Creativity Tip #37: Walk in Stupid Every Morning

This week’s tip is borrowed from Dan Wieden, co-founder of Wieden & Kennedy, Portland, OR. His recent talk at the 2013 AdAge Small Agency Conference touched on a number of things, but this one has to do with one’s attitude every single day.

“Walk in stupid every morning” is a philosophy W&K embraces that basically says things have changed in the world since yesterday. Has your perspective or outlook? Don’t assume anything, and be open to everything. Find out what’s going on and how that might alter what you’re doing, or not doing, or thinking, or not thinking.

Creatively, today is a new day. What we did or thought yesterday is old news now. Doesn’t mean we can’t borrow from it or build upon it.

We have a fresh start on a fresh new day. Opportunity’s knocking.

Think of it as your imagination getting refreshed with sparkling clean ideas and a hint of mystery.

Creatively, that mindset can be very powerful. Take advantage of what your senses tell you. Go with what your imagination feeds you.

Then, as Nike would say (pardon me, Dan), “just do it!”

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Creativity Tip #41

First things first.

This splash of color should lift your creative spirits.

 iStock_000002018808Medium If not, check your pulse.

Then, check out these two quotes I found in my archives. They’re quite illuminating and pertinent, especially when our attitude doesn’t seem to be cooperating.

“Your mood doesn’t really matter. Some of the best creative work gets done on the days when you feel that everything you’re doing is just plain junk,” said Julia Cameron, 19th century photographer.

Then there’s this from renowned author John Updike —

“Any activity becomes creative when the doer cares about doing it right, or doing it better.”

So where do you fall?

If you don’t care, then maybe it doesn’t matter. If you do care, consider yourself reassured.