww”
“Not you!”
Oh what’s a curl to do
It seems like all the ads are showing perfect skin and shiny hair
But what about this other world inside your underwear?
It’s ok to say our name
You really can say pubic
No need to be ashamed
It’s even kind of therapeutic
Why the mass hysteria about the pubic area?
There’s nothing diabolical about this little follicle
So take care of us, your pubic hair
If you trim, or you shave or you’re bare down there
Whichever way’s your way
It’s all okayyyyyyyyy
Yes, it’s okay!

Another push encouraging consumers to be at ease with body parts and bodily functions

The campaign aims to normalize conversation around body parts like the pubic area to make women feel more comfortable about grooming there. “Because pubic is not a dirty word, and your pubic hair and skin deserve its own care,” the brand said in a statement.

Gillette Venus had conducted a female consumer survey about the use of anatomical terms such as “pubic.” It found that nearly half of them believed it feels more accurate to use such terms yet only 18% are actually using them. More than half, 56%, said they wished there were more accurate imagery and descriptions in media of women grooming in the pubic region.

The campaign playfully addresses the issue, while the Gillette Venus site promoting the products also features imagery of a diverse range of women shaving their bikini lines. The packaging too, features the words “pubic hair.” Along with the video, the effort includes a TikTok component inviting others to sing “The Pube Song.”

“With over two decades of research and scientific development in women’s hair and skin under our belt, literally, we know that grooming means something different to every woman,” said MyAnh Nghiem, Gillette Venus communications director in the statement. “Our new collection not only offers women more options for pubic grooming than we ever have before, but starts a new conversation about using language that accurately and respectfully represents the female body.”

Okay, okay, some of you may already be saying, “Enough is enough!” You gotta admit, though, advertising ain’t boring (well, alright, some of it is; some of it is even dreadful). This spot tries to be educational, informative, and entertaining, I guess, if not a little quirky. Frankly, if you didn’t realize the animated curl was in fact a pubic hair, I’m not sure that you’d figure it out based solely on looks.

What will they think of next? Uh, I’d really rather not think about it.

A World Tour in Images Via COVID-19, the Coronavirus

Awesome images. Deadly.

Unforgetable. Diabolical.

stock-photo-coronavirus-ncov-novel-coronavirus-concept-resposible-for-asian-flu-outbreak-and-coronaviruses-1625951248

 

Known the world over, yet we’d like to forget.

We never will.

 

 

 

Strikingly bizarre. Amazing how some life form that microscopic can wreak such havoc on mankind.

CoronaVirus

 

 

 

 

 

 

Global Enemy #1

Image 3-18-20 at 10.47 AM In some strange way there is beauty among these images. Strange and weird and deadly. Awesome.

 

Corona Virus-yellow

 

Let us never forget what we’re going through, will go through and have gone through.

The Horrors.

The ones we’ve lost and will lose.

Those of us who will survive.

Image 3-18-20 at 10.49 AM

warningsigninlondon

 

 

No matter how advanced we think we are, we’re still no match for microscopic life on this planet.

 

 

moscow

Moscow

buildingnewhospitalinWuhan

Building new hospital

market fears

Stock market woes

From Hong Kong to San Francisco and Italy to Israel and all points in between, the Coronavirus or COVID-19 has made its mark and as of this writing sees no stoppage.

Make no mistake, we will find a cure.

But what of next time?

What of next time?