World Creativity & Innovation Week, April 15-21, is a worldwide community dedicated to celebrating all forms of creativity.
Creativity is what makes the world go ’round. Don’t just take my word for it – look around you: Everything is a product of creative minds thinking differently, challenging the norm, taking risks and learning from trial and error. Everything you do can be a creative act.
Since not all creative acts are deemed equal, their variety suggests a plethora of creativity exists globally. We’re here this next week to celebrate global creativity in all its forms via the WCIW web site and its partners.
WCIW inspires and enables people around the world to celebrate creativity in their own way, and share it with others through our international community and brand presence.
WCIW’s mission is to encourage people to use new ideas, make new decisions, and take new steps towards making the world, and your place in it, better through creativity.
World Creativity & Innovation Day April 21 (WCID) was founded by Marci Segal on May 25, 2001 in Toronto, Canada. Observed six days after Leonardo da Vinci’s birthday and one day before International Mother Earth Day, #WCID is well positioned to encourage creative multidisciplinary thinking to help us achieve a sustainable future.
Creating a brand from scratch and rebranding an existing one are two very different challenges. Rebranding can be life-changing for a business and this why it needs to be done right!
Join Trace Hallowell, Managing Partner at Tactical Magic as she shares with us the magic art of rebranding.
With Special Guest Steve Pacheco, President & CEO of the American Advertising Federation.