Hall of Fame Quotes – Advertising & Otherwise

In another in a series of various illustrious quotes, I showcase some worth-remembering “sayings” which I find interesting and inspiring. Hopefully, you will, too.

Some quotes are from the American Advertising Federation newsletter “Smart Brief,” while others come from various sources. Enjoy!!

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A meeting is an event at which the minutes are kept and the hours are lost. – Bob Pritchard

Rules are for people who don’t know what to do. – Keith Reinhard

Creativity is a drug I cannot live without. – Cecil B. DeMille

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. – Bernice Fitz-Gibbon

Advertising reflects the mores of society, but does not influence them.  David Ogilvy

Like the musical score, a mission statement is only as good as the performance it inspires. – Keith Reinhard

Ideas pull the trigger, but instinct loads the gun. – Bob Pritchard

The brain is a wonderful organ. It starts working the moment you get up in the morning and does not stop until you get into the office.                    Bob Pritchard

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. – Leo Burnett

Anxiety brings with it massive energy and it is what we do with that energy which separates us.  Laurie-Beth Robbins

 

So, gotta favorite? Lemme know.

See ya next time!

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Masking Emotional Creativity

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What an unusual and intriguing exhibit. Emotions on display.

Extraordinary.

When I first saw some of these works in an article, I thought “how inspiring!” So, I wanted to share. Creativity, as this blog illustrates, comes in a variety of executions. Even though digital seems to be everywhere these days, I find it refreshing to see exhibits like this one in London that showcase a traditional form of creativity – in paper.

The upcoming 2018 London Design Biennale will be devoted to the theme of ‘Emotional States’. National entries will explore how design affects every aspect of our lives – the way we live and how we live – and influences our very being, emotions and experiences.

For the second consecutive edition, Pentagram, the world’s largest independently-owned design studio, has created the visual identity and promotional materials for the Biennale. As with the previous identity, a restricted colour palette of orange, black and white is used.

In response to the theme of ‘Emotional States’ and taking inspiration from Charles Darwin’s seven universal emotions, Pentagram created and commissioned a series of arresting masks, handmade by Wakefield-based paper artist Andy Singleton and photographed by London-based John Ross.

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A universal phenomenon that spans centuries, masks have been used to interpret and illustrate the beautiful, the grotesque, the sublime – and everything else in between. Pentagram’s aim was to create a series of masks that could subtly, yet coherently, communicate this diverse range of emotional states.

Pentagram decided to use paper – supplied by G.F Smith – to create the final masks, owing to both its flexibility as a material, and its capacity to inspire intimacy from the intricate nature of its craft. Working with paper-artist Andy Singleton in an iterative process of trial and error, the final form of each mask was defined, and subsequently sculpted.

The resulting avant-garde masks, photographed by John Ross, bring the Biennale’s theme to life in a way that is independent of race, gender and age. The striking visual identity delivers captivating visuals that have been applied across the event’s online banners, print, outdoor, social media and marketing materials – which were also designed by Pentagram.

Masks 1

Masks 2

 

 

 

 

 

 

 

 

Read more about the upcoming September exhibit and

Pentagram’s involvement.

Quotable Quotes: Sir John Speaks, Again.

In a recent blog, I published an excerpt of an interview with British advertising legend John Hegarty, co-founder of Bartle Bogle Hegarty. While he was there in Cannes for their 2018 Festival of Creativity, he had more to say during a lunch event.

Here are some of Sir John’s pearls of wisdom:

The fundamentals of marketing haven’t changed, the tactics have. But the marketing industry has forgotten the art of persuasion.

Marketing people don’t step out of their bubble enough and see how the general public live.

The separation of media and creative was one of the biggest mistakes ever. The market isn’t always right.

The three pillars of branding: Is it memorable; am I motivated by it; is it truthful? We remember ideas and things that move us.

We’re living in a celebrity culture, not a fame culture. Fame adds to a brand’s value, even if you’re not going to buy it. A brand is not only made by the people who buy it, but also by people that know about it.

The foundation of brands is trust.

Data has been around since the nativity, but we’ve become slaves to it, like we did with market research.

Message to creatives: read things other people aren’t reading.

Being the biggest isn’t the same as being a brand leader.

Have a favorite? Let me know!

Hall of Fame Quotes – Advertising & Otherwise

As it’s been some time since I last submitted for your amusement various illustrious quotes, I thought I’d showcase another in a series of worth-remembering “sayings” which I find interesting and inspiring, and, hopefully, you will, too.

Some quotes are from the American Advertising Federation newsletter “Smart Brief,” while others come from various sources. Enjoy!!

red-quotation-marks-vector-online-royalty-free-picture-435958Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. David Ogilvy

Nothing will put a bad product out of business faster than a good advertising campaign. Advertising causes people to try a product once, but poor quality eliminates any possibility of a repeat purpose.  Morris Hite

Never hesitate to steal a good idea.  Al Neuharth

I like that they are talking about the work. If they aren’t talking, then your brand is dead.  Alex Bogusky

Make it idiot-proof and someone will make a better idiot.  Bob Pritchard – VoiceAmerica Business Channel

Success is going from failure to failure without loss of enthusiasm.  Bob Pritchard – VoiceAmerica Business Channel

Advertising becomes a dialogue that becomes an invitation to a relationship.   Lester Wunderman

Energy and persistence conquer all things.  Benjamin Franklin

Vision without execution is simply hallucination.  Bob Pritchard

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There are two kinds of people, those who do the work and those who take the credit. Try to be in the first group; there is less competition there.  Bob Pritchard

If Spring Was Season of Creativity, What, Then Is Summer?

It’s Summertime! Generally, we all think of summer as starting on June 1 and going through August 31. Summer 2018 actually started June 21, the Summer Solstice, our longest day of the year.

What the heck does summer have to do with our creativity, anyway? Are we inspired because of the summer rains, weary of the intense heat, but relaxed and excited about our vacations?

Or do we hit our creativity pause buttons because of all these? Summer Time is supposed to be Fun Time, isn’t it? Isn’t creativity synonymous with fun?

Well, let’s step back a bit, shall we. My friend, Felix Scardino, LCSW, sends out a regular message at least once a quarter about various insights on creativity and the mind, art and psychology. In a message a few months ago, Felix referred to Thomas Merton reminding us that in Winter, plants appear dead, yet within them are resources that lead to new life. Spring thus bursts forth with color and growth, a season of creativity.

Season of Creativity

According to Felix, Spring can remind you not to jump to dire conclusions when all seems lost, when you can’t see much in your future, or when you feel that your reserves have dried up.

He notes that our resources for new ideas and insights are often so hidden that our lives look like dead branches, and we’ll begin to see shoots of life and hope, which usher us into our Spring.

Are we suppressing any feelings, hiding insights, feeling weary about expression? What of our hidden voice? Isn’t it time to feel alive again, to, as Felix puts it, allow what lives inside of us to come out?

Assuming we have done this during these past few months, can we presume that a new, refreshed mode of thought and creativity is taking shape within us for the summer months?

If so, what creative shape becomes us?

Summer: ‘Tis the Season of the Mind at Play?

In an article in KOSMOS, journal for global transformation, authors Jorge N. Ferrer, Marina T. Romero and Ramon V. Albareda discuss how creativity in academia is similar to our seasons.

In Summer, some flowers have matured into fruits and some of those fruits become ripe. It is the season of harvest, celebration, sharing, and gratitude. It is also a time to rest, to peacefully contemplate the new seeds contained in the fruits, and to plan another cycle for the following Autumn. In the creative process, the ‘fruits’ represent the ideas or expressions selected for further elaboration and refinement.

Summer is the season of the mind—a time for the intellectual and aesthetic elaboration of ideas. It is also time to open oneself to the many wonders, possibilities, and joys of summer, which can now expand and stimulate the mind with insights that can refine those fruitful ideas. That kinda sounds like f-u-n.

There is, however, nothing that says we can’t allow ourselves to be open to things year-round. Dialoging with others about one’s ideas in order to polish them, and putting those ideas into writing or other expressive means is a natural progression of the creative process whether or not this is done during summer. Yet, Summertime does present some unique characteristics and qualities.

 

Summer-Play

Borrowed from Felix’s Summer Email Message – thanks, Felix!

It is usually a more relaxed time during which the mind can indeed play with its surroundings and explore possibilities, if we let it.

Curiosity is a wonderful attribute of creativity, and summer’s playground lends a world of potential ideas to the curious. Take time to play and be curious (always). Let your mind reignite and stimulate your passion. We owe it to ourselves.

However, therein lies the problem. Playing. We’re forgetting how to do it and we, both children AND adults, are not doing it enough.

In his recent “Summer Email,” Felix refers to research scientist Dr. Stuart Brown, who states that a chance to beef up your intuitive skills, improve your relationships and refine your ability to solve problems are a few of the benefits of play he writes about in his book, Play: How it Sharpens the Brain, Opens the Imagination, and Invigorates the Soul.  
As Felix points out, play is a certain purposelessness, spontaneity, abandon, and openness to experience-as well as relaxed movement. The more you infuse your work with these playful traits, the more creative and innovative the result.

 

Some theorists even suggest that the opposite of play is not work but depression! I can understand this point. Like millions of us, I suffer from depression, and lack of play. Summers used to be full of play and excitement: Golf and boating and water skiing. Seems life a couple of lifetimes ago!

As the seasons bring about different senses to the body – cold in winter, hot in summer – so, too, does the mind reflect these various feelings. One’s creative passion may run very differently when confronting a robust fireplace with a hot toddy compared to how one feels while sinking one’s toes in the sand at the beach on July 4th.

Both are valuable and resourceful experiences in our creative process. This is Summer Time, so take time to enjoy and let your minds play and explore. New dimensions within your own creativity lie ahead, waiting to be realized. As they are, our creative shapes evolve.

Relax. Summer’s heat may have you sweating and thirsting for coolness, but you have plenty of time before the fire will need stoking and the toddy heated.

 

 

Images: Potent Portraits of Creative Expression

Images have a way of striking our emotions. Creativity is fueled. Emotions are stoked.

Some folks get upset, angry, sad. Others become calm, excited, enthusiastic, joyful.

Shock, horror, puzzlement, admiration.

Some find peace while others find fear. Art and photography have a way of doing this. Museums and art galleries tend to bring these feelings out in all of us.

These past few months I’ve come across a variety of different images, different ways of conveying creativity. Since that’s what this blog is all about, I thought I’d share  a taste of what I’ve viewed.

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“Pamela’s Voice” in Night Gallery

The Museum of Fine Arts Houston, The Guggenheim Museum in New York, and, yes, even Rod Serling’s Night Gallery in your mind are fine examples of artistic and creative expression. Those of you outside the U.S. who may not be familiar with Mr. Serling may find this rather intriguing regarding the paintings featured in his Night Gallery.

 

A few weeks ago I wrote about a summer conference I attended at Houston’s Jung Center on Imagination. As they often do, the Center featured several paintings on display at that time. A few caught my eye for one reason or another. If you’d like more information about these images, please contact The Jung Center.

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“Chaos” – Margaret Wheeler (Grami)

I was struck by the vibrant colors immersed onto a dark background, but with areas of white and yellow stubbornly bursting through. I thought, “Chaos, indeed, but in a quiet, peaceful setting.”

 

 

 

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“Rising” – Kutani Village, Japan – Roy Spann

 

I just thought this was a neat photograph. Then, the more I looked at it, I thought . . . “Hmmmm, umbrellas in variety of colors . . . would make an interesting ad for Travelers Insurance.”

 

 

 

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“Protector” – Tamer Ghoneim

This reminded me of some very cool abstract art that Apple may have for a screen saver, very vibrant in colors – you can’t take your eyes off it. I couldn’t. It’s actually a photo print on metal.

 

 

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Part of the Vanzant Driver presentation, “The Street of Heaven Was As Glass”

 

Vanzant’s discussion was intriguing on “The Visionary Imagination” alongside Jay Wehnert. This illustration was one of several artistic expressions presented that challenged the “boundaries of the imagination.”

These next two images below were not part of the Jung Center’s exhibit, but two very different photographs that caught my eye.

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Iconic Statue on the Notre Dame campus

This first one was sent to me from the University of Notre Dame in South Bend, IN as part of a Thank You for supporting the university.

It captures one of the iconic statues on campus during Winter with the Golden Dome peaking out from the background. Note the areas of snow  acting as “winter eyebrows.”

This second one was an ad I saw in a publication, Arts+Culture, based in Dallas, Texas. It’s one fine publication covering the arts and culture scene in Texas.

The photo immediately captured my attention because I wasn’t sure if I saw what I thought I saw: A young girl “shooting the bird.” Then I read the caption: “A little rebellion now and then is a good thing.” Thomas Jefferson said that and I’m inclined to agree.

Little girl gesturing

“Nic Noblique – Sculptor” – photo of Azo by her mom, Audra Sewell Noblique.

The ad is for Nic Noblique -Sculptor. When I emailed Nic for permission to run the ad featuring his daughter, he told me the ad had received quite a few comments and he’d gotten good response from it. The photo, taken a few years ago when Azo was seven (she’s now 12), afforded their daughter the opportunity to flip the bird and “get it out of her system.”

I applaud both Nic and his wife Audra, not to mention their daughter, for having the guts to run an ad like this, and Arts+Culture Magazine for having the maturity to approve it for publication.

Art is a very subjective medium. Advertising can be as well. Both can be perplexing. As varied as our society is today, so are the images we confront.

Kudos to the creatives and artists who continue to push the envelope with taste and style and who entice our imagination and intrigue our minds.

And a thank you to those museums and galleries who think enough of the contributions to our collective, creative universe to exhibit and publish these works.

To the creators, go the spoils.

To the viewers, go the enjoyment.

To everyone, onward. Create!

Advertising Hall of Fame Quotes-Part 7

As it’s been some time since I last submitted for your amusement various illustrious quotes, I thought I’d showcase the seventh in a series of various worth-remembering “sayings” which I find interesting and inspiring, and, hopefully, you will, too.

Mostly excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame but not all.

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61. All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.

— William Bernbach

62. Plan the sale when you plan the ad.

— Leo Burnett

63. When a client comes to us with a product, he is, in effect, giving us a problem to be solved. … Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about; they’re just coming up with that brilliant idea and trying to force the problem to fit it.

— Mary Wells Lawrence

64. In good times, people want to advertise; in bad times, they have to. (Note: Doesn’t mean they realize this, however.)

— Bruce Barton

65. Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

— Samuel Beckett (could have been in the Hall of Fame in his time)

66. The agency’s account executive should be able to step into the sales manager’s shoes if the sales manager drops dead today.

— Morris Hite

67. I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

— Leo Burnett

68. We simply cannot allow the First Amendment to be legislated away. If we ever compromise, we’ve sold out the industry’s future and made fools of those who shaped its past.

— John E. O’Toole

69. A successful man is one who can lay a firm foundation with the bricks others have thrown at him.

— David Brinkley

70. Nothing comes merely by thinking about it.

— John Wanamaker

Got a favorite? Lemme know.