Variety of Quotes, Variety of Thought.

Just when you thought I had run out of quotes, I found some more. I tend to come across these every week from a variety of different sources, some of which are quite surprising as are the quotes. In any case, enjoy, and don’t be surprised when you’re surprised.

There are two kinds of men who don’t amount to much: those who can’t do what they are told and those who can do nothing else.  Cyrus H. K. Curtis, member, Advertising Hall of Fame

When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.  Leo Burnett, member, Advertising Hall of Fame

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance. Bruce Barton, Advertising Hall of Fame

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud.  Alex Osborn, member, Advertising Hall of Fame

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.  Fairfax M. Cone, member, Advertising Hall of Fame

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.  William Bernbach, Advertising Hall of Fame

It is easier to tone down a wild idea than to think up a new one.  Alex Osborne, member, Advertising Hall of Fame

The ultimate obscenity is not caring, not doing something about what you feel, not feeling! Just drawing back and drawing in, becoming narcissistic. Rod Serling

Quotes: Historic and Otherwise

Here lies before you a variety of quotes from various historical people, some of whom you may know, some of whom you may not. Either way, each quote is a foundation of knowledge in and of itself. Get nurtured, my friends. Enjoy!

On taking charge of your life:

Success usually comes to those who are too busy to be looking for it. — Henry David Thoreau

It is not death that a man should fear, but he should fear never beginning to live. — Marcus Aurelius

We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful. — Warren Buffett

It is not these well-fed long-haired men that I fear, but the pale and the hungry-looking. — Julius Caesar

Knowledge is the antidote to fear. — Ralph Waldo Emerson

The greatest weapon against stress is our ability to choose one thought over another. –William James

Life shrinks or expands in proportion to one’s courage. — Anaïs Nin

Do what you can, where you are, with what you have. — Teddy Roosevelt

When you are through changing, you are through. Bruce Barton, member, Advertising Hall of Fame

When you’re green, your growing. When you’re ripe, you rot.  Ray Kroc, member, Advertising Hall of Fame

Quotes, Quotes and More Quotes

A bit of a continuation from last week but, nevertheless, intriguing. The authors come from all walks of life and some, you’ve probably never heard of. The quotes themselves tug at your soul as if to say, “Remember!”

On persevering through adversity:

You will face many defeats in life, but never let yourself be defeated. — Maya Angelou

Nothing is impossible, the word itself says, ‘I’m possible!’ — Audrey Hepburn

You must be the change you wish to see in the world. — Gandhi

The question isn’t who is going to let me; it’s who is going to stop me. — Ayn Rand

Fall seven times and stand up eight. — Japanese proverb

On following your instinct:

Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things. — Ray Bradbury

The less effort, the faster and more powerful you will be. — Bruce Lee

Life is not a problem to be solved, but a reality to be experienced. — Søren Kierkegaard

The opposite of love is not hate; it’s indifference. — Elie Wiesel

We become what we think about all day long. — Ralph Waldo Emerson

quote

The Quotes Just Keep on Coming

In a continuing effort to highlight various modes of thought by different folks through the ages, the following quotes are offered up to enlighten your imagination and, perhaps, even tickle your funny bone. Then, again, maybe they’ll make you think. Enjoy!

You have to be noticed, but the art is getting noticed naturally, without screaming and without tricks. – Leo Burnett, member, Advertising Hall of Fame

The mind that opens to a new idea never returns to its original size. — Albert Einstein

No moral, no message, no prophetic tract, just a simple statement of fact: for civilization to survive, the human race has to remain civilized. Tonight’s very small exercise in logic from the Twilight Zone.

. . . And . . .

Human beings must involve themselves in the anguish of other human beings. This, I submit to you, is not a political thesis at all. It is simply an expression of what I would hope might be ultimately a simple humanity for humanity’s sake. ― Rod Serling

Inspirational quotes for folks who don’t like them:

On fighting the urge to follow the herd:

Be yourself; everyone else is already taken. — Oscar Wilde

What you think of yourself is much more important than what others think of you. — Seneca

Love yourself first and everything else falls into line. You really have to love yourself to get anything done in this world. — Lucille Ball

On finding the beauty in chaos:

If life were predictable it would cease to be life, and be without flavor. — Eleanor Roosevelt

I would rather die of passion than of boredom. — Vincent van Gogh

Life would be tragic if it weren’t funny. — Stephen Hawking

In spite of everything, I still believe that people are really good at heart. — Anne Frank

The Quotes Return. Enjoy!

Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Feel free to share!

Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. – David Ogilvy, member, Advertising Hall of Fame

It is easier to tone down a wild idea than to think up a new one. – Alex Osborne, member, Advertising Hall of Fame

People are very sophisticated about advertising now. You have to entertain them. You have to present a product honestly and with a tremendous amount of pizzazz and flair, the way it’s done in a James Bond movie. But you can’t run the same ad over and over again. You have to change your approach constantly to keep on getting their attention. – Mary Wells Lawrence, member, Advertising Hall of Fame

Question everything. Learn something. Answer nothing. – Euripides

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. – Leo Burnett, member, Advertising Hall of Fame

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.  – David Ogilvy, member, Advertising Hall of Fame

Imagination is more important than knowledge. For knowledge is limited, whereas imagination embraces the entire world, stimulating progress, giving birth to evolution. – Albert Einstein

Learn the rules like a pro, so you can break them like an artist. – Pablo Picasso

After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well. − Albert Einstein

Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about; they’re just coming up with that brilliant idea and trying to force the problem to fit it. – Mary Wells Lawrence, member, Advertising Hall of Fame

A Little Silliness Amidst the Gloom and Doom

Amidst all our gloom and doom these days, I ran across these photos and got a chuckle out of them. That is to say a chuckle, especially after I added a spur-of-the-moment caption to each. So, I thought I’d share . . .

Multiple Kitties

Okay, guys, she’s almost out the door. Soon, the house will be ours!

KittyinToilet

Damn it, Waldo, can’t I get a little privacy around here?! You just wait; you only thought my claws were sharp before!

Dog in Jail

Yeah, I’m in solitary, so what! I was only trying out a few new bathroom tactics around the house and he gets pissed.

RIP John Aguillard: AAF District 10 Legend, Memorial Services Announced

Image 5-15-20 at 3.26 PM

We, the American Advertising Federation District 10, lost a good friend and a true-to-form legend (and not in his own mind) when John Aguillard passed away a few days ago. If you ever met him at a district conflab or national convention, consider yourself both lucky and blessed. If you didn’t, too bad; you really missed out.

John was a prankster and a very passionate one at that. You also needed to know how to take him. Some folks didn’t and paid the consequences. He was a very quick-witted and smooth-tongued conversationalist, and loved to lure you into one of his “controversial” conversations. He also had a wicked sense of humor.

One of the first times I met John, he dished out some satirical remark, and I responded in a rather direct and satirical manner, and, for a brief moment, John wasn’t sure what to do. He quickly shot back his delight in getting that kind of reaction from me and remarked to a friend sitting next to him, “I like this guy!”

One of my fondest memories was when we were involved in a major discussion one year in Dallas in the Hospitality Suite until about 3:30 in the morning. I was joined by Frank Kopec (Dallas), John (San Antonio), me (Houston), Darrell Boyd (Lake Charles) and one or two others. I was proud that despite the late hour (or early depending on your perspective), there was plenty of respect to be had. Continue reading

Bored? Good! Quarantined? Yes! How’s Your Creativity? Read This.

Anxiety, panic, fear, pandemic stress: The cornerstones of the negative universe. Yet, while all hell is breaking around us, can we still muster up the courage to innovate and create. Is creativity still alive or is it merely napping? Do we create out of despair or want? Out of necessity or desire? I guess that depends on each one of us.

In a recent article in Psychology Today, boredom is cited as an almost certain stimuli for creativity. Now, some of you may not agree with this, and that’s okay. If you don’t and even if you do, let me hear from you with your reasoning.

According to the article, which contains some very interesting points I want to share with you, you’ll see explosive creativity everywhere you look: in how people stuck at home are constructing elaborate recreations of their favorite artworks for the #GettyChallenge; or how we make ways to connect—whether it’s singing from our balconies or happy hour delivery via drones—while social distancing; even in the acerbic memes and uplifting stories flooding social media to offer inane distractions and inspire hope during this crisis.

Interestingly, quarantine and the resulting ennui (a feeling of listlessness and dissatisfaction arising from a lack of excitement) of our home-bound brains have proven to be a catalyst for innovation. Thus, boredom breeds inventive creativity, as long as it’s the right kind of boredom.

Fruitful Boredom

Psychological studies describe five levels of boredom: indifferent, calibrating, searching, reactant, and apathetic. In its seeking state, boredom drives us to find something to engage and delight us. Think of the imaginary friend you had as a child; you did have an imaginary friend, didn’t you? Or the games you’d play with that certain stuffed animal, whose goal in life seemed to be avoiding Mom’s washing machine. Both scenarios seemed to trigger one’s own imagination, and, thus, your creativity. (Note: At least it did mine.)

In today’s society, real boredom escapes us; it seems everywhere you look, all eyes are staring into multiple-shaped devices hosting 24/7 news and entertainment. It’s as if we have to go out of our way to truly be bored.

bonding time of mother and child

Photo by cottonbro on Pexels.com

While technology provides us creative outlets and a means of connecting when we are physically isolated from one another, these distractions are like the digital equivalent of junk food for our brains while good old fashioned boredom is a hunger that nurtures creative thinking.

What’s unique about this quarantine is that it constrains us in so many ways.  Our typical means of working, socializing, and even provisioning ourselves have been dramatically restricted. And while people tend to think that constraints limit creativity and innovation, research proves quite the opposite to be true.

Continue reading

Adjusting for Today’s Content Demands?

CreativeContentDemands

Saying that we’re living in challenging times is a vast understatement. Trying to keep pace with changing content demands can rattle anyone. This special AdAge webinar, now viewable on demand, will help you maneuver down a rather tumultuous road with your marketing strategy.

As brands have had to hit the pause button on planned marketing activities like events and OOH, digital creative content demands are unprecedented. Creative teams are now tasked with revising planned campaigns, coming up with new concepts, and updating messaging in existing creative. How do you do that at scale?

It’s time to rise to the occasion: Explore options for stress-free delivery of the content volume you need to carry your brand at this time.

Now for the rebroadcast, sponsored by Celtra.

Speakers:

Eli Chapman

Eli Chapman
SVP of Strategy, Celtra

 

 

View webcast on demand.

 

 

ColoredPencils

Creativity: Might Advertising’s Special Sauce Be Turning a Wee Bit Sour?

Although the topics may vary from blog post to blog post here, one central theme usually always emerges: Creativity. Even before the nasty onslaught of the COVID-19 virus outbreak, creativity was quite important and pertinent in our industry. Now, it’s more important than ever.

In reading various articles on the subject of creativity, I found it interesting that the Brits are complaining about its overall effectiveness. One such cautionary study comes from an account manager with M&C Saatchi. Among others, he cited the legendary John Hegarty who called creativity “advertising’s special sauce” partly due to the significant effect it can have on achieving or even surpassing objectives and increasing ROI.Sir John Hegarty Cannes 2016

Advertising, to increase effectiveness, has to appeal to consumers by conveying emotions and helps to build memory structures, allowing them to choose a brand easily and instinctively. Creativity is the best way to convey emotion.

IPA (Institute for Practitioners of Advertising) studies have proven that creativity can increase ROI by 10x. Furthermore, communications that are built upon a foundation of emotion and that eventually become famous can greatly enhance the effectiveness of a campaign. Even with a fairly modest budget but a strong creative idea, a company can enter the public consciousness in a truly unique way.

Taking the idea and backing it with an effective use of budget can create a huge level of earned media, and by becoming news worthy, can generate a great return on investment.

However, creativity does not operate in a vacuum. Numerous other aspects of a campaign contribute to its effectiveness like media spend, and changes in price of products, for example.

That’s why measuring effectiveness with various KPIs (Key Performance Indicators) and economic models is so important. Furthermore, as the “Saatchi Study” indicates, it is important to remember that while creativity can act as a multiplier for ROI and other measures, creativity should never be used as a substitute for solid media investment. The best campaigns have a good balance of both.

Clearly, a creative campaign that appeals to the emotional side of peoples brains, is memorable and sparks conversation, eventually entering into public culture can have a great impact on business results. However, creativity is just one very important part of advertising and not the sole means to an end.

But even creativity, as seen in some circles, is meeting with raised eyebrows as its effectiveness is being called into question. Might it be turning a bit sour?

Continue reading