Creativity + Constraints = A Good Pairing?

When one adds any sort of constraint to the creative process, one gets bogged down, right? Um, not necessarily. In fact, it could be just the opposite. From a variety of perspectives, constraints can open up dialogue and creative opportunities not originally thought or considered.

Portions of this blog post, originated by one, Lee Duncan, got me to thinking about just that. In the early stages of writing a short story, I jotted down some thoughts on my iPhone, knowing they would be automatically “copied” to another application (Notes) on my laptop so I could continue at some later date. When that later date came and I went to access them on my laptop, the additions I had made were nowhere to be found.

Oh, the horror!

I discovered a major constraint! Now, I had to rely on memory to reconstruct the few paragraphs I had previously written. I realized I couldn’t remember everything word for word so I revised my thinking a bit to write new dialogue based around what I did remember. All in all, it turned out okay (so far).

In his post, Duncan cites that designers, artists, writers, and creatives of all kinds are often told to “think outside the box” and let their imagination run wild. He asserts that creativity loves constraints. That limitations can actually enhance our creativity rather than hinder it? I tend to agree.

Both he and I agree that the idea that constraints can fuel creativity is not new. In fact, it has been embraced by some of the world’s most innovative thinkers, including Dr. Seuss, who famously wrote “Green Eggs and Ham” using only 50 different words. Steve Jobs once said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”

Thinking Differently

Constraints force us to think differently. Or “newly” as in my case. They force us to look at a problem from a different angle and approach it in a new way. When we’re faced with limitations, we’re forced to be more resourceful, more innovative, and more creative.

Duncan cites an Instagram example: In the early days, the platform’s co-founders were faced with a constraint: they had to build a photo-sharing app for the iPhone using only the phone’s built-in camera. Rather than seeing this as a limitation, they embraced it and created a platform that revolutionized the way we share and consume visual content.

The Brain on Constraints

Research has shown that constraints can actually stimulate the brain and enhance our problem-solving abilities. When faced with a difficult problem, our brains tend to default to familiar solutions. But when we’re presented with constraints, we’re forced to explore new solutions and think outside the box.

One study conducted by the University of Amsterdam found that participants who were given a set of constraints to work within were more creative in their problem-solving than those who were given no constraints at all. Another study found that imposing a deadline on a creative project actually increased creativity, as it forced participants to make decisions and move forward with their work.

In my view, this wouldn’t necessarily increase creativity but it would increase the possibility of failure or at the very least, some new ideas. Creativity would then evolve.

Ideas and Constraints

Constraints can therefore help us generate better ideas. When we’re given a blank slate and no direction, it can be overwhelming and difficult to know where to start. You’re sort of blindly throwing the dart at the board and seeing where it lands. But when we’re given a set of constraints, we’re forced to work within certain parameters, which can actually help us come up with more focused and relevant ideas.

When a group of designers was tasked with creating a new line of office furniture, they were given a set of constraints to work within, including a specific budget and a requirement that the furniture be modular and easy to assemble. Rather than hindering their creativity, these constraints helped them generate a range of innovative ideas that met the client’s needs and exceeded their expectations.

Applying Constraints to Facilitation

Constraints can also be applied to facilitation, or the process of leading a group through a creative problem-solving process. By imposing constraints on the group, the facilitator can help guide them toward more creative solutions.

For example, a facilitator might ask a group to brainstorm ideas for a new product, but impose a constraint that the product must be made entirely from recycled materials. This constraint forces the group to think about sustainability and environmental impact, which can lead to more innovative ideas.

If no constraints were added, the group might generate hundreds of new ideas but would have to undergo a due diligence exercise to decide which ideas were better and then further decide how to proceed. That’s another exercise entirely but well worth the time invested.

While it may seem counter-intuitive, constraints can actually be a powerful tool for fueling creativity. They force us to think differently, stimulate our brains, help us generate better ideas, and can be applied to facilitation to guide groups toward more innovative solutions.

When constraints happen, and they will, gather your thoughts and let your imagination roam, exploring new opportunities and possibilities. I think you’ll find that paired together, creativity and constraints make for a viable coupling.

 

This blog post is based upon an article by Lee Duncan, an IBM Enterprise Design Thinking Leader.

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

 

Quotes for Inspiration, for Knowledge, for Laughter

Here they are. Quotes about creativity, morality violence, mental attitude. Quotes from a variety of hall-of-famers in advertising plus a pretty well known writer. Here they are, the quotes for April.

 

Creativity is so delicate a flower that praise tends to make it bloom while discouragement often nips it at the bud. — Alex Osborn, member, Advertising Hall of Fame

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable. — Leo Burnett, member, Advertising Hall of Fame

Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame

Violence does not spring from a vacuum. It’s born out of other men’s violence. It gets nurtured and it grows in a soil of prejudice and of hate and of bigotry.~Rod Serling

Rod Serling

Advertising promotes that divine discontent which makes people strive to improve their economic status. — Ralph Starr Butler, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. Peter A. Georgescu, member, Advertising Hall of Fame

You can say the right thing about a product and nobody will listen. You’ve got to say it in such a way that people will feel it in their gut. Because if they don’t feel it, nothing will happen. William Bernbach, member, Advertising Hall of Fame

No company that markets products or services to the consumer can remain a leader in its field without a deep-seated commitment to advertising. – Edwin Artzt, member, Advertising Hall of Fame

Success or failure in business is caused more by mental attitude than by mental capacities. — Walter Dill Scott, member, Advertising Hall of Fame

It is difficult to produce a television documentary that is both incisive and probing when every twelve minutes one is interrupted by twelve dancing rabbits singing about toilet paper. – Rod Serling

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

It’s Time to Celebrate Creativity

Believe it or not, this week has been a celebration of creativity around the world. Tomorrow, April 21, is the day of celebration; the United Nations International Day of Observation to be exact.

Worldwide Creativity & Innovation Week is a worldwide community dedicated to encouraging and empowering everyday creativity in homes, schools, and communities. We exist to celebrate every creative idea, effort, and the imagination inspiring it to help everyone live more creative lives. 

Worldwide Creativity & Innovation Day is the United Nations International Day of Observation celebrating the use of creativity & innovation to advance the 17 sustainable development goals. We exist to empower people to use new ideas, make new decisions, and make the world a better place.

Check out the events from around the globe and learn more about the organization . . .

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

The Season of Creativity

As each of our seasons progress, my good friend Felix Scardino passes on a seasonal message meant to inspire and provoke thoughtfulness in each of us. As Spring has arisen, so, too, has the Season of Creativity. Felix’s message for this Spring is as follows . . .

In our winter message, The Season of Inwardness, Thomas Merton urged us to Trust the winter when the plant says nothing. He was reminding us that, although things appear dead, hidden within them are resources that lead to new life. With its burst of color and growth, spring validates that concept. Let this season be your teacher. Spring can remind you not to jump to dire conclusions when all seems lost, when you can’t see much in your future, or when you feel that your reserves have dried up.

Take a lesson from nature. Our resources for new ideas and insights are often so hidden that our lives look like dead branches. If you find yourself in a personal winter of doubt, confusion and fear (what Shakespeare calls the Winter of our Discontent), rest assured that there is a creative source within you. You will begin to see shoots of life and hope, which usher you into your spring. But be prepared to work for it!

In spring, at the end of the day, you should smell like dirt. ~ Margaret Atwood

‘Smell like dirt’ means be willing to do the work, take a chance, experiment, risk disapproval, fall on your face, start over! New biomedical research suggests that you will thereby activate your healing system. We feel most alive when, acting from our deepest nature, we allow what lives inside of us to come out.

Don’t wait for the big bang of colossal insights before you roll up your sleeves. Trust the “still, small voice” of your quiet inkling and hunches–not by thinking about them, but by acting on them.

Honor them, work with them, shape them as you would clay. Speak them, write them and teach them in your office and at school. Stir them, mix them and chop them in your kitchen. Hammer them, sand them and paint them in your workshop. Make bold strokes. Make a mess. You can always clean it up and start over.

Welcome spring and your new creative self!

Felix Scardino, LCSW

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

Einstein on Free Will and Imagination’s Power

This week’s post highlights a very intriguing article by one Maria Popova who features an interview of Albert Einstein from the early 20th Century and gives us some background into his thinking and feelings of free will and its impact on our imagination. Since imagination and creativity go hand in hand, I felt it appropriate to include this blog post in my creativity series.

 

Human being, vegetables or cosmic dust, we all dance to an invisible tune, intoned in the distance by a mysterious player.” — Albert Einstein

We are accidents of biochemistry and chance, moving through the world waging wars and writing poems, spellbound by the seductive illusion of the self, every single one of our atoms traceable to some dead star.

In the interlude between the two World Wars, days after the stock market crash that sparked the Great Depression, the German-American poet and future Nazi sympathizer George Sylvester Viereck sat down with Albert Einstein (March 14, 1879–April 18, 1955) for what became his most extensive interview about life — reflections ranging from science to spirituality to the elemental questions of existence.

It was published in the Saturday Evening Post on October 29, 1929 — a quarter century after Einstein’s theory of relativity reconfigured our basic understanding of reality with its revelation that space and time are the warp and weft threads of a single fabric, along the curvature of which everything we are and everything we know is gliding.

Albert Einstein by Lotte Jacobi. (University of New Hampshire Museum of Art.)

Considering the helplessness individual human beings feel before the immense geopolitical forces that had hurled the world into its first global war and the decisions individual political leaders were making — decisions already inclining the world toward a second — Einstein aims in his sensitive intellect at the fundamental reality of existence:

I am a determinist. As such, I do not believe in free will. The Jews believe in free will. They believe that man shapes his own life. I reject that doctrine philosophically. In that respect I am not a Jew… I believe with Schopenhauer: We can do what we wish, but we can only wish what we must. Practically, I am, nevertheless, compelled to act is if freedom of the will existed. If I wish to live in a civilized community, I must act as if man is a responsible being.

When asked about any personal responsibility for his own staggering achievements, he points a steadfast finger at the nonexistence of free will:

I claim credit for nothing. Everything is determined, the beginning as well as the end, by forces over which we have no control. It is determined for the insect as well as for the star. Human being, vegetables or cosmic dust, we all dance to an invisible tune, intoned in the distance by a mysterious player.

For Einstein, the most alive part of the mystery we live with — the mystery we are — is the imagination, that supreme redemption of human life from the prison of determinism. With an eye to his discovery of relativity, he reflects:

I believe in intuitions and inspirations. I sometimes feel that I am right. I do not know that I am. When two expeditions of scientists, funded by the Royal Academy, went forth to test my theory of relativity, I was convinced that their conclusions would totally tally with my hypothesis. I was not surprised when the eclipse of May 29, 1919, confirmed my intuitions. I would have been surprised if I had been wrong.

I am enough of an artist to draw freely from the imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.

Complement this article with the thoughts of neuroscientist Sam Harris on our primary misconception about free will, and then revisit Einstein on the interconnectedness of our fates.

 

Many thanks to Maria Popova, Editor and Publisher of The Marginalian (formerly Brain Pickings) for her due diligence in publishing this interview so folks like me can further share it with our creative brethren.

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

Feel free to review various creative selections from my website.

Jolan tru!

Top Tips for Kick-Starting Creativity

Albeit some years back, I came up with a list of tips for kick-starting one’s creativity. These are tips I’ve learned over the years and have put into practice. May they serve you as well as they have me!

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

 

Feel free to review various creative selections from my website.

Quotes Anew

Well, it’s that time of the month again when I present a variety of quotes from different personalities from the worlds of creativity and advertising, among others. Take to heart but also take time to think. They’ll serve you well! Enjoy!

 

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, member, Advertising Hall of Fame

Meetings are all too often the burial grounds of great ideas. — Keith Reinhard, member, Advertising Hall of Fame

Every area of trouble gives out a ray of hope, and the one unchangeable certainty is that nothing is certain or unchangeable. — John E. Kennedy, member, Advertising Hall of Fame

The creation of something new is not accomplished by the intellect but by the play instinct acting from inner necessity. The creative mind plays with the objects it loves. – Carl Jung

Most executives, many scientists, and almost all business school graduates believe that if you analyze data, this will give you new ideas. Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. – Edward de Bono

Ideals are like stars; you will not succeed in touching them with your hands. But like the seafaring man on the desert of waters, you choose them as your guides, and following them you will reach your destiny. – Carl Schurz

The self you know, the you deep inside, is obscured by a stack of untold stories.
Janet Mock, writer, television host, director, producer and transgender rights activist

The person who knows HOW will always have a job. The person who knows WHY will always be his boss. – Alanis Morissette

To think is to practice brain chemistry. – Deepak Chopra

A life spent making mistakes is not only more honorable, but more useful than a life spent doing nothing. – George Bernard Shaw

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

The Day the Monster Visited Martian Colony

{Author’s Note: This is a special blog post featuring my 12th short story. This Thursday will also feature the story on my other blog, Joe’s Journey, for those different audience members. Hope you enjoy it and Happy Mardi Gras!}

Maggenta.com/Martian landscape 31st Century

 

It was an unassuming place by all accounts. It stood there off the beaten path but welcoming to those wanting of a beverage or two. Or so it seemed. John and Terry were on their way home after a series of meetings during the day when they drove by in their hovercraft and decided to stop. As soon as the pair walked up to the entrance, they were met by the Bouncer who unemotionally proclaimed that only Terry was really welcomed here.


When the two inquired as to why, they were told that no one of blue skin was allowed inside. When the two pressed the issue, saying it was ridiculous in this day and age, they came nose to barrel with an old fashion, but still lethal, shotgun. The Bouncer simply stated that should they try to enter, they would be blown to bits. Both of them. When Terry asked why both of them, he was told, “Because you brought Blueskin with you!”


Feeling rightly discriminated upon, the two attempted to gain entrance. John immediately grabbed for the shotgun when it went off right in John’s face. As his head rolled down the steps, the gun went off again in Terry’s direction and in seconds only his torso remained standing. The bouncer just stood there, unemotional, and called for “cleanup at the entrance.” Soon, the bodies were quickly carried off and all was back to “normal.”


The Monster was alive and well.


Star Date 3096.14


Water on Mars! It used to be a pipe dream. That was back centuries ago, in the 21st Century to be precise.

Now, in the 31st Century, 1,000 years hence, the landscape has indeed changed. Over the years, discrimination, while not usually this horrid, was rather commonplace. In a large, multicultural city like Sandstone, the disease was still rampant. It was as if the citizens were living in the 20th and 21st Centuries, not the 31st.


Cities now stand where thousands of years ago only a sand swept landscape existed. It is very much a multicultural metropolis now with inhabitants from across the galaxy. Travel to and from the Red Planet now only takes a matter of hours whereas long ago it could take months to get here.


To the casual observer, the planet’s development seems normal enough. Progress and scientific achievement have been on a steady pace to deliver to the masses what has been needed. Though there have been ups and downs amidst the socio-cultural wars over the past fifty years or so, mostly any upheaval has been kept to a minimum.


Much of this relatively calm state has been the result of actions and governing legislated by one Admiral Martin Alvarez, current governor of the Sandstone Colony and a descendant of Vulcan heritage. He is joined on the Leadership Council by Commander Suzanne Coppersmith, whose descendants arrived from Earth on the third mission to Mars.


Not too far from Sandstone is another, more recently developed region, called Mariah. It’s not as developed as Sandstone and has a much more rebellious culture and population. It seems hellbent on disruptive behavior and disdains progress, both tenets loathed by Governor Alvarez and his leadership council.


Even though the two regions have yet to clash in war, neither are prepared to do battle with an unknown force, so powerful that destruction is imminent. The Monster is already here.


Fighting a known, visible entity is one thing, but this version is unseen and unheard. Its invisibility is seemingly invincible. It creeps into the valley of the countryside not caring what’s in its path. Those who come in contact with it are forever changed. The colony Mariah found this out the hard way.


Once embedded into the colony, the Monster made itself at home. Even though the residents were used to being selfish and rather brutal, they were no match for the Monster. Over time, and a very short one at that, they were overcome and, eventually, destroyed by self-inflicted madness.


Then, the Monster moved on. Next in its path was Sandstone Colony, population 8 million. An established city of respectable size, at least by Earth standards, Sandstone had obtained a status of refinement, culture, leader in education and every modern refinement one could think of. Its residents were progressive minded and forward thinking. Just the kind of tandem the Monster loved to obliterate. Given time, it would.

Now, in the 31st Century, 1,000 years hence, the landscape has indeed changed. Over the years, discrimination, while not usually this horrid, was rather commonplace. In a large, multicultural city like Sandstone, the disease was still rampant. It was as if the citizens were living in the 20th and 21st Centuries, not the 31st.


Cities now stand where thousands of years ago only a sand swept landscape existed. It is very much a multicultural metropolis now with inhabitants from across the galaxy. Travel to and from the Red Planet now only takes a matter of hours whereas long ago it could take months to get here.


To the casual observer, the planet’s development seems normal enough. Progress and scientific achievement have been on a steady pace to deliver to the masses what has been needed. Though there have been ups and downs amidst the socio-cultural wars over the past fifty years or so, mostly any upheaval has been kept to a minimum.


Much of this relatively calm state has been the result of actions and governing legislated by one Admiral Martin Alvarez, current governor of the Sandstone Colony and a descendant of Vulcan heritage. He is joined on the Leadership Council by Commander Suzanne Coppersmith, whose descendants arrived from Earth on the third mission to Mars.


Not too far from Sandstone is another, more recently developed region, called Mariah. It’s not as developed as Sandstone and has a much more rebellious culture and population. It seems hellbent on disruptive behavior and disdains progress, both tenets loathed by Governor Alvarez and his leadership council.


Even though the two regions have yet to clash in war, neither are prepared to do battle with an unknown force, so powerful that destruction is imminent. The Monster is already here.


Fighting a known, visible entity is one thing, but this version is unseen and unheard. Its invisibility is seemingly invincible. It creeps into the valley of the countryside not caring what’s in its path. Those who come in contact with it are forever changed. The colony Mariah found this out the hard way.


Once embedded into the colony, the Monster made itself at home. Even though the residents were used to being selfish and rather brutal, they were no match for the Monster. Over time, and a very short one at that, they were overcome and, eventually, destroyed by self-inflicted madness.


Then, the Monster moved on. Next in its path was Sandstone Colony, population 8 million. An established city of respectable size, at least by Earth standards, Sandstone had obtained a status of refinement, culture, leader in education and every modern refinement one could think of. Its residents were progressive minded and forward thinking. Just the kind of tandem the Monster loved to obliterate. Given time, it would.

Now, in the 31st Century, 1,000 years hence, the landscape has indeed changed. Over the years, discrimination, while not usually this horrid, was rather commonplace. In a large, multicultural city like Sandstone, the disease was still rampant. It was as if the citizens were living in the 20th and 21st Centuries, not the 31st.


Cities now stand where thousands of years ago only a sand swept landscape existed. It is very much a multicultural metropolis now with inhabitants from across the galaxy. Travel to and from the Red Planet now only takes a matter of hours whereas long ago it could take months to get here.


To the casual observer, the planet’s development seems normal enough. Progress and scientific achievement have been on a steady pace to deliver to the masses what has been needed. Though there have been ups and downs amidst the socio-cultural wars over the past fifty years or so, mostly any upheaval has been kept to a minimum.


Much of this relatively calm state has been the result of actions and governing legislated by one Admiral Martin Alvarez, current governor of the Sandstone Colony and a descendant of Vulcan heritage. He is joined on the Leadership Council by Commander Suzanne Coppersmith, whose descendants arrived from Earth on the third mission to Mars.


Not too far from Sandstone is another, more recently developed region, called Mariah. It’s not as developed as Sandstone and has a much more rebellious culture and population. It seems hellbent on disruptive behavior and disdains progress, both tenets loathed by Governor Alvarez and his leadership council.


Even though the two regions have yet to clash in war, neither are prepared to do battle with an unknown force, so powerful that destruction is imminent. The Monster is already here.


Fighting a known, visible entity is one thing, but this version is unseen and unheard. Its invisibility is seemingly invincible. It creeps into the valley of the countryside not caring what’s in its path. Those who come in contact with it are forever changed. The colony Mariah found this out the hard way.


Once embedded into the colony, the Monster made itself at home. Even though the residents were used to being selfish and rather brutal, they were no match for the Monster. Over time, and a very short one at that, they were overcome and, eventually, destroyed by self-inflicted madness.


Then, the Monster moved on. Next in its path was Sandstone Colony, population 8 million. An established city of respectable size, at least by Earth standards, Sandstone had obtained a status of refinement, culture, leader in education and every modern refinement one could think of. Its residents were progressive minded and forward thinking. Just the kind of tandem the Monster loved to obliterate. Given time, it would.


Over the years, Sandstone had evolved into a thriving metropolis and an enticing tourist mecca that attracted people from all over the galaxy. Tourists came from as close by as Saturn and Uranus, not to mention as far away as Vulcan and Romulus, two favorites of Earth.


Even in the 31st Century, evil still exists and can run rampant in the streets. The Monster is sometimes mistaken for the evil it really is. It can only be felt, sensed as in a horrid nightmare, terribly gone awry. Only those very sensitive to it might recognize it and be able to try and combat it.


Admiral Alvarez was one such person. He and his ancestors had been witness to it centuries before. They did not defeat it; they only minimized it for the time being.


Hearing rumors and listening to dangerous, idle talk, the Admiral advised the leadership council that circumstances would have to change and significantly if they were to avoid what happened to Mariah. For all they knew, the Monster had not only arrived in the city but had been present for some time.


Although this was a Martian colony, they knew they had to rely on their Vulcan heritage of logic and level headedness to get the best of the Monster. Whether or not they could defeat it was another matter entirely. The fate of Martian civilization was at stake.


The Council was quite proud of all the diseases they had eradicated over the centuries. However, discrimination had not been eliminated, much to their chagrin. What to do with it now and how to best deal with it was the question.


Meanwhile, the Monster was spreading far and wide.


In the spirit of social enlightenment, a crowd started to gather at Colony Centre for a political rally. Soon it began to have the look of a group of intellectual, progressive and civic-minded folks who only wanted sound and civilized suggestions for the next political race at hand. They appeared not in the mood for tyrants of the past nor any negative discourse that would run afoul of logic and even temperament.


In short, they wanted to support the candidate with the best ideas for solving pressing issues of the day. They wanted to leave personalities and emotions out of it. A purely Vulcan stance.


Still, a small group of detractors in the crowd began to verbally and loudly question everything the moderator wanted to say before introducing the candidates for Mayor. Their outbursts were just the opposite of what the majority of the crowd wanted to hear.


“Get that pink-skinned son-of-a bitch off the stage,” they shouted.


“We don’t need no blue-skinned bastard leading this city. All they want is only what’s good for their people,” insisted one protester.


As one of the candidates rose to speak, a bright beam of light from a phaser erupted from center stage right and the candidate crumpled to the stage, dead in a pool of blood.


This sent the crowd screaming and running in all directions for fear of what might come next.


Then, the sound of another phaser was heard and the moderator succumbed to the stage floor, his head split in two.


The dissidents scrambled through the crowd and out of sight. Their mission accomplished. Disruption became the order of the day. Murder was the side show. The Monster was the main attraction.


The Leadership Council, having witnessed the ordeal, was in shock that something this abhorrent could take place in mid-day in this society. They saw the monster first hand and couldn’t stop the deed. They had no idea of its presence and intent. What would they do? What could they do?


The dissidents were being pursued and when caught would be taken to the Death Colony on Saturn to be put to death. No trial, no sentencing. Just death to any dissident, especially to those who murder.


The few times the Mars Colony had to deal with situations like this, death to the violators had been the only viable solution. It may not have been the best but it was the only deterrent they had come up with thus far. As a result, crime, particularly murder, was down to practically nothing.


The Leadership Council was still distressed that no other non violent measure had been tried to counter the actions of the few dissidents who apparently were obsessed with disruption. It was their way or no way. Sensing that this monster was beginning to gain strength left the Council perplexed. They were dealing with an uprising they hadn’t faced in centuries.


This was particularly disturbing to Commander Coppersmith, who had experienced the Monster first hand years ago even on a progressive, but troubled planet like Earth.


During an emergency meeting of the Leadership Council that afternoon, following the assassinations at Colony Centre, Commander Coppersmith, an historian of ancient Earth, recalled a prolific writer of mid-20th Century Earth, Rod Serling, who said this about civilized societies . . . “No moral, no message, no prophetic tract, just a simple statement of fact: for civilization to survive, the human race has to remain civilized.”


The Leadership Council held this truth above all else.


The Commander continued “Serling went on to say this about a darkness that pervades the landscape, a society’s inner soul if you will, ‘A sickness known as hate. Not a virus, not a microbe, not a germ – but a sickness nonetheless, highly contagious, deadly in its effects. Look for it in a mirror. Look for it before the light goes out altogether.'”


But, it was not just hate.


Coppersmith declared “We must initiate a continuous counter offensive, starting with this council. Then we spread it to our people and let it grow until our darkness morphs into light and becomes unwanted by the Monster.”


Summing up, she said “I know this will take time, more than we realize, probably. However, I’m confident we can accomplish what we have to. We’ve not only Mars’ present society to consider but future generations as well. The Earth during the 20th Century had a rough time surviving.


Here on Mars in the 31st Century, peaceful and progressive as it is, society is being challenged by the Monster. Discrimination and racism still menace our people. Will the Monster ever be defeated? Who knows. A democratic and diverse society, however, must have the final say.”


After a resounding standing ovation, the Council set about forming a long term plan to overtake the Monster. Not surprisingly, the Commander was put in charge.


Even then, with the Monster, in all its ugliness and vile nature, not bound by normal parameters, its existence may be for all time. As it was back on 20th Century Earth, racism raised its abhorrent head in corporate board rooms, on playgrounds, in the grocery store and now has spread out into the galaxy. The Martian Colony Sandstone is merely the latest stop on this nightmare train to society’s destruction.


The Martian people didn’t quite know how to deal with the Monster, just like the people on Earth before them. Try as they might, logical thinking and clear-headed behavior proved insufficient. But being aware of the Monster may be the difference maker now. Even though it would spread its evil intentions throughout the galaxy, the Monster would be leaving Mars, the damage having been extensive, and seeds planted.


 


 


 


 


 

Creative Trends for 2023

This being the first part of the year, I’ve come across several articles that portend various trends and forecasts for 2023. Below is the most recent one I’ve read from someone within the creative industry. Please note this is an edited version of her original contribution. Emily Cohen is an avid reader, speaker, author and brutally honest operational and organizational consultant to creative teams.

Based on Emily’s consultations with clients and conversations with industry colleagues the past few years, she’s identified five trends that we need to learn from and adapt to now.

Trend 1: A new, employee-forward approach to “culture”.

The state of the world has had a real and tangible impact on many employers as they continue to evolve their understanding of the importance of addressing employees’ escalating — and more openly expressed and talked about — cultural demands and mental health challenges as well as shifting priorities. As a result, building a healthy, flexible workplace culture has become priority number one for our industry and has moved well beyond having a written mission statement, organizing “team-building” activities, and having a dedicated people operations person (a must-have for any team).

What these new cultural changes look like is something that we really need to rethink industry-wide. We need to be more transparent with our peers and colleagues so that we can learn from both our collective successes as well as failures. We need to get creative, involving our entire team to explore and build the type of culture that best fits their needs and the vision we have for our firm. We need to realize that the nature of work is shifting and take bold steps to shift with it. Beyond caring about our team’s happiness, health, and welfare — which, above all, is most important — changes to how we think about our culture are also critical to improving retention, recruiting, and even productivity/profitability.

Trend 2: Paying ourselves and our employees what we’re worth.

In order to attract new candidates, increase morale, and retain staff, many creative firms are realizing the hard way that what they’ve been paying their staff and themselves isn’t competitive or sustainable. And, given the pressing challenge of a competitive talent pool, candidates and employees have the power to demand what they deserve more than ever.

Thus, many firms have updated — and increased — their pay scales, often making them transparent to their team and, as needed, have raised salaries for their existing team to reflect industry standards. This is long overdue. In the past, we were expected to love what we do and prioritize this love over profit or money. This simply is no longer the case and rightly so. We should pay everyone — including ourselves — a fair, equitable, and livable wage.

Trend 3: Pricing based on our worth and value.

With a much-needed increase in salaries across our industry and a rise in our overhead costs because of inflation, we must increase our rates. Yet, instead, because we are working in a saturated and highly competitive industry — along with our desperation to win, often at any cost, and the misconceived “lack of work out there” mentality — our rates continue to plummet instead of rise.

We have to stand our ground and remember that the more clients pay us, the more they are going to value what we do and this changes how they engage with us — i.e. shifting from a “we need this” or “do this” relationship to a “what do you think we need” and “how can you help us?” mentality. Raising our rates industry-wide will move us from being perceived as an on-demand service to a more consultative, advisory business.

And, yes — this does mean we will lose some projects but it also means we will win more valuable, desirable ones, and, ultimately, our focus should be on the quality over the quantity of those wins. Everyone in the industry should raise their prices across the board. (Rates) that are fair and realistically reflect the true cost of running a business as well as the value of our experience, expertise, insight, time, and how our work directly translates to and positively impacts our clients’ businesses (think: return on investment).

Trend 4: Evolving and shifting partnership relationships.

Previous unresolved tensions — as well as new ones — have bubbled to the surface and forced many partners re-think how they work together and, in some cases, partnerships have crumbled. In some cases, partners have moved away physically and are therefore no longer working together in person, putting a strain on interpersonal relationships. And, in other cases, partners re-think their own personal career path and choose to leave the industry entirely or move to another, less “risky”, full-time role in-house or elsewhere.

While partnership-based relationships have always been notoriously difficult to manage (like many marriages), these challenges have escalated even more due to the current global pressures. If you are in a partnership, take the time to have honest, open conversations and resolve any challenges you do have, before they continue to escalate. And, if you’re thinking about entering into a new partnership, be very thoughtful — ensure you’re being honest with yourself and your partner(s) on personal and professional priorities, goals, expectations, challenges, etc.

Trend 5: Nervousness about inflation.

There is rising nervousness among firm owners and their teams about 2023 and the impact of inflation on their firms. We are all worried and have seen a slight slowdown of new work, but that’s because all our clients are also nervous and are in a wait-and-see mode and are therefore taking a bit longer to reach out and make decisions.

So, what can you do? What you should always be doing: having at least 3 months of overhead saved (as cash in the bank), 3–4 months of committed revenue, and signed contracts with all clients. Ultimately, those that struggle with maintaining this level of financial security have bigger problems than just inflation.

On the other hand, when our clients and companies implement hiring freezes and, in some cases, layoffs, there often is the opportunity to do the work that their reduced in-house teams can no longer handle. There is work out there but it may not be coming to you as quickly and easily as it once did. That is why firms should always be reaching out and shifting their business development strategies from being reliant only on inbound opportunities to a relationship-building mindset focused on outbound opportunities and “building the love” with potential prospects, existing and past clients, contacts, etc.

Emily concludes by saying . . .

Our industry is at a critical crossroads as we encounter new challenges, shifting priorities, and a complete rethinking of our personal and professional priorities. Change will take gumption, fortitude, and some degree of risk but, as a result, our firms will be more financially stable, our employees will be happier, and our industry will thrive.

So what do you think? Do you agree with Emily’s take? Do we alter our plans for 2023 or stand pat?

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

 

Quotes and Quotes

Each month I feature a variety of quotes from different personalities on different subjects. However, they all center around one topic: Creativity. Enjoy!

 

Creativity requires the courage to let go of certainties. – Erich Fromm

There is nothing like a dream to create the future. – Victor Hugo

A good ad should be like a good sermon: It must not only comfort the afflicted, it also must afflict the comfortable. — Bernice Fitz-Gibbon, member, Advertising Hall of Fame

Horace Mann said, ‘Be ashamed to die until you have won some victory for humanity.’ Let’s paraphrase that tonight. Let us be ashamed to LIVE without that victory. — Rod Serling “A Most Non-Political Speech” May 31st 1964, Delivered by Dick Van Dyke/ Los Angeles Memorial Coliseum

Time is what we want most and what we use worst. – William Penn

Like the musical score, a mission statement is only as good as the performance it inspires. — Keith Reinhard, member, Advertising Hall of Fame

The heart of creativity is discipline. — William Bernbach, member, Advertising Hall of Fame

Let’s gear our advertising to sell goods, but let’s recognize also that advertising has a broad social responsibility. — Leo Burnett, member, Advertising Hall of Fame

Why do musicians compose symphonies and poets write poems? They do it because life wouldn’t have any meaning for them if they didn’t. That’s why I draw cartoons. It’s my life.⁠ —Charles M. Schulz⁠

Good advertising is written from one person to another. When it is aimed at millions, it rarely moves anyone. — Fairfax M. Cone, member, Advertising Hall of Fame

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.