Campaign From Gillette Venus Features Singing Pubic Hair

My my, what will they think of next? I learned something . . . that, evidently, a pubic hair can sing! I did not realize that. What else did I not realize, Gillette?

Now, I know what you must be thinking: “What in the hell kind of blog post is this?!” It’s, uh, well, different.

This blog sets out each week to present thoughts and ideas about various aspects of creativity; those that touch directly on advertising and those that do not. This is one that does.

According to AdAge, marketers increasingly have dared to defy traditional taboos when it comes to personal care, as we’ve seen in more pushes around menstruationbreastfeeding and grooming. In the case of the latter, brands such as Billie razors and Veet razors have given the thumbs up to having hair wherever you want it, while EOS recently celebrated a TikTok creator who has been teaching her fans the best way to shave their lady parts. Now, Gillette Venus is jumping into the bikini line fray by encouraging consumers to “say pubic.”

The centerpiece of the campaign from Grey is an animated film starring a singing pubic hair. Yes, you heard me right.

“Hi, I’m a pube!” she announces before breaking into a Broadway-style tune, singing of her plight as a lowly, gnarly curl, hoping to be treated like her colleagues who spring forth from other parts of the body.  As the tune ramps up, she’s joined by other pubettes in a Busby Berkeley-style routine. 

For those of you unable to log into the AdAge site to view the animation, here are the lyrics to Gillette’s latest.

I’m just a pube, and it’s not fair.
All I ever wished to be was just another hair
But when they got one look at me
The ruling from society was “Ewww”
“Not you!”
Oh what’s a curl to do
It seems like all the ads are showing perfect skin and shiny hair
But what about this other world inside your underwear?
It’s ok to say our name
You really can say pubic
No need to be ashamed
It’s even kind of therapeutic
Why the mass hysteria about the pubic area?
There’s nothing diabolical about this little follicle
So take care of us, your pubic hair
If you trim, or you shave or you’re bare down there
Whichever way’s your way
It’s all okayyyyyyyyy
Yes, it’s okay!

Another push encouraging consumers to be at ease with body parts and bodily functions

The campaign aims to normalize conversation around body parts like the pubic area to make women feel more comfortable about grooming there. “Because pubic is not a dirty word, and your pubic hair and skin deserve its own care,” the brand said in a statement.

Gillette Venus had conducted a female consumer survey about the use of anatomical terms such as “pubic.” It found that nearly half of them believed it feels more accurate to use such terms yet only 18% are actually using them. More than half, 56%, said they wished there were more accurate imagery and descriptions in media of women grooming in the pubic region.

The campaign playfully addresses the issue, while the Gillette Venus site promoting the products also features imagery of a diverse range of women shaving their bikini lines. The packaging too, features the words “pubic hair.” Along with the video, the effort includes a TikTok component inviting others to sing “The Pube Song.”

“With over two decades of research and scientific development in women’s hair and skin under our belt, literally, we know that grooming means something different to every woman,” said MyAnh Nghiem, Gillette Venus communications director in the statement. “Our new collection not only offers women more options for pubic grooming than we ever have before, but starts a new conversation about using language that accurately and respectfully represents the female body.”

Okay, okay, some of you may already be saying, “Enough is enough!” You gotta admit, though, advertising ain’t boring (well, alright, some of it is; some of it is even dreadful). This spot tries to be educational, informative, and entertaining, I guess, if not a little quirky. Frankly, if you didn’t realize the animated curl was in fact a pubic hair, I’m not sure that you’d figure it out based solely on looks.

What will they think of next? Uh, I’d really rather not think about it.

IABC WEBINAR: Crisis Management & COVID-19 – Recording Now Available

This is a special edition of the Ideasnmoreblog featuring a recent webinar by IABC Houston on the Coronavirus and the impact it’s having on the communication industry.

The Coronavirus disease (COVID-19) has disrupted the global markets and the pandemic is now impacting many within our own community. Schools have closed, local businesses have shuttered, and many are unsure of the long-term implications to their careers and personal health.

Image 3-27-20 at 11.53 AM

In this time of uncertainty, how can we navigate the COVID-19 crisis as communicators? Join IABC Houston and our panel of experts for an informative discussion on crisis management during the COVID-19 pandemic. Our panel will share insights into their corporate response, working remotely, and the importance of maintaining a focus on mental health.

Thank you to all who tuned into the Crisis Management and COVID-19 webinar yesterday! If you missed it, you can watch the full webinar on Facebook or YouTube. Feel free to share the links with friends and colleagues as well.

Panelists: Judge Ed Emmett; Clint Woods; Dr. Chris Yandle

About our panel:

Image 3-27-20 at 12.57 PM (1)

Judge Ed Emmett | Rice University

Judge Ed Emmett is the former county judge of Harris County, Texas. From 1979 to 1987, he was a Republican member of the Texas House of Representatives, first from District 78 from 1979 to 1983 and then newly numbered District 127 from 1983 until 1987. After a twenty-year hiatus from politics, he was elected as county judge to head the five-member Harris County Commissioners Court, based in Houston.

Emmett has been awarded numerous awards in his career, including being named Transportation Person of the Year by Transportation Clubs International in 2005, receiving the Presidential “Call to Service” Award from president George W. Bush in 2008, and receiving the 2009 Distinguished Public Service Award from the LBJ School of Public Affairs at the University of Texas. In 2011, Emmett was named a distinguished alumnus of Rice University.

Emmett is now a professor at Rice University, a senior fellow at Rice’s Kinder Institute for Urban Research, and a distinguished senior fellow at Northeastern University’s Global Resilience Institute. He also maintains his transportation logistics consultant practice in Houston, Texas.

 

Image 3-27-20 at 12.57 PM

Clint Woods | Pierpont

As chief operating officer, Clint Woods leverages more than 20 years of industry experience to ensure future growth for Pierpont Communications. In order to drive new business and deliver successful service expansions, Clint is responsible for client and employee development, setting firm-wide strategy and overseeing many functions across the agency, such as strategic partnerships, P&L growth and M&A activities.

In addition to leading Pierpont’s energy practice, Clint has worked with clients across a broad spectrum of industries including automotive, retail, enterprise hardware and software, professional services, business intelligence and collaboration tools, financial services and manufacturing. He has led or supported engagements with globally respected brands such as BP, Boston Consulting Group, Group 1 Automotive, Halliburton, Imperial Sugar, TPG Capital, and Wood Group, among many others.

 

Image 3-27-20 at 12.56 PM

Dr. Chris Yandle | St. Tammany Parish Public School System

A native of South Louisiana, Dr. Chris Yandle is a former college athletics administrator and an award-winning public relations professional at both the K-12 and college level. After spending more than a decade with five different NCAA Division I college athletics programs, he transitioned to K-12 communications in his home state in 2016.

Considered among the leading communications professionals in college athletics, Chris served as the Assistant Athletic Director for Communications at the University of Miami (2012-2014) and Georgia Tech (2014-2016). He was CoSIDA’s university division recipient of the 2014 Rising Star Award. He is the author of Lucky Enough: A Year of a Dad’s Daily Notes of Encouragement and Life Lessons to His Daughter and he continues to share his daily notes on social media in an effort to help parents make non-digital connections in a digital world.