Apple’s New Spaceship Campus: Innovation being rewritten

If you haven’t seen or read about Apple’s proposed new campus in Cupertino, CA, this “sneak peek” via Wired magazine will give you something to contemplate. Recently Cupertino city officials gave the go-ahead on development of this new campus.

This blog is partially about innovation and all things creative. When I read this article and looked over the sketches of the soon-to-be “Apple Campus 2,” I began to think of new versions of how that iWord could be applied.

Quoting from Wired, “At this point, there’s a good chance you’ve seen pictures of Apple’s proposed new headquarters — a 2.8-million-square-foot spaceship parked in a verdant man-made forest in the northeast corner of Cupertino. Since the first dozen or so renderings trickled out in 2011, however, we haven’t gotten a much better sense of what all the new campus will entail or what it will be like to work there.

“Until now.

“Apple may be known for its secrecy, but buried in Cupertino’s municipal archive is a wealth of detail on the project — including more than 20 previously unseen renderings of the new campus.

Sketch of Apple's new HQ

Image: City of Cupertino

“Seen for the first time is the space port-like entrance to the development’s subterranean parking lot, a cavernous cafeteria that spills into the grassy landscape beyond, and the glass pavilion that will serve as the entrance to Apple’s new underground auditorium — a secure lair where press will gather for future product launches.

“In short, these documents give us the most complete picture of Apple’s new home yet, a campus that Steve Jobs himself thought had a shot at being ‘the best office building in the world.'”

Progress would suggest that more buildings will be developed across the country with the same environmental and creative foresight the folks at Apple are showing with this design.

Architects and designers should never feel constrained about introducing new elements into the work place. Yes, money will always play a significant role, but isn’t it more important to develop an environment that is not only welcoming to Mother Nature, but inspiring to employees (and stockholders).

As you’re nodding “yes,” and you should be, keep in mind that society needs to do more of this. It’s not always about the bottom line.

Now, here’s a peek at the forthcoming mothership. Enjoy!

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