Hong Kong at Night! Inspiring.

This is just damn gorgeous. Hong Kong at night. Honoring LGBT.

I came across this photo somewhere on the internet and just had to grab it. I wish I knew the photographer!

Sometimes a photograph is all one needs to be impacted.

Breathe in the colors. Be inspired!

Hong Kong at Night in LGBT Colors

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Oh, Orlando!

I have a lot of emotions running through me right now. A lot of personal, business and family matters are troubling me. Yet, I can’t let anymore time go by and not express something about the horrific tragedy in Orlando this past Saturday night.

But, words in and of themselves are not the answer. Rhetoric is fine to a degree. We do that every time one of these events hits us like a 2×4. We must not stay silent but a part of me feels absolutely numb.

Prayers are plentiful. Sorrow is everywhere. Emptiness abounds. The world is in mourning . . . again. This time in and for Orlando.

Enough, damn it! Enough! These senseless acts must stop.

But we know it won’t.

I pray that our nation’s leaders have the guts to wake up and make mature, intelligent decisions rather than their usual, pitiful politicking in doing the politically correct thing.

Just do the right thing, you morons.

Lord, grant unto us the strength and courage to endure and to find some answers.

Bless the souls who perished. Bless the souls who survived. Bless us all, good and faithful servants. Onward.

Amen!

PeaceHarmonySolidarityCommunityLovePride.

This post is also being published on my Joe’s Journey blog.

It’s Friday . . . What’s that you say, Fred?


Fred Flintstone at Halifax Bank

It’s Friday and I’m ready for a good chuckle.

Actually, I got my chuckle a few days ago when I first read about this ad for Halifax Bank in the U.K. Featuring a few of The Flintstones’ characters, the spot does a wonderful job with the animation and the bank’s message.

Kudos to them for wanting to do something different, especially being somewhat contrarian to that British stiff-upper-lip perception.

According to Creativity Magazine, U.K. bank Halifax has collaborated with Warner Bros. once again, this time to feature Flintstones in a spot about switching banks. This ad, by Adam&Eve/DDB, sees Fred and Wilma walk into a Halifax branch and interact with a real-life manager as they explain why they want to switch from their Bedrock bank.

Once again, directorial duo Dom&Nic at Outsider worked with the Mill’s VFX team to integrate the iconic animated characters into a live action setting, and recreate them authentically (and) as close to the original as possible.

The team worked closely with Warner Bros. Consumer Products to get the character designs as accurate as possible, combining modern techniques with more traditional methods.

To give it a classic aged look, the Mill team also hand animated and color graded the entire end sequence, where we see Fred with his new shoes taking Wilma home, followed by Dino. Love the scene where a banker-lady is giving Dino a treat!

I’ve always appreciated a scenario when the agency is blessed with a client who is willing to bend or even break the supposed rules in order to impress and be innovative in a classy and, in this case, cute execution of a timeless classic.

The situation is scripted well and the actors are, well, believable. More importantly, the creative treats the concept with respect.

Alas, the poor boob who plays the banker. Imagine playing second fiddle to a famous caveman who is not part of Geico. Ah, the Brits!

Way to go, Fred and Wilma!

The Future of Advertising?

Ever tried to predict the future? Not easy, is it?

I don’t know if this article comes close but it is an interesting read. Dax Hamman, Chief Product Officer, Rubicon Project, did a nice job with it.

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The future of advertising may take many forms, some of which may not even be known to us at present – wait, let me jump into my time travel Shuttlecraft (on loan from Star Fleet) and I’ll get back with you.

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Until then, the publishers of Rubicon have put together an intriguing read in this their 2016 Biannual Issue, The Programmatic Mind.

Whatchathink?

Well, for one thing, how will advertisers get consumers to pay attention to ads if when we all live in an era of super-saturation? The author states we start by using information as advertising – using data available to us in order to make our ads as relevant as possible so the consumer has no choice but to pay attention.

Hmmmm, I thought that’s what we try and do everyday . . . now. That’s what smart creativity is supposed to do. Let’s face it, cutesy only goes so far! Mr. Hamman further states “. . . that elegant design won’t be enough if your ads are not providing valuable information.” That’s true.

I agree with the author when he says the future of advertising is full of tremendous promise. It’s also full of a whole bunch of challenges and subsequent responsibilities. Information overload will, I think, be even more so than it is today.

Still, consumers are a fickle bunch; they’re also quite intelligent and can certainly discern an ad that makes sense, is relevant and interesting. Our future world will most likely be more intense, with more information, quite problematic, more programmatic and probably more “anything-atic.”

Oh, boy, pass the Excedrin!

Since you folks will undoubtedly have a thought or two on this subject and the article, pro and con, let me know. Don’t be bashful. There’s plenty of Excedrin for all of us.

A little creative juice for the soul. Thank You, Creativity!

Ever get curious? Well, I was curious as to what the back cover of my Advertising Age issues referred when they featured someone and a quote. Near the bottom of the page was listed “Thank You Creativity.”

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OK, what gives?

“A love letter to the stories, lessons and magic of creativity.” Or so says the home page.

The rest is rather intriguing. See for yourself and Enjoy.

Thank You, indeed, Creativity!