Special Edition – Global Quotes: COVID-19, What it Means to the Advertising Industry

In a London-based publication on advertising, Shots conducted Q&A interviews with various agency and production firms around the globe.

They were asked one thing: How are you and your company coping with the current restrictions and what impact do you think they will have on the industry and your business?

In this special edition of Quotes, relating to that question, we hear how businesses are coping, what the potential fallout of this crisis could be, and about the initiatives being put in place to foster creativity during this isolation period. Here are some highlights.

quote

 

Recovery will happen, however, many of the brands and clients we work with have other priorities right now and we are very sensitive to this. Sarah Cutler, Director of Partnerships, makemepulse London

Right now, the world is in isolation physically and emotionally – I believe there will be a reaction to this. Simon Hatter, Founder & Creative Director, Rumour Has It Amsterdam

Some are set up for success and, for others, this will be a wake-up call.  Nancy Crimi-Lamanna, Chief Creative Officer, FCB Toronto

The world must keep moving and creative problem-solving has a vital role to play.  James Razzall, President, Advertising North America, Framestore

As crippling as this crisis has been for our industry, finding ways to support brand messaging in a time where consumers are looking to them to give back is a vital role. Justin Wineburgh, CEO & President, Alkemy X

Our Chinese co-workers shared their best practices at a very early stage, both from a business and safety aspects.  The worst scenario would actually be not to come prepared for what’s next. We must help companies and brands to be up and running just before lockdown ends.  Olivier Lefebvre, CEO and Partner at FF Paris

The best response is to think how you, as a brand, can be genuinely useful to people. Sam Walker, ECD, Uncommon London

This will result in less projects and less work and unfortunately, in the long run, put companies out of business. Espen Horn, Executive Producer, Motion Blur Norway

I see this hitting of the pause button not just as a problem but, just possibly, as an amazing opportunity.  Charlie Crompton, Managing Partner & EP, Rogue Films London

Due to the fact that there is zero new business coming in… we also started to develop self-improvement ideas for the whole company.  Patrick Volm-Dettenbach, Executive Producer, ELEMENT E Filmproduktion Germany

The world is also changing how it consumes media. Print will likely take a hit (Playboy was the first to announce it had stopped printing).  Héloïse Hooton, Founder, Hooton Public Relations

Our biggest priority is to relieve the anxiety of everyone in the company. Joseph Bonnici Partner & Executive Creative Director, Bensimon Byrne Toronto

I am convinced that advertisers will have to continue communicating through campaigns/commercials, especially once life returns to normal. Ruben Goots, Founder and EP, Hamlet Belgium

What will never change about our business is that creativity, craft and smart solutions will always win the day. Ari Kuschnir, Founder & Managing Partner, m ss ng p eces

It is simply impossible for any business to survive a period of expenditure with no income over a prolonged period of time. What we don’t want is a lag in getting going again and that is very much the views of the agencies we have spoken to. Spencer Dodd, Joint MD & EP, Merman London

Quote

If this crisis has one upside for entrepreneurs, it will be to force us to focus on essentials, reinvent how we do things in a leaner way.  Simon Cachera, Co-Founder, Victor & Simon Amsterdam

 

 

 

If you liked this post, check out some others here . . .

Quotes on Advertising & Creativity

Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Feel free to share.

red-quotation-marks-vector-online-royalty-free-picture-435958

Nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy, member, Advertising Hall of Fame

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. Phil Dusenberry, member, Advertising Hall of Fame

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. William Bernbach, member, Advertising Hall of Fame

You can’t use up creativity. The more you use, the more you have.       Maya Angelou

The heart of creativity is discipline. William Bernbach, member, Advertising Hall of Fame

If you are writing about baloney, don’t try to make it Cornish hen because that is the worst kind of baloney there is. Just make it darned good baloney. Leo Burnett, member, Advertising Hall of Fame

Fun without sell gets nowhere, but sell without fun tends to become obnoxious. Leo Burnett, member, Advertising Hall of Fame

Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to. John E. O’Toole, member, Advertising Hall of Fame

Big ideas are so hard to recognize, so fragile, so easy to kill. Don’t forget that, all of you who don’t have them. John Elliott, Jr., member, Advertising Hall of Famered-quotation-marks-vector-online-royalty-free-picture-435958

There is no material with which human beings work which has so much potential energy as words. Ernest Elmo Calkins, member, Advertising Hall of Fame

 

 

Now, paraphrasing Seth Godin, Go Raise A Ruckus!

Special Friday the 13th Edition: Rod Serling – In His Own Words.

The Man. The Mind. The Mentor.

The Dad. The Television Star.

The Host. The Creator.

Mr. Twilight Zone himself.

Night of the Meek

Christmas is more than barging up and down department store aisles and pushing people out of the way. Christmas is another thing finer than that. Richer, finer, truer, and it should come with patience and love, charity, compassion.

Somewhere between apathy and anarchy lies the thinking human being.

Violence does not spring from a vacuum. It’s born out of other men’s violence. It gets nurtured and it grows in a soil of prejudice and of hate and of bigotry.

Every writer is a frustrated actor who recites his lines in the hidden auditorium of his skull.

Serling-Judge him

A basic ‘must’ for every writer. A simple solitude– physical and mental.” ~ AS I KNEW HIM: My Dad Rod Serling

More than a man has died…More than a gallant young President has been put to death. What has been assassinated is a faith in ourselves. What has been murdered-a belief in our decency, our capacity to love, our sense of order and logic and civilized decorum.

Our greatest responsibility is not to be pencils of the past…

This is what I learned at Antioch-when something was wrong, I could get up on my own two feet and make comment on it… I think the idea of questioning is not only a right, it is a responsibility.

Serling-young

Remember that your salvation is in your capacity for human warmth–in that remarkable propensity for love.

I found that it was all right to have Martians saying things Democrats and Republicans could never say.

My dad said in a final interview, “I’d like to write something that my peers, my colleagues, my fellow writers would find a source of respect. I’d rather win a Writer’s Guild award than almost anything…

No moral, no message, no prophetic tract, just a simple statement of fact: for civilization to survive, the human race has to remain civilized. Tonight’s very small exercise in logic from the Twilight Zone.” –             The Shelter

Serling new pic

Rod left us way too soon. Not surprisingly, he is still today someone we look up to, someone we admire. From The Twilight Zone to the Night Gallery, he put his imagination on display for millions of fans.

As a writer myself, I’ve often wondered what kind of morbid, macabre mysteries would have come alive if Rod Serling and Edgar Allan Poe had lived in the same century. Deaths-Head Revisited, Murders in the Rue Morgue, The Monsters Are Due on Maple StreetAnnabel Lee, A Stop at Willoughby, The Fall of the House of Usher, Nightmare at 20,000 Feet and, of course, The Raven.

All that we see or seem is but a dream within a dream. Because this, you see, is the Twilight Zone. Quoth the raven, “Nevermore!”

Handwritten OOH Boards Deal Delicate Subject Gut Punch. Kudos!!

In most circles, any discussion of mental health is still taboo. On this side of the “pond” we often pretend mental health is something other than what it really is, a disease, which can and should be treated.

In the UK, mental health is being put to the forefront by some interesting outdoor boards.   The campaign is for Samaritan, a charity who tackles mental health and its challenges.

Featured in Ad Age, the campaign by Mother London directly takes on mental health by asking actual men, not actors, to share their stories and opinions. A unique approach the campaign uses is to feature handwritten words of advice from real-life men who have previously contacted the Samaritans feeling depressed or suicidal.

Running at locations like train stations, the boards are aimed at men when they are most susceptible, when they may be considering hurting themselves or pondering suicide. The campaign also includes social media ads.

Mental Health Billboards in UK

According to AdAge’s reporting, the campaign comes as Samaritans releases results of a nationwide survey, which shows two in five (41%) men in England, Scotland and Wales aged 20-59 do not seek support when they need it because they prefer to solve their own problems.

Paul McDonald, executive director of external affairs at Samaritans, says: “We didn’t want to create just another awareness campaign. So we asked men to share their stories with us. Men who have been through tough times and come through the other side.

“They wrote some words down, and we’ve got those words on the posters to inspire and encourage other men going through difficult times to seek help, and to contact Samaritans if they’re ready to talk.”

Being in the U.S., I can’t help but wonder what kind of effect this sort of campaign would have on men here in the states. My guess is that results would echo the UK’s results if not prove more so. Most men like to solve our own problems or not even admit we have one.

Kudos to the Brits for trying to face this problem head on. Again, creativity in this case is best showcased rather simply but directly.

More OOH Mental Board

So what, dear readers, do you think of this campaign? Think it will work. Think it will do what it’s designed to do?

Let me know your thoughts. I’d love to hear your comments!

Quotes . . .Quotes . . .Quotes. And then some!

Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Feel free to share.

It’s the start of the week. Have some fun. NOW!

Enjoy!!

smartquote-top The most common trouble with advertising is that it tries too hard to impress people. —James Randolph Adams, member, Advertising Hall of Fame

Advertising did not invent the products or services which called forth jobs, nor inspire the pioneering courage that built factories and machinery to produce them. What advertising did was to stimulate ambition and desire – the craving to process, which is the strongest incentive to produce.– Bruce Barton, member, Advertising Hall of Fame

We would accomplish many more things if we did not think of them as impossible.  Vince Lombardi

Advertising is what you do when you can’t go see somebody. That’s all it is. — Fairfax Cone, member, Advertising Hall of Fame

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. — John Wanamaker, member, Advertising Hall of Fame

Creativity varies inversely with the number of cooks involved in the broth. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’ —Charles H. Brower, member, Advertising Hall of Fame

When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong. – Arthur C. Clarke

Millions saw the apple fall, but Newton was the one who asked why.       – Bernard Baruch

They who dream by day are cognizant of many things which escape those who dream only by night. – Edgar Allan Poe smartquote-bottom

 

Fun, Frivolous, Famous, and Fearless Quotes . . . Food for your Soul!!

red-quotation-marks-vector-online-royalty-free-picture-435958Here we are again, searching through the online Quote Bag. Some of the gems I found are listed below.

Your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

 

Charles Kettering Quote

I am looking for a lot of men who have an infinite capacity to not know what can’t be done.” – Henry Ford

My stories run up and bite me on the leg. I respond by writing down everything that goes on during the bite.” — Ray Bradbury, the author of Twilight Zone’s 100th episode!

Ray Bradbury Title Card

From someone on Twitter:
It was the great Ray Bradbury, whom I interviewed as a young reporter and aspiring novelist going in five different directions at once and totally befuddled.  His simple advice to me:  “Write what you love to read.”

Rod Serling Quote

 

Mark Twain Quote

 

It is the supreme art of the teacher to awaken joy in creative expression and knowledge.”   – Albert Einstein

There have been three writers that most suit me: Rod Serling, Clifford Odets and Neil Simon. With Neil it was the humor and the rhythms. Odets, the staccato. But with Rod Serling, it was the anger, the defiance and fire. He brought such fire to everything he wrote.” — Jack Klugman

No knowledge of what went before. No understanding of what is now. No knowledge of what will be.  #ZoneQuotes #S3E14  “Five Characters in Search of an Exit” by Rod Serling

Creativity requires the courage to let go of certainties.” – Erich Frommred-quotation-marks-vector-online-royalty-free-picture-435958

 

 

 

 

Which ones ring true for you? Inspire you? Make you want to scratch your head and say “Huh?” Let me know in the comments.

Friday Fun Quotes . . . is baaaack!!

It’s back. Friday Fun Quotes. Sorry we’ve been away for awhile but other priorities surfaced and we’re just now trying to get back into the swing of things.

Searching through the online Quote Bag, some of the gems I found are listed below. They are a variety of ad-related and TV-related quotes from some very significant folks in our culture such as David Ogilvy, Rod Serling, Steve Jobs, and Van Gogh.

So, without further ado, enjoy!

If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, and the language in which they think. We try to write in the vernacular. David Ogilvy, member, Advertising Hall of Fame

Great designers seldom make great advertising men, because they get overcome by the beauty of the picture – and forget that merchandise must be sold. James Randolph Adams, member,                       Advertising Hall of Fame

Our current obsession with creativity is the result of our continued striving for immortality in an era when most people no longer believe in an after-life. Arianna Huffington

RodSerlingQuote-singular evil

RodSerlingQuote-where will he

I want to put a ding in the universe. Steve Jobs

VanGogh Museum

Van Gogh Museum

‘something like the colour of a really dusty potato, unpeeled of course’. Van Gogh painted in earth tones. He wanted to show that they ‘have tilled the earth themselves with these hands they are putting in the dish, and that they have thus honestly earned their food’. 

We don’t grow unless we take risks. Any successful company is riddled with failures. James E. Burke, member, Advertising Hall of Fame

NightGallery-Michelle Lee

The weed is employed by the aging witch who has used up her present body to facilitate her entry into the new, young body she has chosen for herself. #GalleryQuotes #NGS2E3, “Since Aunt Ada Came to Stay” (Night-Gallery) Michelle Lee

***And, finally, with a wink and a nod . . .***

The man I knew, my dad, was nothing like the black and white image walking across the MGM soundstage… #my lampshade, guitar and I don’t know where he got the rest of the outfit. Anne Serling, excerpted from “AS I KNEW HIM: My Dad Rod Serling”

RodSerling-at home

Rod at home

Friday Fun Quotes: Imagination’s Elixir

Here ya go. Your weekly respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Did you ever wonder if Charlie Brown ever felt like he was living in The Twilight Zone or if Snoopy ever wanted to remodel his doghouse from a Frank Lloyd Wright design?

It’s Friday. Have some fun. Enjoy!!

CharlesShultz Quote

Rod Serling-Behind Curtain

 

The writer broadens, becomes more observant, more tempered, wiser… It  is not something that is injected into him by a needle…  It doesn’t  work that way. It’s a tedious, tough, frustrating process, but never,  ever be put aside by the fact that it’s hard.– Rod Serling

 

The scientist has marched in and taken the place of the poet. But one day somebody will find the solution to the problems of the world and remember, it will be a poet, not a scientist. – Frank Lloyd Wright

A great architect is not made by way of a brain nearly so much as he is made by way of a cultivated, enriched heart. – Frank Lloyd Wright

It is better to fail in originality than to succeed in imitation. –        Herman Melville

There is a muse. But he’s not going to come fluttering down into your writing room and scatter creative fairy-dust all over your typewriter or computer station. He lives in the ground. He’s a basement guy. You have to descend to his level, and once you get down there, you have to furnish an apartment for him to live in. You have to do all the grunt labor, in other words, while the muse sits and smokes cigars and admires his bowling trophies and pretends to ignore you. –                Stephen King

Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.– Steve Jobs

Own only what you can always carry with you: know languages, know countries, know people. Let your memory be your travel bag. -                Aleksandr Solzhenitsyn

11 … 10 … 9 … ignition sequence start … 6 … 5 … 4 … 3… 2 … 1 … 0. All engine running. Liftoff! We have a liftoff — 32 minutes past the hour — lift off on Apollo 11. Tower cleared. – Jack King

quote

 

 

 

 

 

Friday Fun Quotes: Advertising (well, not so much) & Others

This week I offer some different types of quotes that have more to do with writing and clarity, important to all writers. Still, some of these could also apply to speaking as well. The sources are varied as are their backgrounds and some are better known than others.

Nevertheless, take heed, take heart, and take a read . . . Enjoy, learn and then act accordingly. But, it’s Friday, so have Fun!

Quote

A sentence should never be cruel and unusual.— William Burton, Esq.

I have made this letter longer than usual because I lack the time to make it shorter.— Blaise Pascal, mathematician

Clarity begins at home.— Edie Schwager, speaker with the American Medical Writers Association

The trouble with so many of us is that we underestimate the power of simplicity.— Robert Stuberg, author and speaker

I never write ‘metropolis’ for seven cents when I can write ‘city’ and get paid the same.— Mark Twain, author

When writing about science, don’t simplify the science; simplify the writing.— Julie Ann Miller, former editor of Science News 

This report, by its very length, defends itself against the risk of being read.— Winston Churchill, former British prime minister

If you don’t have time to read, you don’t have the time (or the tools) to write. Simple as that.— Stephen King, author

All good writing begins with terrible first efforts. You need to start somewhere.— Anne Lamott, author

Good writing is clear thinking made visible.— William Wheeler, journalist and author

Easy reading is damn hard writing.— Nathaniel Hawthorne, author

No compulsion in the world is stronger than the urge to edit someone else’s document.— H. G. Wells, author

 

So which one or ones resonate with you? Drop me a line and let me know why.

Friday Fun Quotes: Masters’ Collection

This Friday’s edition of the blog again highlights various quotes in yet a different manner. Their authors don’t necessarily come from the advertising industry but are involved in some aspect of creativity.

Serling, Poe, Van Gogh, Einstein – quite a master’s collection, wouldn’t you say? While I am definitely a fan of Rod Serling and his Twilight Zone series, I also enjoy the works of my relative, Edgar Allan Poe. Yes, I am a writer. I learned years ago in reading a Louisiana history book, that my great-great-great uncle (Poe) was Edgar’s cousin or something like that.

And, yes, I do believe there is some truth to what “Uncle Edgar” (as I call him) says in the first quote below.

Uncle Edgar Quote

Edgar Allan Poe-silhoutte quote

Albert Einstein quote

Van Gogh Quote

Whenever you write, whatever you write, never make the mistake of assuming the audience is any less intelligent than you are.                                                                        –  Rod Serling 

...No matter what the future brings, man’s capacity to rise to the occasion will remain unaltered. Our  potential for tenacity and optimism continues, as always, to outfight and outlive any and all changes made by society. – Rod Serling. Twilight Zone “Steel.”

 

Rod Serling Profile:Quote

Rod Serling-Graduation

So long as you care, so long as you commit, so long as you concern yourself with the human condition, you have it in your power, perhaps twenty years from now, to be called to deliver a Commencement Address against a background of an infinitely finer world. – Rod Serling

Rod Serling-Behind Curtain

The writer broadens, becomes more observant, more tempered, wiser… It  is not something that is injected into him by a needle…  It doesn’t  work that way. It’s a tedious, tough, frustrating process, but never,  ever be put aside by the fact that it’s hard. – Rod Serling.

So, do you have a favorite? Which one really speaks to you? Let me know, and I may pass it on to Uncle Edgar!