Here Comes Fall, and October’s Quotes

Well, another month has gone by and as we await the arrival of Fall, weather-wise, here in the Southern States, let me present the Halloween month’s array of quotes. October showcases its share of genius and, hopefully, awe-inspiring thoughts from a variety of well known, and not-so-well known folks. It’s still a good read, though!

 

Chaos is the only thing that honestly wants you to grow. The only friend who really helps you be creative. — Dan Wieden, member Advertising Hall of Fame

Advertising is what you do when you can’t go see somebody. That’s all it is. — Fairfax Cone, member, Advertising Hall of Fame

Nothing splendid has ever been achieved except by those who dared believe that something inside of them was superior to circumstance. — Bruce Barton, member, Advertising Hall of Fame

Life can only be understood backwards; but it must be lived forwards. – Søren Kierkegaard

It is easier to tone down a wild idea than to think up a new one. — Alex Osborne, member, Advertising Hall of Fame

The heart of creativity is discipline. — William Bernbach, member, Advertising Hall of Fame

Every man is a damn fool for at least five minutes every day; wisdom consists in not exceeding the limit. – Elbert Hubbard

Only those who dare to fail greatly can ever achieve greatly. – Robert F. Kennedy

Do not allow your mind to be imprisoned by majority thinking. Remember that the limits of science are not the limits of imagination. – Patricia Bath

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

The Big Idea: Do We Still Need It?

Sometimes I play the creator. Other times I play the curator. This week I, again, play the curator and offer up an unexpected article I found that proposes a different point of view from the one expressed just last week.

The Big Idea. Is it still needed? Some advertising practitioners say yes while others are doubtful. While last week’s post revealed the rationale that the Big Idea is not necessarily Better. This week’s post maintains the POV that the Big Idea is still important and that it should always be sought after.

Now, for the article . . .

Through a thousand tiny cuts, the building blocks of historical media have been broken into millions of pieces.

But those pieces must be managed somehow. If we zoom out and see them as a single territory (instead of micro-managing every mini experience), the pieces are more similar than different. Which hints at a full circle. The pendulum has begun its return swing and we’re about to see a fresh bloom of imagination and excitement to command brands’ millions of interactions.

But have we still got the know-how? And who has the big ideas to transcend the granularity of today’s media mix?

How little clicks superseded the big idea

Being in the right place at the right time was always marketing’s core strategy. For most of its history, that meant renting room in everyone’s heads so your brand would be at the top of the pack when someone was ready to buy. Crystal-clear and well-wrought propositions conveyed through imaginative, emotional executions allowed brands to occupy well-defined emotional territories for that magical moment of purchase.

This was the ‘big idea’.

With each media innovation, from radio to smartwatches, the battleground expanded, and budgets tried to keep up. In the early days of the internet, it was still just posters on the screen, with Alex Tew’s Million Dollar Homepage representing peak experiential pandemonium.

But then, the entirety of human knowledge got squeezed into people’s hand-held devices. For brands, being in the right place at the right moment became operational rather than psychological.

Presence became the ‘big idea’, and everybody had it at the same time. Everything became a numbers game; clicks, hits, and likes were the new money. Measurement became all-important and promised the end (again) of the missing half of John Wanamaker’s advertising spend.

Suddenly, if it could not be counted it didn’t count. Data floated to the top of an increasingly unfathomable ocean of media possibilities. Data, data, data. At a time when we have more media options than ever before, the strategic playing field has narrowed almost to the point of singularity.

Continue reading

September’s Quotes

Because we’re starting a new month, I thought I’d change things up a bit. Hence, submitting this month’s quotes at the beginning of the month. As per usual, this post, along with others forthcoming in this blog, center around some aspect of creativity.

 

Everything is reduced to facts and figures but the things that count. — George Gallup, member, Advertising Hall of Fame

Creativity is no longer about grabbing attention or raising consumer awareness. Its goal is to remind consumers about what is fundamental and gratifying about a brand. — Peter A. Georgescu, member, Advertising Hall of Fame

Every area of trouble gives out a ray of hope, and the one unchangeable certainty is that nothing is certain or unchangeable. — John E. Kennedy, member, Advertising Hall of Fame

When we so cheapen the concept of human life that we can be permissive to the occasional bomb or bullet, I think we’ve taken a giant step back into the Dark Ages. And I don’t think there’s a light at the end of that tunnel. ~ Rod Serling

There is a cult of ignorance in the US, and there always has been. The strain of anti-intellectualism has been a constant thread winding its way through our political and cultural life, nurtured by the false notion that democracy means that ,y ignorance is just as good as your knowledge. — Isaac Asimov

Advertising becomes a dialogue that becomes an invitation to a relationship. — Lester Wunderman, member, Advertising Hall of Fame

A deadline is negative inspiration. Still,it’s better than no inspiration at all. – Rita Mae Brown

Our imagination is stretched to the utmost, not, as in fiction, to imagine things which are not really there, but just to comprehend those things which are there. – Richard Feynman

The only means of strengthening one’s intelligence is to make up one’s mind about nothing —to let the mind be a thoroughfare for all thoughts. – John Keats

I doubt that the imagination can be suppressed. If you truly eradicated it in a child, he would grow up to be an eggplant. – Ursula K. Le Guin

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

Quotes by Ogilvy, Voltaire, Jobs, et. al.

As it’s the last Tuesday in July and since I accidentally skipped June, I thought it time for Quotes. From Bernbach and Barton to Serling and Steinem . . . enjoy!

 

Innovation is the ability to see change as an opportunity — not as a threat. – Steve Jobs

We pay just as dearly for our triumphs as we do for our defeats. Go ahead and fail. But fail with wit, fail with grace, fail with style. A mediocre failure is as insufferable as a mediocre success. — Bruce Barton, member, Advertising Hall of Fame

The heart of creativity is discipline. — William Bernbach, member, Advertising Hall of Fame

Nobody has ever built a brand by imitating somebody else’s advertising. — David Ogilvy, member, Advertising Hall of Fame

Judge a man by his questions rather than by his answers. – Voltaire

Discussion is an exchange of knowledge; argument an exchange of ignorance. – Robert Quillen

Consumers are statistics. Customers are people. — Stanley Marcus, member, Advertising Hall of Fame

Without leaps of imagination, or dreaming, we lose the excitement of possibilities. Dreaming, after all, is a form of planning. – Gloria Steinem

The soul without imagination is what an observatory would be without a telescope. – Henry Ward Beecher

I think that the singular evil of our time is prejudice. It is from this evil that all other evils grow and multiply. In almost everything I’ve written there is a thread of this: a man’s seemingly palpable need to dislike someone other than himself. — Rod Serling, LA Times, 1967

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

Story is Still King in the Creative World. Here’s Why.

Whether it’s on TikTok, Twitter or television, storytelling is at the heart of advertising. Recently, storytelling mixing with creativity found its way into my inbox. I thought it appropriate to share here, on my creativity blog.

Margaret McGovern, Executive Creative Director of Boathouse, examines the key aspects of an engaging story. 

Heading into a new year always prompts questions: What’s new? What’s trending? What digital platform has risen to the top?

And there’s a lot; from vertical format to generative AI. And shorter… everything keeps getting shorter. Six seconds! How can you capture someone’s attention in six seconds in a compelling way, and without sound? 

Plus, it’s hard to predict anything anymore. From the rise of TikTok and the creation of the metaverse, to whatever is going on at Twitter, it’s all up for grabs. But, if there’s anything all of this change has shown, it’s that storytelling will be front and center because it’s the one thing that ties it all together

We still have a long way to go 

What we are seeing is a rise in inclusivity and equity. Voices that have been marginalized in film-making, and in all creative fields, are finally being heard. These inequities are finally shifting and trending in the right direction. Toy companies are removing gender labels, fashion brands are embracing a non-binary world, welcoming anyone to wear their clothes. My hope that this uptick in acceptance and inclusivity of truly all voices continues.

The metaverse is trying to TikTok its way into the hearts and minds of Gen Z and the generation that comes after that or, basically, pretty much anyone who will pay attention to it. There will always be a new digital stage to perform on but one thing will remain the same, the extraordinary power of telling a great story. Be cutting edge, create something we haven’t seen before, put it on a platform we are just starting to understand but, without a story, it all falls apart. 

We are in the business of capturing hearts and minds. It is our job to meaningfully connect people, brands, products and culture. Storytelling will always be front and center, it’s the one thing that ties it and us all together. Without a story, we come up short.

Narrative and storytelling

If a story is compelling, delivers on a universal truth or just makes us laugh or smile for six seconds, then it is a great story and will result in quality creative work, regardless of whether it has been shot on a phone, in someone’s dining room, or by a film crew of 30 people with a six-figure budget.

Never has it been more important to stick to the core of storytelling to help work stand out amid the proliferation of video. The world is full of video; we are living in self-created and curated bubbles and consuming more video content than ever before. But there is a reason for this; it drives engagement like nothing else. 

However, attention is a limited resource, and we need to get the right message in front of the right consumer at the right time. Media is fragmented and attention is at a deficit. Narrative pulls it all together and lets us focus on what story needs to be told, when and where. Plus, AI is helping us understand what’s out there, what is working, and why.

New ways to tell essential stories

The pandemic taught us that stories can be shot on smartphones, or even filmed over Zoom. Who would have thought that a Zoom-created commercial would ever be a thing? But, however they were captured, riveting stories emerged, tapping into universal experiences shared by all of us. This approach to film-making, doing whatever it took to tell a story, helped to revolutionize and re-imagine the standards for quality content the industry had created. And the consumers came along with open minds, willing to engage, watch, digest.

Probably key to this work created in serious times was the notion of authenticity, and it has increasingly become an important component of marketing. Content that is too slick or too branded will be dismissed. The savvy consumer knows when they are being played and information needs to be imparted in a clear, concise manner. Messages can be entertaining and humorous, but most of all they should simply be human. We humans fall for humanity every time and we use story to understand our world and all that happens in it. Authentic storytelling, inclusive of all voices, is what we need in the politically charged, troubled and climate-challenged world we live in. 

The opportunity for creativity and storytelling has never been greater. Our digital, always-on culture means we are consuming content at breakneck speed, which means there are countless opportunities to make powerful work that connects between brands and their audiences. Contrast this with the way work was created 25 years ago, when brands had such limited channels and opportunities, and 2023 is looking pretty good.

While brands may have countless opportunities, as Margaret points out, they also have more competition and more eyes and ears among which they must travel. Bud Light is finding that to be true as they endeavor to change the transgender story to a story much more positive. Today’s storytelling mixed with the right amount of creativity can make for a rather nice  and appetizing recipe. Bon appetite!
 
 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

 

Quotes for May, Graduation and Enlightenment

Tis that time of year again when graduation ceremonies and insightful speeches are given to enlighten the crowd. Other notables are included here for their wisdom and foresight within the advertising industry and beyond. So, take note; it’s time for May quotes!

 

Attract attention, maintain interest, create desire and get action. — E. Elmo St. Lewis, member, Advertising Hall of Fame

That which is good or great makes itself known, no matter how loud the clamor of denial. That which deserves to live — lives. — Theodore Francis MacManus, member, Advertising Hall of Fame

The saddest aspect of life right now is that science gathers knowledge faster than society gathers wisdom. – Isaac Asimov

It’s really hard to design products by focus groups. A lot of times, people don’t know what they want until you show it to them. – Steve Jobs

The world of reality has its limits; the world of imagination is boundless. – Jean-Jacques Rousseau

Click on the image to get a better view of the quote

Commencement Address/ Ithaca College May 1972

The place to start in advertising is the basic selling appeal. An appeal that fulfills some existing need in the prospect’s mind, an appeal that can be readily understood and believed. — Morris Hite, member, Advertising Hall of Fame

I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one. — Leo Burnett, member, Advertising Hall of Fame

Art is not just our expression of life and of ourselves. It is not just our internal cry: Art is the lie we need about the world and ourselves. When we write or paint or act or compose, we are imposing an order, yes, but we are also crafting a world we can control, and usually it is one we can admire–or at the very least recognize. Art is not elite; art is not on a high shelf for a chosen few. Art is, like religion, a primary narcotic. — Marlon Brando

We have a need for an enlightened, watchful articulate opposition. We have no need for semi-secret societies who are absolutist, dictatorial, and would substitute for a rule of law and reason an indiscriminate assault on the institutions that must be held sacrosanct. — Rod Serling

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

Can AI and Creativity Coexist? An AI Followup

Recently we have been hearing a great deal about Artificial Intelligence (AI) and its impact on society. Last week this blog posted some of that information and this week shares with you a followup of sorts. Below is part of an interview with two professors from UCLA, Jacob Foster and Danny Snelson, and their take on AI’s influence on us. Thanks to Jonathan Riggs for spearheading the effort.

 

One of the Writers Guild of America’s demands in its current strike is for studios to regulate the use of artificial intelligence for creating, writing and rewriting TV and movie scripts and other material.

That might have sounded like a far-fetched concern just a few years ago. But with increasingly sophisticated, easily accessed AI tools already making inroads in other creative fields — literary magazines and fine arts competitions have lately had to contend with a glut of AI-generated submissions — there is a very real concern that expensive, time-intensive human creative labor could soon be outsourced to machines.

Higher education has reached an inflection point, too, now that AI tools can pass graduate-level exams and write serviceable essays at the touch of a button. Already, UCLA has posted a faculty guide and held a virtual town hall on the subject.

“We in the humanities have long thought about these kinds of questions, especially at the experimental limits of what constitutes creativity,” said Danny Snelson, a UCLA assistant professor of English and a writer, editor and archivist. “Lately I’ve been thinking about this artwork by Robert Rauschenberg from 1961 in which he sent a one-line telegram: ‘This Is a Portrait of Iris Clert if I Say So.’ It’s a perfect rejoinder to where some of the debates about creativity and AI are right now.”

Jacob Foster is a UCLA associate professor of sociology, computational social scientist and co-director of the Diverse Intelligences Summer Institute, which unites scholars to explore cognition in all forms. He also has pondered the revolution that appears to be unfolding.

“Something terrible and amazing is about to happen, but no one has a full idea what these systems are capable of — or an entirely clear picture of how they do the things that they do,” he said.

In a joint interview, Foster and Snelson spoke about how chatbots could be used in teaching, offered historic analogs for the current AI explosion and opined about whether technology is actually capable of creativity. Answers have been edited slightly for length and clarity.

 

Are you excited or concerned about where AI is headed — or both?

Jacob Foster: I’m excited, given my broad interest in how complex wholes become smarter than their parts. I agree with the school of thought that says AI creates opportunities to get at a more fundamental understanding of — and clarity about — things like intelligence and creativity.

Danny Snelson                                                        David Esquivel/UCLA

Danny Snelson: I’m tremendously excited watching these developments unfold, but in a physiological sense — an excited state of fight or flight. Things are moving faster than we can understand them. These developments change things in ways that matter. The effects of algorithmic bias are real and the harms of technological development are never equally distributed.

Foster: To that point, I recently asked ChatGPT to write short plays about the nature of creativity. Until I explicitly told it that the expert on creativity had to be a woman, it always came up with a story about a singular male genius interacting with a female muse or with a female petitioner seeking his advice.

When you read the technical report for GPT, they have worked very hard to tamp down on problematic responses — for example, using reinforcement learning with human feedback — but even this neutral prompt resulted in a gender-biased response. AI is a mirror of the things we’ve written and the stories we’ve told, and that becomes a much bigger deal when it’s potentially determining who gets jobs or certain insurance rates.

I’m helping to organize a program at our Institute for Pure and Applied Mathematics on the mathematics of intelligences, and trying to develop the theoretical foundations of AI is obviously a big motivation. I don’t think we have the resources within social theory to think about the possible rearrangements of society that such technologies could enable. We don’t know how to deal with social change that’s happening so quickly and pervasively.

 

Is AI capable of creativity?

Foster: We often reserve the notion of creativity for the capacity to generate interesting, novel things. But the contrarian part of me wants to argue when people say, “Large language models aren’t creative; they’re just putting things together.” Humans do that, too — look at many of the papers produced by students or academics!

Snelson: These systems reveal just how formally consistent most writing is. The more generic the formats that these predictive models simulate, the more successful they are. These developments push us to recognize the normative functions of our forms and potentially transform them.

Jacob Foster                                                           David Esquivel/UCLA

Foster: I think of the short film “Sunspring,” directed by my friend Oscar Sharp, which came out in 2016 and was the first movie written by AI. The script itself is only borderline coherent — this was a much earlier iteration of the technology — but it becomes something much more elevated when interpreted by the human actors, director and viewers.

Snelson: William S. Burroughs would cut up different texts and smash them together to produce a kind of surrealist energy. And he said this beautiful thing, which is that by using this cut-up method, you’re cutting into the present for the future to leak out. Right now, we have an opportunity to think about these new forms of fluid, coherent, algorithmic writing and how we might cut into them to see what they might reveal.

 

Can ChatGPT actually be an asset in teaching at the university level?

Snelson: In my Intro to Comics course, my students collectively wrote a full book in the first week, before they knew anything about the subject, using ChatGPT. I think it’s useful for them to experiment with the essay, and then for the rest of the course we instead use comics formats to produce new knowledge about comics.

We want our students to use modes of critical thinking to navigate the world around them, which now includes these AI tools. Experimenting and playing with them will prepare students, hopefully, to think critically in a technological environment that’s always changing and shifting.

Foster: That’s a very helpful tonic for the prejudice that the essay is a necessary gym to build the skills we want students to have. It’s of a type with my faintly ludicrous “old person” attitude that me learning how to use card catalogs made me uniquely capable to deal with the internet age.

Snelson: Right now, for example, there’s a moral panic in academe about essays. Having taught the fundamentals of argumentation, evidence and rhetoric for over a decade, I can tell you essay writing is not a mysterious formula. The essay has stood strong for a while now; it has limitations that other modes — some of which are still to be invented — may yet be better at when it comes to inspiring students to develop the kind of critical thought needed to address generative algorithms.

Foster and Snelson chatting in the UCLA Court of Sciences                                                                            David Esquivel/UCLA

 

How will we look back on this moment in time?

Snelson: If the history of major technological inventions is any indicator — I’m thinking here of the printing press and the internet — we’ll look back at this time as a moment of confusion and flux with a huge amount of widespread misunderstanding, and, hopefully, with unexpected avenues toward a better future.

It makes me think of this great anecdote by Rudy Rucker, who helped invent the genre of cyberpunk fiction in the 1980s. At some point, he woke up with this universal computing device in his hand that could access all of human knowledge while still living in the extreme disparities of contemporary America and he realized that a cyberpunk future was already well underway.

Foster: In some sense, this is a generalization and acceleration of the experience humans have always had negotiating a world of vast forces far beyond themselves.

As folks like the computer scientist Danny Hillis and mathematician Norbert Wiener have remarked, we’ve been dealing with artificial intelligence for centuries, in the form of corporations and bureaucracies that take human beings as their parts and turn them into vast, impersonal collective machines. Will we be able to tame or resist these new machines? I hope so.

 

On a side note: The Houston Area Apple Users Group will meet on May 20, 2023, with the main meeting topic being AI Chatbots. We will be comparing Google Bard, Microsoft Bing, and OpenAI ChatGPT. This meeting will be held via Zoom. 

Artificial Intelligence: A Blessing or Curse?

Artificial Intelligence or AI should have creative people concerned for their jobs, right? Umm, not so fast or at least not yet. Alex Collmer, CEO and Founder of VidMob believes that, without humans, AI could not be creatively effective. But, by embracing AI, humans’ creativity could increase. Thanks to Alex’s input, we explore this topic in this post.

When attending a recent tech conference, an investor expressed the opinion that, in five years’ time, all creative jobs will have vanished. Seriously!?

They predicted that advances in AI and machine learning would lead to the invention of tools that could do creative jobs better than any human. This is not a limited viewpoint. In fact, it’s increasingly prevalent throughout the advertising industry and beyond, according to Mr Collmer. 

In December 2022, The Atlantic’s Derek Thompson wrote an article entitled Your Creativity Won’t Save Your Job From AI; arguing that with AI already capable of certain cognitive tasks, there was potential that, in the near future, it could “master the art of generating high-quality advertising concepts”. 

It’s an interesting perspective, but there is an equally engaging counterargument — that AI and creativity are not fundamentally at odds and, in fact, AI can actually enhance human creativity. However, that statement should have a caveat with a word or two of warning.

While AI itself isn’t what marketers and creators need to fear, it’s other companies employing staff with the ability to leverage AI-generated data and use it cleverly that they should be worried about. Brands who fail to embrace the technology should be looking over their shoulders, as businesses that do leverage AI will achieve stand-out content and establish their competitive advantage. Hmmmm.

Responding to increasing content consumption

In an age where we spend more and more of our time looking at a screen, our digital content consumption has risen dramatically, especially when it comes to video. It’s little wonder, given the growing number of devices and platforms we have to choose from, and with each platform having its own creative nuances, marketers are under pressure to create more content to meet this demand. 

AI can be extremely helpful to under-pressure marketers tasked to create an increasing amount of content. But it is a misguided belief that algorithms can be deployed to simply solve all challenges faced by brands looking to scale their content production. When considering the ultimate goal of marketing success, volume should not be judged as the pinnacle. Rather, creative effectiveness is what matters and brands should be aiming to foster genuine, unique emotional connections with audiences — and AI can’t do this on its own. 

While AI can accurately measure the impact of multiple creative elements in a video ad — emotions portrayed by a model, the audio accompanying imagery, the logo placement, and so on — it’s not until humans analyze this data that meaningful strategic insights are derived to help fully understand audience reactions and the context around them. Once a deeper level of understanding is established, these insights can help optimize current campaign creative for success and assist with efficient planning. Without a human eye, the data itself carries limited value.

Augmenting creative with AI

Before AI-driven creative data, the production conversation has been primarily a conversation about building faster and cheaper creative. Sigh! The first step towards scaling meaningful creative content must be to understand it. 

Once marketers grasp which creative elements work well and why, and on which platforms, they can ramp up their content production while continuing to make the appropriate adjustments for each unique audience in every channel where they will be met. Every frame of an ad contains a myriad of creative decisions. AI-powered tools have the capacity to capture all of these data points in real-time – not just of a single ad, or whole campaign, but from all of the video content a brand has ever created. And while marketers may have a reasonable understanding of which of their ads worked and to what extent, AI provides an answer to the million-dollar question: Why? Good point.

By tracking all the behavioral signals from audience reaction to each creative element, AI collates the data that marketers require to build learning models to fully inform and enhance their future creative decisions.

Why AI needs creatives

The AI-powered creative platforms used in the business world all require an element of human input. When applied to marketing, human intervention can help ensure brand safety when using AI. For example, AI was used to draw insights from a luxury cruise liner’s campaign which revealed that under-30s responded positively to waterfalls, horses and beards.

If we assume all creativity is going to be replaced by AI systems, we could simply input all of this data into a generative AI tool and expect it to produce an effective ad. However, based on data alone, the output could end up ticking all the boxes – waterfalls, horses and beards on paper; however, in reality, the ad wouldn’t make sense. Bottom line, the outputs are only going to be as good as the prompts that an educated human can provide. 

Combining a human perspective and the context in mind, it enables the analyst to understand that the cruise line is viewed by under-30s as a mode of transportation to explore the world. They are more interested in getting off the boat. Waterfalls and horseback riding are merely examples of adventures that can be experienced when they are off the ship. When this strategic insight was applied to the campaign, the resultant creative was able to nearly triple the creative effectiveness. Insights are valuable to creative teams producing new ads, but without human interpretation the data alone fails to achieve this strategic impact and often leads to little sustainable performance improvement.

According to Collmer, AI tools open up a host of creative teaching to marketers and brands who have the ability and expertise to use the data. These teams will still need to maintain control of design oversight and ensure findings are considered in context with AI capabilities guiding their decisions. Where AI really shines and supports the human team beyond their own capacity is in efficiently generating a higher volume and variety of content to meet audience needs and platform requirements. The time saved by AI solutions affords creators space to indulge their creativity further and apply their expertise in different ways. 

Fears that AI is here to replace creators are ill-founded: the real threat posed by AI is to those who fail to embrace a human and AI partnership. Rather than reducing the creative roles available to humans, brands that embrace data and technology will require an expertly-trained workforce to interpret findings and apply insights creatively, eliminating guesswork and optimizing creative content. 

As a result, the next generation of marketers will evolve alongside AI capabilities and will require data analytics skills to enable a new level of creative efficiency based on data-driven decisions. Brands that embrace this new reality will find that they have a significant competitive advantage over those that continue operating the same way they have been for decades.

Thanks to Mr. Collmer for his AI insights and its influence on creativity. In my view AI is a tool, a tool that can enhance our creative efforts, not replace them. From a creative’s perspective, it’s always nice to have extra tools in one’s creative toolkit.

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

Creativity + Constraints = A Good Pairing?

When one adds any sort of constraint to the creative process, one gets bogged down, right? Um, not necessarily. In fact, it could be just the opposite. From a variety of perspectives, constraints can open up dialogue and creative opportunities not originally thought or considered.

Portions of this blog post, originated by one, Lee Duncan, got me to thinking about just that. In the early stages of writing a short story, I jotted down some thoughts on my iPhone, knowing they would be automatically “copied” to another application (Notes) on my laptop so I could continue at some later date. When that later date came and I went to access them on my laptop, the additions I had made were nowhere to be found.

Oh, the horror!

I discovered a major constraint! Now, I had to rely on memory to reconstruct the few paragraphs I had previously written. I realized I couldn’t remember everything word for word so I revised my thinking a bit to write new dialogue based around what I did remember. All in all, it turned out okay (so far).

In his post, Duncan cites that designers, artists, writers, and creatives of all kinds are often told to “think outside the box” and let their imagination run wild. He asserts that creativity loves constraints. That limitations can actually enhance our creativity rather than hinder it? I tend to agree.

Both he and I agree that the idea that constraints can fuel creativity is not new. In fact, it has been embraced by some of the world’s most innovative thinkers, including Dr. Seuss, who famously wrote “Green Eggs and Ham” using only 50 different words. Steve Jobs once said, “Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them after a while. That’s because they were able to connect experiences they’ve had and synthesize new things.”

Thinking Differently

Constraints force us to think differently. Or “newly” as in my case. They force us to look at a problem from a different angle and approach it in a new way. When we’re faced with limitations, we’re forced to be more resourceful, more innovative, and more creative.

Duncan cites an Instagram example: In the early days, the platform’s co-founders were faced with a constraint: they had to build a photo-sharing app for the iPhone using only the phone’s built-in camera. Rather than seeing this as a limitation, they embraced it and created a platform that revolutionized the way we share and consume visual content.

The Brain on Constraints

Research has shown that constraints can actually stimulate the brain and enhance our problem-solving abilities. When faced with a difficult problem, our brains tend to default to familiar solutions. But when we’re presented with constraints, we’re forced to explore new solutions and think outside the box.

One study conducted by the University of Amsterdam found that participants who were given a set of constraints to work within were more creative in their problem-solving than those who were given no constraints at all. Another study found that imposing a deadline on a creative project actually increased creativity, as it forced participants to make decisions and move forward with their work.

In my view, this wouldn’t necessarily increase creativity but it would increase the possibility of failure or at the very least, some new ideas. Creativity would then evolve.

Ideas and Constraints

Constraints can therefore help us generate better ideas. When we’re given a blank slate and no direction, it can be overwhelming and difficult to know where to start. You’re sort of blindly throwing the dart at the board and seeing where it lands. But when we’re given a set of constraints, we’re forced to work within certain parameters, which can actually help us come up with more focused and relevant ideas.

When a group of designers was tasked with creating a new line of office furniture, they were given a set of constraints to work within, including a specific budget and a requirement that the furniture be modular and easy to assemble. Rather than hindering their creativity, these constraints helped them generate a range of innovative ideas that met the client’s needs and exceeded their expectations.

Applying Constraints to Facilitation

Constraints can also be applied to facilitation, or the process of leading a group through a creative problem-solving process. By imposing constraints on the group, the facilitator can help guide them toward more creative solutions.

For example, a facilitator might ask a group to brainstorm ideas for a new product, but impose a constraint that the product must be made entirely from recycled materials. This constraint forces the group to think about sustainability and environmental impact, which can lead to more innovative ideas.

If no constraints were added, the group might generate hundreds of new ideas but would have to undergo a due diligence exercise to decide which ideas were better and then further decide how to proceed. That’s another exercise entirely but well worth the time invested.

While it may seem counter-intuitive, constraints can actually be a powerful tool for fueling creativity. They force us to think differently, stimulate our brains, help us generate better ideas, and can be applied to facilitation to guide groups toward more innovative solutions.

When constraints happen, and they will, gather your thoughts and let your imagination roam, exploring new opportunities and possibilities. I think you’ll find that paired together, creativity and constraints make for a viable coupling.

 

This blog post is based upon an article by Lee Duncan, an IBM Enterprise Design Thinking Leader.

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

And, check out creative selections from my website.

Jolan tru!

 

Einstein on Free Will and Imagination’s Power

This week’s post highlights a very intriguing article by one Maria Popova who features an interview of Albert Einstein from the early 20th Century and gives us some background into his thinking and feelings of free will and its impact on our imagination. Since imagination and creativity go hand in hand, I felt it appropriate to include this blog post in my creativity series.

 

Human being, vegetables or cosmic dust, we all dance to an invisible tune, intoned in the distance by a mysterious player.” — Albert Einstein

We are accidents of biochemistry and chance, moving through the world waging wars and writing poems, spellbound by the seductive illusion of the self, every single one of our atoms traceable to some dead star.

In the interlude between the two World Wars, days after the stock market crash that sparked the Great Depression, the German-American poet and future Nazi sympathizer George Sylvester Viereck sat down with Albert Einstein (March 14, 1879–April 18, 1955) for what became his most extensive interview about life — reflections ranging from science to spirituality to the elemental questions of existence.

It was published in the Saturday Evening Post on October 29, 1929 — a quarter century after Einstein’s theory of relativity reconfigured our basic understanding of reality with its revelation that space and time are the warp and weft threads of a single fabric, along the curvature of which everything we are and everything we know is gliding.

Albert Einstein by Lotte Jacobi. (University of New Hampshire Museum of Art.)

Considering the helplessness individual human beings feel before the immense geopolitical forces that had hurled the world into its first global war and the decisions individual political leaders were making — decisions already inclining the world toward a second — Einstein aims in his sensitive intellect at the fundamental reality of existence:

I am a determinist. As such, I do not believe in free will. The Jews believe in free will. They believe that man shapes his own life. I reject that doctrine philosophically. In that respect I am not a Jew… I believe with Schopenhauer: We can do what we wish, but we can only wish what we must. Practically, I am, nevertheless, compelled to act is if freedom of the will existed. If I wish to live in a civilized community, I must act as if man is a responsible being.

When asked about any personal responsibility for his own staggering achievements, he points a steadfast finger at the nonexistence of free will:

I claim credit for nothing. Everything is determined, the beginning as well as the end, by forces over which we have no control. It is determined for the insect as well as for the star. Human being, vegetables or cosmic dust, we all dance to an invisible tune, intoned in the distance by a mysterious player.

For Einstein, the most alive part of the mystery we live with — the mystery we are — is the imagination, that supreme redemption of human life from the prison of determinism. With an eye to his discovery of relativity, he reflects:

I believe in intuitions and inspirations. I sometimes feel that I am right. I do not know that I am. When two expeditions of scientists, funded by the Royal Academy, went forth to test my theory of relativity, I was convinced that their conclusions would totally tally with my hypothesis. I was not surprised when the eclipse of May 29, 1919, confirmed my intuitions. I would have been surprised if I had been wrong.

I am enough of an artist to draw freely from the imagination. Imagination is more important than knowledge. Knowledge is limited. Imagination encircles the world.

Complement this article with the thoughts of neuroscientist Sam Harris on our primary misconception about free will, and then revisit Einstein on the interconnectedness of our fates.

 

Many thanks to Maria Popova, Editor and Publisher of The Marginalian (formerly Brain Pickings) for her due diligence in publishing this interview so folks like me can further share it with our creative brethren.

 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog, Joe’s Journey, for personal insights on life and its detours.

Feel free to review various creative selections from my website.

Jolan tru!