Category Archives: writing

Quotes Anew

Well, it’s that time of the month again when I present a variety of quotes from different personalities from the worlds of creativity and advertising, among others. Take to heart but also take time to think. They’ll serve you well! Enjoy!

 

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, member, Advertising Hall of Fame

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, member, Advertising Hall of Fame

Every area of trouble gives out a ray of hope, and the one unchangeable certainty is that nothing is certain or unchangeable. — John E. Kennedy, member, Advertising Hall of Fame

The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves. – Carl Jung

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. – Edward de Bono

Ideals are like stars; you will not succeed in touching them with your hands. But like the seafaring man on the desert of waters, you choose them as your guides, and following them you will reach your destiny. – Carl Schurz

The self you know, the you deep inside, is obscured by a stack of untold stories.
Janet Mock, writer, television host, director, producer and transgender rights activist

The person who knows HOW will always have a job. The person who knows WHY will always be his boss. – Alanis Morissette

To think is to practice brain chemistry. – Deepak Chopra

A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. – George Bernard Shaw

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

The Day the Monster Visited Martian Colony

{Author’s Note: This is a special blog post featuring my 12th short story. This Thursday will also feature the story on my other blog, Joe’s Journey, for those different audience members. Hope you enjoy it and Happy Mardi Gras!}

 

It was an unassuming place by all accounts. It stood there off the beaten path but welcoming to those wanting of a beverage or two. Or so it seemed. John and Terry were on their way home after a series of meetings during the day when they drove by in their hovercraft and decided to stop. As soon as the pair walked up to the entrance, they were met by the Bouncer who unemotionally proclaimed that only Terry was really welcomed here.

When the two inquired as to why, they were told that no one of blue skin was allowed inside. When the two pressed the issue, saying it was ridiculous in this day and age, they came nose to barrel with an old fashion, but still lethal, shotgun. The Bouncer simply stated that should they try to enter, they would be blown to bits. Both of them. When Terry asked why both of them, he was told, “Because you brought Blueskin with you!”

Feeling rightly discriminated upon, the two attempted to gain entrance. John immediately grabbed for the shotgun when it went off right in John’s face. As his head rolled down the steps, the gun went off again in Terry’s direction and in seconds only his torso remained standing. The bouncer just stood there, unemotional, and called for “cleanup at the entrance.” Soon, the bodies were quickly carried off and all was back to “normal.”

The Monster was alive and well.

Continue reading →

Creative Trends for 2023

This being the first part of the year, I’ve come across several articles that portend various trends and forecasts for 2023. Below is the most recent one I’ve read from someone within the creative industry. Please note this is an edited version of her original contribution. Emily Cohen is an avid reader, speaker, author and brutally honest operational and organizational consultant to creative teams.

Based on Emily’s consultations with clients and conversations with industry colleagues the past few years, she’s identified five trends that we need to learn from and adapt to now.

Trend 1: A new, employee-forward approach to “culture”.

The state of the world has had a real and tangible impact on many employers as they continue to evolve their understanding of the importance of addressing employees’ escalating — and more openly expressed and talked about — cultural demands and mental health challenges as well as shifting priorities. As a result, building a healthy, flexible workplace culture has become priority number one for our industry and has moved well beyond having a written mission statement, organizing “team-building” activities, and having a dedicated people operations person (a must-have for any team).

What these new cultural changes look like is something that we really need to rethink industry-wide. We need to be more transparent with our peers and colleagues so that we can learn from both our collective successes as well as failures. We need to get creative, involving our entire team to explore and build the type of culture that best fits their needs and the vision we have for our firm. We need to realize that the nature of work is shifting and take bold steps to shift with it. Beyond caring about our team’s happiness, health, and welfare — which, above all, is most important — changes to how we think about our culture are also critical to improving retention, recruiting, and even productivity/profitability.

Trend 2: Paying ourselves and our employees what we’re worth.

In order to attract new candidates, increase morale, and retain staff, many creative firms are realizing the hard way that what they’ve been paying their staff and themselves isn’t competitive or sustainable. And, given the pressing challenge of a competitive talent pool, candidates and employees have the power to demand what they deserve more than ever.

Thus, many firms have updated — and increased — their pay scales, often making them transparent to their team and, as needed, have raised salaries for their existing team to reflect industry standards. This is long overdue. In the past, we were expected to love what we do and prioritize this love over profit or money. This simply is no longer the case and rightly so. We should pay everyone — including ourselves — a fair, equitable, and livable wage.

Trend 3: Pricing based on our worth and value.

With a much-needed increase in salaries across our industry and a rise in our overhead costs because of inflation, we must increase our rates. Yet, instead, because we are working in a saturated and highly competitive industry — along with our desperation to win, often at any cost, and the misconceived “lack of work out there” mentality — our rates continue to plummet instead of rise.

We have to stand our ground and remember that the more clients pay us, the more they are going to value what we do and this changes how they engage with us — i.e. shifting from a “we need this” or “do this” relationship to a “what do you think we need” and “how can you help us?” mentality. Raising our rates industry-wide will move us from being perceived as an on-demand service to a more consultative, advisory business.

And, yes — this does mean we will lose some projects but it also means we will win more valuable, desirable ones, and, ultimately, our focus should be on the quality over the quantity of those wins. Everyone in the industry should raise their prices across the board. (Rates) that are fair and realistically reflect the true cost of running a business as well as the value of our experience, expertise, insight, time, and how our work directly translates to and positively impacts our clients’ businesses (think: return on investment).

Trend 4: Evolving and shifting partnership relationships.

Previous unresolved tensions — as well as new ones — have bubbled to the surface and forced many partners re-think how they work together and, in some cases, partnerships have crumbled. In some cases, partners have moved away physically and are therefore no longer working together in person, putting a strain on interpersonal relationships. And, in other cases, partners re-think their own personal career path and choose to leave the industry entirely or move to another, less “risky”, full-time role in-house or elsewhere.

While partnership-based relationships have always been notoriously difficult to manage (like many marriages), these challenges have escalated even more due to the current global pressures. If you are in a partnership, take the time to have honest, open conversations and resolve any challenges you do have, before they continue to escalate. And, if you’re thinking about entering into a new partnership, be very thoughtful — ensure you’re being honest with yourself and your partner(s) on personal and professional priorities, goals, expectations, challenges, etc.

Trend 5: Nervousness about inflation.

There is rising nervousness among firm owners and their teams about 2023 and the impact of inflation on their firms. We are all worried and have seen a slight slowdown of new work, but that’s because all our clients are also nervous and are in a wait-and-see mode and are therefore taking a bit longer to reach out and make decisions.

So, what can you do? What you should always be doing: having at least 3 months of overhead saved (as cash in the bank), 3–4 months of committed revenue, and signed contracts with all clients. Ultimately, those that struggle with maintaining this level of financial security have bigger problems than just inflation.

On the other hand, when our clients and companies implement hiring freezes and, in some cases, layoffs, there often is the opportunity to do the work that their reduced in-house teams can no longer handle. There is work out there but it may not be coming to you as quickly and easily as it once did. That is why firms should always be reaching out and shifting their business development strategies from being reliant only on inbound opportunities to a relationship-building mindset focused on outbound opportunities and “building the love” with potential prospects, existing and past clients, contacts, etc.

Emily concludes by saying . . .

Our industry is at a critical crossroads as we encounter new challenges, shifting priorities, and a complete rethinking of our personal and professional priorities. Change will take gumption, fortitude, and some degree of risk but, as a result, our firms will be more financially stable, our employees will be happier, and our industry will thrive.

So what do you think? Do you agree with Emily’s take? Do we alter our plans for 2023 or stand pat?

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

 

Special Post – Beyond the Majestic: The Final Chapter

This is the third and final installment in the Majestic Trilogy. After several months of waiting for the next developments in the story line of the original “Stopover at The Majestic“, and its sequel, “Beyond the Majestic: The Evil Doer“, comes the Final Chapter. This special blog post highlights this last installment.

Majestic Hotel, Lake Charles, LA, circa unknown

Previously at The Majestic

As we were about to leave the last part of the Evil Doer sequel, the lobby was a scene of chaos. Mr. Curtis, still somewhat dazed, began to slowly move around and see to the cop. It would be a few minutes before emergency personnel would appear on the scene. In the midst of all this, Mr. Curtis wondered if the explosion were merely coincidental or if it was a plan by the GM to help him get away and remain on the Galaxy’s Most Wanted List.

That would have to be a question left for another day. Why was the GM/Time Traveler doing all this? Why did he want the Majestic transported to another time? Why be so reckless? Too many questions. Too few answers, thought Mr. Curtis. Now what?

As he tried to make his way around the immediate chaos where the cop lay, Mr. Curtis felt unsure of himself. He got more woozy and unsteady. Then as he got to the cop, Mr. Curtis suddenly fell to the floor, unconscious. Their search for answers would have to wait.

 

And Now, The Final Chapter

“Get that damn light out of my face!,” exclaimed Mr. Curtis. “Relax sir,” intoned the stranger. “Just checking your reflexes and your cornea.”

“Who are you and where am I?,” asked Mr. Curtis. “You’re in the hospital. I’m Dr. Zooski. You’re doing just fine, all things considered,” he said.

“Whaddaya mean?,” retorted Mr. Curtis.

“You’ve suffered a concussion and been in a coma, sir,” explained the good doctor.

“How long have I been out?,” inquired Mr. Curtis.

“Three months, fourteen days, seven hours and some assorted minutes,” said Dr. Zooski.

“Three months!,” exclaimed Mr. Curtis. “I’ve gotta get outta here! Wait, how’s the officer who was injured nearby? I need to talk to him. I need to find the GM of the Majestic, find out where he went,” explained Mr. Curtis.

“Hold on, sir. You’re not going anywhere for awhile. You just woke up from a three-month coma and we want to make sure you’re okay,” said the doc. “As for your officer friend, I’m sorry to say he didn’t make it. His internal injuries were more than he could overcome. And I have no idea about the Majestic GM,” said the doctor.

Mr. Curtis then realized that now he was on his own if he wanted to get to the bottom of the GM’s involvement with the explosion and the status of the Majestic. But where would he go and what would he do? These questions naturally troubled Mr. Curtis and also made his headache worse. No matter, he obviously wasn’t going anywhere for some time and now had more time to think and consider possibilities.

 

******

 

It has been several weeks since Mr. Curtis awakened from his coma and he was feeling much more like his old self. He thought in order to start gathering some clarification on the explosion, he’d return to the scene of the crime, the Majestic. He would talk to management and find out what, if anything, they knew. Maybe a few clues would emerge.

What he learned was that the explosion was no accident, it was arson. Evidence on the scene indicated that the former GM had indeed played a part if not planned and executed the whole thing. Question is: Where is he now? And why did he do it?

Mr. Curtis found himself wondering if other, additional sites have been targeted by this fellow and if they would alter the Space-Time Continuum. Curtis had to find out and subsequently stop him.

If the GM had been set on “moving” the Majestic into the future for whatever the reason, Mr. Curtis thought, wouldn’t it make sense for him to set himself up as general manager of the futuristic Majestic and have it serve as his HQ for more evil doing?

With this in mind, Curtis set out to locate him and confront him, and, hopefully, put a stop to the madness. So, with his time-traveling cane, Mr. Curtis set off to the future, the 24th Century to be exact. This is where he felt the GM had settled with the new Majestic.

Upon reappearing inside this futuristic Majestic, Mr. Curtis wasted no time in searching for the GM. In a matter of minutes, he found him. Not ever knowing the man’s name, Curtis opted for an introduction of himself and immediately knew the GM recognized him. After a few moments of surprise, the GM collected himself and introduced his person to Mr. Curtis. However, the look of surprise and concern were still evident on the GM’s face.

Nevertheless, the GM did not try to run away. Instead, he remained calm and in conversation with Mr. Curtis. He even acknowledged he was aware of what happened to the old Majestic and felt bad about the explosion in the historic landmark. He was not aware, however, that the officer at the scene had died. He also never admitted responsibility.

Mr. Curtis laid it out clearly for him who he was and his mission: Making the GM pay for his crimes. The GM seemed unflappable and unmoved by the possible repercussions. As such, he turned away from Mr. Curtis, answering no more questions, and proceeded to walk away.

Just then, Mr. Curtis picked up his walking stick and adjusted the very top where the indicator light showed “stun.” Pointing it toward the back of the GM, Mr. Curtis activated the setting and in a flash the GM crumbled to the marble floor unconscious.

Because a crowd had begun to gather around the two men, Mr. Curtis flashed his badge-like credentials and assured the gathering that all was under control. After a few minutes, Mr. Curtis had the GM moved to a private room where he could question him more and, if needed, to transport him back in time to the old Majestic or, possibly, even to the Space-Time Continuum Enforcement Council for trial.

Upon the GM regaining consciousness, Mr. Curtis continued with his interrogation. During questioning, he learned that the GM had indeed been responsible for the Majestic arson explosion in order to give himself a diversion for escape into the future. He had also rigged it so that he would in effect take the Majestic with him into a future setting so that he could reestablish his headquarters.

When pressed, Curtis also learned that the GM apparently acted alone in this evil deed but the GM never admitted it. Mr. Curtis thought that even if the GM acted alone, it was not beyond the realm of possibility that there were others who had been influenced by the GM and would follow him to other sites for more destruction and damage to the timeline.

Having received the information needed, Mr. Curtis decided it was time to move on and take the GM with him. He would transport him to the Enforcement Council for trial and processing. Holding up his walking stick, he merely stated, “Space-Time Continuum Enforcement Council, two to transport.” Then, poof, they were gone in an instant.

The evil GM was turned over to authorities, tried and convicted. Mr. Curtis had repaired the Space-Time Continuum and, for the moment, all was back to a rather normal state. Unfortunately for the Majestic, it would be torn down in the early 1960s for a parking lot. Thus, the Majestic of the 24th Century would cease to exist.

After the trial, Mr. Curtis returned to the Majestic of the Sixties before its demolition and was rummaging around the evil GM’s office when he came upon an oddly shaped locket. It had a ruby red crystal in the middle which was obviously designed to be pressed into some form of action. Upon closer examination, Mr. Curtis discovered that it was already set to activate and, not only that, but was currently set to emit a beacon of sorts. 

Mr. Curtis felt a deep, unsettling tenseness in his gut when he realized the beacon was “live” and transmitting. Was this some sort of homing mechanism and to whom was this signal being sent? In the pit of his soul, he didn’t really want to know but he feared it was already too late.

~

Quotes for the Soul and Wherever!

It’s that time of the month again! Time for assorted quotes from a variety of folks. Take them to heart and add them to your diet as food for your soul. Enjoy.

It is easier to tone down a wild idea than to think up a new one. — Alex Osborne, Advertising Hall of Fame

The heart of creativity is discipline. — William Bernbach, Advertising Hall of Fame

Consumers are statistics. Customers are people. — Stanley Marcus, Advertising Hall of Fame

Be slow in choosing a friend, slower in changing. — Benjamin Franklin, Advertising Hall of Fame

Human beings must involve themselves in the anguish of other human beings. This, I submit to you, is not a political thesis at all. It is simply an expression of what I would hope might be ultimately a simple humanity for humanity’s sake. ― Rod Serling

Our species is the only creative species, and it has only one creative instrument, the individual mind and spirit of a man. Nothing was ever created by two men. There are no good collaborations, whether in art, in music, in poetry, in mathematics, in philosophy. Once the miracle of creation has taken place, the group can build and extend it, but the group never invents anything. The preciousness lies in the lonely mind of a man.  – John Steinbeck

Nonsense wakes up the brain cells. And it helps develop a sense of humor, which is awfully important in this day and age. Humor has a tremendous place in this sordid world. It’s more than just a matter of laughing. If you can see things out of whack, then you can see how things can be in whack. – Dr. Seuss

You can’t be a creative thinker if you’re not stimulating your mind, just as you can’t be an Olympic athlete if you don’t train regularly. – Sir Ken Robinson

Success or failure in business is caused more by mental attitude than by mental capacities. — Walter Dill Scott, Advertising Hall of Fame

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. — William Bernbach, Advertising Hall of Fame

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

Wonder What Mr. Data Would Think: Robots Creating Ads? Hmmmm.

Lt. Cmdr. Data of the USS Enterprise

Well, Data, as all Trekkers know, was an Android, not a robot. It was a very sensitive distinction in his day. Yet, one can’t help but wonder what one non-human form of life would think of another non-human form of life creating advertising in the manner humans do.

While humorous, I can just picture Klaatu instructing Gort about a forthcoming ad for NASA’s Artemis IV mission to Jupiter. (Note: Those of you not having a clue as to what I am referring, Google “Day the Earth Stood Still” especially the 1951 version)

Gort

Recently, I read where a reporter from the Wall Street Journal did an article on the role of AI (Artificial Intelligence) writing and redoing advertising. Interesting, I thought, so I made it the focus of this week’s blog post about another aspect of creativity in the early 21st. Century. My thanks to both The Journal and Patrick Coffee for lending credence to this post.

In late 2021, as states eased pandemic restrictions and consumers began flying again, travel search company Kayak needed a message that would help it stand out against bigger rivals.

Most travel ads focused on “the family reunion space, soft piano music, the get-together on the beach,” said Matthew Clarke, vice president of North American marketing for the Booking Holdings Inc. company. Kayak took a different approach with the “Kayak Deniers” campaign, which went live in January and poked fun at the rise of online conspiracy theories. In one ad, an angry mother insists to her family that Kayak isn’t real, screaming, “Open your eyes!”

Inspiration for the ads came from an unlikely source: artificial intelligence.

Kayak worked with New York advertising agency Supernatural Development LLC, whose internal AI platform combines marketers’ answers to questions about their business with consumer data drawn from social media and market research to suggest campaign strategies, then automatically generates ideas for advertising copy and other marketing materials.

Supernatural’s AI found that Kayak should target its campaign largely toward young, upper-income men, who it said would respond to humor about Americans’ inability to agree on basic facts in politics and pop culture, said Michael Barrett, co-founder and chief strategy officer at Supernatural.

“That gave us a good amount of license to zig where the category was zagging and to be more relevant, more provocative,” Mr. Clarke said of the AI findings.

The campaign has been one of Kayak’s most successful to date in driving brand favorability, Mr. Clarke said.

Marketers have primarily used AI in a creative capacity in services like creative automation, which tests thousands of slight variations on elements such as ad copy and color schemes to determine which combinations will best attract consumers’ attention.

But AI is expected to change marketing practices drastically in coming years thanks to new tools like OpenAI Inc.’s automated language generator GPT-3, which allows algorithms to better understand different languages and produce original text content, said Tom Davenport, distinguished professor of information technology and management at Babson College in Wellesley, Mass., who co-wrote a 2019 paper on the subject.

Unilever PLC’s Dollar Shave Club recently began working with AI firm Addition Technologies Inc., whose platform can analyze millions of social-media posts, to help identify themes for use in marketing products that range from razors to wet wipes.

“It’s like having a machine hive mind that you can just keep asking questions because it has completely consumed all comments on the subject,” said Matt Orser, vice president and head of creative at Dollar Shave Club.

Addition also worked with ad agency Droga5 LLC to create an interactive ad campaign for the New York Times that turns headlines from each subscriber’s reading history into a visual “portrait” of that person. Some headlines were too long to fit within the portraits’ design, so Addition programmed its platform to rewrite them in fewer than 50 characters, said a Times spokesman.

AI’s primary benefit for marketers is its ability to quickly complete projects, such as brand strategy briefs, that would take humans days or weeks, giving staffers more time to focus on other work, said Supernatural Chief Creative Officer Paul Caiozzo.

When Signal Messenger LLC, maker of encrypted messaging app Signal, wanted to plan its first major marketing campaign in 2021, it turned to AI marketing consulting firm DumDum LLC.

DumDum invites marketers to discuss their most pressing challenges in brief “thinkathon” sessions, then runs those ideas through an AI platform that matches them with potential solutions based on a growing pool of behavioral data and consumer surveys conducted by DumDum to provide CMOs with outside perspectives.

DumDum presented Signal with several options, and executives chose one that focused on the fact that Signal, unlike many other digital platforms, doesn’t collect user data. They bought several Instagram ads designed to highlight how its parent, Meta Platforms Inc., targets users with their own personal data, said Jun Harada, head of growth and communication at Signal. One post began, “You got this ad because you’re a certified public accountant in an open relationship.”

Facebook responded by shutting down Signal’s ad account, according to Mr. Harada. The move came only days after Apple Inc. announced sweeping data-privacy changes that would upend the digital advertising industry.

When used correctly, AI forces marketers to consider new perspectives and avoid simply repeating approaches that worked in the past, said DumDum founder Nathan Phillips.

“You can create a dance between human and computer that changes the way you think,” Mr. Phillips said.

The idea of AI as a creative partner isn’t new, but most campaigns have positioned it as a gimmick.

In 2018, Toyota Motor Corp.’s Lexus released what it called “the world’s first advert to be scripted entirely by AI.” However, a Lexus spokeswoman described that effort as a “one-off,” and it still needed a human director.

Increased use of AI could potentially eliminate some entry-level marketing jobs, but it will never replace the people required to ensure that content is fit for public consumption and to prevent controversies such as Microsoft Corp.’s anti-Semitic chat bot, said Mr. Davenport, the Babson College professor.

Ad industry leaders agreed that AI will supplement, not supplant, human ingenuity. “While [AI] can unlock the creative capacity of people by making their work more efficient and effective, sometimes we need to throw logic out the window and fall back on our intuition,” said Rob Reilly, global chief creative officer at ad giant WPP PLC.

More creative firms will begin using AI tools in the coming years, but most will not position themselves as AI-driven businesses, because CMOs aren’t particularly concerned with the process as long as the resulting campaigns are successful, said Mr. Caiozzo of Supernatural.

“AI is just the tool that is freeing me to do my job,” he said. “Most people don’t care how you bake the bread.”

Like it or not, AI is here to stay and will only adjust and modernize the ad industry for years to come.

 

Notes:

Sources: The Wall Street Journal and Patrick Coffee. Appeared in the August 11, 2022, print edition as ‘Robots Turn Creative as AI Helps Drive Ad Campaigns.’

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

 

Quotes – It’s What They Said

It’s that time of the month again when we feature different quotes from a variety of people in the fields of creativity, the arts, psychology, advertising and many more. Some are very well known while others not so much. In any event, they are thought-provoking, interesting and in some cases, rather surprising.

 

Creators, makers of the new, can never become obsolete, for in the arts there is no correct answer. The story of discoverers could be told in simple chronological order, since the latest science replaces what went before. But the arts are another story — a story of infinite addition. We must find order in the random flexings of the imagination. – Daniel J. Boorstin

The writer’s role is to menace the public’s conscience. He must have a position, a point of view. He must see the arts as a vehicle of social criticism and he must focus the issues of his time. — Rod Serling

Rod Serling on set

Creativity comes from a conflict of ideas. — Donatella Versace

An essential aspect of creativity is not being afraid to fail. — Edwin Land

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all.
Leo Burnett, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, Advertising Hall of Fame

If opportunity doesn’t knock, build a door. – Milton Berle

Passion is one great force that unleashes creativity, because if you’re passionate about something, then you’re more willing to take risks. – Yo-Yo Ma

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, Advertising Hall of Fame

The more complex the world becomes, the more creative we need to be to meet its challenges. – Sir Ken Robinson (Mar 04, 1950 – Aug 21, 2020)

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

Quotes – Special Edition

Forty-seven years ago this week, June 28, 1975, creativity lost an icon. A mentor to many both near and afar and an inspiration to those of us putting “pen to paper.” Rod Serling, creator and host of the TV series, The Twilight Zone, was a master at utilizing one’s imagination and turning it on its ear. And we loved him for it!

These quotes pay tribute not only to Rod but to various creative artists and thought leaders who have also played a role in tweaking our imagination and how we think.

I just want [people] to remember me a hundred years from now. I don’t care that they’re not able to quote any single line that I’ve written. But just that they can say, ‘Oh, he was a writer.’ That’s sufficiently an honored position for me. – Rod Serling

An important idea not communicated persuasively is like having no idea at all. — William Bernbach, Advertising Hall of Fame

Human beings must involve themselves in the anguish of other human beings. This, I submit to you, is not a political thesis at all. It is simply an expression of what I would hope might be ultimately a simple humanity for humanity’s sake. ― Rod Serling

Like the musical score, a mission statement is only as good as the performance it inspires. — Keith Reinhard, Advertising Hall of Fame

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility. — Leo Burnett, Advertising Hall of Fame

Treasure diversity. Seek unity, not uniformity. Strive for oneness, not sameness. — Dan Zadra, American businessman and author

Human history becomes more and more a race between education and catastrophe. – H. G. Wells

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone. — Fairfax M. Cone, Advertising Hall of Fame

In order to attain the impossible, one must attempt the absurd. – Miguel de Cervantes

I think, at a child’s birth, if a mother could ask a fairy godmother to endow it with the most useful gift, that gift should be curiosity. – Eleanor Roosevelt
 
Failure is the condiment that gives success its flavor. – Truman Capote

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live long and prosper, Ukraine.

Beyond The Majestic: The Evil Doer

A sequel to the short story Stopover at the Majestic

PROLOGUE

When last we visited, the year was 1965 and our two strangers were chatting up one another in the lobby of the Majestic Hotel, just before it was to be torn down. One of the strangers is Timeline Police. The cop knows our Time Traveler is not from 1965 but the closely guarded Timeline has been disrupted; how is not known. The police are investigating. Could our time-traveling Stranger end up being trapped in 1965 at the Majestic? After their conversation, our Time Traveler, Mr. Curtis, decides it is time to move on. So with a doff of this hat and a swirl of his cane, he does and in a flash, he’s gone. Again. Only to encounter unexpected twists along his journey through time.

 

 

The year is 3068 and Mr. Curtis is now visiting another world in the Gamma Quadrant of the Solexa Solar System. The planet, similar to Earth, is not all that old. However, the surface is desolate except for one large city. Mr. Curtis, it seems, has been drawn here to see the city’s largest building. He is, among other things, a curiosity seeker.

The building is a relatively old hotel, rather grandeur in stature. Upon first glance, he thought he recognized it but he’s never been here before. Then it hits him: It’s a replica, an exact replica but a working replica nonetheless of the long-ago demolished Majestic Hotel in Lake Charles, LA, back on Earth in 1965.

How could that be? Who built it and why the Majestic?

As he stands there in front of the lobby admiring its architecture, he feels a tap on his shoulder and a voice, “Hey there. Fancy meeting you here.”

Startled, Mr. Curtis swings around to see who is disturbing him.

It’s the Timeline Police cop from Earth!

“I could say the same thing about you,” retorts Mr. Curtis. “What are you doing here?”

“I’m investigating the breakdown of the Timeline back in 1965, when you and I first and last met,” says the cop. “You seemed to have left the Majestic awfully quickly. And now I see you here in front of another Majestic Hotel more than 200 years in the future. Curious! What gives?”

“Well, it is curious. I felt a strange yearning to come to this planet and when I arrived, I was drawn to this spot, where the hotel is. Believe it or not, I did not expect to see another Majestic Hotel,” explained Mr. Curtis.

“You said you were investigating the breakdown of the Timeline back in 1965,” inquired Mr. Curtis. “Have you any answers?” he asked. “I know I did nothing to impact the Timeline. That’s not to say I wasn’t tempted, mind you.”

“Well,” intoned the cop, “something happened to the Timeline because the Majestic Hotel back then was not torn down in 1965. Oh, sure, a parking lot is in its place or was but that was later.”

Mr. Curtis interrupted, “But, all the history books say the hotel was torn down in 1965 and show photos of its demolition. How could that be if it was not torn down then?”

“Trust me,” said the cop. It wasn’t. And the only way for that to have happened was for someone to adjust the Timeline. I don’t know who and I don’t know how but it was done. The evidence is where we are standing. This is not merely a replica of the Majestic, Mr. Curtis. It is the Majestic. Somehow when the Timeline was altered, the hotel was transported to 3068, right where we are standing.”

“Okay,” sighed Mr. Curtis, “now I feel like I’m in the Twilight Zone. Before we know it, Rod Serling is going to come out from behind the Concierge Desk!”

“So where does this leave you in you investigation, Mr. Timeline Policeman?,” asked Mr. Curtis. “Since this happened back in 1965, wouldn’t it make sense to return to that time and ask around?” he said.

“I’ve considered exactly that, but I may need some help to draw out our Timeline provocateur,” said the cop.

“What did you have in mind?,” inquired Mr. Curtis.

“Come join me for a cocktail at the Majestic Bar and I’ll fill you in with my plan,” invited the cop.

Continue reading →

Quotes . . .Quotes . . .

It’s that time of the month again wherein I present an array of quotes from a variety of well-respected folks offering numerous perspectives. From Obama to Burnett to Serling and more.

Take note. Take a listen. Take heed. Put ’em into practice if you can. Enjoy!

 

Promoting science isn’t just about providing resources, it’s about protecting free and open inquiry. It’s about ensuring that facts and evidence are never twisted or obscured by politics or ideology. It’s about listening to what our scientists have to say, even when it’s inconvenient, especially when it’s inconvenient. Because the highest purpose of science is the search for knowledge, truth and a greater understanding of the world around us. – Barack Obama

Don’t let anyone rob you of your imagination, your creativity, or your curiosity. It’s your place in the world; it’s your life. Go on and do all you can with it, and make it the life you want to live.  – Mae Jemison

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance. — Bruce Barton, member, Advertising Hall of Fame

The place to start in advertising is the basic selling appeal. An appeal that fulfills some existing need in the prospect’s mind, an appeal that can be readily understood and believed. — Morris Hite, member, Advertising Hall of Fame

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. — Leo Burnett, member, Advertising Hall of Fame

Defeat is not the worst of failures. Not to have tried is the true failure. – George E. Woodberry

A teacher’s influence doesn’t stay in school. It goes out into the world and cannot truly ever be measured. Every student you inspire to do something great goes on to inspire others. There is no limit to your impact. – George Couros

It has forever been thus: So long as we write what we think, then all of the other freedoms – all of them – may remain intact. And it is then that writing becomes a weapon of truth, an article of faith, an act of courage. – Rod Serling

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

It is easier to tone down a wild idea than to think up a new one. — Alex Osborne, member, Advertising Hall of Fame

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for a different kind of playground for creativity, innovation and inspiring stuff.

 

Live Long and Prosper, Ukraine!