As it has been some time since a post was published with nothing but quotes, I thought we’d resurrect the form. Whereas in previous posts there has been a variety of authors quoting something not necessarily pertaining to advertising or the industry. This time, however, I thought we go with an emphasis on advertising, at least from people from within the ad biz. Enjoy!
When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame
Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy, member, Advertising Hall of Fame
Creative imagination — the lamp that lit the world — can light our lives. Alex F. Osborn, member, Advertising Hall of Fame
Let us blaze new trails. Let us prove to the world that good taste, good art and good writing can be good selling. William Bernbach, member, Advertising Hall of Fame
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett, member, Advertising Hall of Fame
An important idea not communicated persuasively is like having no idea at all. William Bernbach, member, Advertising Hall of Fame
When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame
Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. Peter A. Georgescu, member, Advertising Hall of Fame
Rules are for people who don’t know what to do. AND I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds. Keith Reinhard, Advertising Hall of Fame
A time traveler with his magic walking stick that, among other things, makes him invisible on demand and also serves as a teleportation device, travels back to 1965 to visit the Majestic Hotel in Lake Charles, LA. Just before it’s torn down.Unbeknownst to him, however, he’s not the only one who made the trek.
Dressed in a three piece, white linen suit with straw hat, the Visitor was no stranger to style. His cane, or walking stick as it is sometimes referred, is black with an ornate, brass top as if to resemble the crown on an office building. A green button is displayed in its center.
He slowly gazes around the elaborate lobby as if he’s expecting someone; either that, or he’s casing the joint for future opportunity of financial gain. Somehow, I rather doubt that.
There seems to be electricity in the air today as if all those gathered here anticipate some grand event. No doubt many a grand event has been held in this majestic old hotel. Yet this day seems different.
He stops a nearby guest and inquires, “I say, pardon me, but what’s all the excitement around the lobby today?” The reply is anything but cordial. “Excitement? What excitement?” exclaims the guest.
“Don’t you know?” asks the guest. “Why the Majestic is being torn down. After all these years the grand ole dame is being reduced to shambles and rubble,” he says. “Damn shame if ya ask me!” he sniffs.
The Visitor sits there, expressionless for the most part. He studies the lobby and its inhabitants. It’s not like they are a vengeful mob about to attack. It’s more like they anticipate the destruction without knowing when.
The Visitor senses this and begins to move about, first, though giving his cane a friendly glance.
Slowly, deliberately he begins to meander throughout the lobby, gradually making his way toward the front door and eventually onto the lobby porch or as it’s more commonly referred, the South Porch.
The Visitor stops and simply stands there, weighing in on the sights in the street before him as well as the few men seated in the many rocking chairs along the porch. It’s a mild Summer day and not nearly as warm as would normally be the case in Southwest Louisiana.
The Majestic Hotel was quite the luminary in its day, having hosted Harry Houdini, the Barrymores, General and Mrs. Eisenhower and Jackie and John Kennedy. It had its own power plant and water system, as well as ceiling fans in every room. It had a popular restaurant and was alleged to have hosted every president from Theodore Roosevelt to JFK, though not necessarily when they were president. Yet despite all this, it was deemed “obsolete” in 1965 and was demolished for parking.
The Visitor gazes down at his cane and wonders to himself, “Hmmmmm . . .”
“Damn shame about the pending destruction of the Majestic, doncha think, Mr. , uh . . .,” queries the porch stranger as he approaches the Visitor. “Can’t you do anything about it?,” he asks, assuming the Visitor is in management with the hotel.
“Sir, I’m just a guest, like you. I don’t know what to tell you. Oh, the name is Curtis, Mr. Curtis,” replied the Visitor. “But I will say I tend to agree with you in that it is a shame about the hotel’s destruction. It’s especially true if they aren’t planning to build another fine hotel in its place.,” said Curtis.
Our Visitor knew and thought to himself that, according to the Space-Time Continuum, the destruction of the hotel could not be changed. It will go as planned here in 1965. Curtis can’t change that nor does he want to do so, even though he does think it’s a mistake.
Perhaps it’s time to return to a period when the hotel was at its roaring best, he wonders, the Twenties.
Gradually making his way back into the lobby, our Visitor ventures down a hallway leading, eventually, to a row of guest rooms. After he makes sure he is alone in the hall, he quietly but directly speaks into the crown of his Walking Stick, “Majestic Hotel, Lake Charles, Louisiana, Lobby Bar, circa 1925.”
He presses the green button atop its face and . . . he’s gone!
As you may know, Edward de Bono recently passed away. What he leaves with him is a vast treasure trove of creative insights and reminders of how and what we might do to strengthen and enhance our own creativity. Here are some select quotes from him provided by the World Creativity Innovation Week/Day and Prady, whom we thank for letting us further promote the creative thoughts of Dr. de Bono.
More de Bono quotes:
A memory is what is left when something happens and does not completely unhappen.
Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.
Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivityand where appropriate profits.
The need to be right all the time is the biggest bar to new ideas.
Humor is by far the most significant activity of the human brain.
It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.
Hopefully making a ruckus, one blog post at a time!
Be sure to check out my other blog,Joe’s Journey,for personal insights on life and its detours.
I’m sort of numb, sitting in Pam’s huge, upholstered easy chair just staring into space. It’s only been a few weeks since she died and here I am staring at the forlorn-looking black box that the funeral home delivered containing her ashes.
I’m scared to open it. I’ve never even seen someone’s ashes before. Not sure what to expect.
I sit. I stare. I wonder. I need a drink! Maybe two!!
After I return with my Jack Daniel’s on-the-rocks, I put the glass down and notice some liquid residue evidently left over from a glass no longer sitting here on the coffee table. I just mutter to myself that I’ll wipe it up later.
I take a sip of Jack, replace the glass on the table and reach for the black box to open it. Opening is no problem but I see that the bag inside is tightly tied so as to prevent spillage of the ashes.
Or so I thought.
When I lifted the bag from its container and began to remove it from the box, it began to slip from my hand and spill out onto the table. Evidently, the bag was not as securely tied as I was led to believe.
Though startled, and slightly embarrassed, even though there’s no one else home, I quickly apologized to Pam for having accidentally spilled some of her ashes. When I began to wipe up the ashes from the table, I noticed some weird reaction start to take place with those ashes.
It seems that some of them spilled precisely where some liquid remained from a few drinks ago.
I sat there mesmerized as I watched some chemical reaction taking place with the spilled ashes and liquid. To my amazement, it seemed as if some sort of figure was beginning to form.
A blob. Unrecognizable. But then, my God, it’s transforming right before my eyes into . . . a . . . person.
I watch, amazed, not knowing what, if anything, to do. I am utterly transfixed on what is happening right before me. Then to my astonishment, it stands there and speaks, “Hi Joe!”
“It” is Pam, and I faint.
“Uh, Joe,” she says. “It’s me, Pam, I think, though I’m not sure how I got here. It’s kinda fuzzy to me.”
“You wouldn’t believe me if I told you,” I muttered, slowly beginning to regain consciousness.
“Do you remember dying?,” I asked. “You know, you really screwed up my day, not to mention yours!,” I stated as flatly sarcastic as I could.
“I don’t know. I mean, I remember laying on the bed, semi-asleep and then, well, nothing. It’s as if everything went black,” she said.
“I don’t want to dwell on your death, Pam. I’m still in some kind of shock. It was I who discovered you, thank you very much,” I said.
“That moment was my worst nightmare come true,” I retorted.
“I’m sorry, but I didn’t exactly plan it that way,” she said. “But enough of this! How the hell did I get back here and what am I doing in our living room?”, she asked.
“Well, I was handling your bag of ashes and they slipped out of my hands with some spilling into a little residue of liquid there on the table. The mixture began some sort of chemical reaction and the next thing I know, you formed into, uh, you” I explained.
“You mean I was sort of resurrected from my ashes?,” she blurted out.
“That’s pretty much it,” I said.
“Well, that explains the gritty taste in my mouth,” she said as she sort of spit out some sandy-like substance.
“Why are you looking at me that way?” she asked.
“It’s not everyday, Pam, that I bring the dead back to life!” I said. “And,” as I stumbled for words, “you’re much younger looking than when you died,” I explained. “You look like you did when we first met, about 30 years ago!” I confessed.
“Maybe your appearance has something to do with your transformation,” I offered. “Whatever the explanation, I’m glad it has taken place” I admitted.
Evidently, unknown to me at the time, the mixing of the liquid with ashes that produced the chemical reaction also transformed the liquid somehow to create a person. This has resulted in forming a human, in this case, Pam, as I recall her from when we first met.
Oh, man, do I have questions, I thought. Does simply mixing a little of the ashes with any liquid produce this magical transformation to a “living being?” Is this magical elixir the solution for bringing the dead back to life?
“Pam, why don’t we take a little walk outside and get some fresh air? You’ve been bagged and bottled up for too long,” I suggested.
She agreed and off we went. However, as soon as we began to walk out the front door, she screamed in agony. We both immediately stopped and I looked down in horror.
She had begun to disappear!
Her feet and ankles were dissolving and were starting to leave behind some dust reside. Thinking quickly in almost a reactive sort of way, I grabbed hold of her and immediately yanked her entire body back inside the house.
Within moments, thankfully, the shape of both feet and ankles began to return to normal appearance.
“Whew, thank God,” I exclaimed in shortness of breath. I was still holding on to her and sort of afraid to let her go. We eventually made it back to the living room where we both sat down in utter relief, she on the table and me in her overgrown chair.
“What the hell was that all about,” she screamed. “I started to disappear,” she said.
“Yeah, I know” I said. “I have a theory,” I suggested.
“Perhaps once the person leaves the house or the dwelling she occupies, she begins to dissolve and then disintegrates. In other words, she can’t venture outside or else she returns to dust or ashes in your case,” I theorized.
“You mean I can’t go outside or physically leave this house?,” she exclaimed.
“Not this way,” I said.
“Damn!” she retorted.
“Well, after all, you’re dead, remember?” I told her.
“As you have said on more than one occasion, my dear Joe, ‘minor little detail!'” she deadpanned.
My now-growing list of questions boggles my mind: Is this chemical reaction trick a way of always producing Pam whenever I wish? Even though this creation is evidently limited to exist within the boundaries of my home, is that enough to satisfy me or to counter my longing for her? Could I bring her back in a different setting if I began the process from a different locale?
I have no clue at this point. The quest for clarification is now upon me. Where will it lead? Am I flirting with another dimension? Where is Rod Serling when you need him?
I think I’ll pour me another Jack Daniel’s and sit, contemplate . . . and chat with Pam.
Hopefully making a ruckus, one blog post at a time!
Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.
My my, what will they think of next? I learned something . . . that, evidently, a pubic hair can sing! I did not realize that. What else did I not realize, Gillette?
Now, I know what you must be thinking: “What in the hell kind of blog post is this?!” It’s, uh, well, different.
This blog sets out each week to present thoughts and ideas about various aspects of creativity; those that touch directly on advertising and those that do not. This is one that does.
According to AdAge, marketers increasingly have dared to defy traditional taboos when it comes to personal care, as we’ve seen in more pushes around menstruation, breastfeeding and grooming. In the case of the latter, brands such as Billie razors andVeet razors have given the thumbs up to having hair wherever you want it, while EOS recently celebrated a TikTok creator who has been teaching her fans the best way to shave their lady parts. Now, Gillette Venus is jumping into the bikini line fray by encouraging consumers to “say pubic.”
The centerpiece of the campaign from Grey is an animated film starring a singing pubic hair. Yes, you heard me right.
“Hi, I’m a pube!” she announces before breaking into a Broadway-style tune, singing of her plight as a lowly, gnarly curl, hoping to be treated like her colleagues who spring forth from other parts of the body. As the tune ramps up, she’s joined by other pubettes in a Busby Berkeley-style routine.
For those of you unable to log into the AdAge site to view the animation, here are the lyrics to Gillette’s latest.
I’m just a pube, and it’s not fair. All I ever wished to be was just another hair But when they got one look at me The ruling from society was “Ewww” “Not you!” Oh what’s a curl to do It seems like all the ads are showing perfect skin and shiny hair But what about this other world inside your underwear? It’s ok to say our name You really can say pubic No need to be ashamed It’s even kind of therapeutic Why the mass hysteria about the pubic area? There’s nothing diabolical about this little follicle So take care of us, your pubic hair If you trim, or you shave or you’re bare down there Whichever way’s your way It’s all okayyyyyyyyy Yes, it’s okay!
The campaign aims to normalize conversation around body parts like the pubic area to make women feel more comfortable about grooming there. “Because pubic is not a dirty word, and your pubic hair and skin deserve its own care,” the brand said in a statement.
Gillette Venus had conducted a female consumer survey about the use of anatomical terms such as “pubic.” It found that nearly half of them believed it feels more accurate to use such terms yet only 18% are actually using them. More than half, 56%, said they wished there were more accurate imagery and descriptions in media of women grooming in the pubic region.
The campaign playfully addresses the issue, while the Gillette Venus site promoting the products also features imagery of a diverse range of women shaving their bikini lines. The packaging too, features the words “pubic hair.” Along with the video, the effort includes a TikTok component inviting others to sing “The Pube Song.”
“With over two decades of research and scientific development in women’s hair and skin under our belt, literally, we know that grooming means something different to every woman,” said MyAnh Nghiem, Gillette Venus communications director in the statement. “Our new collection not only offers women more options for pubic grooming than we ever have before, but starts a new conversation about using language that accurately and respectfully represents the female body.”
Okay, okay, some of you may already be saying, “Enough is enough!” You gotta admit, though, advertising ain’t boring (well, alright, some of it is; some of it is even dreadful). This spot tries to be educational, informative, and entertaining, I guess, if not a little quirky. Frankly, if you didn’t realize the animated curl was in fact a pubic hair, I’m not sure that you’d figure it out based solely on looks.
What will they think of next? Uh, I’d really rather not think about it.
My Quotes blog posts have proven quite popular and, thus, I offer up another version. I also offer up a side note to say that some future posts will cover some rather serious posts on psychological aspects of creativity and where the industry may be heading amidst the pandemic in which we still are engaged. As MSNBC’s Rachel Maddow often says, “watch this space.”
Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. Alex Osborn, member, Advertising Hall of Fame
All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level. William Bernbach, member, Advertising Hall of Fame
Stabbing little thoughts gouge my brain. Ugly, frightened thoughts. Projections of tomorrow and the next day. Twilight Zone’s “The Hitch-Hiker” by Rod Serling stars Inger Stevens
I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds. Keith Reinhard, member, Advertising Hall of Fame
Advertising is what you do when you can’t go see somebody. That’s all it is. Fairfax Cone, member, Advertising Hall of Fame
We don’t grow unless we take risks. Any successful company is riddled with failures. James E. Burke, member, Advertising Hall of Fame
Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people — and he won’t do very well in advertising.Leo Burnett, member, Advertising Hall of Fame
Most writers, you go up to them and say you’ve got an idea, they reply, ‘You do the acting, kid, and we’ll do the writing.’ Not Rod. You go up to him with a suggestion, he gets the pencil out and starts writing. — Earl Holliman, star of Twilight Zone’s “Where is Everybody?”
Back again with a number of different quotes but this time, unintentionally, I’ve included several from Rod Serling. These even include a submission by his daughter, Anne. Interestingly, some reflect our current times and are not, simply, torn from a script of The Twilight Zone, though they could be quite applicable.
Offered up for contemplation and reminding, that some things never change. However, it’s still up to us to bring about that change no matter how painful and uncomfortable the process is.
Creative imagination — the lamp that lit the world — can light our lives. – Alex F. Osborn, member, Advertising Hall of Fame
It is the mark of an educated mind to be able to entertain a thought without accepting it. – Aristotle
When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. – Keith Reinhard, member, Advertising Hall of Fame
A sickness known as hate. Not a virus, not a microbe, not a germ but a sickness nonetheless, highly contagious, deadly in its effects. Don’t look for it in #TheTwilightZone, look for it in a mirror. Look for it before the light goes out altogether. – Rod Serling (March 27, 1964)
Imagination leads to curiosity leads to creativity leads to innovation. In everything you write, write something that is brave enough to be hopeful. – Amanda Gorman, poet, first National Youth Poet Laureate
Human beings must involve themselves in the anguish of other human beings. This, I submit to you, is not a political thesis at all. It is simply an expression of what I would hope might be ultimately a simple humanity for humanity’s sake. ― Rod Serling
Here lies before you a variety of quotes from various historical people, some of whom you may know, some of whom you may not. Either way, each quote is a foundation of knowledge in and of itself. Get nurtured, my friends. Enjoy!
On taking charge of your life:
Success usually comes to those who are too busy to be looking for it. — Henry David Thoreau
It is not death that a man should fear, but he should fear never beginning to live. — Marcus Aurelius
We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful. — Warren Buffett
It is not these well-fed long-haired men that I fear, but the pale and the hungry-looking. — Julius Caesar
Knowledge is the antidote to fear. — Ralph Waldo Emerson
The greatest weapon against stress is our ability to choose one thought over another. –William James
Life shrinks or expands in proportion to one’s courage. — Anaïs Nin
Do what you can, where you are, with what you have. — Teddy Roosevelt
A bit of a continuation from last week but, nevertheless, intriguing. The authors come from all walks of life and some, you’ve probably never heard of. The quotes themselves tug at your soul as if to say, “Remember!”
On persevering through adversity:
You will face many defeats in life, but never let yourself be defeated. — Maya Angelou
Nothing is impossible, the word itself says, ‘I’m possible!’ — Audrey Hepburn
You must be the change you wish to see in the world. — Gandhi
The question isn’t who is going to let me; it’s who is going to stop me. — Ayn Rand
Fall seven times and stand up eight. — Japanese proverb
On following your instinct:
Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things. — Ray Bradbury
The less effort, the faster and more powerful you will be. — Bruce Lee
Life is not a problem to be solved, but a reality to be experienced. — Søren Kierkegaard
The opposite of love is not hate; it’s indifference. — Elie Wiesel
We become what we think about all day long. — Ralph Waldo Emerson
Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.
Feel free to share!
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. – David Ogilvy, member, Advertising Hall of Fame
It is easier to tone down a wild idea than to think up a new one. – Alex Osborne, member, Advertising Hall of Fame
People are very sophisticated about advertising now. You have to entertain them. You have to present a product honestly and with a tremendous amount of pizzazz and flair, the way it’s done in a James Bond movie. But you can’t run the same ad over and over again. You have to change your approach constantly to keep on getting their attention. – Mary Wells Lawrence, member, Advertising Hall of Fame
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. – Leo Burnett, member, Advertising Hall of Fame
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy, member, Advertising Hall of Fame
Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. – Albert Einstein
Learn the rules like a pro, so you can break them like an artist. – Pablo Picasso
After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well. − Albert Einstein
Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about; they’re just coming up with that brilliant idea and trying to force the problem to fit it. – Mary Wells Lawrence, member, Advertising Hall of Fame