Adobe’s Creative Cloud Conference Good for Creative Community and OiH

If you live and work within driving distance of Houston, you owe it to yourself to come spend a day or two listening to and learning from Adobe’s experts as they teach all you need to know about the various applications within the Creative Cloud.

As the one stop source for finding creative talent in the Houston area, Only in Houston (OiH) is proud to be take part in presenting this Creative Cloud Masters Conference. Thanks to a partnership with Future Media Concepts, OiH members can now save 25% on their registration. Use promo code OiH15 to redeem your discount.

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WHY ATTEND?
Advance your skills with cutting-edge sessions
Discover time-saving techniques
Learn from top instructors in the field
Network with peers and expand your professional network

A must-attend event created for graphic designers and other creatives to perfect and diversify their skills. Join top industry speakers to learn the latest Adobe print and web design tools, plus get started in video production. The conference agenda features 3 days of training on graphic design, print, web design and motion graphics. Organized in Houston on March 11-13. Use discount code OiH15 to save 25% on your registration. 

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So How Did They Make that Penguin so Realistic?

Okay, I admit it. I was captivated by the John Lewis Christmas commercial and wondered, “How’d they do that?!”

Creativity went behind the scenes to find out. I’m glad they did.

Love it or hate it, John Lewis’s Monty the Penguin holiday ad is an unstoppable seasonal juggernaut, with YouTube views now exceeding 17 million. One of the reasons for the appeal of the U.K. retailer’s ad is its realistic depiction of an Adelie penguin, created completely in CGI.

Behind the scenes of the making of Monty the Penguin

In this fascinating behind-the-scenes film from VFX house MPC, you can find out exactly how Monty was dreamed up, created and rendered. It’s full of interesting nuggets — for instance, Monty picks up the Lego bricks the way that real penguins pick up fish — as well as providing an insight into the film’s production, casting and more.

 

New Yorker Cartoonist Offers Views on Creative Process

Matthew Diffee, whose cartoons you may have seen in The New Yorker and Texas Monthly, recently offered his views on idea generation and the creative process. He was in Houston presenting to the American Advertising Federation.

Matthew Diffee promo ad

Matthew, not unlike a lot of us in a creative industry, has a quirky sense of humor and sees things (or at least thinks about them) from a different perspective. This helps in generating ideas.

One of the first things he believes in is to make it easy to “do ideas.” If you’re a coffee drinker, make sure you’ve got a fresh pot to start things off.

Second, or at least this is what I jotted down as second, is a list of five verbs that he uses when he reviews his ideas: Add, Subtract, Switch, Invert, Mash up. These may lead to some sort of visual and/or a caption for the visual. The interplay between words and pictures can be fun!

An example he gave of taking a traditional question oft times used in job interviews, “Where do you see yourself in five years?,” and, instead, coming up with “Where do you see yourself in ten minutes?”. Try that in your next interview.

The best thing one can do is to maintain momentum – keep going in your process. I’ve learned from experience that stopping and starting does no good. You really have to get into some sort of flow.

Another one of his takes on a traditional phrase goes like this: “A penny saved is a penny who has accepted Jesus Christ as its Lord and Savior.” I know, I know, not everyone will find this humorous. I guess it depends on one’s sense of humor. 😉

Other elements and observations from of his creative process:

The Zone – easy to start, hard to stop. We’ve all found our “zone” before. Once you’re in it, don’t let up until you’ve got what you set out to get.

Flip Funnel – large end to finely tuned. Seeing an idea in a broad sense and developing it to a specific angle or perspective. Going from concept to a single cartoon cell in Matthew’s case.

Generating Ideas – quantity over quality. You can sort through these later. You need ideas and lots of them. Never critique when generating ideas.

Can’t make a great idea just by working harder – inspiration hits like a turd. Though somewhat crudely put, his thought is true. We can’t plan to have a great idea by a certain time. It’s not like we have an On/Off switch. We may take five minutes or two days.

Dull Bulbs – assume your work could be better. Don’t let your ego get in the way. No matter how wonderful we may think our idea is, there’s something about it that can be improved.

So whether you’re a budding cartoonist, experienced writer or designer or someone who needs to come up with a bunch of ideas for the next mode of transport to Mars and beyond, some of these techniques may help.

And when you review what’s been discarded at week’s end, don’t throw them away. Who knows what other uses may be made of them.

What has Matthew done with all his ideas which have been rejected? He’s made them into a book, an archive of sorts, entitled “The Cream of the Crap.”

 

The Creative Process

Those of you in and around Houston are in for a treat. Register now for this Wednesday’s American Advertising Federation Houston’s Speaker’s Series Luncheon. It features cartoonist Mathew Diffee, frequent contributor to The New Yorker and Texas Monthly.

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Creativity and Fear: Seth’s Take

Last month I posted a blog on creativity and fear. Interestingly, two days following my posting Seth Godin posted this:

 “How do I get rid of the fear?”

Alas, this is the wrong question.

The only way to get rid of the fear is to stop doing things that might not work, to stop putting yourself out there, to stop doing work that matters.

No, the right question is, “How do I dance with the fear?”

Fear is not the enemy. Paralysis is the enemy.

* * * * * * * *

I’m a follower of Seth’s and subscribe to is blog (linked above). There are times, however, when I wish he’d get into more detail or provide more insight about his points. This is one of those times.

In his brief post referenced above, he’s right. Paralysis is our enemy. We can do nothing when it envelopes us. We have to meet it head on and that can be scary. How do we do that? Well . . .

My earlier posting of “13 ways to deal with fear” also touches on the paralysis factor. We need to do something to jar ourselves out of this newly immobilized state.

When Seth states that paralysis is the enemy, how would one deal with one’s enemy. You can’t ignore him (the enemy), but you could go in another direction to get around him. You’ve faced him before and you’ll face him again. How each of us reacts depends on us. There is no one solution or antidote.

What do you think? How have you dealt with paralysis?

Creativity: Not Your Typical Loaf of Bread

As Rodney Dangerfield would say, “I don’t get no respect.” Creativity is like that, as are, for the most part, the artisans and thinkers who practice it everyday.

Creativity is not a commodity, like a loaf of bread or a carton of milk. Those items are commodities.

But what if that bread was a special blend of pumpkin, barley, cranberry and wheat? It would still be a loaf of bread but the process of blending different ingredients to make the loaf atypical (and still tasty) is creative. A lot more than just adding ingredients goes into making this special bread loaf. The baker has to know what he or she is doing, what may work and what may not. It’s a process, and a creative one.

Do they teach that in culinary school?

Thanks to iStockPhoto

Thanks to iStockPhoto

The art of creativity is a disruption to the normal way of thinking. As a society, we need to be more disruptive, more open to solving problems while exploring opportunities. In being creative, one doesn’t accept the status quo; one wants to change and improve upon it.

This frightens some folks. They don’t like change, and don’t have a great deal of respect for those who do. They don’t understand the creative mind or the process. They merely view it as a commodity.

How do we change that? Maybe we don’t. We can educate and explain, and that will help, but we need to do that with the right audience – folks who are at least open to dialogue, are curious. They may even ask “Well, instead of pumpkin and cranberry, what about pineapple and mango blending with the barley and wheat?”

Hmmmm, a showing of respect for the process?

Who knows, if they’re really daring, they may consider introducing a new line of baked breads. Heaven forbid that the consumers get another choice!

This creative thinking is a disruption to the status quo. This won’t set well with those who don’t want the status quo changed.

Respect for those of us who do? Forget it!

Yet, creative ideas for the most part have flourished over the years. Along with this, various media have caused a different type of playing field to be formed with creativity serving up some new and different rules.

Creative options equal what-ifs. Commodities don’t care about what-ifs.

Creativity lends itself to storytelling. Commodities don’t (I suppose they can but it would be rather challenging). Creativity allows for storytelling to be transformed into Web, mobile, social, broadcast, print, wherever.  There’s a disruption in the creative process, and the art of storytelling is leading the way.

You can’t do that with a commodity. Long live creativity. Long live disruption.

 

 

13 Ways to Handle Fear When It Attacks Creativity

We’ve all been there. We’re never quite sure what do to but we feel like we’ve gotta do something. NOW.

But we can’t. We can’t think other than in scattered ways. Incomplete. Disjointed. Frustration sets in. We feel stymied because our creativity has stopped flowing for whatever the reason.

Uh-oh, what’s that. A strange sound. It’s him! Fear comes a’knockin.

Thanks to iStockPhoto

Thanks to iStockPhoto

Fear, as in being afraid (what if the client hates my ideas), being scared (what if I can’t come up with any ideas), feeling intimidated (there’s always someone lurking in the shadows with better ideas).

Fear is also what you get when you sense F.E.A.R. – Failure to Execute Achievable Results – with the key word here being  “achievable.” The results need to be just that and not unattainable.

 

The three F” words: Fear, Failure, Fun

Up to now, we’ve referenced two of the three “F” words, fear and failure. The third one we don’t experience nearly enough. That would be fun.

As long as you have fear of failure, you’ll never have any fun!

Dealing with failure is easier than dealing with fear; not that dealing with failure is ever easy. It’s not. It’s embarrassing, even humiliating at times. But failure tends to be short­ lived, relatively speaking.

Society and corporate culture-wise, we talk much more about weaving failure into our systems, our processes. Sometimes it’s all talk and not nearly enough practice. Many successful and innovative companies build and accept failure as a natural way of doing business. More companies should but probably will not. They don’t seem to understand that in order to achieve success, failure is part of the journey.

Fear, on the other hand, can torment, destroy, self-inflict. It can absolutely kill creativity.

You’re angry (about a shortened, possibly unrealistic new deadline), depressed, distraught (you do not want to fail to execute anything). You may even be mystified as to why this happened to you.

Ever receive a phone call late on a Friday from an upset client telling you that new and much better creative needs to be on his desk by first thing Monday morning . . . or else (he doesn’t have to say “or else;” the intimidation suffices)? And nothing you can say will alter how he’s feeling at that point in time.

Hell’s bells, you didn’t have plans for the weekend anyway, didja?!

How do you deal with fear when it attacks creativity, especially when on a deadline (realistic or not)?

13 ways, in no special order, to handle fear when it comes a’callin:

–Walk away – change your surroundings, get into another room or leave for a bit

–Talk it out – if possible, share what’s going on with a colleague, friend or spouse

–Write it down – capture what you now know or understand needs to be done within the new timeline

–Pray – this may be first on some lists and as you’ll see, it’s on mine more than once

–Focus – look at your project from another perspective and focus on different portions of it, thus making it more manageable and doable

–Pray some more – you can never do this one too many times (but you still have to do the work)

–Get more focused – set  realistic parameters that allow you to work on specific aspects of the project without getting overwhelmed

–Think positively Amen! Repeat this step as often as needed

–Remember past good results – remind yourself that you’ve done this before; that’s why they hired you in the first place

–Acknowledge worry and anxiety – this one is tricky because you need to face what’s happening to you, acknowledge it, then move on

–Get to work – actually doing the work can be therapy in itself and when the thoughts start flowing, creativity will thrive

–Don’t give in to what-ifs – try to avoid thinking too much about that over which you have no control or you simply don’t yet know; this is wasted energy

–Pray for the others – I actually mean the clients (or whoever is giving you grief) who are putting you through this; remember, they may not know (or care) what they do

Fear is hardly ever dealt with, but is dished out way too easily and usually without a care. That’s unfortunate since fear is a dangerous and deadly poison to the creative mind and process.

Now, you may have your own way of dealing with fear. Whatever works! We can’t stop it from happening but we need to try our damndest from letting it totally shut us down.

I have fun when I’m head over heels in the creative process, and I try and remember that when fear comes a’knockin.

Come to think of it, I guess I could also change the locks!

 

 

 

Innovation: There’s Apple, Samsung and the Rest of Us

We hear it probably more than we should. Is it becoming an overused word or has it attained that status yet?

Yes, I believe “innovation” is an overused word. And, it’s applied by folks, some of whom should know better, who think every creative endeavor is innovative.

I wish that were the case. It’s not.

OK, reality check time.

According to Wikipedia, “innovation” is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as a consequence, new that “breaks into” the market or society.

So, the next time you change that blue logo to green and make it larger (along with a change of font, of course), you’re not being innovative. It may still be questionable as to how creative you’re actually being.

Of course, innovation goes far beyond a logo or font change. Today’s innovative spheres are super competitive. Just look at the escalating war between Apple and Samsung.

In a recent article by the Associated Press in the Houston Chronicle, the two are back in court this week, accusing each other of stealing ideas and features on their smartphones. Litigation could lead to more expensive devices for the consumer and slow the overall pace of mobile innovation.

The Chronicle article cites Rutgers Law School professor Michael Carrier as saying, “What’s even more worrisome for the effect on innovation is the impact on small innovators. Apple and Samsung can afford this litigation. The next upstart cannot.”

Apple and Samsung are in a league of their own. They share that “super league” with the Googles, Amazons and Microsofts.

For the rest of us on this planet, how should we approach innovation? What should our mindset be?

Well, according to a creative team leader at Google, one should only start looking to innovate when:

– one has totally nailed every best practice and has tapped out on what that can deliver,
– one has an insight to justify an innovative approach.

Otherwise, he says, what one ends up making is gimmickry, inevitably destined for the digital landfill.

One thing is for certain:  We cannot stop innovating, thinking differently, and, yes, counting our failures (they will come, ya know).

So, what’s your take? 

Agree? – Disagree? – Thoughts? – Comments?

 

29 Ways to Stay Creative

Being creative is fun. It’s also a challenge.

Staying creative can drive ya nuts!

Let’s face it, we’ve all seen lists of various ways to improve on our creativity. There is no all-encompassing list, and, no doubt, if we shared our lists with one another, there would be overlap.

I recently came across this video in a post by Kevin Allen on Ragan’s PR Daily and couldn’t help but smile and chuckle a few times because of their take on compiling the list, not so much the elements on the list (they’re all valid and we should take them to heart).

The video link below is from Japanese design firm To-Fu. It highlights 29 techniques designed to get the creative juices flowing. I’ve had good success with some of these techniques.

However, #4, Getting Away from the Computer,

#10 Be Open,

and #21 Break the Rules . . . we probably don’t do enough.

Enjoy! It’s a little different.

 

 

Behance vs SoundCloud: One Listens, One Doesn’t

The average user of software can easily get mired in technical problems. When one finds an understanding and knowledgeable person in tech support, one feels major relief. Especially when the problem gets fixed.

However, when we come across an issue that’s perplexing even to tech support, our frustration heightens; patience goes poof.

I recently encountered this when trying to embed an audio file from SoundCloud onto my Behance ProSite portfolio gallery. It actually sounds more difficult than it was. I had successfully performed this feat and enjoyed the fruits of my labor while listening to my audio file in both FireFox and Chrome browsers. However, Safari wasn’t wanting to play along. Being on a Mac, this simply won’t do.

Behance logo

After messaging tech support at Behance several times (very good and insightful folks over there), they were finally able to re-create the error message I kept getting, and contacted SoundCloud on my behalf for input. Eventually, SoundCloud responded that I should go into the “advanced” section of Safari Preferences and un-check a particular box, which may have even been checked by default.

I’m not an average user when it comes to certain software. However, even I wouldn’t have known to go playing around in anything “advanced” unless I knew what I was supposed to do. The average user sure as heck wouldn’t even think about this. And it’s not our responsibility to do so!

SoundCloud logo

SoundCloud, in this instance, knew there was a problem. This embed issue had even been brought to their attention by other Safari users, according to what the Behance tech support told me. Yet, SoundCloud didn’t even post an alert or notice on their site to let users of the Safari browser know there’s a problem and here’s a possible fix.

They should have been more proactive, especially since they already had feedback. Like some other software companies, they chose not to do so. Way to treat your customers, SoundCloud!

As consumers, we have a choice of with whom we will play or with whose services and products we will use. It’s unfortunate that some companies seem to be focused on what they deem are more pressing consumer issues (some may be) like new and improved features; yet these firms may be ignoring a basic flaw in their product or service which would undermine whatever other goodwill they may be gaining. They either just don’t get it or they don’t want to get it.

Tech problems are not created equal; neither is tech support. Let the “buyer” beware, even if it is a free service.