Whether or not we create anything for a living, there are times we just don’t feel very creative. Mostly, we create because we have to do so, to earn that paycheck, to satisfy the client. Granted, there’s nothing that says we can’t be happy about it or we can’t enjoy the process.
What do we do, though, when our creative juices start drying up or when we’re in between “have-to projects”?
Have you ever created something or begun a creative project simply for the helluv it, because you just wanted to do it?
There are probably various names or descriptors for this mindset like “unnecessary creative,” “creative play time,” etc. Whatever you call it is up to you. I refer to mine as my Creativity Sandbox.
The point is to start something that will occupy your mind in a new or different creative endeavor so you can keep your creative juices flowing. Set aside some time (and maybe a special place) and just start.
I started this blog because I wanted an outlet for writing and expressing myself in ways other than what I mainly do for clients. I’m exploring different software packages (Adobe Muse for Web design, and Adobe’s Creative Cloud), listening to online webinars (CreativeLive), reading anything I can get my hands on relative to innovation and creativity as well as totally unrelated topics that simply interest me.
Anything to keep the brain alive and curious. It takes time and diligence, and some weeks I have neither. But I don’t want the juices to stop flowing. And neither should you.
Spend some time in your Creativity Sandbox as often as you can.