Masking Emotional Creativity

Mask-tongue

What an unusual and intriguing exhibit. Emotions on display.

Extraordinary.

When I first saw some of these works in an article, I thought “how inspiring!” So, I wanted to share. Creativity, as this blog illustrates, comes in a variety of executions. Even though digital seems to be everywhere these days, I find it refreshing to see exhibits like this one in London that showcase a traditional form of creativity – in paper.

The upcoming 2018 London Design Biennale will be devoted to the theme of ‘Emotional States’. National entries will explore how design affects every aspect of our lives – the way we live and how we live – and influences our very being, emotions and experiences.

For the second consecutive edition, Pentagram, the world’s largest independently-owned design studio, has created the visual identity and promotional materials for the Biennale. As with the previous identity, a restricted colour palette of orange, black and white is used.

In response to the theme of ‘Emotional States’ and taking inspiration from Charles Darwin’s seven universal emotions, Pentagram created and commissioned a series of arresting masks, handmade by Wakefield-based paper artist Andy Singleton and photographed by London-based John Ross.

Mask1

A universal phenomenon that spans centuries, masks have been used to interpret and illustrate the beautiful, the grotesque, the sublime – and everything else in between. Pentagram’s aim was to create a series of masks that could subtly, yet coherently, communicate this diverse range of emotional states.

Pentagram decided to use paper – supplied by G.F Smith – to create the final masks, owing to both its flexibility as a material, and its capacity to inspire intimacy from the intricate nature of its craft. Working with paper-artist Andy Singleton in an iterative process of trial and error, the final form of each mask was defined, and subsequently sculpted.

The resulting avant-garde masks, photographed by John Ross, bring the Biennale’s theme to life in a way that is independent of race, gender and age. The striking visual identity delivers captivating visuals that have been applied across the event’s online banners, print, outdoor, social media and marketing materials – which were also designed by Pentagram.

Masks 1

Masks 2

 

 

 

 

 

 

 

 

Read more about the upcoming September exhibit and

Pentagram’s involvement.

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Seth and Secrets (to good ideas)

I’m a follower of Seth’s Blog. You may be, too. If not, you ought to be.

That’s Seth, as in Seth Godin. He’s a very prolific writer and blogger and best-selling author.

Recently, I read a post he submitted about ideas. I’ve posted it below for reference.

Two simple secrets to good ideas

Secret #1 is the biggest one: More bad ideas. The more bad ideas the better. If you work really hard on coming up with bad ideas, sooner or later, some good ideas are going to slip through. This is much easier than the opposite approach.

Secret #2 is more important: Generosity. It’s much easier and more effective to come up with good ideas for someone else. Much easier to bring a posture of insight and care on behalf of someone else. It lets you off the hook, too.

My take.

Relative to Secret #1, seems that most brainstorming sessions tend to shut down people who come up with any idea that someone else finds stupid, offensive or one sounding similar to something presumably already tried. That. Is. Dumb. That’s the worst thing anyone could do: Stifle someone else’s thought and idea.

There is a process for generating ideas, all kinds of ideas. There’s also a process for weeding out the so-called good ones. And these processes are not one and the same.

A bad idea is just a good idea awaiting an appropriate execution. Or is it? Is there an appropriate execution for any “bad” idea? Oh, by the way, what makes the idea “bad” in the first place?

Before you can generate a list of ideas, good or bad, you should first agree on a specific question to be answered or addressed. Once that’s done, it’s much easier to devise a list of ideas generated in a short period of time, say five minutes, and then “edit” them later.

I’d suggest giving everyone in the session a stack of sticky notes and instruct the folks to write down a word or two on each sticky that attempts to answer the question. People are being forced to think quickly and not compose sentences, just thoughts. The sticky notes can later be easily organized to further benefit the brainstorm.

Oh, and don’t forget the trash can! You have to collect all the so-called “bad” ideas for disposal later. (Hint: Don’t actually dispose of them right away, but for this one exercise, they no longer exist, which will freak out some people.)

It’s interesting to do this same exercise but go back to review and edit the ideas that were discarded in the first exercise. You’re now attacking the same question with answers or ideas that are derived from an opposite perspective.

One could call this generosity that Seth refers to in Secret #2. Rather than assuming that all ideas previously discarded are no good, a generous mindset is to review them, discuss and edit down to only one that could be plausible.

Who’s to say which idea is good or bad. They’re different. True, one may be more applicable than the other but you won’t know that until further due diligence is done.