This past Monday, April 11, I had the pleasure of attending a day-long discussion “Valuing the Creative Economy” at the third Leadership in the Arts Summit held at the Center for Arts Leadership at the University of Houston. Quite a stunning facility!
I learned about this summit from my friend and Only in Houston Co-chair Alfred Cervantes, who besides being the deputy director of the Houston Film Commission was also a panelist addressing the question “Creative Economy: What is it and why does it matter”?
Because of the length of the Summit and the depth of discussion that took place and will continue in the weeks and months to come, there will be subsequent posts about our progress and how all this can tie together here in Houston. There will also be photos and presentations from the Summit posted to the Center’s website in the days ahead.
The goal of the Summit, according to Sixto Wagan, Director, Center for Arts Leadership, is “to bring our creative community together to talk and to envision a collective future. The panels are meant to push beyond the simple binaries, help us question assumptions, and move the conversation forward toward action.”
Christine Harris lead the opening plenary (formal seminar-speak) “Creative Economy: What is it and why does it matter”? Christine has been working with creative enterprises and community development for over 30 years and was recently in Houston last November headlining a similarly-themed morning workshop at the Houston Arts Alliance (HAA) and an evening panel discussion at Gensler.
Harris co-founded the Creative Economy Coalition, a working committee of the National Creativity Network, and designed and executed the nation’s first review of defining the creative economy. This study profiled and inventoried how 27 communities around the nation were profiling and measuring their creative economies. She was CEO of Creative Alliance Milwaukee, where she managed a full profile of the regional creative economy and developed online resources for the sector.
It’s not my intent to cover all that was discussed during the Summit in one blog post. We’d be reading for days! I merely want to further the conversation that was “started” last November and continued this past Monday.
And Houston, we’ve got work to do.
Just consider these questions:
And then, there’s the $64,000 question:
Obviously, these questions don’t have simple, ready-made answers. They do, however, demand discussion and we need to continue this.
The various communication organizations in and around the city are a major resource for input and counsel. So, too, are the fine educational and non-profit venues in our area. Although this Summit centered around the arts, creativity knows no boundaries.
Through the American Advertising Federation Houston (AAFH), Only in Houston (OiH) was born a decade ago. Its intent was, and still is, to keep local creative dollars spent locally. There was even a multi-communication organization formed years ago (Houston Communication Alliance) aimed at bringing together all “creatives.”
Times change as do people and industries. Houston’s Creative Economy and its driving forces need to meet today’s challenges with tomorrow in mind. We may need to rethink how this is done. Other communities around the country are doing so, and it will take just that: A Houston-wide effort. No one organization or person can do this.
At the risk of thinking out loud (even though I’m typing this in silence), maybe Only in Houston morphs into a “Houston Creative Coalition,” which is comprised of organizations like the Houston Arts Alliance, Greater Houston Partnership, numerous professional and arts organizations, etc.? We can learn a lot from others who have started something like this. But Houston needs to create something that works in Houston, not Boston.
And we must do a helluva lot better job of communicating with one another so that we all know what’s going on and when. No problem; piece o’ cake!
The Leadership in Arts Summit 2016 is a recent example of creativity and economics blending and working together for the common good. We need to make sure the conversation continues and progresses.
More to come . . .