Here’s the third in a multi-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.
21. And I have always believed that advertising has a powerful impact on our society. It not only influences public taste and conduct; it also helps shape society’s values.
— Liener Temerlin
22. Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand.
— Peter A. Georgescu
23. Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance.
— Bruce Barton
24. There is no such thing as a mass mind. The mass audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions, it rarely moves anyone.
— Fairfax Cone
25. Advertising is a non-moral force, like electricity, which not only illuminates but electrocutes. Its worth to civilization depends upon how it is used.
— J. Walter Thompson
26. Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud.
— Alex Osborn
27. An idea can turn to dust or magic, depending on the talent that rubs against it.
— William Bernbach
28. Rules are for people who don’t know what to do.
— Keith Reinhard
29. There is not some absolutely revolutionary model that somehow produces the best work. The core principle is still a battle between what’s relevant and what’s not.
— David Droga
30. When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn.
— Keith Reinhard
So, which one or ones is/are your favorite(s)? Lemme know.
I’ll take a trifecta, Joe: #26, #27 & #28. Were it not for encouragement to be creative my life would have taken an entirely different turn. Talent does often determine whether an idea flies. And rules? For innovators, they’re mere guidelines, made to be broken or ignored many a time! Thanks for this thoughtful compilation.
Appreciate your comments, Susan, and, you’re very welcome!