Advertising Hall of Fame Quotes – Part 3

Here’s the third in a multi-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Quote

21. And I have always believed that advertising has a powerful impact on our society. It not only influences public taste and conduct; it also helps shape society’s values.

— Liener Temerlin

22. Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand.

— Peter A. Georgescu

23. Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.

— Bruce Barton

24. There is no such thing as a mass mind. The mass audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions, it rarely moves anyone.

— Fairfax Cone

25. Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.

— J. Walter Thompson

26. Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud.

— Alex Osborn

27. An idea can turn to dust or magic, depending on the talent that rubs against it.

— William Bernbach

28. Rules are for people who don’t know what to do.

— Keith Reinhard

29. There is not some absolutely revolutionary model that somehow produces the best work. The core principle is still a battle between what’s relevant and what’s not.

— David Droga

30. When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn.

— Keith Reinhard

So, which one or ones is/are your favorite(s)? Lemme know.

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Advertising Hall of Fame Quotes – Part 2

Here’s another in a multi-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Get ready to chuckle, and, I hope, remember.

q-curly-double

11. Know what the client wants, know what the client needs, and know how to cause the client to want what the client needs.

— Keith Reinhard

12. The good ideas are all hammered out in agony by individuals, not spewed out by groups.

— Charles Brower

13. The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.

— Keith Reinhard

14. Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people — and he won’t do very well in advertising.

— Leo Burnett

15. Creativity varies inversely with the number of cooks involved in the broth.

— Bernice Fitz-Gibbon

16. When you are through changing, you are through.

— Bruce Barton

17. There are two kinds of men who don’t amount to much: those who can’t do what they are told and those who can do nothing else.

— Cyrus H. K. Curtis

18. You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.

— Rosser Reeves

19. Advertising is the ability to sense, interpret … to put the very heart throbs of a business into type, paper and ink.

— Leo Burnett

20. An important idea not communicated persuasively is like having no idea at all.

— William Bernbach

So, which one or ones is/are your favorite(s)? Lemme know.