So How Did They Make that Penguin so Realistic?

Okay, I admit it. I was captivated by the John Lewis Christmas commercial and wondered, “How’d they do that?!”

Creativity went behind the scenes to find out. I’m glad they did.

Love it or hate it, John Lewis’s Monty the Penguin holiday ad is an unstoppable seasonal juggernaut, with YouTube views now exceeding 17 million. One of the reasons for the appeal of the U.K. retailer’s ad is its realistic depiction of an Adelie penguin, created completely in CGI.

Behind the scenes of the making of Monty the Penguin

In this fascinating behind-the-scenes film from VFX house MPC, you can find out exactly how Monty was dreamed up, created and rendered. It’s full of interesting nuggets — for instance, Monty picks up the Lego bricks the way that real penguins pick up fish — as well as providing an insight into the film’s production, casting and more.

 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s