Today is the day of AAF Northeast Arkansas’ panel discussion on Empowering the Women of Advertising. I’m proud to be a participant on their panel so I have a vested interest in the event’s success.
Increasing diverse participation in advertising and marketing is a business issue, and we need everyone involved. To that end, AAF Northeast Arkansas is today raising awareness about ways to involve more men in creating inclusive work environments and how women can claim their strength within the advertising realm.
By coincidence, a British publication interviewed several key women in advertising about the current status of their gender within their industry. The timing of this report is appropriate with the timing of the Arkansas AAF panel today.
Think about the people who make the buying decisions for their households. It’s extremely likely that the majority of them are women. And they’re probably more likely to be older than younger. Now think about agency creative departments that you know of – do those teams reflect the people who are likely most efficient to market to? Probably not.
In a recent interview with LBB, a British publication, Sue Higgs, joint ECD at dentsuMB in the UK, had this advice: “I find that it’s someone else’s problem, ageism”. The stage in life Sue’s at now is a huge asset to her as a creative leader. “The great thing about being in your mid-life or wherever we are is that it’s quite liberating,” she said. “It’s quite liberating, I think, to find your strength, and your power, and your voice.”
And that liberated voice is exactly what creatives need to flourish. One thing Sue said she’s learned from her experience is that: “As you get older you learn that people lose their jobs for a trillion reasons and none of them is actually speaking your mind. There’s nothing more fulfilling to say to a young female than: ‘Just tell them. Just say it, your biggest weapon is your point of view. That’s why you’re here. Please use it.’Continue reading