The Power of Creative Excellence and the Loss of an Icon

Every once in awhile it’s nice to get another perspective on creativity and its influence in the advertising industry. So this week the creativity blog focuses on an interview with Rob Reilly, the creative lead of WPP. We also acknowledge the passing of an icon who truly embodied the power of creative excellence, Dan Wieden. Below are some excerpts from that interview conducted by Carly Weihe.

In sitting down with Reilly, his passion for creativity and the high quality standards he puts into his work is clear. Under his creative lead, WPP won the Most Creative Company of 2022 at Cannes. Animated and engaging, it’s no surprise he is the chief creative officer for the largest advertising company in the world. With a little over a year under his belt at the company, his outlook on the future is a positive one, emphasizing the importance of collaboration and brand consistency as key factors for continued success.

I have a photograph of the Fearless Girl in my room. I discovered that you had a hand in bringing it to life.

That’s one of the best things someone’s ever started an interview with. I think the accomplishment you can have is to create something that has an impact long after you leave this earth. When the stock brokers come out, they have to face her and remember to do the right thing the next day. The City of New York wanted to move her into a park because she was causing a lot of traffic. We were like, ‘no, we’ll move her to Tokyo or London instead because everybody wants her.’

So, we showed them the comp of the only place we would accept, State Street, and that’s where she is today. We don’t know what the return on investment is on that piece of work, because who knows if it inspired, some president or someone starting a company or finding a cure to a disease, because they were inspired to be a bit fearless.

You’ve been a part of other social justice campaigns such as #NYCSaysGay. How do you leverage real problems to inspire people?

Well,if you’ve seen anything that I’ve done or any presentations I’ve made, I really talk about creativity being today’s most valuable asset. So yes, the NYC Love was a campaign that we did against the Don’t Say Gay issue that they had in Florida. (The campaign was digital billboard advertisements strategically placed across Florida that emphasized NYC’s commitment to the LGBTQ+ community, in partnership with New York City’s mayor Eric Adams.)The idea is great. But the media placement is what makes it really great.

The creative headlines are fun and interesting and pretty punchy, but it’s a fact, that you’re able to buy the media in the States basically telling people to leave Florida, and the state of Florida couldn’t stop it. You need some real ingenuity and real creativity to do that. I have high hopes for creativity being taught to children in schools eventually. We’re teaching our kids a lot of things, and we should be teaching them to use their brain and creative ways to solve problems.

Too many people think, “Oh, I’m not creative.” But you don’t have to be an artist to be creative. You just have to use your brain in different and unique ways to solve things. I feel like more and more creativity is going to be used to get us out of sometimes the messes we create as a country and as a world.

How does hiring talent play into that mission?

I think younger people want to work for companies that are doing the right thing. Whether you choose to work at a company or whether it’s the couple of brands you choose to support, you’re watching what they do. But you also want to have a good career and make money and these two things don’t have to be mutually exclusive.

I think we’ve got to continue to attract unique and different types of individuals by doing the right things for them, and then the right things out in the world. I think where we’re struggling when we get into the diversity and inclusion aspect. I feel like we got to do a way better job of making sure all types of people with all types of opinions and voices and backgrounds are included and this is the business.

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Quotes – It’s What They Said

It’s that time of the month again when we feature different quotes from a variety of people in the fields of creativity, the arts, psychology, advertising and many more. Some are very well known while others not so much. In any event, they are thought-provoking, interesting and in some cases, rather surprising.

 

Creators, makers of the new, can never become obsolete, for in the arts there is no correct answer. The story of discoverers could be told in simple chronological order, since the latest science replaces what went before. But the arts are another story — a story of infinite addition. We must find order in the random flexings of the imagination. – Daniel J. Boorstin

The writer’s role is to menace the public’s conscience. He must have a position, a point of view. He must see the arts as a vehicle of social criticism and he must focus the issues of his time. — Rod Serling

Rod Serling on set

Creativity comes from a conflict of ideas. — Donatella Versace

An essential aspect of creativity is not being afraid to fail. — Edwin Land

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
Leo Burnett, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, Advertising Hall of Fame

If opportunity doesn’t knock, build a door. – Milton Berle

Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. – Yo-Yo Ma

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, Advertising Hall of Fame

The more complex the world becomes, the more creative we need to be to meet its challenges. – Sir Ken Robinson (Mar 04, 1950 – Aug 21, 2020)

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

From White Rabbit to Einstein

A variety of quotes to help round out your week.

I’m late, I’m late! For a very important date! No time to say ‘hello, goodbye,’ I’m late, I’m late, I’m late! — White Rabbit

The White Rabbit is a fictional and anthropomorphic character in Lewis Carroll’s 1865 book Alice’s Adventures in Wonderland. Mary Evans Picture

No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising. — Edwin Artzt, member, Advertising Hall of Fame

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen. — William Bernbach, member, Advertising Hall of Fame

The soft stuff is always harder than the hard stuff. — Roger A. Enrico, member, Advertising Hall of Fame

And that’s the world’s biggest problem: the future is seen as someone else’s concern. –David A. Sinclair, biologist, professor of genetics

Everything has its beauty, but not everyone sees it. – Andy Warhol

The most beautiful thing we can experience is the mysterious. It is the source of all true art and all science. He to whom this emotion is a stranger, who can no longer pause to wonder and stand rapt in awe, is as good as dead: his eyes are closed. – Albert Einstein

Obstacles are those frightful things you see when you take your eyes off your goal. – Henry Ford

Whenever a theory appears to you as the only possible one, take this as a sign that you have neither understood the theory nor the problem which it was intended to solve. – Karl Popper

Diversity is truly about seeing everyone’s uniqueness as a beautiful gift to be nurtured and developed, not changed to conform to some arbitrary standard. — Mary-Frances Winters, American author and diversity & inclusion expert

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live Long and Prosper, Ukraine!

A Tip of the Hat to the Cat in the Hat! (and his creator)

Happy Belated Birthday, Dr. Seuss!

As you may have gathered by now, this post is an out-of-the-ordinary-one. It celebrates one of our nation’s top word sleuths, a master of reduced vocabulary and a penchant for a feline sporting a floppy chapeau.

His birthday was yesterday but his creativity, particularly with and for children, certainly merits more than just a mention in this creativity blog. He is, of course, Dr. Seuss, and with that brief introduction comes some background that some of you may not know.

Theodor Seuss Geisel (March 2, 1904 – September 24, 1991) was an American children’s author, political cartoonist, illustrator, poet, animator, and filmmaker. He is known for his work writing and illustrating more than 60 books under the pen name Dr. Seuss. His work includes many of the most popular children’s books of all time, selling over 600 million copies and being translated into more than 20 languages by the time of his death.

Geisel adopted the name “Dr. Seuss” as an undergraduate at Dartmouth College and as a graduate student at Lincoln College, Oxford. He left Oxford in 1927 to begin his career as an illustrator and cartoonist for Vanity Fair, Life, and various other publications. He also worked as an illustrator for advertising campaigns, most notably for FLIT and Standard Oil, and as a political cartoonist for the New York newspaper PM.

He published his first children’s book And to Think That I Saw It on Mulberry Street in 1937. During World War II, he took a brief hiatus from children’s literature to illustrate political cartoons, and he also worked in the animation and film department of the United States Army where he wrote, produced or animated many productions including Design for Death, which later won the 1947 Academy Award for Best Documentary Feature.

After the war, Geisel returned to writing children’s books, writing classics like If I Ran the Zoo (1950), Horton Hears a Who! (1955), The Cat in the Hat (1957), How the Grinch Stole Christmas! (1957), Green Eggs and Ham (1960), One Fish Two Fish Red Fish Blue Fish (1960), The Sneetches (1961), The Lorax (1971), The Butter Battle Book (1981), and Oh, the Places You’ll Go (1990). He published over 60 books during his career, which have spawned numerous adaptations, including 11 television specials, five feature films, a Broadway musical, and four television series.

Geisel won the Lewis Carroll Shelf Award in 1958 for Horton Hatches the Egg and again in 1961 for And to Think That I Saw It on Mulberry Street. Geisel’s birthday, March 2, has been adopted as the annual date for National Read Across America Day, an initiative on reading created by the National Education Association.

He also received two Primetime Emmy Awards for Outstanding Children’s Special for Halloween is Grinch Night (1978) and Outstanding Animated Program for The Grinch Grinches the Cat in the Hat (1982).

Geisel’s most famous pen name is regularly pronounced /suːs/, an anglicized pronunciation inconsistent with his German surname. He himself noted that it rhymed with “voice”. Alexander Laing, one of his collaborators on the Dartmouth Jack-O-Lantern, wrote of it:

You’re wrong as the deuce
And you shouldn’t rejoice
If you’re calling him Seuss.
He pronounces it Soice (or Zoice)

Geisel switched to the anglicized pronunciation because it “evoked a figure advantageous for an author of children’s books to be associated with—Mother Goose” and because most people used this pronunciation. He added the “Doctor (abbreviated Dr.)” to his pen name because his father had always wanted him to practice medicine.

So whether or not you heard Horton’s Who or salivate over his breakfast suggestion of Green Eggs and Ham, take a moment and say Thank You to the one main character to whom millions of kids have related to for years, Dr. Seuss.

The Shadows: a Short Story of Ghastly Gatherings

Today is a different kind of blog post. I’m using it to introduce my newest piece of short story fiction. It took me a longer than expected amount of time to complete it, but I finally did. Hope you enjoy it!

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Welcome! This is a profile in the macabre. It’s a short story about a family who lived in the 19th Century. They lived a rather normal lifestyle back then, aside from a few setbacks in life. They’ve survived but not in the way you might expect.

Introducing the Graybeers: Mr. and Mrs. Jonathan and Priscilla Graybeers, and their two children, Tony and Stephanie, ages 14 and 16, respectively, at the time of death. Tony was shot in the head while Stephanie was downed by an ax. Back in 1862.

Mr. and Mrs. Graybeers committed suicide, each at the other’s hands. In 1863, following a tumultuous year of mental anguish over the loss of their children. It seems mental illness takes its toll.

Looking back, they were a typical northeastern suburban family, college educated, upper middle class, sports-minded.

In present day, they’re like most other families of similar ilk except for one thing: they can disappear. Oh, yes, one other thing: they don’t really have human form; they’re not ghosts, they’re shadows from their former life. They even live in a mansion called The Shadows, which is near a cemetery.

This image has an empty alt attribute; its file name is the-cemetary-by-jaroslav-gebr.jpg
The Cemetery by Jaroslav Gebr

Aside from select social occasions, the family rarely leaves the Shadows. The mansion has been in their family for centuries. And the location next to the cemetery has always been a family favorite, so no one has ever thought of selling the property.

Although on rare occasions, an unwitting realtor will appear at the door only to be “greeted” by Mr. Graybeers himself. But being a shadow, he really can’t be seen so the realtor leaves his card and walks away, seemingly unaffected by the opening and closing of the door — by itself.

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A Toast Unlike Any Other

New Year’s has a lot of tradition surrounding it. Champagne and toasts are usually at the top of the list, right alongside resolutions. It takes a certain amount of creativity to come up with a toast, so when I came upon this toast the other day I thought it somewhat appropriate to share. I couldn’t help it, given that I’m from the Bayou State of Louisiana.

Enjoy! Cheers!

 

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog,Joe’s Journey, for personal insights on life and its detours.

 

 

Have a Happy Holiday Season, Anyway!

Whether you be . . .

And I Regret Nothing! (SVG Land)

 

Or on the Nice List . . .

By Wily Alien

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog,Joe’s Journey, for personal insights on life and its detours.

Quotes Times Ten . . .

The ones who see things differently…who are not fond of rules…they change things. They invent. They imagine. They heal. They explore. They create. — Steve Jobs

Be brave enough to live life creatively. The creative place where no one else has ever been. – Alan Alda

Where there is shouting, there is no true knowledge. – Leonardo da Vinci

I think it’s better to be overly ambitious and fail than to be underambitious and succeed in a mundane way. I have been very fortunate. I failed upward in my life! – Francis Ford Coppola

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, member, Advertising Hall of Fame

You cannot force ideas. Successful ideas are the result of slow growth. Ideas do not reach perfection in a day, no matter how much study is put upon them. – Alexander Graham Bell

The most dangerous phrase in the language is, We’ve always done it this way. – Grace Hopper

If at first, the idea is not absurd, then there is no hope for it. – Albert Einstein

We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely. – E. O. Wilson


There is nothing to writing. All you do is sit down at a typewriter and bleed. — Ernest Hemingway

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

Stopover at the Majestic.

A time traveler with his magic walking stick that, among other things, makes him invisible on demand and also serves as a teleportation device, travels back to 1965 to visit the Majestic Hotel in Lake Charles, LA. Just before it’s torn down. Unbeknownst to him, however, he’s not the only one who made the trek.

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Dressed in a three piece, white linen suit with straw hat, the Visitor was no stranger to style. His cane, or walking stick as it is sometimes referred, is black with an ornate, brass top as if to resemble the crown on an office building. A green button is displayed in its center.

He slowly gazes around the elaborate lobby as if he’s expecting someone; either that, or he’s casing the joint for future opportunity of financial gain. Somehow, I rather doubt that.

There seems to be electricity in the air today as if all those gathered here anticipate some grand event. No doubt many a grand event has been held in this majestic old hotel. Yet this day seems different.

He stops a nearby guest and inquires, “I say, pardon me, but what’s all the excitement around the lobby today?” The reply is anything but cordial. “Excitement? What excitement?” exclaims the guest.

“Don’t you know?” asks the guest. “Why the Majestic is being torn down. After all these years the grand ole dame is being reduced to shambles and rubble,” he says. “Damn shame if ya ask me!” he sniffs.

The Visitor sits there, expressionless for the most part. He studies the lobby and its inhabitants. It’s not like they are a vengeful mob about to attack. It’s more like they anticipate the destruction without knowing when.

The Visitor senses this and begins to move about, first, though giving his cane a friendly glance.

Slowly, deliberately he begins to meander throughout the lobby, gradually making his way toward the front door and eventually onto the lobby porch or as it’s more commonly referred, the South Porch.

The Visitor stops and simply stands there, weighing in on the sights in the street before him as well as the few men seated in the many rocking chairs along the porch. It’s a mild Summer day and not nearly as warm as would normally be the case in Southwest Louisiana.

The Majestic Hotel was quite the luminary in its day, having hosted Harry Houdini, the Barrymores, General and Mrs. Eisenhower and Jackie and John Kennedy. It had its own power plant and water system, as well as ceiling fans in every room. It had a popular restaurant and was alleged to have hosted every president from Theodore Roosevelt to JFK, though not necessarily when they were president. Yet despite all this, it was deemed “obsolete” in 1965 and was demolished for parking.

The Visitor gazes down at his cane and wonders to himself, “Hmmmmm . . .”

“Damn shame about the pending destruction of the Majestic, doncha think, Mr. , uh . . .,” queries the porch stranger as he approaches the Visitor. “Can’t you do anything about it?,” he asks, assuming the Visitor is in management with the hotel.

“Sir, I’m just a guest, like you. I don’t know what to tell you. Oh, the name is Curtis, Mr. Curtis,” replied the Visitor. “But I will say I tend to agree with you in that it is a shame about the hotel’s destruction. It’s especially true if they aren’t planning to build another fine hotel in its place.,” said Curtis.

Our Visitor knew and thought to himself that, according to the Space-Time Continuum, the destruction of the hotel could not be changed. It will go as planned here in 1965. Curtis can’t change that nor does he want to do so, even though he does think it’s a mistake.

Perhaps it’s time to return to a period when the hotel was at its roaring best, he wonders, the Twenties.

Gradually making his way back into the lobby, our Visitor ventures down a hallway leading, eventually, to a row of guest rooms. After he makes sure he is alone in the hall, he quietly but directly speaks into the crown of his Walking Stick, “Majestic Hotel, Lake Charles, Louisiana, Lobby Bar, circa 1925.”

He presses the green button atop its face and . . . he’s gone!

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Rising from the Ashes

A Macabre Tale of the Dearly Departed

I’m sort of numb, sitting in Pam’s huge, upholstered easy chair just staring into space. It’s only been a few weeks since she died and here I am staring at the forlorn-looking black box that the funeral home delivered containing her ashes.

I’m scared to open it. I’ve never even seen someone’s ashes before. Not sure what to expect.

I sit. I stare. I wonder. I need a drink! Maybe two!!

After I return with my Jack Daniel’s on-the-rocks, I put the glass down and notice some liquid residue evidently left over from a glass no longer sitting here on the coffee table. I just mutter to myself that I’ll wipe it up later.

I take a sip of Jack, replace the glass on the table and reach for the black box to open it. Opening is no problem but I see that the bag inside is tightly tied so as to prevent spillage of the ashes.

Or so I thought.

When I lifted the bag from its container and began to remove it from the box, it began to slip from my hand and spill out onto the table. Evidently, the bag was not as securely tied as I was led to believe.

Though startled, and slightly embarrassed, even though there’s no one else home, I quickly apologized to Pam for having accidentally spilled some of her ashes. When I began to wipe up the ashes from the table, I noticed some weird reaction start to take place with those ashes.

It seems that some of them spilled precisely where some liquid remained from a few drinks ago.

I sat there mesmerized as I watched some chemical reaction taking place with the spilled ashes and liquid. To my amazement, it seemed as if some sort of figure was beginning to form.

A blob. Unrecognizable. But then, my God, it’s transforming right before my eyes into . . . a . . . person.

Pamela’s Voice imagerpy from The Night Gallery

I watch, amazed, not knowing what, if anything, to do. I am utterly transfixed on what is happening right before me. Then to my astonishment, it stands there and speaks, “Hi Joe!”

“It” is Pam, and I faint.

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“Uh, Joe,” she says. “It’s me, Pam, I think, though I’m not sure how I got here. It’s kinda fuzzy to me.”

“You wouldn’t believe me if I told you,” I muttered, slowly beginning to regain consciousness.

“Do you remember dying?,” I asked. “You know, you really screwed up my day, not to mention yours!,” I stated as flatly sarcastic as I could.

“I don’t know. I mean, I remember laying on the bed, semi-asleep and then, well, nothing. It’s as if everything went black,” she said.

“I don’t want to dwell on your death, Pam. I’m still in some kind of shock. It was I who discovered you, thank you very much,” I said.

“That moment was my worst nightmare come true,” I retorted.

“I’m sorry, but I didn’t exactly plan it that way,” she said. “But enough of this! How the hell did I get back here and what am I doing in our living room?”, she asked.

“Well, I was handling your bag of ashes and they slipped out of my hands with some spilling into a little residue of liquid there on the table. The mixture began some sort of chemical reaction and the next thing I know, you formed into, uh, you” I explained.

“You mean I was sort of resurrected from my ashes?,” she blurted out.

“That’s pretty much it,” I said.

“Well, that explains the gritty taste in my mouth,” she said as she sort of spit out some sandy-like substance.

“Why are you looking at me that way?” she asked.

“It’s not everyday, Pam, that I bring the dead back to life!” I said. “And,” as I stumbled for words, “you’re much younger looking than when you died,” I explained. “You look like you did when we first met, about 30 years ago!” I confessed.

“Maybe your appearance has something to do with your transformation,” I offered. “Whatever the explanation, I’m glad it has taken place” I admitted.

Evidently, unknown to me at the time, the mixing of the liquid with ashes that produced the chemical reaction also transformed the liquid somehow to create a person. This has resulted in forming a human, in this case, Pam, as I recall her from when we first met.

Oh, man, do I have questions, I thought. Does simply mixing a little of the ashes with any liquid produce this magical transformation to a “living being?” Is this magical elixir the solution for bringing the dead back to life?

“Pam, why don’t we take a little walk outside and get some fresh air? You’ve been bagged and bottled up for too long,” I suggested.

She agreed and off we went. However, as soon as we began to walk out the front door, she screamed in agony. We both immediately stopped and I looked down in horror.

She had begun to disappear!

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Her feet and ankles were dissolving and were starting to leave behind some dust reside. Thinking quickly in almost a reactive sort of way, I grabbed hold of her and immediately yanked her entire body back inside the house.

Within moments, thankfully, the shape of both feet and ankles began to return to normal appearance.

“Whew, thank God,” I exclaimed in shortness of breath. I was still holding on to her and sort of afraid to let her go. We eventually made it back to the living room where we both sat down in utter relief, she on the table and me in her overgrown chair.

“What the hell was that all about,” she screamed. “I started to disappear,” she said.

“Yeah, I know” I said. “I have a theory,” I suggested.

“Perhaps once the person leaves the house or the dwelling she occupies, she begins to dissolve and then disintegrates. In other words, she can’t venture outside or else she returns to dust or ashes in your case,” I theorized.

“You mean I can’t go outside or physically leave this house?,” she exclaimed.

“Not this way,” I said.

“Damn!” she retorted.

“Well, after all, you’re dead, remember?” I told her.

“As you have said on more than one occasion, my dear Joe, ‘minor little detail!'” she deadpanned.

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My now-growing list of questions boggles my mind: Is this chemical reaction trick a way of always producing Pam whenever I wish? Even though this creation is evidently limited to exist within the boundaries of my home, is that enough to satisfy me or to counter my longing for her? Could I bring her back in a different setting if I began the process from a different locale?

NightGalleryArtMinds

I have no clue at this point. The quest for clarification is now upon me. Where will it lead? Am I flirting with another dimension? Where is Rod Serling when you need him?

I think I’ll pour me another Jack Daniel’s and sit, contemplate . . . and chat with Pam.

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.