The American Writers and Artists Institute (AWAI) sends me email frequently. When I read one about a virtual summit for copywriters, I was intrigued. It was free, so I signed up. Fortunately, in registering for this free webinar, I could listen to the four+ hours of its content both live and at my leisure.

Addressing those writers out there, I think this will be well worth your time. Some of the highlights are outlined below as to what you can expect to gain as well as the current version of pricing for various writing projects. So grab a comfy chair, sit back and take a listen. Don’t forget to download the pricing guide for later reference.

10 bits of what you’ll discover….

• How to deliver the quicker “on demand” content customers want…
• What Google really wants when it comes to content (and why you can’t fool it…)
• How to make your blog stand out among over the more than 1 billion blogs on the Internet…
• Why content curation is hot – and the first step to becoming an in-demand master curator and influencer…
• The subtle distinctions between regular copywriting and UX copywriting and why it will set you apart as a copywriter…
• The basic formula from writing successful “chatbot” copy that feels human and why every copywriter will need to learn it…
• The three types of newsletters you should be pitching to virtually every client you have…
• The future of long-form video and why tomorrow’s copywriters in some niches will need to learn “Hollywood” scriptwriting and storytelling techniques…
• Why email is “cool” again — and how copywriters can use email to generate the most sales on a word-for-word basis…
• COPYWRITERS AND COVID-19!

Beginning with a 10,000-foot view of the copywriting industry as it stands today, AWAI’s 2020 State of the Industry Report and Copywriting Pricing Guide offers a deep dive into the immediate “state” of direct response and the copywriting needs of the market.

It starts with the must-read overview “7 Marketing Trends and Predictions for Staying Connected to Your Customers” – where today it’s all about audience focused engagement through video, content, mobile, personalization, search engine “micro moments” and more.

Plus:

• What’s working best today when it comes to copywriting messaging…
• The most effective platforms B2B buyers use when making a purchase decision…
• The most effective copywriting platforms for attracting new customers
• Marketing channels businesses perceive as most effective…
• “Going rates” for over 75 copywriting projects – everything from sales letters to PPC campaigns to press releases to e-letters and more.
• How todays royalties and retainer deals are structured…
• How to find and recognize a skilled copywriter (if you’re a marketer) and how to know what marketers are looking for (if you’re a copywriter…)
• How to plan and organize a copywriting project – from what to ask for as a writer, to what to be willing to supply as a marketer…
• How to provide extraordinary value to your client as a copywriter – and earn more and higher fees in the process…

Your comments and feedback would be welcome as I’m interested to learn what you think or thought of this program and how it’s presented. Don’t be bashful, now!