From Steinem to Van Gogh to Serling and more, these quotes cover a multitude of personalities and perspectives. Enjoy as you read through the history makers, some of our time, some not.
Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning. Gloria Steinem
You cannot rely upon what you have been taught. All you have learned from history is old ways of making mistakes. There is nothing that history can tell you about what we must do tomorrow. Only what we must not do. Edwin H. Land
What would life be if we had no courage to attempt anything? Vincent Van Gogh
It isn’t enough for a sole voice of reason to exist. In this time of uncertainty we’re so sure that villains lurk around every corner that we will create them ourselves if we can’t find them. For while fear may keep us vigilant, it’s also fear that tears us apart. Rod Serling
An important idea not communicated persuasively is like having no idea at all. William Bernbach, member, Advertising Hall of Fame
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. John Wanamaker, member, Advertising Hall of Fame
Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. Alex Osborn, member, Advertising Hall of Fame
Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone. Fairfax M. Cone, member, Advertising Hall of Fame
The scientist has marched in and taken the place of the poet. But one day somebody will find the solution to the problems of the world and remember, it will be a poet, not a scientist. Frank Lloyd Wright
Creativity Tip #36: If you can’t explain your idea to an 8-year old, it’s too complicated.
Hopefully making a ruckus, one blog post at a time!
Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.
To sleep. Perchance to dream. To dream. Perchance to imagine. To imagine. Perchance to create. To create. Perchance to write; perchance to make a difference. Mr. Rod Serling definitely made a difference and impacted society with his unique form and brand of creativity in his writing.
One could not watch an episode of either the Twilight Zone or Night Gallery and not be moved in some way. His genius and commentary were not limited to “inside” the story lines, but could also be found in his opening and closing narration.
Take the following, for example:
Then there’s this gem on creativity (circa 1971):
Quoting from the book “As I knew Him: My Dad, Rod Serling,” by Anne Serling, (wonderful read, by the way) “In what was to be my father’s final interview, he was asked what he wanted people to say about him a hundred years from then. He responded, ‘I don’t care that they’re not able to quote any single line that I’ve written. But just that they can say, ‘Oh, he was a writer.’ That’s sufficiently an honored position for me.'”
As creativity goes, he was a master. As a writer, he was unsurpassed in this genre of storytelling. Oh sure, you have Mark Twain, Hemingway, Poe, Dickens, and Stephen King to name a few. But they were different; they each had their own style. Serling was also of another generation.
I often wonder what great works he would have produced should he have lived beyond 50 years. If King was or is the master of horror, then Serling, surely, was the master of the macabre for his generation, just as Edgar Allan Poe was for his. Not surprisingly, Poe was a great influence on Serling.
One thing to keep in mind, no matter who is or has influenced you as a creative person or a writer in particular, don’t be afraid to extend your limits, your boundaries. If you don’t think you can design it, write it or overcome it, try creating it anyway. Get to work even if you’re doing it in small, baby steps.
Even Hemingway wrote in a one sentence at a time mindset. Serling, being aware of his capacities, didn’t limit himself to actual writing of words. His generation of technology at least afforded him the dicta-phone so he could keep pace with his mind.
A time traveler with his magic walking stick that, among other things, makes him invisible on demand and also serves as a teleportation device, travels back to 1965 to visit the Majestic Hotel in Lake Charles, LA. Just before it’s torn down.Unbeknownst to him, however, he’s not the only one who made the trek.
Dressed in a three piece, white linen suit with straw hat, the Visitor was no stranger to style. His cane, or walking stick as it is sometimes referred, is black with an ornate, brass top as if to resemble the crown on an office building. A green button is displayed in its center.
He slowly gazes around the elaborate lobby as if he’s expecting someone; either that, or he’s casing the joint for future opportunity of financial gain. Somehow, I rather doubt that.
There seems to be electricity in the air today as if all those gathered here anticipate some grand event. No doubt many a grand event has been held in this majestic old hotel. Yet this day seems different.
He stops a nearby guest and inquires, “I say, pardon me, but what’s all the excitement around the lobby today?” The reply is anything but cordial. “Excitement? What excitement?” exclaims the guest.
“Don’t you know?” asks the guest. “Why the Majestic is being torn down. After all these years the grand ole dame is being reduced to shambles and rubble,” he says. “Damn shame if ya ask me!” he sniffs.
The Visitor sits there, expressionless for the most part. He studies the lobby and its inhabitants. It’s not like they are a vengeful mob about to attack. It’s more like they anticipate the destruction without knowing when.
The Visitor senses this and begins to move about, first, though giving his cane a friendly glance.
Slowly, deliberately he begins to meander throughout the lobby, gradually making his way toward the front door and eventually onto the lobby porch or as it’s more commonly referred, the South Porch.
The Visitor stops and simply stands there, weighing in on the sights in the street before him as well as the few men seated in the many rocking chairs along the porch. It’s a mild Summer day and not nearly as warm as would normally be the case in Southwest Louisiana.
The Majestic Hotel was quite the luminary in its day, having hosted Harry Houdini, the Barrymores, General and Mrs. Eisenhower and Jackie and John Kennedy. It had its own power plant and water system, as well as ceiling fans in every room. It had a popular restaurant and was alleged to have hosted every president from Theodore Roosevelt to JFK, though not necessarily when they were president. Yet despite all this, it was deemed “obsolete” in 1965 and was demolished for parking.
The Visitor gazes down at his cane and wonders to himself, “Hmmmmm . . .”
“Damn shame about the pending destruction of the Majestic, doncha think, Mr. , uh . . .,” queries the porch stranger as he approaches the Visitor. “Can’t you do anything about it?,” he asks, assuming the Visitor is in management with the hotel.
“Sir, I’m just a guest, like you. I don’t know what to tell you. Oh, the name is Curtis, Mr. Curtis,” replied the Visitor. “But I will say I tend to agree with you in that it is a shame about the hotel’s destruction. It’s especially true if they aren’t planning to build another fine hotel in its place.,” said Curtis.
Our Visitor knew and thought to himself that, according to the Space-Time Continuum, the destruction of the hotel could not be changed. It will go as planned here in 1965. Curtis can’t change that nor does he want to do so, even though he does think it’s a mistake.
Perhaps it’s time to return to a period when the hotel was at its roaring best, he wonders, the Twenties.
Gradually making his way back into the lobby, our Visitor ventures down a hallway leading, eventually, to a row of guest rooms. After he makes sure he is alone in the hall, he quietly but directly speaks into the crown of his Walking Stick, “Majestic Hotel, Lake Charles, Louisiana, Lobby Bar, circa 1925.”
He presses the green button atop its face and . . . he’s gone!
Just when you thought I had run out of quotes, I found some more. I tend to come across these every week from a variety of different sources, some of which are quite surprising as are the quotes. In any case, enjoy, and don’t be surprised when you’re surprised.
There are two kinds of men who don’t amount to much: those who can’t do what they are told and those who can do nothing else. Cyrus H. K. Curtis, member, Advertising Hall of Fame
When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.Leo Burnett, member, Advertising Hall of Fame
Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.Bruce Barton, Advertising Hall of Fame
Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. Alex Osborn, member, Advertising Hall of Fame
Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.Fairfax M. Cone, member, Advertising Hall of Fame
Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.William Bernbach, Advertising Hall of Fame
Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.
Feel free to share!
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. – David Ogilvy, member, Advertising Hall of Fame
It is easier to tone down a wild idea than to think up a new one. – Alex Osborne, member, Advertising Hall of Fame
People are very sophisticated about advertising now. You have to entertain them. You have to present a product honestly and with a tremendous amount of pizzazz and flair, the way it’s done in a James Bond movie. But you can’t run the same ad over and over again. You have to change your approach constantly to keep on getting their attention. – Mary Wells Lawrence, member, Advertising Hall of Fame
If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. – Leo Burnett, member, Advertising Hall of Fame
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. – David Ogilvy, member, Advertising Hall of Fame
Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. – Albert Einstein
Learn the rules like a pro, so you can break them like an artist. – Pablo Picasso
After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well. − Albert Einstein
Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about; they’re just coming up with that brilliant idea and trying to force the problem to fit it. – Mary Wells Lawrence, member, Advertising Hall of Fame
How would a “productive day” compare to a “creative day”? What would, if anything, they have in common? Chances are not much. One might think a productive day would be closely aligned with scratching off items on a to-do list. On the other hand, someone’s idea of a creative day might not even have a to-do list.
Our current work world is obsessed with productivity. We are inundated with books, articles, white papers, to time block this and time block that; all just to do more work. But our relentless quest to be productive is undermining one of the most important abilities in today’s workplace: creativity. What of the future, though? Will machine learning and artificial intelligence perform the routine aspects of our work at the expense of our ingenuity and creativity?
So how do we create the right conditions for creativity, particularly when we are trying to deal with a to-do list?
Consider this comment from screenwriter Aaron Sorkin (the mastermind behind the television show West Wing and films like Moneyball and The Social Network). He told The Hollywood Reporter that he takes six showers a day. “I’m not a germaphobe,” he explains but when his writing isn’t going well, he’ll shower, change into new clothes, and start again. Sorkin’s trade relies on him minting something fresh on a regular basis. And it occurred to him that his best thoughts were not happening in moments of fevered concentration, but when he was in the shower. So he had a shower installed in the corner of his office and makes regular use of it. He has described the process as “a do-over” for triggering original ideas.
In 1939, James Webb Young, a Madison Avenue advertising executive, wrote a definitive guide to the process of creativity, A Technique for Producing Ideas. In this short book, Webb Young reminds us, “that an idea is nothing more nor less than a new combination of old elements.” In his view, the skill of creativity is the ability to spot new connections between familiar thoughts, and the art is “the ability to see [new] relationships.”
Fifty years later, Steve Jobs observed something similar: “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”
Webb Young also lays out a remarkably simple technique for creative thought. It involves stimulation. Continue reading →
The American Writers and Artists Institute (AWAI) sends me email frequently. When I read one about a virtual summit for copywriters, I was intrigued. It was free, so I signed up. Fortunately, in registering for this free webinar, I could listen to the four+ hours of its content both live and at my leisure.
Addressing those writers out there, I think this will be well worth your time. Some of the highlights are outlined below as to what you can expect to gain as well as the current version of pricing for various writing projects. So grab a comfy chair, sit back and take a listen. Don’t forget to download the pricing guide for later reference.
10 bits of what you’ll discover….
How to deliver the quicker “on demand” content customers want…
What Google really wants when it comes to content (and why you can’t fool it…)
How to make your blog stand out among over the more than 1 billion blogs on the Internet…
Why content curation is hot – and the first step to becoming an in-demand master curator and influencer…
The subtle distinctions between regular copywriting and UX copywriting and why it will set you apart as a copywriter…
The basic formula from writing successful “chatbot” copy that feels human and why every copywriter will need to learn it…
The three types of newsletters you should be pitching to virtually every client you have…
The future of long-form video and why tomorrow’s copywriters in some niches will need to learn “Hollywood” scriptwriting and storytelling techniques…
Why email is “cool” again — and how copywriters can use email to generate the most sales on a word-for-word basis…
COPYWRITERS AND COVID-19!
Beginning with a 10,000-foot view of the copywriting industry as it stands today, AWAI’s 2020 State of the Industry Report and Copywriting Pricing Guide offers a deep dive into the immediate “state” of direct response and the copywriting needs of the market.
It starts with the must-read overview “7 Marketing Trends and Predictions for Staying Connected to Your Customers” – where today it’s all about audience focused engagement through video, content, mobile, personalization, search engine “micro moments” and more.
What’s working best today when it comes to copywriting messaging…
The most effective platforms B2B buyers use when making a purchase decision…
The most effective copywriting platforms for attracting new customers
Marketing channels businesses perceive as most effective…
“Going rates” for over 75 copywriting projects – everything from sales letters to PPC campaigns to press releases to e-letters and more.
How todays royalties and retainer deals are structured…
How to find and recognize a skilled copywriter (if you’re a marketer) and how to know what marketers are looking for (if you’re a copywriter…)
How to plan and organize a copywriting project – from what to ask for as a writer, to what to be willing to supply as a marketer…
How to provide extraordinary value to your client as a copywriter – and earn more and higher fees in the process…
Your comments and feedback would be welcome as I’m interested to learn what you think or thought of this program and how it’s presented. Don’t be bashful, now!
In this second of three part series by Ellyn Kail, they speak of various tools to utilize for staying creative, especially when stressed. Letting your creative juices flow during times like these does reduce anxiety and can give you a sense of accomplishment. Creativity is a happy, constructive tool that, when applied, can take you to a place normally abandoned during a crisis.
I speak from personal experience. Take my two blogs, for instance. I’m still trying to write them every week and during this Coronavirus outbreak, it’s like a medicine for me. It’s also important to me to provide my take and share with others that information pertinent to this crisis. Speaking of which, here’s part 2.
Creativity doesn’t just improve our wellbeing; it can also reduce our stress levels. Recent studies tell us that creative tasks can unlock our imaginations, distract us from our feelings of stress and anxiety, and even prompt our brains to secrete feel-good chemicals.
That’s something we could all use right now. Still, it can be challenging to find that creative spark when we’re experiencing anxiety and stress. Amid the worldwide coronavirus pandemic, finding space for creative exploration and experimentation can feel overwhelming.
In the first part of our interview with the photographer and professional development coach Danny Ghitis, we asked him to share some tools for coping during this difficult period. This time, we wanted to pick his brain and get some of his best tips staying creative and motivated.
You might be stuck indoors, but there are still ways to engage your brain and get the ideas flowing. Read on for his advice.
Habits and routines can be especially important when we’re facing uncertainty and upheaval. What are your favorite creative habits?
“I don’t believe in a prescribed habit routine, and there are so many people out there modeling specific approaches. The important thing is to figure out what works for you through trial and error.
“People have a lot of ‘shoulds,’ like ‘I should get up at 6:00 AM and meditate’ or ‘I should chunk my day into rigid blocks.’ Hey, if that works for you then, totally go for it. But there’s a ton of anxiety around being someone other than yourself, and habits are much less likely to stick if they’re not intrinsically motivated.
“Give yourself a break! Take the time to reflect on what does make sense for you, given the circumstances. Ask yourself more proactive questions. What habits will support your goals at this point? What trusted person can help you be accountable for building that habit?”
Do you think stress can ever be channeled creatively?
“It depends on how you define creativity and stress. There’s a broad range of experience there. There’s a difference between the inspired creativity of discovering a new project idea and the focused creativity of cranking out five pitch emails on deadline.
“If creativity is about innovative ideas and broad perspectives, then anxiety and stress are not the best. When your body is in a stressed state, your thinking narrows and focuses on the perceived threat. So, if your goal is to think expansively, you should focus on calming your stress response and getting into a broader state of mind. It’s why people have epiphanies in the shower.
“On the other hand, if you define creativity as, say, a detail-oriented craft, then you can leverage stress in your favor by color-correcting images in Photoshop or keywording your image archive, etc.”
Do you have any skills for calming that “stress response” and getting back to thinking expansively?
“Your body’s ‘rest and digest’ mode takes much longer to activate than your ‘fight-flight-freeze’ mode. Stress is meant to keep you safe, but chronic stress defeats the purpose and can seriously hurt your immune system.
“To regulate this, get into the habit of conscious breathing as often as possible. Your breath gives you a direct line to your autonomic nervous system, which is the otherwise unconscious way your body knows how to regulate itself.
“There’s a common misconception that taking a ‘deep breath’ will calm you down. In fact, it’s the out-breath that triggers a calming response. Try this: breathe in slowly for four counts, hold for two counts, breathe out slowly for six counts, hold for two counts. Repeat.
“Ultimately, managing stress is a huge topic, and there’s no one-size-fits-all technique. It’s important to understand what triggers your stress and address it using what works for you.”
What are some of your favorite (productive and creative) things photographers can do with the time they spend stuck indoors? Do you have any books or resources you’d recommend?
“This is a hard question for me to answer because I tend to look at an individual’s specific needs before discussing a course of action. It’s easy to get caught in a social comparison trap, wanting to succeed the way others do because it looks sexy.
“It’s normal to be influenced by other artists, but you have to show up for yourself, especially when it feels hard. This is a great moment to explore, research, plan, and reassess.
“To get your creative juices flowing, The Artist’s Way by Julia Cameron and The War of Art by Steven Pressfield are always solid staples. For more insight about how you best show up in the world, I suggest taking the VIA Institute’s free character strengths assessment and reading their materials.”
Some of us are using this time to recalibrate and refocus, whether that’s in business or the creative sphere. What are your insights on setting realistic goals, both in the long and short term?
“My favorite method of self-sabotage is perfectionism. I set the bar too high, making it impossible to succeed, and it’s a terrific excuse for getting nothing done. If you never get things done, you also avoid failure and create a false sense of comfort. You’re not failing, but you’re also not succeeding.
“This is super common in creative fields rife with rejection. Aim for scoring a B instead of an A with your projects. Set iteration goals without expecting a specific final outcome. You’ll actually increase your chances of achieving an outcome you’re happy with.”
Any more tips for photographers working from home right now?
“If you want to be shooting while you’re in quarantine, my suggestion is to be proactive about it. Keep your camera with you as often as possible and think of it like a sketchbook.
“Your thoughts and behaviors influence each other, so the more you take pictures, the more you’ll think about taking pictures and feel like someone who can take pictures in the moment.
“Because of cognitive bias, your brain filters what it thinks will be useful for you. If you keep ‘telling’ it to look for interesting compositions through repetition, the more you’ll automatically start finding them.
“This also applies to your mindset about business during these strange times. If you read panicky headlines all day, you’ll believe the sky is falling and hide under your bed, but if you look for opportunity, you will find it!”
This is part two of three of our interview with Danny Ghitis. Here’s Part one. For more in-depth and tailored coaching, Ghitis offers free 30-minute consultations.
During this time of uncertainty and distress, many factors are at odds with our coping mechanisms. Everyday stressors are one thing but having additional ones attack us during a health crisis is quite another.
I ran across a timely series of articles by Ellen Kail for Feature Shoot when they were publicized in Communication Arts. My immediate thought was that I really need to share these. So share, we will, with some input from yours truly.
The experts agree: amid the ongoing coronavirus pandemic, public anxiety is mounting. The World Health Organization recently released a list of mental health considerations to keep in mind during the outbreak. This is a challenging moment for people around the globe, whether we’re coping with the stress spurred by the latest news headlines or the boredom and uncertainty of self-quarantine.
For photographers, and other creatives as well, the COVID-19 outbreak can also mean canceled exhibitions, fewer clients, and financial uncertainty. If your assignments require traveling and commuting, it means you might face the possibility of radically changing the way you work, at least for the time being.
Those factors don’t help ease the anxiety we’re experiencing right now, but there are ways to cope and navigate through this difficult period. We asked the photographer and professional development coach Danny Ghitis to tell us about some of his best skills for staying balanced and productive during times of uncertainty.
During these uncertain times, what do you think is the biggest challenge facing creatives, and what is your number one piece of advice for photographers who are navigating this challenge?
“While these circumstances are new, the fundamental feeling of uncertainty is not. Creatives tend to be well-acquainted with that primal fear, given the nature of their work. This particular fear convinces you that there’s doom lurking around the corner and locks you into survival mode.
“Since we’re more exposed than ever to a constant stream of freak-outs, it’s easy to get stuck in this belief. Especially if you’re creative and envision apocalyptic dramas and spend hours ruminating on the world’s end.
“The key is to remember you have a choice about how to respond. That doesn’t mean you can choose/control everything–a lot of stress comes from resisting and trying to control the inevitable. The choice comes from examining your feelings and thoughts and understanding how they impact your behavior.
“Your beliefs create your experience of reality. Try this: recall an instance where you felt uncertain and navigated your circumstances successfully. What thoughts did you have at the time? How did they make you behave, and what results did you get from that behavior?”
What are some short-term coping strategies you’d recommend to photographers? Let’s say you read a terrifying headline or tweet, get overwhelmed, and have trouble coping. How do you not let the news consume your day?
“The thing about the news is that it’s not there to help you cope or feel good. It’s there to report the news. When people freak out, the news reports it, and then people read the news and freak out more, and so on. Don’t go to the news if you’re looking for relief. It’s like sticking your head in the oven to cool down.
“The challenge is making the effort to remove the temptations all around us. Know that you have a negativity bias and that your brain will jump at any opportunity to ‘protect’ you. Being informed is good, but most of us are well enough informed just by living in society that we don’t need to read new headlines multiple times per day.
“Unless you have a specific and clear reason to be on the news or social media, consider staying away from it, especially now. Spend time outside, call someone on Facetime, reset.”
What advice do you have for photographers who are experiencing a lot of anxiety right now? How do you keep fear and worry at bay?
“First of all, it’s okay. It’s normal. It’s expected. If your income sources have suddenly vanished, you have permission to be upset. Write yourself a permission slip. Don’t pretend that it doesn’t suck if you feel like it does. There’s no such thing as bottling up emotions–they will come out in one way or another, so it’s better to deal with them directly instead of letting them skew your results indirectly.
“Of course, there are the staples: exercise, meditate, eat healthy, sleep well. They sound like cliches, but if you prioritize them, you’ll feel a lot better. If you’re not, then get help from other people.
“And try this: write down all the potential ways this moment could be an opportunity. If you’re feeling guilty because you ‘shouldn’t’ see this as an opportunity, well, let that sh*t go. Consciously helping yourself doesn’t mean exploiting other people. It’s quite the opposite.”
How would you advise photographers and other creatives who suddenly have a lot of free, unstructured time on their hands?
“The busier you keep yourself, the more you’ll get done. This is a perfect opportunity to level up skills that you normally don’t have time to focus on. Create an exciting challenge for yourself, or do it with a group of people (online) for accountability.
“Immerse yourself in an indoor or nature-oriented project, practice lighting setups; take a marketing course; plan out a series of promo campaigns; challenge yourself to read five business books; research the hell out of your next project.
“When else will you have such an opportunity to deep dive? Take advantage and remove physical and mental distractions that will sap your energy. Focus on people who want to see you succeed, and brainstorm about how to help.”
This interview is part of a three-part series with Ghitis on coping, staying creative, and finding community during this time.
We’re still right in the thick of this mess, the Coronavirus pandemic, and with no signs of it letting up. In fact, it’s just the opposite; more cases are reported daily, around the globe. Just about a week ago a little less than 200,000 people globally had been infected while over 7,500 people have died.
In order to try and stop the spread of the virus, the globe’s inhabitants are retreating inward, at least most of them. “Stay home, stay healthy” seems to be the motto of the day. If ET were to re-visit Earth right now, he’s probably wonder, “Where did everybody go?”
Businesses are shutting down and boarding up, as if they’re dealing with some big storm surge. Eating places are delivery or take-out only, if they’re even open. Schools are closing until further notice and most modes of transportation have ground to a halt or have severely curtailed their routes. Grocery stores have become almost barren, especially the paper goods and beverage aisles.
Most everyone is self-quarantining. Very few people are on the roads unless they just have to be.
Writing from Johannesburg, South Africa, Rohan Reddy says, “Our hands have never been cleaner, human contact is being frowned upon, people are getting sick or dying. We don’t care much about advertising or design anymore; mortality is our reality, we care about surviving.
The executive creative director for the McCann Africa network continues, “When 2020 comes to an end, the world we live in will probably look very different from the one we said goodbye to in 2019. And it is impossible to predict what this new world will look like.”
I agree with him. The world is in uncharted waters with this virus. We’re doing good to react, let alone react in some timely manner. Forget about planning and acting on the plan. This stage is in its infancy, though it is forging ahead.
Some corners of the world are doing better than others; Italy seems to have their act together while the U.S. is falling behind and will be doing good to “fight a good fight.”
Reddy again, “Creativity will save the world. People will look to our poets, our artists, our musicians, our dancers, our inventors, our architects, our engineers, our writers and designers to redefine humanity’s purpose post-Covid-19. Businesses will look to their advertising agencies and design studios to redefine how we consume everything from food to fashion to travel.
“Because, at the end of 2020, it will not be business as usual. It will be something completely different. We will spend our money differently, we will save our money differently and we will probably make our money differently too.”
We won’t have to wait until the end of this year for business and living habits to become different. That is happening right now. Our lifestyles and business practices are changing, out of necessity, right before our eyes. We will be “ever-adapting” continuously through the rest of this year and into the near future.
Creativity will play a vital role in how we think, solve problems and present solutions. Creativity won’t be the exclusive territory of advertising. Hopefully, creative thinking and development will be in hyper-drive so that society can be the benefactor.
I think most intelligent people will adopt a much more sincere form of togetherness, a true multi-partisanship. We, as a society, really have no choice. We have to create through togetherness since our survival depends on it.
Past actions of stupidity and greed will be looked upon incredulously. There will be no room for them in our future. Disease, like this COVID-19 doesn’t discriminate when it comes to these fallacies; it also doesn’t play politics.
No matter how long it takes to save ourselves from this pandemic, creativity will and must play a part. That’s creativity in all forms, not just in the creative arts.
Together we need to rebuild into a better, much more aware future. The creative minds among us have a responsibility to craft a sound and viable and livable future for our society.
I agree with Mr. Reddy. As a creative, I can’t do this on my own. I can, however, do it together in forming a creative front to help lead us in progressing forward. We owe it to ourselves, our children, their children, as well as the planet.