As it’s been some time since I last submitted for your amusement various illustrious quotes, I thought I’d showcase the seventh in a series of various worth-remembering “sayings” which I find interesting and inspiring, and, hopefully, you will, too.
Mostly excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame but not all.
61. All of us who professionally use the mass media are the shapers of society. We can vulgarize that society. We can brutalize it. Or we can help lift it onto a higher level.
— William Bernbach
62. Plan the sale when you plan the ad.
— Leo Burnett
63. When a client comes to us with a product, he is, in effect, giving us a problem to be solved. … Some of the biggest advertising mistakes are people who imagine they know what the problem is, or they’re not even thinking about; they’re just coming up with that brilliant idea and trying to force the problem to fit it.
— Mary Wells Lawrence
64. In good times, people want to advertise; in bad times, they have to. (Note: Doesn’t mean they realize this, however.)
— Bruce Barton
65. Ever tried. Ever failed. No matter. Try again. Fail again. Fail better.
— Samuel Beckett (could have been in the Hall of Fame in his time)
66. The agency’s account executive should be able to step into the sales manager’s shoes if the sales manager drops dead today.
— Morris Hite
67. I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death.
— Leo Burnett
68. We simply cannot allow the First Amendment to be legislated away. If we ever compromise, we’ve sold out the industry’s future and made fools of those who shaped its past.
— John E. O’Toole
69. A successful man is one who can lay a firm foundation with the bricks others have thrown at him.
— David Brinkley
70. Nothing comes merely by thinking about it.
— John Wanamaker
Got a favorite? Lemme know.