Unnerving as it may be, the campaign is a great use of technology to deliver a powerful message. The agency is Y&R, Moscow. Bravo!
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Category Archives: Creativity
Could This Be the “iYacht”?
New Photos of Steve Jobs’ Yacht
American Luxury Magazine (from which you can view additional photos) recently sent out an e-newsletter featuring a variety of super-luxurious items. Among them was a select group of photographs featuring Steve Jobs’ yacht. Yet again, creativity and innovation done the Apple way.
A 256-foot yacht designed for the late Steve Jobs was captured in numerous photographs as it sailed in to the British Virgin Islands.
The yacht, called Venus, was designed by Philippe Starck. Jobs reportedly commissioned the building of the yacht after sailing on his friend Larry Ellison’s Yacht. The yacht was not finished until 2012, nearly a full year after Jobs’ passing.
The yacht has six bedrooms and features high-tech automation systems. The exterior is crafted from aluminum and steel and looks strikingly similar to an Apple product.
The yacht is now owned by Jobs’ widow Laurene Powell Jobs.
(Photo credit: Beth Colt, photographer and owner of Woods Hole Inn, @woodsholeinn on Instagram)
A Boy and His Penguin: Different Slant on Holiday Ads
When it comes to holiday TV ads, very few here in America have the emotional ring to them compared to those in the U.K. Creativity magazine highlighted one such holiday ad and I thought it was appropriate to share on this blog.
According to Creativity, retailer John Lewis’ Christmas commercial — the most anticipated ad of the year in the U.K. calendar — is here, and you’d have to be a real Scrooge not to like it. It has all the elements of a winner: a wonderful child actor, a cute animal (the kid’s pet Adelie penguin, brought to life in amazing CGI by MPC) and a heartwarming twist. It’s the music, though — a cover of John Lennon’s “Real Love” sung by John Odell — that gives it that extra touch that might make you keep the Kleenex close.
Like the department store chain’s previous much-lauded efforts “The Long Wait” and “The Snowman,” the ad, by Adam & Eve/DDB, was directed by Dougal Wilson.
John Lewis is also launching an in-store experience featuring Monty, the penguin from the ad, in partnership with Samsung. Kids will be able to see their own favorite toys animated in 3D using Microsoft scanning technology in “Monty’s Magical Toy Machine” and interact with the characters from the ad in a virtual world with “Monty’s Goggles,” using Google Cardboard, an experience created by Stinkdigital. They’ll also able to create their own Monty Christmas card, and of course there will be Monty-inspired merchandise.
