Easter’s coming and with it the crunch of candy selling. Most will be customary and traditional, with some even being kinda cute. Yet, customary and traditional are not exactly what this blog is about. Innovation and creativity, with a tip ‘o the hat to weirdness, is more in line with what we like to showcase.
This year I’ve come across a bit of untraditional marketing, via a Business Insider article, utilizing Mr. Bunny and his, uh, hopping. Yet, kids should get a kick (hop?) out of the Bunny’s candy while parents should get a bit of a chuckle out of the Bunny’s offering.
Both would agree it’s a bit silly, but so what?
What am I talking about? Why it’s Bunny Farts, that’s what. What are Bunny Farts, you ask? Well . . .
According to the description for the fruit punch-flavored pink cotton candy, the Easter Bunny consumes a “magically unique diet of apples, carrots and candy […] known to produce farts that are sugary and delicious.” Sorry, but that just sort of makes me grimace a bit.
Little Stinker, the maker of Bunny Farts, also sells products like “Unicorn Farts,” “Dinosaur Farts,” and “Reindeer Farts.” The company pledges to donate 10% of profits from each product — including those purchased on Amazon — to a specific cause.
This type of marketing, though, makes me wonder. What if the company approached the Charles Schultz Foundation (you know, Peanuts) to see about a tie-in with you-know-who for a possible product named Beagle Burps? However, the connotation here suggests that the famous feline Garfield might be better suited for the promotion. Just a thought.
“We are proud to have donated over $130,000 to various charities since we began three years ago,” Little Stinker Vice President Melanie Simpson. told INSIDER via email. “Our mission is Making the World a Sweeter Place, one bag at a time.”
Sales of the Bag of Bunny Farts along with sales of the Bag of Unicorn Farts have benefited children through donations to the Unicorn Children’s Foundation, The Next Step Academy, Ovarian Cancer Connection and KultureCity.
More information on this and other Easter related and interesting news can be found at Business Insider.