Advertising Hall of Fame Quotes-Part 7

As it’s been some time since I last submitted for your amusement various illustrious quotes, I thought I’d showcase the seventh in a series of various worth-remembering “sayings” which I find interesting and inspiring, and, hopefully, you will, too.

Mostly excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame but not all.

quote

61. All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.

— William Bernbach

62. Plan the sale when you plan the ad.

— Leo Burnett

63. When a client comes to us with a product, he is, in effect, giving us a problem to be solved. … Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about; they’re just coming up with that brilliant idea and trying to force the problem to fit it.

— Mary Wells Lawrence

64. In good times, people want to advertise; in bad times, they have to. (Note: Doesn’t mean they realize this, however.)

— Bruce Barton

65. Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.

— Samuel Beckett (could have been in the Hall of Fame in his time)

66. The agency’s account executive should be able to step into the sales manager’s shoes if the sales manager drops dead today.

— Morris Hite

67. I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.

— Leo Burnett

68. We simply cannot allow the First Amendment to be legislated away. If we ever compromise, we’ve sold out the industry’s future and made fools of those who shaped its past.

— John E. O’Toole

69. A successful man is one who can lay a firm foundation with the bricks others have thrown at him.

— David Brinkley

70. Nothing comes merely by thinking about it.

— John Wanamaker

Got a favorite? Lemme know.

Advertisements

To Think, Per Chance To Create.

Something to ponder or just day dream about. Seriously.

To sleep, per chance to dream;

Frozen Thinker

To think, per chance to create

To write, per chance to make sense;

To be read or heard, per chance to be understood.

Oh, tis a wicked web we weave,

Were it not for words or deed,

Would the mind go where the soul doth lead?

Perish thy thought and free thyself from doubt,

On the edge of reality, solutions await.

Colorful Crayons

But, lo, what of even the simple idea?

Impactful creative is its nourishment to foster growth.

Yet, regardless of which crayon you choose,

The results can still be compelling.

 

“Frozen Thinker” graphic by Vasava

Advertising Hall of Fame Quotes – Part 6

Here’s the sixth in a series of various worth-remembering quotes which I find interesting and inspiring, and, hopefully, you will, too. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

quote

51. I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.

— David Ogilvy

52. Too many ads that try not to go over the reader’s head end up beneath his notice.

— Leo Burnett

53. You can’t use up creativity. The more you use, the more you have.

— Maya Angelou (not part of original series; just a great quote)

54. Meetings are all too often the burial grounds of great ideas.

— Keith Reinhard

55. Play by the rules, but be ferocious.

— Phil Knight

56. A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.

— Bernice Fitz-Gibbon

57. Some questions don’t have answers, which is a terribly difficult lesson to learn.

— Katharine Graham

58. Appeals that sound good when described to a client or employer are not always the most effective appeals that can be used. Clever, tricky ideas often sound fine when described in a conference room. But some simple, basic, plain-as-the-nose-on-your-face idea will sell more goods.

— John Caples

59. Courtesy is the one coin you can never have too much of or be stingy with.

— John Wanamaker

60. I think the harder you work, the more luck you have.

— Dave Thomas

So, which ones are your favorites?

Do you have a favorite or favorites in the series?

Lemme know.

Advertising Hall of Fame Quotes – Part 4

Here’s the fourth in a (for now) five-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Quote

31. Consumers are statistics. Customers are people.

— Stanley Marcus

32. It takes a real storm in the average person’s life to make him realize how much worrying he has done over the squalls.

— Bruce Barton

33. Big ideas are so hard to recognize, so fragile, so easy to kill. Don’t forget that, all of you who don’t have them.

— John Elliott Jr.

34. I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.

— Leo Burnett

35. Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone.

— Fairfax M. Cone

36. The creative process is often a matter of changing ‘What is’ to ‘What if?’ We first observe the status quo and then imagine a status novus.

— Keith Reinhard

37. No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising.

— Edwin Artzt

38. Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

— David Ogilvy

39. We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.

— Bruce Barton

40. Know what the client wants, know what the client needs, and know how to cause the client to want what the client needs.

— Keith Reinhard

 So, which one or ones is/are your favorite(s)? Lemme know.

Advertising Hall of Fame Quotes – Part 3

Here’s the third in a multi-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Quote

21. And I have always believed that advertising has a powerful impact on our society. It not only influences public taste and conduct; it also helps shape society’s values.

— Liener Temerlin

22. Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand.

— Peter A. Georgescu

23. Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.

— Bruce Barton

24. There is no such thing as a mass mind. The mass audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions, it rarely moves anyone.

— Fairfax Cone

25. Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.

— J. Walter Thompson

26. Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud.

— Alex Osborn

27. An idea can turn to dust or magic, depending on the talent that rubs against it.

— William Bernbach

28. Rules are for people who don’t know what to do.

— Keith Reinhard

29. There is not some absolutely revolutionary model that somehow produces the best work. The core principle is still a battle between what’s relevant and what’s not.

— David Droga

30. When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn.

— Keith Reinhard

So, which one or ones is/are your favorite(s)? Lemme know.

Advertising Hall of Fame Quotes – Part 2

Here’s another in a multi-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.

Get ready to chuckle, and, I hope, remember.

q-curly-double

11. Know what the client wants, know what the client needs, and know how to cause the client to want what the client needs.

— Keith Reinhard

12. The good ideas are all hammered out in agony by individuals, not spewed out by groups.

— Charles Brower

13. The three ingredients of effective advertising are relevance, originality and impact, the initials of which spell out what clients most desire: ROI.

— Keith Reinhard

14. Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people — and he won’t do very well in advertising.

— Leo Burnett

15. Creativity varies inversely with the number of cooks involved in the broth.

— Bernice Fitz-Gibbon

16. When you are through changing, you are through.

— Bruce Barton

17. There are two kinds of men who don’t amount to much: those who can’t do what they are told and those who can do nothing else.

— Cyrus H. K. Curtis

18. You must make the product interesting, not just make the ad different. And that’s what too many of the copywriters in the U.S. today don’t yet understand.

— Rosser Reeves

19. Advertising is the ability to sense, interpret … to put the very heart throbs of a business into type, paper and ink.

— Leo Burnett

20. An important idea not communicated persuasively is like having no idea at all.

— William Bernbach

So, which one or ones is/are your favorite(s)? Lemme know.

GE’s attempt to “creaturefy” scary ideas – not bad!

Ideas can scare the hell out of people. They can denote change if they’re adopted.

Too many times we’re not even given the time to explore generating new ideas. Yet, we seem to be constantly trying to evolve and innovate. Hmmmm, last time I checked, one needed ideas to do that. At least one.

This is the third in a series of four related blog posts I referenced in my recent presentation to the AAF Rio Grande Valley. It pertains to ideas and how people react to them. It’s not always receptive especially since ideas are not always welcome.

Hats of to GE for this innovative commercial about ideas and their surprising effects on people. It’s actually been airing since 2014 but I just noticed it a few months ago, and again recently. Good for them to continue the campaign.

The first time I saw it, I really wasn’t sure what I was watching. The more I watched, the more intrigued I got. It still “gets” me in an unnerving kind of way. Several times I just wanted to go “yuck” to myself, but then felt guilty about wanting to do so.

For those who haven’t seen it or who might have missed it, here’s what a scary idea could look like. Next time you come across one, you might give it a bit more respect than one normally would.