Tag Archives: Keith Reinhard

Quotes Anew

Well, it’s that time of the month again when I present a variety of quotes from different personalities from the worlds of creativity and advertising, among others. Take to heart but also take time to think. They’ll serve you well! Enjoy!

 

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, member, Advertising Hall of Fame

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, member, Advertising Hall of Fame

Every area of trouble gives out a ray of hope, and the one unchangeable certainty is that nothing is certain or unchangeable. — John E. Kennedy, member, Advertising Hall of Fame

The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves. – Carl Jung

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. – Edward de Bono

Ideals are like stars; you will not succeed in touching them with your hands. But like the seafaring man on the desert of waters, you choose them as your guides, and following them you will reach your destiny. – Carl Schurz

The self you know, the you deep inside, is obscured by a stack of untold stories.
Janet Mock, writer, television host, director, producer and transgender rights activist

The person who knows HOW will always have a job. The person who knows WHY will always be his boss. – Alanis Morissette

To think is to practice brain chemistry. – Deepak Chopra

A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. – George Bernard Shaw

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

Advertising Hall of Fame Quotes – Part 5

Happy Mardi Gras!!

Here’s the fifth in a five-part series (more to come later) of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Quote

41. I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds.

— Keith Reinhard

42. There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’ 

— Charles H. Brower

43. In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

— David Ogilvy

44. Grant graciously what you dare not refuse.

— George Gallup

45. Advertising makes people discontented. It makes them want things they don’t have. Without discontent, there is no progress, no achievement.

— Morris Hite

46. The artist defines creativity. The audience defines effectiveness. To be creative, study art. To be effective, study the audience. To be both, study how the audience responds to art.

— Keith Reinhard

47. I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

— David Ogilvy

48. Creativity often consists of merely turning up what is already there.

— Bernice Fitz-Gibbon

49. We don’t grow unless we take risks. Any successful company is riddled with failures.

— James E. Burke

50. There’s nothing wrong with being fired.

— Ted Turner

So, which one or ones is/are your favorite(s)?

Do you have a favorite or favorites in the series?

Lemme know.