Tag Archives: Quotes

A Few Quotes to Feed Your Soul.

When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly. — John O’Toole, member, Advertising Hall of Fame

A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy, member, Advertising Hall of Fame

Creative imagination — the lamp that lit the world — can light our lives.– Alex F. Osborn, member, Advertising Hall of Fame

I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes. — Philip Dusenberry, member, Advertising Hall of Fame

If you have anything really valuable to contribute to the world, it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature. — Bruce Barton, member, Advertising Hall of Fame

The soft stuff is always harder than the hard stuff. — Roger A. Enrico, member, Advertising Hall of Fame

Let us blaze new trails. Let us prove to the world that good taste, good art and good writing can be good selling. — William Bernbach, member, Advertising Hall of Fame

Creative people thrive in environments that stimulate and reward original thinking — where freedom is valued and controls are kept to a minimum. — Keith Reinhard, member, Advertising Hall of Fame

The advertisers who believe in the selling power of jingles have never had to sell anything. — David Ogilvy, member, Advertising Hall of Fame

Know what the client wants, know what the client needs, and know how to cause the client to want what the client needs. — Keith Reinhard, member, Advertising Hall of Fame

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people — and he won’t do very well in advertising. — Leo Burnett, member, Advertising Hall of Fame

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for selected short stories and personal insights on life and its detours.

I’m Back with New Quotes

It’s been awhile since quotes have been featured on this blog and since various sayings by interesting people are not going away I thought it time to have quotes resurface. So . . .

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, member, Advertising Hall of Fame

Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. — Leo Burnett, member, Advertising Hall of Fame

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. — Alex Osborn, member, Advertising Hall of Fame

Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine. — David Ogilvy, member, Advertising Hall of Fame

I have come up with something that I think is a bizarre and novel method of execution. One designed to challenge your talents. — Twilight Zone’s “The Jeopardy Room” by Rod Serling stars Martin Landau and John van Dreelen.

Every area of trouble gives out a ray of hope, and the one unchangeable certainty is that nothing is certain or unchangeable. — John E. Kennedy, member, Advertising Hall of Fame

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, member, Advertising Hall of Fame

Why does the eye see a thing more clearly in dreams than with the imagination being awake? – Leonardo da Vinci

Today’s marketplace is cluttered with products that are no better and no worse than their competitors. — Phil Dusenberry, member, Advertising Hall of Fame

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out various creative selections from ideasnmore.net.

Jolan tru!

Some More Quotes

As it has been about a month or so since we last published some quotes, we thought it timely to publish some news ones. Like before, it contains quotes from various acclaimed individuals from the worlds of advertising, philosophy, science, literature and education. So, go ahead and immerse yourself in creativity – intelligence having fun!

It is easier to tone down a wild idea than to think up a new one.— Alex Osborne, member, Advertising Hall of Fame

The important thing is not to stop questioning. Curiosity has its own reason for existing. One cannot help but be in awe when he contemplates the mysteries of eternity, of life, of the marvelous structure of reality. It is enough if one tries merely to comprehend a little of this mystery every day. Never lose a holy curiosity. – Albert Einstein

Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything. – George Lois

If one advances confidently in the directions of his dreams, and endeavors to live the life which he has imagined, he will meet with a success unexpected in common hours. – Henry David Thoreau

Those people who think they know everything are a great annoyance to those of us who do. – Isaac Asimov

An idea can turn to dust or magic, depending on the talent that rubs against it. — William Bernbach, member, Advertising Hall of Fame

Creativity is as important as literacy and numeracy, and I actually think people understand that creativity is important – they just don’t understand what it is. – Ken Robinson
 
If you’re not prepared to be wrong, you’ll never come up with anything original. – Ken Robinson
 
I believe this passionately: that we don’t grow into creativity, we grow out of it. Or rather, we get educated out if it. – Ken Robinson
 
Many highly talented, brilliant, creative people think they’re not – because the thing they were good at at school wasn’t valued, or was actually stigmatized. – Ken Robinson

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog,Joe’s Journey, for personal insights on life and its detours.

Quotes Times Ten . . .

The ones who see things differently…who are not fond of rules…they change things. They invent. They imagine. They heal. They explore. They create. — Steve Jobs

Be brave enough to live life creatively. The creative place where no one else has ever been. – Alan Alda

Where there is shouting, there is no true knowledge. – Leonardo da Vinci

I think it’s better to be overly ambitious and fail than to be underambitious and succeed in a mundane way. I have been very fortunate. I failed upward in my life! – Francis Ford Coppola

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, member, Advertising Hall of Fame

You cannot force ideas. Successful ideas are the result of slow growth. Ideas do not reach perfection in a day, no matter how much study is put upon them. – Alexander Graham Bell

The most dangerous phrase in the language is, We’ve always done it this way. – Grace Hopper

If at first, the idea is not absurd, then there is no hope for it. – Albert Einstein

We are drowning in information, while starving for wisdom. The world henceforth will be run by synthesizers, people able to put together the right information at the right time, think critically about it, and make important choices wisely. – E. O. Wilson


There is nothing to writing. All you do is sit down at a typewriter and bleed. — Ernest Hemingway

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

More Quotes

Since it’s been a few weeks when Quotes last appeared, I thought it was time to bring them back. Mostly advertising folks below but a few that are just as memorable. Everyone comes from a different perspective. Enjoy!

Conceit is God’s gift to little men. — Bruce Barton, member, Advertising Hall of Fame

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance. — Bruce Barton, member, Advertising Hall of Fame

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

It is easier to tone down a wild idea than to think up a new one. — Alex Osborne, member, Advertising Hall of Fame

Some questions don’t have answers, which is a terribly difficult lesson to learn. — Katharine Graham, member, Advertising Hall of Fame

The heart of creativity is discipline. — William Bernbach, member, Advertising Hall of Fame

If you can’t turn yourself into your customer, you probably shouldn’t be in the ad writing business at all. — Leo Burnett, member, Advertising Hall of Fame

I do not regard advertising as entertainment or an art form, but as a medium of information.
— David Ogilvy, member, Advertising Hall of Fame

Advertising, to be successful, must understand or anticipate basic human needs and wants and interpret available goods and services in terms of their want-satisfying abilities. This is the very opposite of manipulation. — Charles H. Sandage, Advertising Hall of Fame

What would life be if we had no courage to attempt anything? – Vincent Van Gogh

Creativity Tip #34: Start fooling around. Splash the paint on. Scribble the words down. Sing.



Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.



Quotes (since it’s been awhile)

As it has been some time since a post was published with nothing but quotes, I thought we’d resurrect the form. Whereas in previous posts there has been a variety of authors quoting something not necessarily pertaining to advertising or the industry. This time, however, I thought we go with an emphasis on advertising, at least from people from within the ad biz. Enjoy!

When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. David Ogilvy, member, Advertising Hall of Fame

Creative imagination — the lamp that lit the world — can light our lives. Alex F. Osborn, member, Advertising Hall of Fame

Let us blaze new trails. Let us prove to the world that good taste, good art and good writing can be good selling. William Bernbach, member, Advertising Hall of Fame

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. Leo Burnett, member, Advertising Hall of Fame

An important idea not communicated persuasively is like having no idea at all. William Bernbach, member, Advertising Hall of Fame

When we are too timid to risk failure, we reduce the opportunities to succeed. And we eliminate the chance to learn. Keith Reinhard, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. Peter A. Georgescu, member, Advertising Hall of Fame

Rules are for people who don’t know what to do. AND I don’t like closed doors. Creativity flourishes best in an environment of open doors and open minds. Keith Reinhard, Advertising Hall of Fame

de Bono on Creativity

As you may know, Edward de Bono recently passed away. What he leaves with him is a vast treasure trove of creative insights and reminders of how and what we might do to strengthen and enhance our own creativity. Here are some select quotes from him provided by the World Creativity Innovation Week/Day and Prady, whom we thank for letting us further promote the creative thoughts of Dr. de Bono.

More de Bono quotes:

A memory is what is left when something happens and does not completely unhappen.

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see.

Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.

Creative thinking is not a talent, it is a skill that can be learnt. It empowers people by adding strength to their natural abilities which improves teamwork, productivity and where appropriate profits.

The need to be right all the time is the biggest bar to new ideas.

Bonus Quotes:

Humor is by far the most significant activity of the human brain.

It has always surprised me how little attention philosophers have paid to humor, since it is a more significant process of mind than reason. Reason can only sort out perceptions, but the humor process is involved in changing them.

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

Quotes: Historic and Otherwise

Here lies before you a variety of quotes from various historical people, some of whom you may know, some of whom you may not. Either way, each quote is a foundation of knowledge in and of itself. Get nurtured, my friends. Enjoy!

On taking charge of your life:

Success usually comes to those who are too busy to be looking for it. — Henry David Thoreau

It is not death that a man should fear, but he should fear never beginning to live. — Marcus Aurelius

We simply attempt to be fearful when others are greedy and to be greedy only when others are fearful. — Warren Buffett

It is not these well-fed long-haired men that I fear, but the pale and the hungry-looking. — Julius Caesar

Knowledge is the antidote to fear. — Ralph Waldo Emerson

The greatest weapon against stress is our ability to choose one thought over another. –William James

Life shrinks or expands in proportion to one’s courage. — Anaïs Nin

Do what you can, where you are, with what you have. — Teddy Roosevelt

When you are through changing, you are through. Bruce Barton, member, Advertising Hall of Fame

When you’re green, your growing. When you’re ripe, you rot.  Ray Kroc, member, Advertising Hall of Fame

Quotes, Quotes and More Quotes

A bit of a continuation from last week but, nevertheless, intriguing. The authors come from all walks of life and some, you’ve probably never heard of. The quotes themselves tug at your soul as if to say, “Remember!”

On persevering through adversity:

You will face many defeats in life, but never let yourself be defeated. — Maya Angelou

Nothing is impossible, the word itself says, ‘I’m possible!’ — Audrey Hepburn

You must be the change you wish to see in the world. — Gandhi

The question isn’t who is going to let me; it’s who is going to stop me. — Ayn Rand

Fall seven times and stand up eight. — Japanese proverb

On following your instinct:

Don’t think. Thinking is the enemy of creativity. It’s self-conscious, and anything self-conscious is lousy. You can’t try to do things. You simply must do things. — Ray Bradbury

The less effort, the faster and more powerful you will be. — Bruce Lee

Life is not a problem to be solved, but a reality to be experienced. — Søren Kierkegaard

The opposite of love is not hate; it’s indifference. — Elie Wiesel

We become what we think about all day long. — Ralph Waldo Emerson

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Special Edition – Global Quotes: COVID-19, What it Means to the Advertising Industry

In a London-based publication on advertising, Shots conducted Q&A interviews with various agency and production firms around the globe.

They were asked one thing: How are you and your company coping with the current restrictions and what impact do you think they will have on the industry and your business?

In this special edition of Quotes, relating to that question, we hear how businesses are coping, what the potential fallout of this crisis could be, and about the initiatives being put in place to foster creativity during this isolation period. Here are some highlights.

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Recovery will happen, however, many of the brands and clients we work with have other priorities right now and we are very sensitive to this. Sarah Cutler, Director of Partnerships, makemepulse London

Right now, the world is in isolation physically and emotionally – I believe there will be a reaction to this. Simon Hatter, Founder & Creative Director, Rumour Has It Amsterdam

Some are set up for success and, for others, this will be a wake-up call.  Nancy Crimi-Lamanna, Chief Creative Officer, FCB Toronto

The world must keep moving and creative problem-solving has a vital role to play.  James Razzall, President, Advertising North America, Framestore

As crippling as this crisis has been for our industry, finding ways to support brand messaging in a time where consumers are looking to them to give back is a vital role. Justin Wineburgh, CEO & President, Alkemy X

Our Chinese co-workers shared their best practices at a very early stage, both from a business and safety aspects.  The worst scenario would actually be not to come prepared for what’s next. We must help companies and brands to be up and running just before lockdown ends.  Olivier Lefebvre, CEO and Partner at FF Paris

The best response is to think how you, as a brand, can be genuinely useful to people. Sam Walker, ECD, Uncommon London

This will result in less projects and less work and unfortunately, in the long run, put companies out of business. Espen Horn, Executive Producer, Motion Blur Norway

I see this hitting of the pause button not just as a problem but, just possibly, as an amazing opportunity.  Charlie Crompton, Managing Partner & EP, Rogue Films London

Due to the fact that there is zero new business coming in… we also started to develop self-improvement ideas for the whole company.  Patrick Volm-Dettenbach, Executive Producer, ELEMENT E Filmproduktion Germany

The world is also changing how it consumes media. Print will likely take a hit (Playboy was the first to announce it had stopped printing).  Héloïse Hooton, Founder, Hooton Public Relations

Our biggest priority is to relieve the anxiety of everyone in the company. Joseph Bonnici Partner & Executive Creative Director, Bensimon Byrne Toronto

I am convinced that advertisers will have to continue communicating through campaigns/commercials, especially once life returns to normal. Ruben Goots, Founder and EP, Hamlet Belgium

What will never change about our business is that creativity, craft and smart solutions will always win the day. Ari Kuschnir, Founder & Managing Partner, m ss ng p eces

It is simply impossible for any business to survive a period of expenditure with no income over a prolonged period of time. What we don’t want is a lag in getting going again and that is very much the views of the agencies we have spoken to. Spencer Dodd, Joint MD & EP, Merman London

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If this crisis has one upside for entrepreneurs, it will be to force us to focus on essentials, reinvent how we do things in a leaner way.  Simon Cachera, Co-Founder, Victor & Simon Amsterdam

 

 

 

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