Tag Archives: Imagination

Innovation: There’s Apple, Samsung and the Rest of Us

We hear it probably more than we should. Is it becoming an overused word or has it attained that status yet?

Yes, I believe “innovation” is an overused word. And, it’s applied by folks, some of whom should know better, who think every creative endeavor is innovative.

I wish that were the case. It’s not.

OK, reality check time.

According to Wikipedia, “innovation” is the application of better solutions that meet new requirements, unarticulated needs, or existing market needs. This is accomplished through more effective products, processes, services, technologies, or ideas that are readily available to markets, governments and society. The term innovation can be defined as something original and, as a consequence, new that “breaks into” the market or society.

So, the next time you change that blue logo to green and make it larger (along with a change of font, of course), you’re not being innovative. It may still be questionable as to how creative you’re actually being.

Of course, innovation goes far beyond a logo or font change. Today’s innovative spheres are super competitive. Just look at the escalating war between Apple and Samsung.

In a recent article by the Associated Press in the Houston Chronicle, the two are back in court this week, accusing each other of stealing ideas and features on their smartphones. Litigation could lead to more expensive devices for the consumer and slow the overall pace of mobile innovation.

The Chronicle article cites Rutgers Law School professor Michael Carrier as saying, “What’s even more worrisome for the effect on innovation is the impact on small innovators. Apple and Samsung can afford this litigation. The next upstart cannot.”

Apple and Samsung are in a league of their own. They share that “super league” with the Googles, Amazons and Microsofts.

For the rest of us on this planet, how should we approach innovation? What should our mindset be?

Well, according to a creative team leader at Google, one should only start looking to innovate when:

– one has totally nailed every best practice and has tapped out on what that can deliver,
– one has an insight to justify an innovative approach.

Otherwise, he says, what one ends up making is gimmickry, inevitably destined for the digital landfill.

One thing is for certain:  We cannot stop innovating, thinking differently, and, yes, counting our failures (they will come, ya know).

So, what’s your take? 

Agree? – Disagree? – Thoughts? – Comments?

 

Creativity Tip #109

Establish your Inner Sanctuary – This is about using your mind and exploiting your imagination to enhance your creativity. According to my friend Felix Scardino during an imagery workshop, we all have a safe haven – in our mind. It’s an atmosphere you create, and you can add or change it anytime you wish.

It may be an actual place you’ve been to before or it may be one you’ve made up.  You can go there anytime, and just being there might spark your creativity, so let your imagination go.

Try this exercise: Get a blank sheet of paper and a writing utensil. Close your eyes and think of a favorite, relaxing place in which you feel very secure and comfortable. Once there, what are you seeing . . . sensing. . .  feeling. . .  touching. . .  experiencing? Have you been here before? Are you the only one here? If not, who else is here?

When you think you have a handle on where you are and what you’re experiencing, open your eyes and start writing whatever your mind tells you. Don’t over analyze this and try not to think too hard. Let your mind do the writing. Do this for about three minutes.

As a follow up practice, once you have your safe haven established, acquaint yourself with either your Aide or your Braintrust.  They reside in your imagination and can be called upon anytime. Your Aide is your confidante. He/she is what you make him/her.  Maybe he’s Uncle Fred or a composite of several folks. After all, it’s your imagination.

The Braintrust is comprised of your heroes, people you trust or who you find interesting. They can change on every visit; that’s up to you. They can be gathered together whenever you want, inside your safe haven. Take your problem or question to them and listen for what they say.