The Fountain of Filth

This was one of the more unusual campaigns I’ve read about recently. Definitely an attention getter.

The U.K.’s Channel 4 unveils a vomiting public fountain

The U.K. broadcaster is promoting its new drama “Dirty Business” with a provocative public installation on London’s South Bank titled “The Fountain of Filth.” Created by 4Creative in partnership with Glue Society and Biscuit Filmworks, the 10-meter-wide fountain features bronze-style statues of men, women and children appearing to vomit murky brown water, while a suited executive stands above them with pockets stuffed with cash, symbolizing the alleged human toll of Britain’s sewage scandal.

(Water companies routinely discharge raw sewage into rivers and coastal waters, leading to public outcry.) The activation directs visitors via QR code to firsthand accounts tied to the series, which aired over three consecutive nights. Over 100,000 people saw the installation live and the work reached millions being featured in The Times, The Guardian, The Independent, The Mirror, Time Out and Secret London.

A wide view reveals a large sculptural fountain featuring multiple bronze figures and a suited man standing atop the center pedestal, with London’s skyline in the background.
​ (Channel 4) 
A close-up captures two bronze childlike figures in the fountain, water arcing from their mouths into the pool.
​ (Channel 4) 
A low-angle view shows multiple bronze figures around a large fountain, each spouting water into the basin beneath a suited statue standing on the top tier.
​ (Channel 4) 

Hopefully making a ruckus, one blog post at a time!

Be sure to check out my other blog,Joe’s Journey, for selected short stories and personal insights on life and its detours.

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