Tag Archives: Ogilvy

Quotes on Advertising & Creativity

Greetings and good day to ‘ya! Here’s your respite into the world of famous and sometimes infamous quotes from a variety of personalities. Any one of these could prove motivation for that ad you’re working on, tweak your imagination, inspire you or just plain bring a smile to your face.

Feel free to share.

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Nobody has ever built a brand by imitating somebody else’s advertising.
David Ogilvy, member, Advertising Hall of Fame

In the advertising business, a good idea can inspire a great commercial. But a good insight can fuel a thousand ideas, a thousand commercials. Phil Dusenberry, member, Advertising Hall of Fame

Our job is to simplify, to tear away the unrelated, to pluck out the weeds that are smothering the product message. William Bernbach, member, Advertising Hall of Fame

You can’t use up creativity. The more you use, the more you have.       Maya Angelou

The heart of creativity is discipline. William Bernbach, member, Advertising Hall of Fame

If you are writing about baloney, don’t try to make it Cornish hen because that is the worst kind of baloney there is. Just make it darned good baloney. Leo Burnett, member, Advertising Hall of Fame

Fun without sell gets nowhere, but sell without fun tends to become obnoxious. Leo Burnett, member, Advertising Hall of Fame

Yes, I sell people things they don’t need. I can’t, however, sell them something they don’t want. Even with advertising. Even if I were of a mind to. John E. O’Toole, member, Advertising Hall of Fame

Big ideas are so hard to recognize, so fragile, so easy to kill. Don’t forget that, all of you who don’t have them. John Elliott, Jr., member, Advertising Hall of Famered-quotation-marks-vector-online-royalty-free-picture-435958

There is no material with which human beings work which has so much potential energy as words. Ernest Elmo Calkins, member, Advertising Hall of Fame

 

 

Now, paraphrasing Seth Godin, Go Raise A Ruckus!

Hall of Fame Quotes – Advertising & Otherwise

In another in a series of various illustrious quotes, I showcase some worth-remembering “sayings” which I find interesting and inspiring. Hopefully, you will, too.

Some quotes are from the American Advertising Federation newsletter “Smart Brief,” while others come from various sources. Enjoy!!

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A meeting is an event at which the minutes are kept and the hours are lost. – Bob Pritchard

Rules are for people who don’t know what to do. – Keith Reinhard

Creativity is a drug I cannot live without. – Cecil B. DeMille

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. – Bernice Fitz-Gibbon

Advertising reflects the mores of society, but does not influence them. – David Ogilvy

Like the musical score, a mission statement is only as good as the performance it inspires. – Keith Reinhard

Ideas pull the trigger, but instinct loads the gun. – Bob Pritchard

The brain is a wonderful organ. It starts working the moment you get up in the morning and does not stop until you get into the office.                    – Bob Pritchard

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. – Leo Burnett

Anxiety brings with it massive energy and it is what we do with that energy which separates us. – Laurie-Beth Robbins

 

So, gotta favorite? Lemme know.

See ya next time!