Advertising Hall of Fame Quotes – Part 1

Once in awhile we see or hear someone say something that we like and want to remember, so we make note of it somehow, somewhere. That’s what I’ve done with various quotes on the advertising and marketing industry by different icons from the industry.

Every time I read the newsletter “Smart Brief” from the American Advertising Federation, I notice the quote at the bottom, usually from a member of the Advertising Hall of Fame. Sometimes I chuckle, yet in most cases I want to remember them.

So here’s the first in a multi-part series of various worth-remembering quotes which I believe you’ll find interesting and hopefully inspiring.

* * * * *

1. When executing advertising, it’s best to think of yourself as an uninvited guest in the living room of a prospect who has the magical power to make you disappear instantly.

— John O’Toole

2. A good advertisement is one which sells the product without drawing attention to itself.

— David Ogilvy

3. Creative imagination — the lamp that lit the world — can light our lives.

Alex F. Osborn

4. I have always believed that writing advertisements is the second most profitable form of writing. The first, of course, is ransom notes.

— Philip Dusenberry

5. If you have anything really valuable to contribute to the world, it will come through the expression of your own personality, that single spark of divinity that sets you off and makes you different from every other living creature.

— Bruce Barton

6. We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success.

— Bruce Barton

7. The soft stuff is always harder than the hard stuff.

— Roger A. Enrico

8. Let us blaze new trails. Let us prove to the world that good taste, good art and good writing can be good selling.

— William Bernbach

9. Creative people thrive in environments that stimulate and reward original thinking — where freedom is valued and controls are kept to a minimum.

— Keith Reinhard

10. The advertisers who believe in the selling power of jingles have never had to sell anything.

— David Ogilvy


So, which one or ones is/are your favorite(s)? Lemme know.

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