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Wednesday, May 20th
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Saying that we’re living in challenging times is a vast understatement. Trying to keep pace with changing content demands can rattle anyone. This special AdAge webinar, now viewable on demand, will help you maneuver down a rather tumultuous road with your marketing strategy.
As brands have had to hit the pause button on planned marketing activities like events and OOH, digital creative content demands are unprecedented. Creative teams are now tasked with revising planned campaigns, coming up with new concepts, and updating messaging in existing creative. How do you do that at scale?
It’s time to rise to the occasion: Explore options for stress-free delivery of the content volume you need to carry your brand at this time.
Now for the rebroadcast, sponsored by Celtra.
View webcast on demand.
The American Writers and Artists Institute (AWAI) sends me email frequently. When I read one about a virtual summit for copywriters, I was intrigued. It was free, so I signed up. Fortunately, in registering for this free webinar, I could listen to the four+ hours of its content both live and at my leisure.
Addressing those writers out there, I think this will be well worth your time. Some of the highlights are outlined below as to what you can expect to gain as well as the current version of pricing for various writing projects. So grab a comfy chair, sit back and take a listen. Don’t forget to download the pricing guide for later reference.
10 bits of what you’ll discover….
Beginning with a 10,000-foot view of the copywriting industry as it stands today, AWAI’s 2020 State of the Industry Report and Copywriting Pricing Guide offers a deep dive into the immediate “state” of direct response and the copywriting needs of the market.
It starts with the must-read overview “7 Marketing Trends and Predictions for Staying Connected to Your Customers” – where today it’s all about audience focused engagement through video, content, mobile, personalization, search engine “micro moments” and more.
Your comments and feedback would be welcome as I’m interested to learn what you think or thought of this program and how it’s presented. Don’t be bashful, now!
In a previous post, we learned about the future of advertising, which is still unfolding. This post deals with the future of TV, which is definitely still unfolding and evolving. Long gone are the days when we would settle in our easy chair to watch the national news at 5:30, then continue on at 6 for one’s local news.
Today, everything seems to be easy on, instantaneous.
So much so that we find ourselves in an unprecedented time where consumers around the globe are turning to TV and internet entertainment as they adjust to world events. View the webinar below as Innovid CTO Tal Chalozin walks through today’s ever-changing TV consumer trends, what they mean for advertisers, and what brands can expect in the immediate future.
What the data reveals about viewer impressions and device usage across key markets,
How advertisers are adapting their campaigns,
Best practices for strategy adjustment planning,
Predictions for what’s to come.
This is a special edition of the Ideasnmoreblog featuring a recent webinar by IABC Houston on the Coronavirus and the impact it’s having on the communication industry.
The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health.
In this time of uncertainty, how can we navigate the COVID-19 crisis as communicators? Join IABC Houston and our panel of experts for an informative discussion on crisis management during the COVID-19 pandemic. Our panel will share insights into their corporate response, working remotely, and the importance of maintaining a focus on mental health.
Thank you to all who tuned into the Crisis Management and COVID-19 webinar yesterday! If you missed it, you can watch the full webinar on Facebook or YouTube. Feel free to share the links with friends and colleagues as well.
About our panel:
Judge Ed Emmett is the former county judge of Harris County, Texas. From 1979 to 1987, he was a Republican member of the Texas House of Representatives, first from District 78 from 1979 to 1983 and then newly numbered District 127 from 1983 until 1987. After a twenty-year hiatus from politics, he was elected as county judge to head the five-member Harris County Commissioners Court, based in Houston.
Emmett has been awarded numerous awards in his career, including being named Transportation Person of the Year by Transportation Clubs International in 2005, receiving the Presidential “Call to Service” Award from president George W. Bush in 2008, and receiving the 2009 Distinguished Public Service Award from the LBJ School of Public Affairs at the University of Texas. In 2011, Emmett was named a distinguished alumnus of Rice University.
Emmett is now a professor at Rice University, a senior fellow at Rice’s Kinder Institute for Urban Research, and a distinguished senior fellow at Northeastern University’s Global Resilience Institute. He also maintains his transportation logistics consultant practice in Houston, Texas.
As chief operating officer, Clint Woods leverages more than 20 years of industry experience to ensure future growth for Pierpont Communications. In order to drive new business and deliver successful service expansions, Clint is responsible for client and employee development, setting firm-wide strategy and overseeing many functions across the agency, such as strategic partnerships, P&L growth and M&A activities.
In addition to leading Pierpont’s energy practice, Clint has worked with clients across a broad spectrum of industries including automotive, retail, enterprise hardware and software, professional services, business intelligence and collaboration tools, financial services and manufacturing. He has led or supported engagements with globally respected brands such as BP, Boston Consulting Group, Group 1 Automotive, Halliburton, Imperial Sugar, TPG Capital, and Wood Group, among many others.
A native of South Louisiana, Dr. Chris Yandle is a former college athletics administrator and an award-winning public relations professional at both the K-12 and college level. After spending more than a decade with five different NCAA Division I college athletics programs, he transitioned to K-12 communications in his home state in 2016.
Considered among the leading communications professionals in college athletics, Chris served as the Assistant Athletic Director for Communications at the University of Miami (2012-2014) and Georgia Tech (2014-2016). He was CoSIDA’s university division recipient of the 2014 Rising Star Award. He is the author of Lucky Enough: A Year of a Dad’s Daily Notes of Encouragement and Life Lessons to His Daughter and he continues to share his daily notes on social media in an effort to help parents make non-digital connections in a digital world.