Quotes of Historical Perspective

From Steinem to Van Gogh to Serling and more, these quotes cover a multitude of personalities and perspectives. Enjoy as you read through the history makers, some of our time, some not.

Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning. Gloria Steinem

You cannot rely upon what you have been taught. All you have learned from history is old ways of making mistakes. There is nothing that history can tell you about what we must do tomorrow. Only what we must not do. Edwin H. Land

What would life be if we had no courage to attempt anything? Vincent Van Gogh

It isn’t enough for a sole voice of reason to exist. In this time of uncertainty we’re so sure that villains lurk around every corner that we will create them ourselves if we can’t find them. For while fear may keep us vigilant, it’s also fear that tears us apart. Rod Serling

Rod Serling

An important idea not communicated persuasively is like having no idea at all. William Bernbach, member, Advertising Hall of Fame

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. John Wanamaker, member, Advertising Hall of Fame

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud.  Alex Osborn, member, Advertising Hall of Fame

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.  Fairfax M. Cone, member, Advertising Hall of Fame

The scientist has marched in and taken the place of the poet. But one day somebody will find the solution to the problems of the world and remember, it will be a poet, not a scientist. Frank Lloyd Wright

Creativity Tip #36: If you can’t explain your idea to an 8-year old, it’s too complicated.



Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

Quotes (since it’s been awhile)

As it has been some time since a post was published with nothing but quotes, I thought we’d resurrect the form. Whereas in previous posts there has been a variety of authors quoting something not necessarily pertaining to advertising or the industry. This time, however, I thought we go with an emphasis on advertising, at least from people from within the ad biz. Enjoy!

When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy, member, Advertising Hall of Fame

Creative imagination — the lamp that lit the world — can light our lives. Alex F. Osborn, member, Advertising Hall of Fame

Let us blaze new trails. Let us prove to the world that good taste, good art and good writing can be good selling. William Bernbach, member, Advertising Hall of Fame

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett, member, Advertising Hall of Fame

An important idea not communicated persuasively is like having no idea at all. William Bernbach, member, Advertising Hall of Fame

When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. Peter A. Georgescu, member, Advertising Hall of Fame

Rules are for people who don’t know what to do. AND I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds. Keith Reinhard, Advertising Hall of Fame

Variety of Quotes, Variety of Thought.

Just when you thought I had run out of quotes, I found some more. I tend to come across these every week from a variety of different sources, some of which are quite surprising as are the quotes. In any case, enjoy, and don’t be surprised when you’re surprised.

There are two kinds of men who don’t amount to much: those who can’t do what they are told and those who can do nothing else.  Cyrus H. K. Curtis, member, Advertising Hall of Fame

When you reach for the stars you may not quite get one, but you won’t come up with a handful of mud either.  Leo Burnett, member, Advertising Hall of Fame

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance. Bruce Barton, Advertising Hall of Fame

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud.  Alex Osborn, member, Advertising Hall of Fame

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.  Fairfax M. Cone, member, Advertising Hall of Fame

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message.  William Bernbach, Advertising Hall of Fame

It is easier to tone down a wild idea than to think up a new one.  Alex Osborne, member, Advertising Hall of Fame

The ultimate obscenity is not caring, not doing something about what you feel, not feeling! Just drawing back and drawing in, becoming narcissistic. Rod Serling

Quotes: Historic and Otherwise

Here lies before you a variety of quotes from various historical people, some of whom you may know, some of whom you may not. Either way, each quote is a foundation of knowledge in and of itself. Get nurtured, my friends. Enjoy!

On taking charge of your life:

Success usually comes to those who are too busy to be looking for it. — Henry David Thoreau

It is not death that a man should fear, but he should fear never beginning to live. — Marcus Aurelius

We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful. — Warren Buffett

It is not these well-fed long-haired men that I fear, but the pale and the hungry-looking. — Julius Caesar

Knowledge is the antidote to fear. — Ralph Waldo Emerson

The greatest weapon against stress is our ability to choose one thought over another. –William James

Life shrinks or expands in proportion to one’s courage. — Anaïs Nin

Do what you can, where you are, with what you have. — Teddy Roosevelt

When you are through changing, you are through. Bruce Barton, member, Advertising Hall of Fame

When you’re green, your growing. When you’re ripe, you rot.  Ray Kroc, member, Advertising Hall of Fame

Quotes on Advertising & Creativity

Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Feel free to share.

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Nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy, member, Advertising Hall of Fame

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. Phil Dusenberry, member, Advertising Hall of Fame

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. William Bernbach, member, Advertising Hall of Fame

You can’t use up creativity. The more you use, the more you have.       Maya Angelou

The heart of creativity is discipline. William Bernbach, member, Advertising Hall of Fame

If you are writing about baloney, don’t try to make it Cornish hen because that is the worst kind of baloney there is. Just make it darned good baloney. Leo Burnett, member, Advertising Hall of Fame

Fun without sell gets nowhere, but sell without fun tends to become obnoxious. Leo Burnett, member, Advertising Hall of Fame

Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to. John E. O’Toole, member, Advertising Hall of Fame

Big ideas are so hard to recognize, so fragile, so easy to kill. Don’t forget that, all of you who don’t have them. John Elliott, Jr., member, Advertising Hall of Famered-quotation-marks-vector-online-royalty-free-picture-435958

There is no material with which human beings work which has so much potential energy as words. Ernest Elmo Calkins, member, Advertising Hall of Fame

 

 

Now, paraphrasing Seth Godin, Go Raise A Ruckus!

Quotes . . .Quotes . . .Quotes. And then some!

Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Feel free to share.

It’s the start of the week. Have some fun. NOW!

Enjoy!!

smartquote-top The most common trouble with advertising is that it tries too hard to impress people. —James Randolph Adams, member, Advertising Hall of Fame

Advertising did not invent the products or services which called forth jobs, nor inspire the pioneering courage that built factories and machinery to produce them. What advertising did was to stimulate ambition and desire – the craving to process, which is the strongest incentive to produce.– Bruce Barton, member, Advertising Hall of Fame

We would accomplish many more things if we did not think of them as impossible.  Vince Lombardi

Advertising is what you do when you can’t go see somebody. That’s all it is. — Fairfax Cone, member, Advertising Hall of Fame

In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them, and any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled. — John Wanamaker, member, Advertising Hall of Fame

Creativity varies inversely with the number of cooks involved in the broth. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’ —Charles H. Brower, member, Advertising Hall of Fame

When a distinguished but elderly scientist states that something is possible, he is almost certainly right. When he states that something is impossible, he is very probably wrong. – Arthur C. Clarke

Millions saw the apple fall, but Newton was the one who asked why.       – Bernard Baruch

They who dream by day are cognizant of many things which escape those who dream only by night. – Edgar Allan Poe smartquote-bottom

 

Advertising Hall of Fame Quotes-Part 7

As it’s been some time since I last submitted for your amusement various illustrious quotes, I thought I’d showcase the seventh in a series of various worth-remembering “sayings” which I find interesting and inspiring, and, hopefully, you will, too.

Mostly excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame but not all.

quote

61. All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.

— William Bernbach

62. Plan the sale when you plan the ad.

— Leo Burnett

63. When a client comes to us with a product, he is, in effect, giving us a problem to be solved. … Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about; they’re just coming up with that brilliant idea and trying to force the problem to fit it.

— Mary Wells Lawrence

64. In good times, people want to advertise; in bad times, they have to. (Note: Doesn’t mean they realize this, however.)

— Bruce Barton

65. Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

— Samuel Beckett (could have been in the Hall of Fame in his time)

66. The agency’s account executive should be able to step into the sales manager’s shoes if the sales manager drops dead today.

— Morris Hite

67. I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

— Leo Burnett

68. We simply cannot allow the First Amendment to be legislated away. If we ever compromise, we’ve sold out the industry’s future and made fools of those who shaped its past.

— John E. O’Toole

69. A successful man is one who can lay a firm foundation with the bricks others have thrown at him.

— David Brinkley

70. Nothing comes merely by thinking about it.

— John Wanamaker

Got a favorite? Lemme know.

Advertising Hall of Fame Quotes – Part 6

Here’s the sixth in a series of various worth-remembering quotes which I find interesting and inspiring, and, hopefully, you will, too. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

quote

51. I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

— David Ogilvy

52. Too many ads that try not to go over the reader’s head end up beneath his notice.

— Leo Burnett

53. You can’t use up creativity. The more you use, the more you have.

— Maya Angelou (not part of original series; just a great quote)

54. Meetings are all too often the burial grounds of great ideas.

— Keith Reinhard

55. Play by the rules, but be ferocious.

— Phil Knight

56. A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

— Bernice Fitz-Gibbon

57. Some questions don’t have answers, which is a terribly difficult lesson to learn.

— Katharine Graham

58. Appeals that sound good when described to a client or employer are not always the most effective appeals that can be used. Clever, tricky ideas often sound fine when described in a conference room. But some simple, basic, plain-as-the-nose-on-your-face idea will sell more goods.

— John Caples

59. Courtesy is the one coin you can never have too much of or be stingy with.

— John Wanamaker

60. I think the harder you work, the more luck you have.

— Dave Thomas

So, which ones are your favorites?

Do you have a favorite or favorites in the series?

Lemme know.

Advertising Hall of Fame Quotes – Part 5

Happy Mardi Gras!!

Here’s the fifth in a five-part series (more to come later) of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Quote

41. I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds.

— Keith Reinhard

42. There is no such thing as ‘soft sell’ and ‘hard sell.’ There is only ‘smart sell’ and ‘stupid sell.’ 

— Charles H. Brower

43. In the modern world of business, it is useless to be a creative original thinker unless you can also sell what you create. Management cannot be expected to recognize a good idea unless it is presented to them by a good salesman.

— David Ogilvy

44. Grant graciously what you dare not refuse.

— George Gallup

45. Advertising makes people discontented. It makes them want things they don’t have. Without discontent, there is no progress, no achievement.

— Morris Hite

46. The artist defines creativity. The audience defines effectiveness. To be creative, study art. To be effective, study the audience. To be both, study how the audience responds to art.

— Keith Reinhard

47. I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.

— David Ogilvy

48. Creativity often consists of merely turning up what is already there.

— Bernice Fitz-Gibbon

49. We don’t grow unless we take risks. Any successful company is riddled with failures.

— James E. Burke

50. There’s nothing wrong with being fired.

— Ted Turner

So, which one or ones is/are your favorite(s)?

Do you have a favorite or favorites in the series?

Lemme know.

Advertising Hall of Fame Quotes – Part 4

Here’s the fourth in a (for now) five-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Quote

31. Consumers are statistics. Customers are people.

— Stanley Marcus

32. It takes a real storm in the average person’s life to make him realize how much worrying he has done over the squalls.

— Bruce Barton

33. Big ideas are so hard to recognize, so fragile, so easy to kill. Don’t forget that, all of you who don’t have them.

— John Elliott Jr.

34. I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

— Leo Burnett

35. Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.

— Fairfax M. Cone

36. The creative process is often a matter of changing ‘What is’ to ‘What if?’ We first observe the status quo and then imagine a status novus.

— Keith Reinhard

37. No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.

— Edwin Artzt

38. Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

— David Ogilvy

39. We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.

— Bruce Barton

40. Know what the client wants, know what the client needs, and know how to cause the client to want what the client needs.

— Keith Reinhard

 So, which one or ones is/are your favorite(s)? Lemme know.