Here’s the sixth in a series of various worth-remembering quotes which I find interesting and inspiring, and, hopefully, you will, too. Excerpted from the newsletter “Smart Brief” from the American Advertising Federation, these quotes are usually from a member of the Advertising Hall of Fame.
51. I have a theory that the best ads come from personal experience. Some of the good ones I have done have really come out of the real experience of my life, and somehow this has come over as true and valid and persuasive.
— David Ogilvy
52. Too many ads that try not to go over the reader’s head end up beneath his notice.
— Leo Burnett
53. You can’t use up creativity. The more you use, the more you have.
— Maya Angelou (not part of original series; just a great quote)
54. Meetings are all too often the burial grounds of great ideas.
— Keith Reinhard
55. Play by the rules, but be ferocious.
— Phil Knight
56. A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable.
— Bernice Fitz-Gibbon
57. Some questions don’t have answers, which is a terribly difficult lesson to learn.
— Katharine Graham
58. Appeals that sound good when described to a client or employer are not always the most effective appeals that can be used. Clever, tricky ideas often sound fine when described in a conference room. But some simple, basic, plain-as-the-nose-on-your-face idea will sell more goods.
— John Caples
59. Courtesy is the one coin you can never have too much of or be stingy with.
— John Wanamaker
60. I think the harder you work, the more luck you have.
— Dave Thomas
So, which ones are your favorites?
Do you have a favorite or favorites in the series?