When was the last time you tried to explain something to an 8-year old? Now, when was the last time you tried to explain something to a group of adults? Did you experience the same feelings or results?
When explaining an idea, consider this: If you can explain your idea to an 8-year old, and she gets it, you’re golden. Children force us to think at the core level, without all the garbage adults heap on top.
If you can’t find an 8-year old, try a stuffed animal. You’ll get their undivided attention. If you feel silly in the process, that’s okay; silly is all part of it.
Taking it a step further, try putting the stuffed animal and the 8-year old together for a mini focus group. The worse that could happen – it may get you to think some more.