In a London-based publication on advertising, Shots conducted Q&A interviews with various agency and production firms around the globe.
They were asked one thing: How are you and your company coping with the current restrictions and what impact do you think they will have on the industry and your business?
In this special edition of Quotes, relating to that question, we hear how businesses are coping, what the potential fallout of this crisis could be, and about the initiatives being put in place to foster creativity during this isolation period. Here are some highlights.
Recovery will happen, however, many of the brands and clients we work with have other priorities right now and we are very sensitive to this. Sarah Cutler, Director of Partnerships, makemepulse London
Right now, the world is in isolation physically and emotionally – I believe there will be a reaction to this. Simon Hatter, Founder & Creative Director, Rumour Has It Amsterdam
Some are set up for success and, for others, this will be a wake-up call. Nancy Crimi-Lamanna, Chief Creative Officer, FCB Toronto
The world must keep moving and creative problem-solving has a vital role to play. James Razzall, President, Advertising North America, Framestore
As crippling as this crisis has been for our industry, finding ways to support brand messaging in a time where consumers are looking to them to give back is a vital role. Justin Wineburgh, CEO & President, Alkemy X
Our Chinese co-workers shared their best practices at a very early stage, both from a business and safety aspects. The worst scenario would actually be not to come prepared for what’s next. We must help companies and brands to be up and running just before lockdown ends. Olivier Lefebvre, CEO and Partner at FF Paris
The best response is to think how you, as a brand, can be genuinely useful to people. Sam Walker, ECD, Uncommon London
This will result in less projects and less work and unfortunately, in the long run, put companies out of business. Espen Horn, Executive Producer, Motion Blur Norway
I see this hitting of the pause button not just as a problem but, just possibly, as an amazing opportunity. Charlie Crompton, Managing Partner & EP, Rogue Films London
Due to the fact that there is zero new business coming in… we also started to develop self-improvement ideas for the whole company. Patrick Volm-Dettenbach, Executive Producer, ELEMENT E Filmproduktion Germany
The world is also changing how it consumes media. Print will likely take a hit (Playboy was the first to announce it had stopped printing). Héloïse Hooton, Founder, Hooton Public Relations
Our biggest priority is to relieve the anxiety of everyone in the company. Joseph Bonnici Partner & Executive Creative Director, Bensimon Byrne Toronto
I am convinced that advertisers will have to continue communicating through campaigns/commercials, especially once life returns to normal. Ruben Goots, Founder and EP, Hamlet Belgium
What will never change about our business is that creativity, craft and smart solutions will always win the day. Ari Kuschnir, Founder & Managing Partner, m ss ng p eces
It is simply impossible for any business to survive a period of expenditure with no income over a prolonged period of time. What we don’t want is a lag in getting going again and that is very much the views of the agencies we have spoken to. Spencer Dodd, Joint MD & EP, Merman London
If this crisis has one upside for entrepreneurs, it will be to force us to focus on essentials, reinvent how we do things in a leaner way. Simon Cachera, Co-Founder, Victor & Simon Amsterdam
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