Vaseline and New Zealand Herpes Foundation also take top health honors

I know that Cannes has been over for a week or so but I read this and wanted to share it. Thanks toAUDREY KEMP, a staff reporter for Adweek based in New York City. Good advice and a good read, especially for those who may not be up on Cannes.

Pharma Lions

Viagra won the Grand Prix in the Pharma category.

The “Make Love Last” campaign by Ogilvy Shanghai and Viatris repositions Viagra with an emotional, cinematic narrative focused on intimacy and long-term relationships. The campaign marks a departure from more clinical or humor-driven approaches and was praised for its film craft and cultural sensitivity.

The sexual wellness brand’s cinematic campaign led the Health category winners at Cannes. Other Grand Prix honors went to Unilever’s Vaseline and a bold nonprofit awareness push for herpes education.

Health and Wellness Lions

Unilever’s Vaseline won the Grand Prix in Health and Wellness.

The “Vaseline Verified” campaign, led by Ogilvy Singapore, used social media creators to combat skincare misinformation online. The effort stood out for addressing health literacy in underserved communities and using platform-native storytelling to restore trust in science.

Health Grand Prix for Good

The New Zealand Herpes Foundation won the Grand Prix for Good.

“The Best Place in the World to Have Herpes,” developed by Finch and Motion Sickness, reframed stigma around sexually transmitted infections through bold humor and transparency. With help from real patients, the campaign used outdoor, digital and long-form content to drive destigmatization and raise awareness globally.

Review all the Cannes Lions Grand Prix winners here.

Hopefully making a ruckus, one blog post at a time!