Monthly Archives: August 2015

Kick Starting Creativity: A Presentation to AAF – Central Texas

Last Friday, August 7, 2015, I had the pleasure of speaking at the professional development luncheon of the American Advertising Federation of Central Texas in Temple, Texas. My topic was a fun one to present, “Kick Starting Creativity: Ye Olde Creativity Survival Kit.”

Joe Fournet stresses a point in his Kick Starting Creativity presentation at American Advertising Federation of Central Texas.

I had presented a similar talk several years ago for both a chapter luncheon and a Creative Summit hosted by AAF Central Texas. Friday’s presentation was updated and included new items.

Although the audience was primarily made up of advertising and marketing professionals, “Kick Starting Creativity” centered on the way one thinks and applies one’s imagination. Thus, anyone can put these tips and techniques into practice. I like to say that we’re all creative; we just have different perspectives in how we apply our creativity.

“Kick Starting” was done in Keynote but the size of the file prevents me from uploading it here. I’ve included a PowerPoint version on SlideShare as another option. Here are three handouts referenced in the presentation along with the presentation itself, all in PDF:

Top Tips- Rev

HelpfulStuff – Rev

39 Ways to Kick-Start Creativity copy

Kick Starting Creativity – AAF Central Texas

Kick Starting Creativity – AAF Central Texas (PPT)

Do You Really Want to Park There? Beware the Hologram!

I was taken with this ad the first time I saw it. I was also quite unnerved. Why don’t we see more of this kind of campaign in the USA?
More than 30% of the drivers in Russia take disabled parking spaces without caring about the signs on the ground. Dislife, a Russian non-profit organization, came up with a powerful campaign to stop this inconsiderate behavior.
They installed projections of a real disabled person that popped up every time a non-disabled driver tried to park in their space. Special cameras verified the presence of the disabled sticker on their windshields and if no sticker was detected, the hologram would appear to confront the driver. Watch the stunt in action below.

Unnerving as it may be, the campaign is a great use of technology to deliver a powerful message. The agency is Y&R, Moscow. Bravo!

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