It’s been awhile since quotes have been featured on this blog and since various sayings by interesting people are not going away I thought it time to have quotes resurface. So . . .
Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, member, Advertising Hall of Fame
Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame
Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. — Leo Burnett, member, Advertising Hall of Fame
Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. — Alex Osborn, member, Advertising Hall of Fame
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. — David Ogilvy, member, Advertising Hall of Fame
I have come up with something that I think is a bizarre and novel method of execution. One designed to challenge your talents. — Twilight Zone’s “The Jeopardy Room” by Rod Serling stars Martin Landau and John van Dreelen.
Every area of trouble gives out a ray of hope, and the one unchangeable certainty is that nothing is certain or unchangeable. — John E. Kennedy, member, Advertising Hall of Fame
Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, member, Advertising Hall of Fame
Why does the eye see a thing more clearly in dreams than with the imagination being awake? – Leonardo da Vinci
Today’s marketplace is cluttered with products that are no better and no worse than their competitors. — Phil Dusenberry, member, Advertising Hall of Fame
Hopefully making a ruckus, one blog post at a time!
Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.
And, check out various creative selections from ideasnmore.net.
Jolan tru!

