Category Archives: Branding

International Creativity Week Begins and AAF-Houston is Part of it.

World Creativity & Innovation Week, April 15-21, is a worldwide community dedicated to celebrating all forms of creativity.

Creativity is what makes the world go ’round. Don’t just take my word for it – look around you: Everything is a product of creative minds thinking differently, challenging the norm, taking risks and learning from trial and error. Everything you do can be a creative act.

Since not all creative acts are deemed equal, their variety suggests a plethora of creativity exists globally. We’re here this next week to celebrate global creativity in all its forms via the WCIW web site and its partners.

WCIW inspires and enables people around the world to celebrate creativity in their own way, and share it with others through our international community and brand presence. 

WCIW’s mission is to encourage people to use new ideas, make new decisions, and take new steps towards making the world, and your place in it, better through creativity.

World Creativity & Innovation Day April 21 (WCID) was founded by Marci Segal on May 25, 2001 in Toronto, Canada. Observed six days after Leonardo da Vinci’s birthday and one day before International Mother Earth Day, #WCID is well positioned to encourage creative multidisciplinary thinking to help us achieve a sustainable future.

AAF Houston Special Webinar: Art of Rebranding, April 21, Noon, CST

Creating a brand from scratch and rebranding an existing one are two very different challenges. Rebranding can be life-changing for a business and this why it needs to be done right!

Join Trace Hallowell, Managing Partner at Tactical Magic as she shares with us the magic art of rebranding.

With Special Guest Steve Pacheco, President & CEO of the American Advertising Federation.

Adjusting for Today’s Content Demands?

CreativeContentDemands

Saying that we’re living in challenging times is a vast understatement. Trying to keep pace with changing content demands can rattle anyone. This special AdAge webinar, now viewable on demand, will help you maneuver down a rather tumultuous road with your marketing strategy.

As brands have had to hit the pause button on planned marketing activities like events and OOH, digital creative content demands are unprecedented. Creative teams are now tasked with revising planned campaigns, coming up with new concepts, and updating messaging in existing creative. How do you do that at scale?

It’s time to rise to the occasion: Explore options for stress-free delivery of the content volume you need to carry your brand at this time.

Now for the rebroadcast, sponsored by Celtra.

Speakers:

Eli Chapman

Eli Chapman
SVP of Strategy, Celtra

 

 

View webcast on demand.

 

 

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New Report Reveals Crisis in Creative Effectiveness

We like to think that every creative execution hits right on target. Well, we know better even when we don’t like to admit it. A recent report from the UK, suggests quite the opposite, that creative effectiveness is being called into question.

UK advertising agencies are fast-paced, dynamic and produce advertising, media and marketing that many consider to be the envy of the world.  One organization that voices their concerns, showcases their work and continuously develops their skills to keep them at the top of their game is the Institute of Practitioners in Advertising (IPA), incorporated by Royal Charter.

The IPA exists to help members be the best they can be. They set the protocols for the UK industry’s best practice standards. They advise on how to choose an agency, how to run an agency or how to behave if you work in an agency. They also work collaboratively with members to improve diversity within the industry.

So, as this new report makes the rounds of the British ad scene, it will be interesting to see what the reaction is. It will, I dare say, be interesting to watch what, if any, reaction there is here in the US. If anything, the US has always been much more conservative in our approach to advertising compared to the UK. Does that conservatism mean our ads are more effective than theirs. Doubtful. It’s sort of like comparing apples and oranges. Continue reading →

What’s the Future of Television? View the Webinar Below to Find Out.

In a previous post, we learned about the future of advertising, which is still unfolding. This post deals with the future of TV, which is definitely still unfolding and evolving. Long gone are the days when we would settle in our easy chair to watch the national news at 5:30, then continue on at 6 for one’s local news.

Today, everything seems to be easy on, instantaneous.

So much so that we find ourselves in an unprecedented time where consumers around the globe are turning to TV and internet entertainment as they adjust to world events. View the webinar below as Innovid CTO Tal Chalozin walks through today’s ever-changing TV consumer trends, what they mean for advertisers, and what brands can expect in the immediate future.

You’ll learn:

What the data reveals about viewer impressions and device usage across key markets,

How advertisers are adapting their campaigns,

Best practices for strategy adjustment planning,

Predictions for what’s to come.

 

Future of TV