Tag Archives: William Bernbach

Quotes for Inspiration, for Knowledge, for Laughter

Here they are. Quotes about creativity, morality violence, mental attitude. Quotes from a variety of hall-of-famers in advertising plus a pretty well known writer. Here they are, the quotes for April.

 

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. — Alex Osborn, member, Advertising Hall of Fame

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. — Leo Burnett, member, Advertising Hall of Fame

Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame

Violence does not spring from a vacuum. It’s born out of other men’s violence. It gets nurtured and it grows in a soil of prejudice and of hate and of bigotry.~Rod Serling

Rod Serling

Advertising promotes that divine discontent which makes people strive to improve their economic status. — Ralph Starr Butler, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. Peter A. Georgescu, member, Advertising Hall of Fame

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen. William Bernbach, member, Advertising Hall of Fame

No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising. – Edwin Artzt, member, Advertising Hall of Fame

Success or failure in business is caused more by mental attitude than by mental capacities. — Walter Dill Scott, member, Advertising Hall of Fame

It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper. – Rod Serling

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

From White Rabbit to Einstein

A variety of quotes to help round out your week.

I’m late, I’m late! For a very important date! No time to say ‘hello, goodbye,’ I’m late, I’m late, I’m late! — White Rabbit

The White Rabbit is a fictional and anthropomorphic character in Lewis Carroll’s 1865 book Alice’s Adventures in Wonderland. Mary Evans Picture

No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising. — Edwin Artzt, member, Advertising Hall of Fame

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen. — William Bernbach, member, Advertising Hall of Fame

The soft stuff is always harder than the hard stuff. — Roger A. Enrico, member, Advertising Hall of Fame

And that’s the world’s biggest problem: the future is seen as someone else’s concern. –David A. Sinclair, biologist, professor of genetics

Everything has its beauty, but not everyone sees it. – Andy Warhol

The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed. – Albert Einstein

Obstacles are those frightful things you see when you take your eyes off your goal. – Henry Ford

Whenever a theory appears to you as the only possible one, take this as a sign that you have neither understood the theory nor the problem which it was intended to solve. – Karl Popper

Diversity is truly about seeing everyone’s uniqueness as a beautiful gift to be nurtured and developed, not changed to conform to some arbitrary standard. — Mary-Frances Winters, American author and diversity & inclusion expert

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live Long and Prosper, Ukraine!

They’re Baaaaaaaaaaackkkkkk! Quotes, That Is!

I think Calvin’s been watching The Twilight Zone.

It is by logic that we prove, but by intuition that we discover. To know how to criticize is good, to know how to create is better. – Poincaré

Nothing in life is to be feared, it is only to be understood. Now is the time to understand more, so that we may fear less. – Marie Curie

Sometimes when I consider what tremendous consequences come from little things, I am tempted to think there are no little things. – Bruce Barton, member, Advertising Hall of Fame

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. – Bernice Fitz-Gibbon, member, Advertising Hall of Fame

I have learned that trying to guess what the boss or the client wants is the most debilitating of all influences in the creation of good advertising. – Leo Burnett, member, Advertising Hall of Fame

Nobody counts the number of ads you run; they just remember the impression you make. – William Bernbach, member, Advertising Hall of Fame

Fun without sell gets nowhere, but sell without fun tends to become obnoxious. – Leo Burnett, member, Advertising Hall of Fame

Imagination is the beginning of creation. You imagine what you desire, you will what you imagine, and at last, you create what you will. – George Bernard Shaw

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.